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Asian Journal of Management, Entrepreneurship and Social Science
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 28087399     DOI : -
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Asian Journal of Management, Entrepreneurship and Social Science (AJMESC) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 711 Documents
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Social media usage and its effect on Small, Medium and Micro-Enterprise performance Gift Donga; Tendai Chimucheka; Jikijela A. N
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

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Abstract

As the market environment becomes more complex, small, medium, and micro-sized businesses (SMMEs) are required to develop fresh, innovative approaches to strategically positioning themselves. Due to limited resources, it makes sense for SMMEs to adopt technologies that are relatively inexpensive, simple to use, and highly rewarding. Social media technology is useful in these situations, but little is known about how SMMEs are utilizing it, particularly in developing African economies. Therefore, the goal of this work is to empirically research the determinants of Facebook usage among SMMEs in an emerging African economy. Additionally, it looks at how Facebook usage affects SMME performance. A survey of 289 SMMEs operating in the Buffalo City Metropolitan Municipality was done to advance this discussion under the direction of a quantitative approach. According to the study results, using Facebook considerably improves SMMEs’ performance. It was also discovered that characteristics like cost effectiveness, trust, compatibility and interactivity have a positive significant impact on SMMEs usage of Facebook. The conclusions offer evidence for possible managerial and research interests and have significant practical and academic ramifications. Keywords; SMME, social media, Facebook, emerging economy
Cultural Heritage Based Marketing Mix in Majapahit Bejijong Village, Trowulan, Mojokerto, East Java Ilmiatus Sholikhah; Ni Ketut Arismayanti; Ni Made Sofia Wijaya
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

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Abstract

The tourism industry continues to grow at increasingly higher levels of competition, so marketing is needed. The Bejijong Majapahit Village Tourism Village, which has several tourist attractions in the form of Majapahit Kingdom heritage, such as Brahu Temple, Siti Inggil, Majapahit Village, and Majapahit Maha Vihara, cannot be separated from marketing activities. Several efforts have been made to become ADWI 2021 champion in the CHSE category, and comparative studies and promotions via social media have also been carried out, but more is needed to increase the number of visits and win the competition. Therefore, this research analyzes the appropriate marketing strategy for the Kampung Majapahit Bejijong Tourism Village. The approach used in this research is a mixed method. The respondents were 112 tourists and 12 experts. Data was analyzed using the Ifas and Efas, IE, and SWOT Matrix. The research results show that the marketing strategy that can be implemented is the S-O strategy, namely strengthening storytelling branding, organizing Majapahit Kingdom art performances, designing cultural preservation tourism activities, and creating exhibitions of local community crafts at historical sites. W-O's strategy is to conduct podcasts, create digital documentaries of the life of the Majapahit Kingdom era, provide Majapahit traditional clothing rentals, and create Majapahit trail activities. S-T's strategy was to add an audioguide and narrate the sacredness of the mojo tree. W-T's strategy is collaborating with sponsorship events and increasing authentic tourist attractions.
The Role Of Mıcromentor Indonesıa In Acceleratıng The Economıc Behavıor Of Mıcro-Enterprıse Actors In Cıtalem Vıllage, West Bandung Regency Iqlima Olivia Hadis; Prof. Isbandi Rukminto Adi, Ph.D
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

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Abstract

This study examines the role of MicroMentor Indonesia's Garda Transfumi program on the economic behavior of micro enterprises in Citalem Village, West Bandung Regency. Drawing on data from the ASEAN Investment Report (September 2022), which highlights the prevalence of micro enterprises in Indonesia, this research identifies the challenges they face, including capital, marketing, and formalization. The Garda Transfumi program, initiated by the Ministry of Cooperatives and SMEs and Mercy Corps Indonesia, employs a community empowerment approach to address these challenges by recruiting volunteer mentors to assist micro entrepreneurs in navigating business legalization and enhancing their operational capacity. Utilizing a qualitative and descriptive research methodology, the study delves into the roles of mentors in community care, organization, development, education, and action. The findings reveal that the mentors play crucial roles in skill development, practical application, and fostering a non-directive, empowering relationship with the community. The research highlights the program's implementation across fifteen Indonesian regions and emphasizes the importance of local volunteer recruitment for fostering trust and kinship within communities. Furthermore, the study outlines the Garda Transfumi program's strategies, including volunteer management, social media outreach, e-learning, webinars, and financial support to facilitate community and economic development. Despite challenges such as uneven recognition and support within local government structures, the program has shown significant success in improving the economic behavior of micro enterprises through formalization and capacity building. The research concludes that MicroMentor Indonesia's approach is effective in enhancing the economic resilience of micro enterprises. By providing comprehensive mentoring, training, and financial support, the program not only aids in the immediate growth of micro enterprises but also contributes to a more sustainable community development model. This initiative presents a replicable model for similar programs aiming to empower micro enterprises within Indonesia and potentially in other ASEAN regions.
The Influence of Pressure, Opportunity, Rationalization, and Ability on Academic Fraudulent Behavior of FEB Student Ofhi Sabriana; Robith Hudaya
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

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Abstract

This study aims to analyze the influence of factors in fraud diamond theory, namely pressure, opportunity rationalization, and ability, on student academic fraud behavior from the perspective of fraud diamond theory. The study used nine departments at the Faculty of Economics and Business with the acquisition of 373 data obtained, which were processed using Smart PLS. The results showed that pressure has a positive but insignificant effect on student academic fraud behavior, and rationalization significantly impacts student academic fraud behavior. In contrast, opportunities and abilities do not significantly impact academic fraud behavior
The Influence of Trust on Contract Management: An Experience from Tanzania Context Martha J. Mushi; Hamisi K. Sama
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

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Abstract

The study determined the influence of trust on contract management at the University of Dodoma. The study employed a case study research design and involved 118 participants. The data were collected using questionnaires and interview methods. Quantitative data analysis was used. Quantitative data were subjected are subjected to statistical analysis using computer-based software, Statistical Package for Social Scientists (SPSS) version 20. The findings revealed that trust has statistical significance with contract management. The multiple linear regression findings revealed that trust is significantly associated with contract management, which implies the need for improving certainty, credibility, intimacy, cooperation, certainty, shared goals, reliability and self-orientation to ensure trust in contract management. Therefore, the study recommends that the University of Dodoma have to improve degree of trust in contract management regarding the procurement process. This enhances user knowledge of what to do to ensure effective contract implementation during the procurement process. The University of Dodoma should create an environment that enables users, PMU staff and suppliers to work friendly by providing a communication platform whereby people can communicate and share information. As a result, it builds trust and shows commitment.
The Determination of Usage Behavior E-wallet DANA as a Payment System Mediated by Trust Factors Ratu Berlianni Fachira K; Lyla Petra Salsabila; Mardiyani Mardiyani
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

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Abstract

This research aims to analyze the influence of the determinants of DANA e-wallet user behavior including perceptions of Service Quality, perceptions of Convenience, and perceptions of the Security System as independent variables. Meanwhile, DANA e-wallet User Behavior is the dependent variable, while DANA e-wallet User Trust is an intervening variable. The population includes students from the Faculty of Economics and Business at Swadaya Gunung Jati University. The sampling technique used was purposive sampling with the criteria of students who had or were currently using the DANA e-wallet and were still active as FEB UGJ students with a sample of 170 respondents using the PLS-SEM technique. The findings show that: user behavior and confidence in using the DANA e-wallet can be positively and significantly influenced by perceived convenience and perceived security system. However, the beliefs and behavior of DANA e-wallet users are not influenced by perceptions of service quality. In order for DANA e-wallet users to increase, DANA e-wallet should increase trust in the behavior of DANA e-wallet users, namely by the company has to improve the quality of DANA e-wallet services by developing innovations such as adding a one-click payment service feature to speed things up. process payments or transfers on the DANA e-wallet.
Analysis of the Effect of Financial Literacy and Hedonism Lifestyle on Investment Preferences in Generation Z Mediated by Financial Technology Riani Sukma Wijaya; Muhamad Irfan Florid
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Over the past few years, Gen Z's interest in investment has increased, along with the growing popularity of financial technology (fintech) applications that provide easy access to various investment instruments, such as stocks, mutual funds, and cryptocurrencies. Although Gen Z has wider access to various investment products through fintech, the low level of financial literacy and the influence of hedonism lifestyle are still the main obstacles in making wise investment decisions. This study uses a quantitative approach with an explanatory research design that aims to explain the cause-and-effect relationship between financial literacy, hedonism lifestyle, financial technology (fintech) as a mediating variable, and investment preferences in Generation Z. The Partial Least Squares Structural Equation Modeling (PLS-SEM) method was used to analyze the data, with 200 samples of students who have made investments. Based on the results of the study, it can be concluded that financial literacy affects investment preferences in generation Z, hedonism lifestyle affects the investment preferences of generation Z, financial literacy moderated by financial technology affects investment preferences in generation Z. Hedonism lifestyle moderated by financial technology has no effect on investment preferences in Generation ZThis study uses a quantitative approach with a small sample so that the research results are not accurate. Based on this, for further research it is necessary to conduct empirical studies with a wider sample to ascertain what the implications of this research are.
Organizational Culture and Employee Transfers Influence on Employee Performance with Work Motivation as Moderator Variable Kunto Wibisono; Siti Kusandhitasari Jayaningrum; Yuyun Wahyuni; Carmelita Amaya Dacruz
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

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Abstract

This research aims to examine the influence of the variables Organizational Culture and Employee Transfers on Employee Performance with Work Motivation as a moderator variable at PT Angkasa Pura I (Persero). The case study was conducted on employees of PT. Angkasa Pura I (Persero) at El Tari Kupang Airport by distributing questionnaires directly. The sample for this research consisted of 200 respondents. The analysis method used is a multilevel test (Hierarchical regression) using the statistic program for social science version 24. Based on the results of data analysis, it shows that H1: Organizational Culture is proven to have a significant influence on Employee Performance, H2: Employee Transfers are proven to have a significant influence on Employee Performance, H3: Organizational Culture is proven to have a significant influence on Employee Performance with Work Motivation as a moderator variable, and H4: Mutations Employees are proven to have a significant influence on employee performance with work motivation as a moderator variable at PT Angkasa Pura I (Persero). Keywords: organizational culture, employee transfers, employee performance, work motivation
The Influence of Career Development and Workload on Turnover Intention with Job Satisfaction as a Mediator Fitri Rezeki; Nasrun Baldah; Fachrurazi Fachrurazi; Preatmi Nurastuti; Yunita Ramadhani RDS
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This research investigates the dynamics of Career Development, Job Satisfaction, Workload, and their impacts on Turnover Intention among employees. Through hypothesis testing and statistical analysis, significant insights into the relationships between these variables are uncovered. Firstly, Career Development is found to have a substantial positive influence on Turnover Intention, emphasizing the importance of providing avenues for career growth and advancement within organizations. Additionally, Job Satisfaction emerges as a critical factor, significantly mediating the relationship between Workload and Turnover Intention. The study also reveals a strong association between Job Satisfaction and Turnover Intention, underlining the pivotal role of employee contentment in mitigating turnover rates. These findings provide valuable guidance for organizations seeking to optimize their human resources management strategies, emphasizing the importance of fostering career development opportunities and prioritizing employee satisfaction to enhance overall retention efforts.
The Budgetary Chessboard: Strategies and Challenges in North Maluku Province's Fiscal Landscape Muhammad Hi Hasan; Budiyanto Budiyanto; Akhmad Riduwan
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

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This study examines how certain factors moderate opportunistic budgeting behavior in North Maluku Province by focusing on achieving strategic marketing outcomes. Financial data from the past decade across ten districts/cities, including capital expenditure, regional original revenue, general allocation fund, remaining over-budget calculations, and opportunistic behavior of budgeting, were analyzed using the Moderating Analysis Regression (MRA) model. The findings of this study are as follows: (1) Regional Original revenue significantly impacts the opportunistic behavior of budgeting within districts/cities in North Maluku Province; (2) general allocation funds significantly influence the opportunistic behavior of budgeting within districts/cities in North Maluku Province; (3) the remaining over-budget calculations do not significantly affect the opportunistic behavior of budgeting within districts/cities in North Maluku Province; (4) capital expenditure does not moderate the relationship between Regional Original income and the opportunistic behavior of budgeting in districts/cities in North Maluku Province; (5) capital expenditure does not moderate the relationship between general allocation funds and the opportunistic behavior of budgeting in districts/cities in North Maluku Province; and (6) capital expenditure does not moderate the relationship between the remaining over-budget calculations and the opportunistic behavior of budgeting in districts/cities in North Maluku Province.

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