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International Journal of Economics, Business and Innovation Research

IJEBIR
Website

Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,079 Documents

80 81 82 83 84

Analysis Of Factors Affecting The Open Unemployment Rate In Sumatera And Java Islands 2015-2024 Muhammad Naufal Akbar; Arif Darmawan; Arivina Ratih; Heru Wahyudi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2024

This study aims to analyze the effects of education (average years of schooling), Information and Communication Technology (ICT) skills, Provincial Minimum Wage (UMP), and economic growth on the open unemployment rate (TPT) in Sumatera and Java Islands during the 2015–2024 period. The analytical method used is panel data regression with the Fixed Effect Model (FEM) approach. The results indicate that education and economic growth have a negative and significant effect on the unemployment rate, implying that improvements in these variables help reduce unemployment. Conversely, ICT has a positive and significant impact, suggesting potential job displacement due to labor force unpreparedness in facing digital transformation. Similarly, the UMP variable also has a positive effect, showing that wage increases without corresponding labor productivity may lead to higher unemployment. This study recommends policy strategies that enhance education quality, ICT-based workforce training, and inclusive economic development to effectively reduce unemployment rates.

Analysis Of Social Media Marketing Strategies And Markerting Mix In Coffee Shop Business Design Blok18 On Purchase Decisions Anggoro, Deni; Hasin, Al
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2143

This study aims to design a business development strategy for Coffee Shop Blok18, a creative coffee shop in Tegal City that carries the concept of creative urban by combining elements of art, community, and customer experience in one space. This study uses a comprehensive analysis approach that includes SWOT, Value Proposition Canvas, Business Model Canvas, and Marketing Mix (7P) to identify strengths, weaknesses, opportunities, and threats, and to develop strategies that are relevant to market needs and business uniqueness. The results of the analysis show that Coffee Shop Blok18 has strengths in its unique creative concept, loyal customer community, and distinctive coffee shop atmosphere. However, there are weaknesses in aspects of similar competition in the coffee shop industry, service efficiency and product diversification. Great opportunities are open through the trend of drinking coffee among young people, the growth of local creative communities, and the potential for digitalization of services. Threats that need to be anticipated include tight competition in the coffee shop industry and fluctuations in raw material prices. The resulting strategy recommendations include strengthening the value proposition through trend-based product innovation, increasing service efficiency with a pre-order system and digitalization of ordering, and strengthening marketing channels through social media and community collaboration. In addition, business expansion strategies and development of customer experience-oriented business models are also formulated to ensure sustainability and long-term growth.

The Role Of Citizen Journalism In Strengthening Journalistic On The @Lampuung Instagram Account Fanny Maharani; Noning Verawati; M. Denu Poyo
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2147

This study aims to analyze the role of citizen journalism in strengthening journalistic practices on the Instagram account @lampuung. Citizen journalism allows the public to actively participate in the collection, dissemination, and verification of information. The @lampuung account, as an example of a social media platform applying the concept of citizen journalism, serves as a channel for distributing information involving direct contributions from the public, such as photos, videos, and narrative reports on various issues. This study uses a qualitative approach with a case study method, collecting data through in- depth interviews with citizen journalists who contribute to @lampuung. The results of the study indicates that citizen journalism on the @lampuung account enhances journalistic practices through three key contributions : accelerating the dissemination of local information, enriching the diversity of perspectives in reporting, and increasing public engagement in the information sharing process. In addition, the role of admin is crucial in maintaining the credibility and validity of the content through layered verification processes. Despite challenges such as low media literacy, technical limitations, and the risk of spreading hoaxes, @lampuung has managed to effectively manage public participation, creating a participatory, adaptive, and responsible digital information ecosystem. This research contributes to the understanding of how social media particularly Instagram can serve as a collaborative space between the public and the media in strengthening local journalistic practices in the era of new media.

The Career Motivation as a Barista (Starbucks Yogyakarta Baristas) Indra Rahman Sumadijaya; Arif Hartono
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2161

Yogyakarta's status as a student there is one industry that benefits from the city's image as a student city: the coffee shop business, in which the cafes that are sprouting across Yogyakarta provide an option for students to do homework or simply hang out and relax with their friends, even became the place for earning more allowance. The findings indicate that the primary reason someone chooses to become a barista is to meet financial demands, get experience, and open up prospects for advancement in their field. This study also demonstrates that for some people, working as a barista is not only a transitory employment, but also part of their professional progression.

Farmers' Perceptions of the Implementation of Organic Rice Development in Bantaeng Regency juswansar; Ratnawati Tahir; Nurdin; Sri Mardiyati; Amruddin
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2162

This research aims to analyze farmers' perceptions of the implementation of organic rice development, identify factors that influence farmers' perceptions of the implementation of organic rice development in Bantaeng Regency, and analyze factors that influence farmers' perceptions of the implementation of organic rice farming in Bantaeng Regency. This research starts from October to November 2024 using quantitative methods. The data collection method uses the library or literature study method, observation, questionnaires and in-depth documentation using a questionnaire that has been tested for validity and reliability, while the data analysis method uses a Likert scale and multiple linear regression. The results of the analysis using multiple linear regression tests show that the level of farmers' perception of the implementation of organic rice development in Bantaeng Regency is relatively high, with an aggregate average of 69.60%. Meanwhile, the factors that influence farmers' perceptions of the implementation of organic rice development in Bantaeng Regency are innovation characteristics.

Event Influence Krui Pro International On The Income Of Msmes In Tanjung Setia Beach, West Coast District Purnama Agung; Aida Neli; Tri Vitriyani Purwaningsih
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2164

This study aims to analyze the effect of the Krui Pro International event on the income of Micro, Small and Medium Enterprises (MSMEs) in Tanjung Setia Beach, West Pesisir Regency. This Event is an international surfing event that is held every year and is expected to increase tourist visits and have a positive impact on the local economy. The method used in this study is quantitative analysis with data collection through questionnaires distributed to 98 businesses around Tanjung Setia Beach. The results showed that there were significant differences in capital, turnover, and profit of MSMEs before and during the Krui Pro International event. Venture capital increased significantly, with 62.2% of respondents reporting an increase in capital during the event. In addition, business turnover also experienced a surge, where 61.2% of respondents felt a significant increase in turnover. This study concludes that the Krui Pro International event contributes significantly to local economic growth, especially for MSMEs, and recommends the need for continued support from the government and the development of more effective marketing strategies to maximize the benefits of the event.

The Effect Of Tax Planning On Earnings Management Moderated By Tax Rate Reductions Intan Kumala Ratu; Agrianti Komalasari; Liza Alvia
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2166

This study aims to analyze the effect of tax planning on earnings management and examine the role of tax rate reductions as a moderating variable. Secondary data were obtained from the annual reports of manufacturing companies in the Consumer Non-Cyclical subsector listed on the Indonesia Stock Exchange (IDX) during the 2018–2023 period. Using a purposive sampling technique, 62 companies were selected out of a total of 67 that met the criteria, resulting in 372 observations. This research applies a quantitative approach using documentation methods and moderation regression analysis processed with SPSS version 27. The results show that tax planning has a significant and positive effect on earnings management, indicating that companies tend to engage in earnings management as tax efficiency increases through tax-saving strategies. However, when tax rate reduction is used as a moderating variable, the effect of tax planning on earnings management weakens. The tax rate reduction acts as a pure moderator that reduces the intensity of earnings management practices, as the incentive to manipulate earnings becomes lower. Thus, fiscal policies in the form of tax rate reductions can serve as an effective instrument to curb non-transparent financial reporting practices.

Determinants of Urban Waste Generation: A Case Study of Imopuro Subdistrict, Metro City Farid Azfa Putra; Neli Aida; Vitriyani Tri Purwaningsih
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2167

The problem of food waste in urban areas is becoming an increasingly pressing issue due to increasing public consumption, population growth, and low awareness of waste management. This study aims to analyze the influence of various socio-economic factors on household food waste generation in Imopuro Subdistrict, Metro City. The method used is a quantitative approach with multiple linear regression techniques. The independent variables studied include years of education, number of family members, household expenditure on food, proportion of food expenditure, knowledge of waste management, and involvement in waste management. The results show that the number of family members, household expenditure on food, and proportion of food expenditure have a positive effect on food waste generation, while years of education, knowledge of waste management, and community involvement in waste management have a negative effect. These findings indicate the need for community education and empowerment in sustainable consumption practices as well as strengthening community-based policies for food waste management. This study is expected to serve as a reference for policymakers in designing effective and participatory waste management strategies.

Determinants Of Labor Absorption In The Creative Economy Sector: A Case Study Of 34 Provinces In Indonesia Muhammad Hafidz; Neli Aida
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2168

Labor absorption is an important indicator in measuring the success of economic development, especially in fast-growing sectors such as the creative economy. This study aims to analyze the influence of the average wages of creative economy workers, education level, and internet use on labor absorption in the creative economy sector in 34 provinces in Indonesia during the period 2018 to 2021. In addition, this study also examines whether there are significant differences in the absorption of creative economy labor before and during the Covid-19 pandemic. The results of the study show that the average wage variable of creative economy workers has a negative and insignificant influence on labor absorption. Meanwhile, the level of education and internet use have a significant positive influence on the absorption of labor in the creative economy sector. In addition, there is a significant difference in the number of creative economy workers between before and during the Covid-19 pandemic, where during the Covid-19 pandemic the number of Creative Economy Workers decreased compared to before the occurrence of Covid-19.

The Practice of Information Dissemination by Affiliated Local Television in Lampung in News Production (A Case Study of Delta TV Lampung) Irwantoro; Noning Verawati; Hanindyalaila Pienrasmi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2171

This study explores the practice of information distribution carried out by networked local television in Lampung, focusing on news production activities at Delta TV Lampung. The research aims to examine the collaboration patterns between Delta TV, other local television stations, and regional government institutions. Using a qualitative approach and case study method, data were collected through in-depth interviews, field observations, and document analysis. The findings reveal that Delta TV Lampung functions as a centralized production hub, managing the entire news production process from planning to distribution to its media partners and contracted government agencies. This collaboration model not only enhances operational efficiency but also addresses the challenges posed by limited resources in the digital broadcasting era. Through a streamlined production system, Delta TV Lampung has maintained its position as a credible and competitive local media outlet. Moreover, the partnership creates a mutually beneficial ecosystem: partner stations receive ready-to-air content, while Delta TV gains reputational value and production sustainability.

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Home Page

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Contact Name rizal ula ananta fauzi

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

Abstract

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA