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Asian Journal of Management, Entrepreneurship and Social Science

ajmesc
Website

Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 28087399 DOI : -

Core Subject : Economy, Science, Social,

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Asian Journal of Management, Entrepreneurship and Social Science (AJMESC) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 711 Documents

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Tourism development strategy in South Central Timor (TTS) regency, East Nusa Tenggara Province (NTT), Indonesia Yosefina Dhae; Markus Bunga; Wehelmina Ndoen; Christien Foenay; Anderias Anabuni
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Tourism is one of a major sector in many countries to develop its economy. This research aims to analyze the local government strategy to develop tourism. This research was conducted with a qualitative approach with case study method, using in-depth interviews, observations, and documentation as data collection tools. Then, data was analyzed using the Milles and Huberman model which consisted of three activity namely: data reduction, data presentation, and drawing conclusions. This research found that the TTS Regency government strategy to develop tourism are applying tourism village program, empowering the community through training activities, business assistance, financial assistance, and also by providing infrastructure. However, this has not been done optimally by the government due to the small portion of tourism budget and the absence of investors and unresolved land ownership problems. Therefore, the government must solve problems with the community related to land ownership, provide adequate funding sources to support the tourism sector by inviting both domestic and foreign investors and/or private sector tourism operators.

The Influence of Social Media Marketing Sociolla on Brand Loyalty Through Brand Trust and Brand Equity Fidia Shabrina; Agus Abdurrahman
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This study aims to identify the influence of social media marketing on brand loyalty through brand trust and brand equity. By using a quantitative approach through the distribution of online questionnaires and obtained a number of 152 respondents. The number of respondents was obtained based on the criteria of respondents who have social media, aged 18 - 40 years and know about Sociolla. Data analysis using the PLS-SEM method. The results of this study indicate that social media marketing has a positive influence on brand trust, brand equity and brand loyalty. Brand trust has a positive effect on brand equity but does not have a positive impact on brand loyalty. Brand equity has a positive influence on brand loyalty. This research can be used as an additional reference for further research involving social media marketing, brand trust, brand equity, and brand loyalty. As for the company, this research can be a consideration in improving communication and service to Sociolla consumers in order to increase brand loyalty.

Interaction between Perceived Usefulness and Self-Efficacy towards Sustainability of Sharia P2PL investment Nurhidayah Nurhidayah; Mohamad Bastomi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This study aims to analyze whether there is influence of financial and technological self-efficacy in determining investment sustainability. To add complexity, perceived usefulness moderating variables are used to sharpen the influence on investment sustainability. Respondents are investors who invest through the sharia P2PL application with a total of 171 investors. The collected data were then analyzed using the Moderation Regression Analysis Technique or MRA. - The results of the study prove that financial and technological self-efficacy have an effect on investment sustainability, as well as perceived usefulness having a mediating role that strengthens the interaction of financial and technological self-efficacy on investment sustainability. - Islamic Commercial Banks in Indonesia suggest to improve the financial performance in accordance with sharia principles.

Decoding Click-Through Rate's Role in Shopee Marketplace Shopping Choices Sari Hepy Maharani -; Tarman Effendi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Millions of MSMEs conduct transactions through Shopee. But in reality, even though MSME players have sold their products through digital platforms, not all MSMEs are successful in selling through these platforms. This study aims to ascertain the impact of Click-Through Rate (CTR) on online buying choices within the Shopee marketplace, identify the attributes that sway the click-through rate on Shopee advertisements, and uncover the factors that shape purchasing decisions in the Shopee marketplace. Quantitative research was conducted by surveying 102 respondents who use the Shopee application. The data obtained was then processed using descriptive statistical analysis and regression. The results showed that Click-Through Rate has a significant but small influence on purchasing decisions. This research also shows that product rating, store reputation, and number of products sold are the three things that most influence CTR. Meanwhile, online purchasing decisions at the Shopee marketplace are influenced by free shipping, product ratings, and customer reviews.

Supervision, Corporate Governance and Macroeconomics Influence on Islamic Bank Risk in Indonesia Siti Rahmayuni; Djoko Setyadi; Ardi Paminto, F. Defung; Anwar Arifin Pinem
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This study aims to find out; (1) the effect of Supervisory Variables on Sharia Bank Risks, (2) the influence of Corporate Governance Variables on Islamic Bank Risks, (3) the influence of Macroeconomic variables on Islamic Bank Risks, (4) supervision of moderating Corporate Governance on Islamic Bank Risks, and (5) supervision of moderating Macroeconomics on Sharia Bank Risks. This research uses quantitative research methods with a descriptive approach. The data used is secondary data obtained from the IDX, Bank Indonesia, and Islamic bank websites selected as research samples. The results showed that the variables of supervision, corporate governance, and macroeconomics have a significant effect on the risks of Islamic banks. In addition, the results of the study also show that supervision moderates the relationship between corporate governance and Islamic bank risks, as well as between macroeconomics and Islamic bank risks. In the context of Islamic bank risks, supervision is very important to minimize risks that can threaten the business continuity of Islamic banks. Corporate governance and macroeconomic conditions also affect the risks of Islamic banks. Therefore, Islamic bank management must pay attention to these factors in making strategic decisions to reduce the risks of Islamic banks and ensure sustainable business continuity

The Influence of Women's Leadership Styles and Conflict Management on Productivity Within The Direct Sales Community of PT. XYZ Firiana Rahman
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This study aims to explore the influence of women's leadership styles and conflict management on productivity within the direct sales community of PT. XYZ. The data obtained will be analyzed using descriptive statistics and quantitative analysis. The results of this research are expected to provide recommendations to relevant parties on how to enhance productivity through effective women's leadership styles and good conflict management. The results of the descriptive analysis show that for the Women's Leadership variable, it falls under the "very good" category with a score of 84.49%, while for the Conflict Management variable, it is also classified as "very good" with a score of 33.71%. As for the Productivity variable, it is relatively high with a score of 63.18%. From the hypothesis testing, the conclusion is that women's leadership style and conflict management have a partial influence on the productivity of members in the direct sales community. Based on the results of the coefficient of determination test, it can be determined that the value of R-square is 0.118 or 11.8%. This means that 11.8% of the productivity of the direct sales community is influenced by women's leadership styles and conflict management.

Strategic Planning and Business Sustainability of SMEs in Kigezi Sub-Region Turyasingura john Bosco; Agaba Moses; Kabagabe Jesse David
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This study looked at how strategic planning affected business sustainability of small and medium-sized businesses in Uganda. A Kigezi sub-regional case. Utilizing a correctional sectional study design, the investigation was conducted. The study's use of both quantitative and qualitative approaches allowed it to evaluate the relationship between the factors it was examining. A sample of 105 respondents was selected using simple random selection and purposive sampling techniques. The quantitative and qualitative data from the respondents were analyzed using SPSS Version 23.0 and theme analysis, respectively. Tables providing quantitative results in the form of descriptive statistics, correlations, and regressions were presented based on the study's goals. The study found a significant association between strategic planning and the long-term viability of SMEs' businesses (r =.789, P.01). The research's findings and analyses indicate a strong relationship between strategic planning and SMEs' ability to remain competitive in the Kigezi sub-region. According to the study, the majority of respondents said that long-term success for SMEs was strongly impacted by strategic planning. According to the study, SMEs should focus on strategic planning for business longevity if they want to successfully continue their businesses.

The Influence Of Sıtuatıonal Leadershıp Style On Employee Performance Through Job Satısfactıon Sunarni Sunarni; Eko Priyo Purnomo; Mai Yuliza; Ignatius Erik Sapta Yanuar
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This study delves into the intricate relationships among Job Satisfaction, Situational Leadership, and Employee Performance in organizational settings. The research offers vital insights into these critical aspects of workplace dynamics. First and foremost, the study confirms the significant influence of Job Satisfaction on Employee Performance. It reiterates the well-established fact that contented employees tend to perform better. Organizations are urged to prioritize initiatives aimed at boosting job satisfaction to enhance overall employee performance, leading to increased productivity and organizational success. Secondly, the research unveils an intriguing finding: Situational Leadership, when examined independently, does not directly impact Employee Performance. However, Situational Leadership emerges as a vital factor in shaping Job Satisfaction. This underscores the paramount importance of leadership adaptability and its role in fostering a positive work environment, ultimately contributing to employee contentment. Moreover, when considering Situational Leadership, Job Satisfaction, and Employee Performance collectively, a robust and positive relationship emerges. This highlights the interconnected nature of these variables, emphasizing the need for organizations to adopt a holistic approach to leadership and employee management. In conclusion, this study provides organizations with valuable insights into optimizing their leadership strategies to enhance employee performance. It underscores the significance of nurturing job satisfaction and cultivating adaptable leadership styles to create a conducive work environment, fostering employee contentment, and, consequently, organizational triumph. Future research may delve deeper into contextual factors to refine these relationships further, offering even more precise guidance for organizations in optimizing their strategies for employee performance and satisfaction.

ANALYSIS OF FACTORS INFLUENCING THE OCCURRENCE OF FRAUD IN COVID-19 SOCIAL FUND ASSISTANCE IN THE CITY OF MALANG Moh Cholid Mawardi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This research was conducted to determine the factors of pressure, opportunity, and rationalization that affect the occurrence of the covid-19 social fund assistance fraud in the Malang City environment. The sample in this study were active employees of regional work units in social services, districts and villages of Malang City. The type of research in the preparation of this paper is correlational research. The analytical method used is Multiple Linear Regression with SPSS 26 Software For Windows. Based on the result of research and discussion that has been done, it can be concluded that pressure, opportunity, and rationalization have a positive and significant effect on the fraud of covid-19 social fund assistance in the Malang City environment.

Communıty Partıcıpatıon And Sustaınabılıty Of Donor-Funded Agrıcultural Projects In Uganda ( The Case Of Potato Projects In Kabale Dıstrıct) Turyasingura john Bosco; Agaba Moses; Tamwesigire Caleb
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This study examined the effect of community involvement on the sustainability of donor-funded agricultural projects in Uganda, specifically the potato projects in Kabale District. The study used a mixed methods research technique using a cross-sectional survey design based on questionnaires, interviews and documentary review. Using basic random and purposeful selection methods, 196 respondents were chosen as a sample from a total of 400. Using descriptive statistical methods like mean and standard deviation, quantitative data were examined. The impact of community participation on sustainability of donor funded potato projects was determined using regression analysis. The findings indicated that, project design, (R Square =.180, P .01). project resourcing (R Square = 925, P .01) and project monitoring and evaluation (R Square =.147**, P.01) affects sustainability of donor funded agricultural projects by roughly 90%. In conclusion, it has been established that, community participation has provided knowledge & information only to a limited extent that has not had any substantial impact on sustainability of donor funded potato projects. The study recommends that donors should all include potato project stakeholders in project design and implementation, project resourcing, and project monitoring and evaluation if potato projects are to be sustainable world overs globally, particularly in those involving potato projects.

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Home Page

OAI Link

Editorial Team

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Google Scholar

Contact Name rizal ula ananta fauzi

Contact Email rizalmanajemen@gmail.com

Phone +6282139474255

Journal Mail Official rizalmanajemen@gmail.com

Editorial Address jl raya solo no 11 suratmajan Maospati, Magetan Jawa Timur

Location Kab. magetan, Jawa timur INDONESIA

Abstract

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jl raya solo no 11 suratmajan Maospati, Magetan Jawa Timur

Location
Kab. magetan,

Jawa timur

INDONESIA