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Asian Journal of Management, Entrepreneurship and Social Science

ajmesc
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 28087399 DOI : -

Core Subject : Economy, Science, Social,

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Asian Journal of Management, Entrepreneurship and Social Science (AJMESC) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 711 Documents

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Elements of Stakeholders in the Design of MSME Simple Financial Records Elana Era Yusdita; Intan Amalia Fadilah; Sherlyana Juwita Ningrum
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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The purpose of this study is to identify stakeholder interests in the preparation of simple financial records. This research is a case study in the batik group of Sidomulyo Village, Madiun Regency. In-depth interviews, document observations, and FGD were taken to obtain valid data for making simple financial records. Interviews were conducted with manager and treasurer, while FGD was conducted with all members of the batik group as interested parties. The result is that managers need to know the cost of goods manufactured, treasurers need cash inflow records, and members need profit-sharing information. There is a need for separation between personal and group resources. The solution is to create a custom recording method and flow. The first product is a Productive Mom's Book (Buku Ibu Produktif) to record the elements that makeup prices, the origin of resources, and proof of profit sharing. The second product is Cash Books to record incoming and outgoing cash belonging to the group. This product has been tried together and received a good response from all elements of the batik group. Students can make SMEs a real accounting information system laboratory.

Measurement Of Overall Equipment Effectiveness (OEE) IMC Machine at Sugar Factory PT. ABC Aan Zainal Muttaqin; Mushtofa Lutfil Anshori
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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PT ABC sugar factory is one of the business units of PTPN XI in the western region of East Java. During the milling period in 2022, the production process at the milling station often experiences a downtime process so that it disrupts the production process which hampers the sugar manufacturing process. The high downtime affects the yield of sugar capacity produced during the production process. The study was held to measure Overall Equipment Effectiveness (OEE) during the production process at the mill station on the IMC machine which functions as a medium for transporting chopped sugar cane to the juice press machine. The result of measuring the Overall Equipment Effectiveness value on the IMC machine produces a value of <85% as a standard value in the world.

The Role Of Legal Language In Formulatıng Wrıtten Legal Rules In Indonesıa Junaedi Junaedi; Jaya Mulya
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Legal language is a regulatory language that is intended to realize justice and care for the community and is expected to protect private and public interests. Because the legal language is modern Indonesian, the use of Indonesian must be clear, fixed, mono-semantic, and in accordance with the aesthetic requirements of the Indonesian language. Thus, to understand the rule of law and legal language, in principle, it is a unity in a legal discipline. If you want to learn and understand the rule of law, you must use good legal language. The rule of law consists of a systematic legal language, From this view it is very clear, that the role of legal language is very important to formulate legal rules in society. The problem is how to apply the rules of legal language and the form of the legal language used in formulating written legal rules in Indonesia. This study aims to determine the role of legal language in formulating written legal rules in Indonesia. While the (type of research is normative legal research, namely legal research conducted by researching library materials, or secondary data, or library research. And the results of this study, First; the rules of legal language to formulate written legal rules are (1) Luges and exact; (2) Objective; (3) Careful definition; (4) Not emotional; (5) the exposure is conventional; (0) Not dogmatic (7) thrifty; (8) The form of the meaning is stable. Second; form of legal language to formulate legal rules; () The form of the word must be correct; (2) The meaning of the word must be precise; (3) Sentences must be clear; (4) Distinctive terms; (5) Not greeting people; (6) Typical wearing style; (7) The writing follows the EYD; (8) Legal norms are conveyed through sentences.

Integration of Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) in E-learning with Zoom Dian Pertiwi; Nursya’bani Purnama
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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E-learning through the Zoom platform has emerged as a popular trend in the digital era. This study aims to assess the effectiveness of e-learning via Zoom by engaging 100 respondents from Universitas Islam Indonesia (UII) in Yogyakarta. The study employs a combined approach of the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). Quantitative methodology with a questionnaire as the data collection instrument was used, and the analysis technique utilized the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with Smart PLS software. The findings reveal that perceptions of ease of use, usefulness, and intention to use Zoom significantly influence the effectiveness of e-learning. However, perceived behavioral control does not exhibit a significant effect. Limitations include the focus on UII students, reducing generalizability, and the absence of long-term change analysis. Recommendations include expanding the study's scope to encompass a wider population and employing a mixed-methods approach for deeper insights. Increasing references and involving students from other universities can enhance the study's external validity and generalizability.

The Effect of Brand Image of Food and Beverage Products by People with Disabilities on Sales Volume of KUBE “BISA” PERPENCA Asrorul Mais; David Kristian Susilo; Hanif Hadinata Utama
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This study aims to determine the effect of brand image on sales volume in KUBE “BISA” PERPENCA joint business group where most of its members have disabilities, whether the level of product sales can increase by using a brand image strategy. In this study, researchers used a qualitative descriptive method, where researchers collected, reviewed, and described the results of the field research to determine the effect of brand image on KUBE "BISA" formed by PERPENCA. This research was conducted in August 2022 with a period of approximately one month. This study has two types of data groups, the main data and supporting data. The main data of this research is data sourced from KUBE (join business group) which uses brand image on its products. Supporting data in this study is data sourced from all members of KUBE "BISA" PERPENCA who use brand image. The data of this study were collected from unstructured observations, interviews or brief interviews about the influence before and after using brand image, as well as documenting data from all events occurring in the field. After performing the brand image, most members of the “BISA” joint business group admitted that there are increases in sales volume. This was also felt by other members who initially stated that their products were selling well, but after making brand image and changing to more attractive packaging, more customers are now interested on their products, for example, the sales of opak gulung (egg rolls) of Karang Anom saw an increase from 33% to 60% due to the brand imaging of such products.

Strobilanthes crispus antibacterial against Aggregatibacter actinomycetecomitans Arum Suproborini; Mochamad Soeprijadi Djoko Laksana; Widia Puspita
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Aggregatibacter actinomycetecomitans is a bacteria that causes periodontitis. One of the plants that has antibiotic properties is the shard (Strobilanthes crispus). This study aims to determine the effect of the ethanol extract of Strobilanthes crispus leaves on the growth of Aggregatibacter actinomycetecomitans bacteria. This research is a quantitative study using the experimental laboratory method. The research stages included the selection of Strobilanthes crispus leaves as herbal ingredients, manufacture of leaf simplicia, ethanol extraction of Strobilanthes crispus leaves using the maceration method, and testing the effect of ethanol extract of Strobilanthes crispus leaves on the growth of Aggregatibacter actinomycetemcomitans bacteria using the well diffusion method with three each. Repeat times, measurement of inhibition zone diameter, and MIC determination with chlorhexidin 0.2% positive control. The measurement results of the average diameter of the inhibition zone of Strobilanthes crispus extract against Aggregatibacter actinomycetecomitans bacteria at a concentration of 25%, 50%, 75% were 10 mm, respectively, and at a concentration of 100% was 16.67 mm. The mean of inhibition zone for positive control against Aggregatibacter actinomycetecomitans bacteria was 16.33 mm. Based on the inhibition zone diameter, the MIC against Aggregatibacter actinomycetecomitans was 10 mm, namely at a concentration of 25%. Strobilanthes crispus extract is effective for Aggregatibacter actinomycetecomitans bacteria.

The Influence of Compensation and Working Environment on Organizational Commitment and its Implications on Employees’ Performance at PT. Sumber Wahana Musi Yasir Arafat; Tri Darmawati; Ninin Non Ayu Salmah
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This study aims to determine the effects of compensation and working environment on organizational commitment and its implications on the performance of employees at PT. Sumber Wahana Musi. The research method is quantitative, i.e., descriptive and verification. The data gained from distributing questionnaires are considered primary data. The research variables are exogenous variables of compensation and working environment and endogenous variables of organizational commitment and employee performance. Data analysis techniques are descriptive statistical analysis and structural equation modeling analysis, based on AMOS. The findings of this study are that there is a positive and significant effect of compensation on organizational commitment; there is a negative and insignificant effect of the working environment on organizational commitment; there is a positive and significant effect of compensation and the working environment simultaneously on organizational commitment; and there is a positive and significant effect of compensation on performance; there is a negative and insignificant effect of the working environment on performance; there is a positive and insignificant effect of organizational commitment on performance; and there is a positive and significant effect of compensation, working environment, and organizational commitment simultaneously on performance

Factors That Influence Brand Awareness of The Purchase Intention of Indomie Instant Noodle Adisti Yolanda; Budi Astuti
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This study aims to examine and analyze the influence of product packaging, the attractiveness of advertising, distribution intensity, and sales promotion on brand awareness and purchase intention on Indomie instant noodle products. In sampling, this study uses convenience sampling techniques. The number of samples in this study was 140 respondents. The statistical analysis technique used in this study is Structural Equation Modeling (SEM) with SmartPLS software version 3.2.9. The results of data analysis in this study prove that product packaging and distribution intensity has a positive and significant effect on brand awareness. Brand awareness also has a positive and significant effect on purchasing intentions. However, the attractiveness of advertising and sales promotion has no effect on brand awareness.

The Effect of Instagram Social Media Marketing on Purchase Decisions at Kopi Kenangan Alya Salsabila; Budi Astuti
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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The growth of social media provides opportunities for businesses to make marketing tools. Social media marketing makes it easy for businesses to interact with consumers. Instagram is a social media that can be used as a marketing tool. This study aims to determine the effect of Instagram social media marketing on purchasing decisions. The population that will be used is Indonesian people who have bought and know about Kopi Kenangan products through Instagram. The number of respondents in this study were 210 samples. The sampling technique used purposive sampling method. The analysis tool in this study is SEM with PLS version 3.2.9. The results showed that all hypotheses were accepted. Social media marketing, brand equity, and brand awareness have a positive and significant effect on purchase decisions. Social media marketing has a positive effect on brand equity and brand awareness. Social media marketing has a positive and significant effect on purchase decisions through brand awareness.

The Influence of Halal Logo and Religiosity on Generation Z’s Halal Cosmetics Purchase Intention in Indonesia Manal Rahmawati; Sumadi Sumadi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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The purpose of this study was to analyze the effect of Halal Logo and Religiosity on Generation Z's Halal Cosmetics Purchase Intention in Indonesia. The analysis used uses the AMOS version 26.0 application program. This research was conducted in Indonesia. This research is causality research with independent variables including Halal Logo and Religiosity and dependent variables including attitude and purchase intention. The population used is all generation z halal cosmetic consumers in Indonesia. The sampling technique used nonprobability sampling, namely purposive sampling. The number of samples used was 205 respondents and analyzed using the SEM approach. The results of data analysis show that the halal logo and attitude have a positive and significant effect on purchase intention. Halal logo has a positive and significant effect on attitude. Religiosity has a negative and insignificant effect on attitude. Religiosity has a positive and significant effect on purchase intention.

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Contact Name rizal ula ananta fauzi

Contact Email rizalmanajemen@gmail.com

Phone +6282139474255

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Editorial Address jl raya solo no 11 suratmajan Maospati, Magetan Jawa Timur

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jl raya solo no 11 suratmajan Maospati, Magetan Jawa Timur

Location
Kab. magetan,

Jawa timur

INDONESIA