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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,079 Documents

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SLR Analysis Of The Influence Of Digital Transformation On MSMe Performance With Business Model Innovation As A Moderating Variable Andi Hassan Zada Islamie; Anjar Priyono
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the impact of digital transformation on the performance of MSMEs, with business model innovation serving as a moderating variable, in Sleman Regency, Special Region of Yogyakarta. A total of 118 MSME actors in the region participated as respondents, with data collected through questionnaires and analyzed using the SmartPLS 3 application and a convenience sampling method. The findings reveal that digital transformation has a positive impact on MSME performance, digital transformation also positively influences business model innovation, business model innovation significantly affects MSME performance, and business model innovation moderates the relationship between digital transformation and MSME performance. These results can serve as a reference for MSME practitioners in optimizing digital transformation and business model innovation to enhance their business performance.

Factors That Influence Consumer Attitude Towards Purchase Intention On The Shopee Application Live Streaming Raihan Maulana Muthar; Erlita Ridanasti
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to examine several factors that can influence consumer behavior or attitudes towards purchasing interest in live streaming on the Shopee application. This study is based on the phenomenon of live stream shopping on the Shopee marketplace where in the live streaming shopping session there is an interaction between the audience and influencers through live stream and several factors that can potentially trigger purchasing interest in the minds of consumers. Several factors that will be studied are influencers, price discounts, interactions, and audience attitudes towards the emergence of purchasing interest in them. This study uses a quantitative statistical approach with a data collection method using a questionnaire and obtained 200 research respondents. The statistical analysis used in this study is SEM PLS with the aim of studying the influence between research construct variables. The findings of this study state that influencers, price discounts, and interactions established with the audience have a positive and significant effect on audience attitudes. This audience attitude has a positive and significant effect on purchasing interest through Shopee Live Stream Shopping. The results of this study indicate that increasing interaction with the audience, utilizing the right influencers, and offering attractive price discounts during live streaming sessions on Shopee can increase the audience's positive attitude, which ultimately drives consumer purchasing interest.

Student Entrepreneurial Intention: Entrepreneurial Motivation and Individual Entrepreneurial Orientation as Mediation Melda Anggraini; Fatmah Bagis; Naelati Tubastuvi; Rifka Utami Arofah
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Entrepreneurship is one of the important factors in economic growth in every country. Young generations, such as university students have become subjects in the growing entrepreneurship. studying the factors that influence their willingness to innovate and improve their competencies related to entrepreneurship. This study aims to empirically test a research model that investigates the impact of individual entrepreneurial orientation and entrepreneurship education on entrepreneurial intentions. The population in this study was 1793 and the samples used ware of 327 current business economics academic members from three most prestigious universities in Purwokerto, Indonesia, participated in study. Questionnaires were given directly, and sampling was carried out utilizing accidental approaches that satisfied necessary requirements. Partial Least Squares (PLS) is then used to examine gathered data. The results of the analysis show that hypotheses ne to six hypotheses studied have a positive influence on entrepreneurial intentions and the results of hypotheses seven to eleven state that entrepreneurial motivation and individual entrepreneurial orientation are able to mediate, it shows that with the support of these factors students will tend to have the intention to become entrepreneurs in the future. Keywords:Entrepreneurial Intentions, Individual Entrepreneurial Orientation, Entrenreneurship Education, Entrepreneurial Motivations.

The Effect Of Brand Sensory Experience On Brand Loyalty With The Mediation Of Brand Attitude And Brand-Self Connection On Tokopedia Omar Davala; Erlita Ridanasti
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the effect of sensory brand experience on brand loyalty on the Tokopedia e-commerce platform by involving Brand Attitude and Brand-Self Connection as mediating variables. This study uses a quantitative approach with primary data collection through questionnaires analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The results of the study indicate that sensory brand experience has a significant positive effect on brand loyalty, with Brand Attitude acting as a mediator that strengthens the relationship. Conversely, Brand-Self Connection does not provide a significant mediating effect, so further research is needed. The implications of this study emphasize the importance of sensory experience-based strategies to increase customer loyalty, as well as the need for an approach that supports consumer emotional connectedness.

The Influence of System Quality, Information Quality, and Service Quality on User Satisfaction of the M-Passport Application at the Class I TPI Bandar Lampung Immigration Office Putri Rachma Sholeha; Yulianto, Yulianto; Ahmad Rifa’i
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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In today's digital era, information technology plays an important role in improving the quality of public services. One of the innovations implemented by the Class I TPI Bandar Lampung Immigration Office is the use of the M-Passport application to facilitate the online passport application process. This study aims to analyze the effect of system quality, information quality, and service quality on the satisfaction of M-Passport application users at the Class I TPI Bandar Lampung Immigration Office. The method used in this study is a survey with a quantitative approach. Specifically, system quality has a strong influence on user satisfaction, followed by information quality and service quality. Positive assessments of system quality, information, and service indicate that the M-Passport application has met user needs in terms of reliability, ease of use, and response speed. Thus, this study concludes that in order to improve user satisfaction of the M-Passport application, the Class I TPI Bandar Lampung Immigration Office needs to continue to improve the quality of the system, information, and services provided. This study is expected to provide insight for M-Passport application managers and related agencies in efforts to improve public services based on information technology.

Designing Supply Chain Management (SCM) Strategies To Reduce Operational Risks At PT. Mitra Tirta Andalan Muhamad Hanafii Afnan; Dessy Isfianadewi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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PT Mitra Tirta Andalan is a trading company specializing in cast metal products using a Make-To-Order (MTO) approach. The company collaborates with several production partners to meet customer demands. However, it faces two key challenges: delays in production schedules from partners causing late deliveries, and machinery or facility breakdowns at partner companies. This study aims to develop a Supply Chain Management (SCM) strategy to address these operational risks. One key solution is supplier diversification and a more structured supplier selection process. This approach helps the company reduce dependency on a single partner and enhances flexibility in dealing with production challenges. The findings reveal that supplier diversification improves operational continuity, maintains customer satisfaction, and strengthens the company’s position within the supply chain. Recommendations include adding new supplier partnerships, optimizing digital marketing strategies, and expanding product offerings to support future business growth.

Analysis Of Social Environment, Consumer Perception, Psychology On Consumer Decisions To Use The Services Of PT. Pelindo Multi Terminal Branch Belawan North Sumatera With Consumer Behavior As An Intervening Variable Fernando Manurung; Nurafrina Siregar; Elfitra Desy Surya
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study seeks to examine the impact of the social environment, customer perception, and psychological aspects on consumer decisions about the services of PT. Pelindo Multi Terminal Branch Belawan, with consumer behavior serving as an intervening variable. This study employs a quantitative methodology, utilizing primary data gathered via structured questionnaires from users of PT. Pelindo Multi Terminal services. We conducted data analysis via structural equation modeling (SEM) to examine direct and indirect correlations among variables. The study's results demonstrate that social environment, consumer perception, and psychological aspects significantly affect consumer behavior, which subsequently influences consumer decisions directly. Furthermore, consumer behavior serves as a mediator in the interaction between independent variables and consumer decisions, with psychological aspects exerting the most significant indirect influence. These findings underscore the significance of comprehending the interplay among social aspects, perceptions, and psychology in influencing consumer choices within the logistics services sector. This research offers a theoretical contribution by synthesizing social and psychological dimensions in consumer decision-making. In reality, these outcomes assist PT. Pelindo Multi Terminal Branch Belawan in enhancing service quality and customer loyalty by monitoring the factors influencing consumer decision-making.

Analisys of Shallot Price Transmission in North Sumatera Faiz Ahmad Sibuea; Mhd.Buhari Sibuea; Fitriani, Fitriani
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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The short-term dynamics of shallot prices at the producer level generally have the same pattern as the dynamics of shallot prices at the wholesale and retail levels because the partnership faced by producer farmers is a derivative of demand at the retail level.The purpose of this study is to analyze the transmission of North Sumatra shallot prices formed at the producer, wholesale and retail levels and analyze the movement of shallot prices in the future period. This study uses price panel data at the producer, wholesale and retail levels for January - December from 2017 - 2024. The price data is obtained from the Central Bureau of Statistics and the Ministry of Trade. The research methods used are ECM (Error Correction Model) and ARIMA (Auto Regressive Integrated Moving Avarange) models in analyzing price transmission and price movements of shallots in North Sumatra. The results show that price transmission between producers, wholesalers and retailers takes place asymmetrically in the short term and long-term asymmetry. Meanwhile, price transmission between producers and wholesalers takes place symmetrically in both the short and long term. In addition, price forecasting at the producer and retail levels shows relatively stable prices while at the retail level shows relatively declining prices.

Factors Influencing Young People's Interest in Becoming Farmers in Langkat District Rahayu Widya Ningsih; Mhd Buhari Sibuea; Faiz Ahmad Sibuea; Tri Martial
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This research is motivated by the lack of interest of the younger generation in entrepreneurship in agriculture, it is important to know the factors that can be a driving force for the younger generation to become farmers. The objectives of the study were to determine or analyze the profile of the interest of the younger generation as farmers, analyze the influence of social and economic factors that influence the interest of the younger generation as farmers, analyze the influence of educational and psychological factors that influence the interest of the younger generation as farmers, and analyze the influence of environmental and cultural factors on the interest of the younger generation as farmers. This research was conducted at SMK Swasta Pertanian Pembangunan Putra Jaya Stabat. The research method used in this study is a quantitative approach with the SEM method. To analyze the factors that influence the interest of the younger generation as farmers. The quantitative approach was chosen because of its ability to provide objective and measurable numerical data, as well as its ability to statistically identify patterns and relationships between variables. The results of this study show: 1). The profile of young people's interest in the farming profession at SMK Pertanian Pembangunan Putra Jaya is still low, 2). Social and economic factors have a significant effect on the interest of young people to become farmers. 3). Educational and psychological factors have a significant effect on the interest of the younger generation in the farming profession. And 4). Cultural environmental factors significantly influence the interest of the younger generation to become farmers.

The Influence of Tourism Facilities and Destination Image on Visiting Decisions at Rio Beach by the Beach, South Lampung Jundi Naufal Habibi; Maulana Agung P; Prasetya Nugeraha
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Rio by the Beach Beach in South Lampung has great potential as a leading touristdestination, but competition with other beaches in the surrounding area and lessthan optimal management are obstacles in increasing tourist visits. The researchersset out to find out how factors like physical attractiveness and geographical proximityaffected people's propensity to have sexual relations. This study employed anexplanatory research methodology with a quantitative approach. One hundredguests visiting Rio by the Beach filled out the surveys that were used to gather data.Multiple line regression tests were used to examine the data. The researchersdiscovered that tourist attractions had a positive impact on sales by 21.7% anddestination services by 52.7%. There was a 56.9% influence of both variables ontourists' decision to travel. These findings indicate that adequate tourist facilities anda positive destination image can increase tourist comfort, satisfaction, and trust inchoosing Rio by the Beach Beach as a tourist destination.

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA