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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,079 Documents

66 67 68 69 70

The Impact Of Service Quality, Product Quality, And After-Sales Service On Customer Satisfaction And Loyalty: A B2B Study At Pt Mig Sulawesi Mochamad Abidzaar Ridho; Albari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the effect of service quality, product quality, and after-sales service on customer satisfaction and loyalty in the context of Business to Business (B2B) relationships at PT MIG Sulawesi. The respondents of the study consisted of 250 employees of client companies who actively interacted with PT MIG Sulawesi in the last two years. Data were collected using a Likert-based questionnaire and analyzed using the Structural Equation Modeling (SEM) method with the Smart PLS approach. The results of the study indicate that service quality, product quality, and after-sales service significantly affect customer satisfaction, which in turn has a positive impact on customer loyalty. These findings support the research hypothesis that improvements in these three variables can strengthen long-term relationships between service providers and B2B clients, and contribute to the literature on customer satisfaction and loyalty in the strategic commodity sector.

The Influence of Halal Product Knowledge, Subjective Norms, and Consumer Attitudes on Buying Interest of Halal Snacks in UIN Syarif Hidayatullah Students Jakarta Alifah Nur Fitria; Eny Dwiningsih; Rizki Adi Puspita Sari; Armaeni Dwi Humaerah; Mudatsir Najamuddin
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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The halal lifestyle is increasingly discussed in Indonesia, driving higher interest among Muslim consumers in halal products. This is particularly evident in the consumption of snacks, which has been rising annually and is widely consumed by students. However, snacks are often assumed to be halal even if they are not certified. This study aims to examine the impact of knowledge about halal products, subjective norms, and attitudes on purchase intention, assess the effects of halal product knowledge and subjective norms on consumer attitudes, and determine whether halal product knowledge and subjective norms influence purchase intention through consumer attitudes. Through a survey of 100 active undergraduate students at UIN Syarif Hidayatullah Jakarta and SEM-PLS analysis using SmartPLS 3.2.9, the findings are: 1) Knowledge of halal products has a significant effect on purchase intention; 2) Subjective norms have an insignificant effect on purchase intention; 3) Consumer attitudes have a significant effect on purchase intention; 4) Knowledge of halal products has an insignificant effect on attitude; 5) Subjective norms have a significant effect on attitude; 6) Knowledge of halal products has an insignificant effect on purchase intention through attitude; 7) Subjective norms have an insignificant effect on purchase intention through attitude.

The Influence Of Habit, Hedonic Motivation, Social Influence, And Digital Financial Literacy On DecisionsUse Of Qris By Students Agung Prakoso; Ahmad Rifa’I; Maulana Agung
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This research aims to identify and analyze the influence of habits, hedonic motivation, social influence, and digital financial literacy on the decision to use QRIS by students at three private universities in Bandar Lampung City. The method used in this research is a survey with data collection techniques through questionnaires distributed to 100 students using QRIS. The data collected was analyzed using the multiple linear regression method to test the influence of each variable on the decision to use QRIS. The research results show that hedonic motivation and digital financial literacy have a significant positive influence on the decision to use QRIS, while habitual and social influences show a positive but not significant influence. Simultaneously, all independent variables have a significant influence on the decision to use QRIS. These findings provide insight that understanding digital financial literacy and hedonic motivation play an important role in driving decisions to use QRIS among students. We hope that this research can become a reference for developing policies and strategies to expand the application of QRIS among students.

Designing Online Project Monitoring with a Design Thinking Approach at Telkom Indonesia's Government Solution Unit Diati Levi Putri; Rina Djunita Pasaribu
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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As the era of globalization dev elops, influencing the growth of technology worldwide, especially in Indonesia, PT Telkom Indonesia, as a company engaged in the Information Technology sector, continues to strive to improve its services and meet the needs of its customers and provide customer satisfaction. In line with Telkom's main vision of becoming the preferred digital telco to advance society, Telkom continues to strive to transform into a digital telecommunication company. TelkomGroup implements a customer-oriented business and operational strategy that makes the company lean and agile in adapting to the rapidly changing telecommunications industry. In its transformation, Telkom offers products, services, and solutions by providing digital connectivity, digital platforms, and digital services to enterprise, government, and SME customers. In carrying out its function as a solution provider to government customers, the Government solution unit in the Solution Delivery & Assurance division has an internal challenge where the process of monitoring projects is still manual, using Google Sheets created by each sub-unit, so it cannot be monitored centrally and in real time. The purpose of this research is to design a solution dashboard for the government solution unit using design thinking. The design thinking stages used consist of five stages, namely empathize, define, ideate, prototype, and testing. The method used in this research is a qualitative research method, with the data collection method being interviews. The result of this research is a tested prototype that can display data for each government project handled by the government solution unit.

Factors Influencing Mobile Banking Service Quality and Its Relationship with Customer Satisfaction and Loyalty at Bank Mandiri Adithya Ipung Wicaksana; Asma’I Ishak
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the factors influencing mobile banking service quality and their relationship with customer satisfaction and loyalty at Bank Mandiri. The research focuses on five dimensions of service quality: assurance, reliability, security, responsiveness, and usability. Data was collected through an online survey distributed to 315 respondents, all users of the Livin’ by Mandiri application, aged between 17–50 years. The study employed Structural Equation Modeling (SEM) using AMOS 26 to test the proposed hypotheses. The findings reveal that service quality significantly influences customer satisfaction but does not have a direct effect on customer loyalty. Additionally, factors such as assurance, reliability, security, responsiveness, and usability were found to have varying impacts on service quality. This study highlights the need for Bank Mandiri to enhance its mobile banking features to strengthen customer satisfaction and loyalty. Further research is suggested to expand the scope of the study to other banking institutions.

The Influence Of Service Quality And Location On Purchasing Decisions In Coffee Shop Ngupi Dija Afrillia Siska Sari; Defrizal Defrizal
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This research purpose to analyse the influence at service quality and location at purchasing decisions in the Ngupi Dija Coffee Shop. Service quality and location are important factors in attracting consumer interest and increasing customer loyalty. This study utilize a quantitative oncoming with a survey method from distributing questionnaires for a number of respondents who have made purchases at the Ngupi Dija Coffee Shop. Data analysis was carried out using multiple linear regression to determine the influence at any variable. The research outcome indicate lest service quality have a positive and significant influence at purchasing decisions, where good service is able to encourage consumers to make repeat purchases. Location has also been sure for has a positive and significant influence at purchasing decisions, with strategic, convenient and easily accessible locations being the main factors in attracting customers. Simultaneously, service quality and location have a significant influence on purchasing decisions. In conclusion, improving service quality and choosing a strategic location can be an effective strategy to improve consumer purchasing decisions. This study also provides recommendations for Ngupi Dija Coffee Shop managers to continue to improve service quality, provide training for employees, and ensure that location facilities meet customer need

The Influence Of Financial Literacy And Financial Self Efficacy On Risky Credit Behavior In The Use Of Paylater Among Students(case study of FEB students at Bandar Lampung University) Dhani Ahmad Kautsar; Defrizal
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to demonstrate the influence of financial literacy and financial self-efficacy on credit risk in the use of PayLater services among students. This research employs a quantitative approach and the analysis technique used is Multiple Linear Regression with a sample of 91 students. This analysis states that financial literacy has a significant inverse relationship with credit risk, which means that increased financial literacy results in a decrease in credit risk levels when using pay later. Additionally, financial self-efficacy also has an inverse relationship with risky credit behavior, indicating that self-confidence in managing finances can reduce risky credit behavior. This research implies that efforts to improve financial literacy and strengthen financial self-efficacy need to be undertaken, especially among students, in order to minimize the detrimental impacts of risky credit behavior in the use of pay later.

Exploring the Influence of Social Support and Personality on Employee Well-being: The Mediating Role of Transformational Leadership at PT. Cakrawala Dinamika Utama Marta Nurtemani Zega; Emi Wakhyuni doping; Wilchan Robain
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the influence of social support and personality on the implementation of employee well-being, with transformational leadership style as an intervening variable, at PT. Cakrawala Dinamika Utama. We use a quantitative approach, utilizing survey techniques and structural equation modeling (SEM) analysis to test the relationship between variables. The study population includes all permanent employees of PT. Cakrawala Dinamika Utama Medan at the Soho Bar and Resto unit, totaling 105 people. We used the census sampling method to sample the entire population. Thus, the sample in this study was 105 respondents. The results of the study are expected to provide strategic insights for companies in designing policies that support employee well-being by considering aspects of social support, personality, and adaptive leadership style. These findings are also expected to be able to increase the effectiveness of employee well-being programs at PT. Cakrawala Dinamika Utama, as well as contribute to improving employee performance and job satisfaction in a sustainable manner.

Factors Influencing Student Decisions: A Study on Price, Location, and Promotion at Pangeran Antasari Educational Foundation Mexenro Gerael Hutagaol; Farah Jihan Nabila; Hendry, Hendry; Nasib, Nasib
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study seeks to ascertain the influence of price, location, and promotional elements on student decision-making. The study's demographic and sample comprised students from the Pangeran Antasari Foundation, totaling 100 respondents. The sample method employed was non-probability sampling utilizing a purposive approach. This study employs a quantitative methodology characterized by a descriptive and verification approach, utilizing multiple linear regression analysis for data analysis. Hypothesis testing concurrently use the F-test and partially utilizes the t-test. The findings of this study demonstrate that the promotion, price, and location variables collectively exert a positive and significant influence on purchasing decisions. Additionally, each variable promotion, price, and location individually has a positive and significant impact on purchasing decisions.

The Effect Of Service Quality On Customer Loyalty Through Customer Satisfaction As A Mediating Variable At Soetjipto Coffee Mataram Fachrurrazzi, Fachrurrazzi; Rusminah, Rusminah; Lalu Adi Permadi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the effect of service quality on customer loyalty at Soejipto Coffee Mataram, with customer satisfaction as a mediating variable. In the midst of increasingly fierce competition in the coffee shop industry, understanding the factors that influence customer satisfaction and loyalty is very important. Data was collected through a survey of Soejipto Coffee customers. The research method used is quantitative with an associative approach. Data were collected through surveys and analyzed using path analysis. The results showed that service quality has a positive and significant effect on customer satisfaction, which in turn increases customer loyalty. Hypothesis testing shows that all hypotheses are accepted, confirming that improving service quality will increase customer satisfaction and loyalty.

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Editorial Address jungke RT 02 rw 01

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA