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International Journal of Economics, Business and Innovation Research
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 29640865     DOI : https://doi.org/10.99075/ijebir.v1i01.1073
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,079 Documents
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Audit Quality, CEO Ownership, and Earnings Management: An Empirical Analysis of Listed Non-Financial Services Firms in Nigeria Efiong, Eme Joel, PhD; Ibrahim Mallam Fali, PhD; Ogar- Abang, John Oyong, PhD; Animpuye Canice; Adamu Haruna Sezuo; Oboh John Ogenyi; Umagu Udemeobong Bahakongfe
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2077

Abstract

The primary objective of this study was to examine the moderating effect of Chief Executive Officer (CEO) share ownership on the relationship between audit quality and earnings management in Nigeria’s listed non-financial services firms, covering the period from 2013 to 2022. A sample of 72 firms was selected, with real earnings management employed as the proxy for the dependent variable. The study adopted a correlational and ex post facto research design, utilizing secondary data obtained from firms’ annual reports and the Nigerian Exchange Group website. Descriptive statistics and panel multiple regression analyses were conducted, with the random effects model and generalized least squares estimation applied for robustness. The findings reveal that audit quality has a negative and significant effect on earnings management, while CEO share ownership exerts a positive and significant effect. However, the moderated regression model indicates that CEO share ownership does not significantly moderate the relationship between audit quality and earnings management. The study concludes that CEO ownership levels do not influence how audit quality mitigates earnings management in Nigeria’s non-financial sector. Consequently, it recommends that regulatory efforts to curb earnings management should prioritize strengthening external audit quality and enforcing rigorous audit standards, rather than relying on CEO ownership structures as a corporate governance mechanism. Firms are advised to consistently maintain high audit quality standards to enhAdd Contributorance the credibility of financial reporting irrespective of CEO ownership levels.
The Effect Of Segmentation And Targeting In Increasing Sales Of Nu Salt Brand Consumption (Case Study In The Market Of Muslimat Religious Organizations Wil. Central Java) Dias Eko Erry Akhmadi; Damajanti Sri Lestari; Anita Asnawi; Moh. Arfani
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2184

Abstract

This study specifically investigates how segmentation and targeting strategies, which are often considered conventional steps in marketing, actually show unusual dynamics in encouraging an increase in sales of NU Salt brand consumption salt products, especially in the market of NU Muslimat religious organizations in the Central Java region. NU Salt products are produced by the Sari Makmur Rembang Farmers Cooperative, which is one of the national salt production centers. The marketing approach through the NU Muslimat community was chosen because of the characteristics of a loyal market, homogeneous in values, and having an organizational structure that allows for more targeted market penetration. This study adopts a quantitative approach through a survey method, with the collection of primary data directly from a total of 96 respondents who are NU Muslimat members who are NU Salt consumers. The data analysis technique applied was multiple linear regression using the help of SPSS software, to test the relationship between segmentation (X1) and targeting (X2) variables to increase sales (Y). The results of the study showed that both segmentation and targeting had a positive and significant effect on the increase in sales, both partially and simultaneouslyThe results of the F test indicated that both variables simultaneously had a significant influence on the increase in sales with a significant value of 0.000. The t-test showed that the variables X1 and X2 also had a significant influence separately. The Adjusted R Square value of 0.611 indicates that 61.1% of the variation in sales increase can be explained by segmentation and targeting strategies, although this fairly high proportion appears in the context of low-differentiated commodity products, which in theory rarely show such a strong correlation. These findings make a practical contribution to developing community-based marketing strategies, especially for religious organizations, and at the same time affirm the importance of a deep understanding of market characteristics in improving the sales performance of local products.
From Sidelines to Center Stage: Strategic HRM and Strategy Agility in Indonesian Football Clubs Agustriyana, Darwis; Indra Taruna Anggapraja
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2185

Abstract

This study explores how well Strategic Human Resource Management (SHRM) and Strategy Agility are applied in the top five Indonesian professional football clubs over the last three seasons. Although Indonesian football is growing, many clubs still face problems in managing people and adapting to changes. The research uses a descriptive method with questionnaire data to measure three aspects of SHRM (Coherence, Integration, Devolvement) and three aspects of Strategy Agility (Strategic Sensitivity, Collective Commitment, Resource Fluidity). The results show that clubs are generally strong in aligning HR practices with long-term goals and in responding to changes, but they still struggle with flexible resource use and leadership coordination. A strong positive link between SHRM and Strategy Agility was found, showing that better HR systems help clubs adapt more quickly. The study suggests giving more authority to managers, improving how clubs monitor changes, encouraging teamwork among leaders, and sharing good practices to improve management across clubs.
Unearth the Role of Branding towards Customer Satisfaction on Infant Formula Brand in Malaysia: A Critical Review of Enfagrow A+ Mindpro Arman Hj. Ahmad; Ridzuan Masri; Irbiana Hanim Tahir; Sarah Hazlinda Hazlan; Nurelya Shafika Mohd Sam; Nurul Aziidah Zulkifli; Mohamad Shyafiq Ezzat Yahya
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2187

Abstract

This study is an attempt to critically review and understand the role of branding on customer satisfaction using Enfagrow A+ Mindpro (a brand of Mead Johnson Nutrition, Malaysia) as a case brand. The role of branding on customer satisfaction is of worth significant to know as it is important to make customers satisfy on a specific brand. The elements of branding in Enfagrow A+ Mindpro such as brand image, brand loyalty, brand awareness as well as perceived quality were predicted to contribute to customer satisfaction. Based on the review of past literatures, the customer satisfaction were built up when branding successfully met the needs and requirements of the customers. Contrary to traditional models, this study posits that brand loyalty can precede and influence customer satisfaction, offering a novel perspective on consumer-brand dynamics in Malaysia’s children’s nutrition market. In this review, a research framework is proposed and suggested for future empirical investigations to test the proposed hypotheses. As for the sample of the study, customers who made their purchases of Enfagrow A+ Mindpro brand both in retail and online in Malaysia, will be conveniently targeted as the main population and samples. Data will be collected through a self-administered questionnaire, distributed both in physical form (at retail stores or paediatric clinics) and digitally (via Google Forms shared through parenting networks and vendor mailing lists) which then analysed using a series of statistical procedures using SPSS and AMOS software for the preliminary analyses, Confirmatory Factor Analysis (CFA) to validate the measurement model as well as Structural Equation Modeling (SEM) to simultaneously evaluate the proposed model's fit and assess both direct and indirect paths among variables. The results projected that branding elements will have significant contribution to customer satisfaction towards the brand. The conclusion and implication of the study are discussed to further highlights the initiative. Despite unearthing the connections between branding and customers’ satisfaction, this study advances existing theory by offering a novel framework for understanding consumer-brand relationships in Malaysia’s children’s nutrition market. Furthermore, this paper could enrich the body of knowledge related to consumerism and marketing research.
Environmental Awareness of Students at SDN Pauh, Tungkal Jaya District and SDN Mendis Jaya, Bayung Lencir District, Musi Banyuasin Regency Hizazi, Achmad; Mansur, Fitrini; Bintana, Rizqa Raaiqa; Yosep Tri Krisnanto; Nanang Yuliyapranata
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2189

Abstract

This paper describes the school's efforts to increase environmental awareness of students at SDN Pauh, Tungkal Jaya District, and SDN Mendis Jaya, Bayung Lencir District, Musi Banyuasin Regency. The focus of awareness is seen in daily behavior, such as attitudes towards waste in the surrounding area, concern for plants and animals in the area, and an understanding of the importance of maintaining cleanliness and environmental sustainability. To achieve this goal, both schools carry out various programs such as providing trash cans, environmental simulations, awareness campaigns through t-shirts worn by teachers and school staff, distributing environmental awareness posters, and planting trees around the school
The Influence of Influencers and Brand Awareness on Purchase Decisions in MSMEs (Amaryllis Hijab) Megawati Beddu; Ismah Rustam; Andi Alfianto Anugrah Ilahi; Irawati Nur; Imron Burhan
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2190

Abstract

Small and Medium Enterprises (SMEs) as drivers of the Indonesian economy often face marketing constraints due to limited resources, resulting in low consumer awareness of their products. The utilization of influencer marketing and brand awareness strengthening proved to be an effective solution to enhance purchasing decisions, particularly for Amaryllis Hijab SMEs in the competitive Muslim fashion industry. This study analized the influence of both influencers and brand awareness to provide strategic contributions for the development of digital marketing in SMEs. This research aimed to determine the partial and simultaneous influence of Influencer and Brand Awareness on purchasing decisions in MSMEs (Amaryllis Hijab). The data analysis method used is quantitative descriptive analysis. The data analysis technique employed was multiple regression analysis using SPSS for Windows 30.0. The data utilized in this research was primary data, sourced from questionnaires filled out by respondents. The results of this research indicated that Influencer partially influenced purchasing decisions in MSMEs (Amaryllis Hijab), with a t count​ value of (2.800) > ttable​ (2.002) and a significance value of 0.007 < 0.05. And Brand Awareness partially influenced purchasing decisions in MSMEs (Amaryllis Hijab), with a tcount​ value of (3.842) > ttable​ (2.002) and a significance value of <0.001 < 0.05. Influencer and Brand Awareness simultaneously influenced purchasing decisions in MSMEs (Amaryllis Hijab), with an f count​ value of (41.226) > ftable​ (3.15) and a significance of <0.001 < 0.05.
Third-Party Funds and Profit Margin as Determinants of Murabahah Financing Performance in Islamic Rural Banks: Evidence from BPRS Bahari Berkesan, Ternate City Hasnin, Muhammad; Suar, Abi; Landola, Selfianti; Kotib, Mohammad; Nasar, Fahima; Taslim, Fadli Ali
International Journal of Economics, Business and Innovation Research Vol. 4 No. 03 (2025): April - May, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i03.2198

Abstract

The purpose of this study is to examine how profit margins and third party funding affect Murabahah contract financing (BPRS Bahari Berkesan, Ternate City). This study is quantitative. Secondary data from the Financial Services Authority (OJK) website, especially the Triulan financial report of BPRS Bahari Ternate, is used as a data source. Multiple linear regression analysis using SPSS version 26 software is the data analysis method used. The findings of the study revealed that (1) The growth of Murabahah contracts at BPRS Bahari Berkesan, Ternate City is greatly influenced by third party funds. (2) The findings of this study indicate that the profit margin variable has a significant effect on the financing of murabahah contracts, because the results of the hypothesis test indicate that the calculation value of the profit margin variable > t table (4.902 > 2.262) and the level of significance is < 0.05 (0.001 < 0.05). (3) further indicated by the significant probability value of 0.000, which is < 0.05 (0.000 < 0.05). This indicates that the financing of murabahah contracts with the BPRS Bahari Berkesan Ternate City Exchange Rate is greatly influenced by both the profit margin and DPK simultaneously.
Productivity Analysis On Company Xyz Using The Production, Organization, Sales, Product, Arbeiter, Capital (Pospac) Method Ida Ayu Kade Sintya Yulianti Dewi; I Ketut Satriawan; Lutfi Suhendra
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2199

Abstract

XYZ company experienced raw material failures that did not meet the company’s quality standards from February to December 2024, resulting in a 10.1% decrease in production and the company continues to suffer losses. This study aims to: (1) measure the level of productivity in production, organization, sales, products, labor, and capital; (2) analyze the factors causing the low productivity index; and (3) provide improvement recommendations to increase the company’s productivity. The Production, Organization, Sales, Product, Arbeiter, and Capital (POSPAC) method is used to measure productivity, while the fishbone diagram is applied to identify and analyze problem causes. The results from January to December 2024 show the greatest decline occurred in the sales element in March -39.430, while the smallest decline was in the product element in January -0.230. The key factors contributing to low productivity are inconsistent raw material quality, absence of quality control, lack of training and competency development, and no HR development programs related to finance. To enhance productivity, the company should establish raw material standards (color, aroma, moisture content), create a coffee quality control SOP based on these standards, conduct training to improve competencies in production, finance and assess the quality of raw materials.
Social Media Marketing and Brand Awareness for Purchasing Decisions Benedicta Gisella S.; Rahel Noprianti S; M. Rachman Mulyandi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2203

Abstract

The digital era has transformed social media platforms such as Instagram, TikTok, and Facebook into primary communication and promotional tools in the business world, serving as strategic and interactive marketing channels between businesses and consumers. This study employs a descriptive qualitative method based on literature review as the foundation for data collection and analysis to examine the influence of brand awareness built through social media on purchasing decisions. The findings indicate that brand awareness gained from social media promotional activities has a significant influence on consumers' decisions to purchase products. Brand awareness has proven to be a key element in purchasing behaviour
The Influence of Product Quality and Price on The Purchase Decision of Heyjo Bakpao in Singgahan, Tuban (A Case Study of Local Micro, Small, and Medium Enterprises) Awaludin Ridwan; Ahmad Fanani
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2214

Abstract

The current economic development of society is growing rapidly, evidenced by the emergence of numerous business actors aiming to produce goods and services, thereby making the community more active in determining and deciding their needs. Business actors are competing to implement various marketing strategies to capitalize on market opportunities by offering products that align with consumers' desires and needs. Bakpao is a type of food that is widely enjoyed by the Indonesian people. Bakpao Heyjo is one of the producers and sellers of bakpao, established in 2022 in Kedungjambe Village, Singgahan Sub-district, Tuban Regency, offering a variety of flavors at affordable prices. Bakpao Heyjo has become a popular processed food choice that is easily accessible and offers a wide range of options. This study aims to analyze the influence of product quality and price on the purchase decision of bakpao. Heyjo consumers. Data was collected through a questionnaire distributed to consumers using a non-probability incidental sampling method. Responses were measured using a Likert scale. Data analysis was conducted using classical assumption tests and multiple linear regression through SPSS 20.0. The results of the study indicate that product quality and price simultaneously have a significant influence on purchasing decisions, contributing 79.8%. The remaining 20.2% is attributed to other variables not examined in this study. These findings suggest that improving product quality and maintaining competitive prices are key strategies for enhancing consumer purchasing decisions.

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