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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,079 Documents

62 63 64 65 66

The Effect Of Service Quality, Brand Image, Customer Satisfaction On Customer Loyalty At Indomaret Minimarket Rizki Maulana; Asma’I Ishak
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This research aims to examine the influence between service quality, brand image, customer satisfaction and customer loyalty at Indomaret. In this research, the target is Indonesian citizens who have or have not purchased at the Indomaret Minimarket. There were 200 respondents with the criteria of women and men aged 16 to over 40 years who had or had not shopped at the Indomaret Minimarket. Survey data was obtained using an online questionnaire via Google Form. The data analysis method used for this research is Structural Equation Modeling (SEM) in the AMOS 29 program. The research results prove that service quality has an effect on brand image and service quality has an effect on customer satisfaction.

The Effect of Government Expenditure and Interest Rates on Inflation in Asia Maharani, Henni Oktavia; Yuliawan, Dedy; Sitorus, Nurbetty Herlina
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study examines the impact of government expenditure and interest rates on inflation in Asia from 2018 to 2023. Using panel data from 31 Asian countries, the research employs quantitative methods with descriptive analysis. The study finds that government expenditure has a statistically significant negative effect on inflation, meaning that higher government spending reduces inflation, while reduced spending increases it, mainly due to fiscal deficits. On the other hand, interest rates have a positive effect on inflation, with higher interest rates leading to increased inflation, largely influenced by the post-COVID-19 economic recovery and the Russia-Ukraine conflict. Additionally, the study shows that both government expenditure and interest rates jointly influence inflation, with a confidence level of 95%. The results highlight the importance of effective fiscal policy and clear communication from central banks regarding interest rate adjustments. The study recommends that governments prioritize efficient spending, while central banks should enhance transparency in their monetary policy decisions. The paper also suggests that future research should expand the analysis period and sample size to gain deeper insights into the relationship between fiscal and monetary policies and inflation in Asia.

Analysis of Factors Influencing Angel Investor Funding Decisions in Startup Companies M. Alifudin Sena; Sri Mulyati
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to identify the factors that influence angel investors' decision to provide funding to start-up companies. The main issue raised is how founder characteristics, product attributes, financial management, and market research affect angel investors' investment funding decisions. This researcher uses quantitative methods with 120 respondents using purposive sampling. The data in this study were obtained by filling out a questionnaire by the respondents. There are 19 questions that must be answered by respondents via Google Form. PLS-SEM using SmartPLS was selected in the study to conduct data analysis. This study found that market research significantly affects angel investor funding decisions, Start-up Founders significantly affect angel investor funding decisions, Product significantly affects angel investor funding decisions, Product significantly affects angel investor funding decisions, and Financial Management significantly affects angel investor funding decisions.

The Effect of Career Development and Organizational Culture on Employee Performance through Job Satisfaction at Bahasakuinggris in Pare, Kediri Siti Durotul Khasanah; Arief Subyantoro; Yuni Siswanti
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study was conducted on employees of Bahasakuinggris in Pare, Kediri. The aim of this study is to examine the effect of career development and organizational culture on employee performance through job satisfaction. The population of this study consists of all 150 employees of Bahasakuinggris. The sample was taken using a census method. Data was collected by distributing a questionnaire via Google Forms, which was structured using a Likert scale, and analysed using Structural Equation Modelling (SEM) techniques on SmartPLS 3 software. The results of this study show that career development positively affects employee performance, organizational culture positively affects employee performance, and job satisfaction positively affects employee performance. Job satisfaction mediates the relationship between career development and employee performance, as well as the relationship between organizational culture and employee performance.

Analysis Of the Acceptance and Feasibility Of Semi-Technical Paddy Rice Farming Business In Tanjung Agung District, Muara Enim Regency Benyu Khalalkand; Munajat, Munajat; Fifian Permatasari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the Acceptance and Feasibility of Rice Farming Business in Semi-Technical Rice Farming Typology in Tanjung Agung District, Muara Enim Regency. The type of research used in this study is a quantitative descriptive method. The data analysis used in this study is quantitative analysis. The results of the study show that rice farmers in Tanjung Agung District, Muara Enim Regency earn income in the form of GKP with an average of Rp 13,483,038/Ha/MT and in the form of rice of Rp 29,472,432/Ha/MT. From the results of the calculation of the R/C ratio, it can be seen that the Semi-Technical Rice Typology paddy rice farming in Tanjung Agung District, Muara Enim Regency as a whole is economically feasible so that the value is more than 1 both in the form of GKP and Rice, so the Semi-Technical Paddy Typology Paddy Farm is very feasible to be continued or pursued in accordance with applicable regulations. However, the R/C ratio value of rice is higher than GKP. This is shown by the value of the R/C ratio of rice, which is 4.16, which means that every cost expenditure of Rp 100 will receive a revenue of Rp 416.

The Effect of Economic Growth, Minimum Wage, and Population on Labor Absorption in Regencies and Cities of Central Java Province Tiara Amalia Puasanty; Wiwin Priana Primandhana; Wirya Wardaya
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Labor absorption is one of the important indicators in the success of economic development, especially in Central Java which faces the challenge of high unemployment and lack of employment. This study aims to analyze the influence of economic growth, minimum wage, and population on labor absorption in districts/cities of Central Java Province in the 2017-2023 period. The study used a quantitative method with panel data analysis to combine time series data and cross data. The variables used include labor absorption as the dependent variable, while economic growth, minimum wage, and population number are independent variables. The results of the study show that economic growth, population number, and minimum wage have a positive influence on labor absorption.

Consumer Perception Towards Price, Product And Service Of Fast Food Restaurant (Case Study on Kentucky Fried Chicken (KFC) in Rumah Tiga,Teluk Ambon District, Ambon City, Maluku) Picanussa, Adventio Picanussa; M. Turukay; Maisie T. F. Tuhumury
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract The aim of this research is to find out the characteristics and perceptions of consumers regarding the prices, products and services of the Kentucky Fried Chicken (KFC) Fast Food Restaurant in Rumah Tiga, Teluk Ambon District, Ambon City, Maluku. The research method used in this research is descriptive statistical analysis and in measuring attitudes, opinions and perceptions of individuals and groups of individuals in this study a Likert scale is used. The method for determining the sample in this study was carried out by chance (accidental sampling) where respondents were taken when they visited the Kentucky Fried Chicken (KFC) Fast Food Restaurant. The research results show the characteristics and also consumer perceptions of prices, products and services of the Kentucky Fried Chicken (KFC) Fast Food Restaurant in Rumah Tiga, Teluk Ambon District, Ambon City, Maluku. Keywords: Consumer Perception, Price, Products and Services

The Influence of Brand Satisfaction, Customer Engagement, Innovativeness, Social Media Marketing to Purchase Intention through Brand Loyalty in Kampung Keren Kediri City: - Diana Ambarwati; Rike Selviasari; Dewi Wungkus; Anisak Salsabila
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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The recent surge in tourist visits in 2024 to Kediri City, marked by 31.37% increase over last year, indicates heightened activity among domestic and international travelers. This growth is attributed to innovative services, enhancing visitor satisfaction through unique experiences. Additionally, effective social media marketing strategies contribute to increased visitor awareness and interest by providing relevant and engaging information. This study aims to assess the Kampung Keren program based on brand loyalty, purchase intention, customer engagement, service innovativeness, and the role of social media marketing in promoting these aspects. The study involves 42 respondent utilizing Instagram for their tourism promotions. Purposive sampling was employed, and data collection occurred via questionnaires distributed during September and October 2024. The data was analyzed using SmartPLS, combining both primary and secondary sources. The results of this research indicate that there is a positive and significant direct relationship between innovativeness on customer engagement, brand loyalty on purchase intention. There is negative and significant direct relationship between customer engagement on brand loyalty. Insignificant direct relationship between customer engagement on brand satisfaction, brand satisfaction, innovativeness and social media marketing on brand loyalty, social media marketing on purchase intention. There is a negative and significant indirect relationship between customer engagement on brand loyalty mediated by brand satisfaction. There is an insignificant indirect relationship between innovativeness on brand satisfaction mediated by customer engagement, customer engagement and innovativeness on brand loyalty mediated by brand satisfaction and customer engagement, brand satisfaction, innovativeness and social media marketing on purchase intention mediated by brand loyalty.

Analysis Of The Influence Of Transformational Leadership And Effective Communication On Organizational Performance And Effectiveness In The Organizational Development Process Wicaksono, Arif; Salsabila, Raihana; Sumarna, Deddy; Miranda, Rezha; Hidayati, Tetra
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Transformational leadership and effective communication are key elements in enhancing organizational performance. Transformational leaders inspire and empower employees by presenting a clear vision and offering individual attention, fostering collaboration and innovation. Effective communication reinforces this process by ensuring the transparent delivery of strategic visions and building synergy across individuals and divisions. Their integration enables organizations to adapt better to changing business environments, improve operational efficiency, and strengthen competitive advantage. Studies indicate that the synergy between transformational leadership and effective communication not only boosts employee engagement but also accelerates the implementation of organizational strategies. This approach helps create a work culture oriented towards innovation, collaboration, and sustainability, which collectively supports the achievement of both short-term and long-term objectives. This abstract highlight the importance of transformational leadership and effective communication as fundamental pillars in building a dynamic and competitive organization.

Effectiveness Of Corporate Social Responsibility (CSR) Program Of PT. Semen Baturaja (Persero) Tbk On Community Empowerment In Sukajadi Village, Baturaja Timur District, Ogan Komering Ulu Regency Syaiful Amin; Munajat, Munajat; Rini Efrianti
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Corporate Social Responsibility (CSR) is one of the activities carried out by a company as a form of responsibility, where the company has a responsibility towards the social and environmental community around it and the wider community in order to realize shared prosperity. This research will be conducted at PT. Semen Baturaja (Persero) Tbk in Sukajadi Village, Baturaja Timur District, OKU Regency. The determination of the location was carried out intentionally (Purposive) considering that PT. Semen Baturaja (Persero) Tbk is the main cement factory in South Sumatra. This study uses a qualitative descriptive approach. The sampling method used in this study is the stratified random sampling method. With a sample of 60 consisting of 30 people who received the CSR program and Employees. Analysis of the data processed in the study is primary and secondary data. The results of the study show the Realization of the Corporate Social Responsibility (CSR) program of PT. Semen Baturaja (Persero), Tbk. observations can be concluded that it has been running effectively. Analysis of the effectiveness of the Corporate Social Responsibility (CSR) Program of PT. Semen Baturaja (Persero), Tbk towards community empowerment is measured based on 6 indicators, namely increasing individual capacity, increasing economic welfare, health and welfare, social and political participation, infrastructure development and equality and inclusion

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Home Page

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Contact Name rizal ula ananta fauzi

Contact Email rizalmanajemen@gmail.com

Phone +6282139474255

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA