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Martin Luter Purba
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KAFEBIS
Published by Universitas HKBP Nommensen
ISSN : -     EISSN : 30317932     DOI : https://doi.org/10.51622/kafebis.v1i1.1974
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Kajian Fenomena Ekonomi dan Bisnis (KAFEBIS) yang diterbitkan oleh Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas HKBP Nommmensen merupakan jurnal dengan akses terbuka yang tujuannya adalah untuk mempublikasikan makalah penelitian asli terkait dengan kajian masalah ekonomi dan bisnis. Jurnal ini juga didedikasikan untuk menyebarkan artikel yang diterbitkan secara bebas untuk akademisi, peneliti, praktisi, regulator, dan masyarakat. Jurnal ini menyambut penulis dari berbagai latar belakang institusi dan menerima makalah penelitian empiris atau teoritis dengan metode atau pendekatan apa pun yang relevan dengan ekonomi dan konten bisnis, selama penelitian tersebut sesuai dengan salah satu dari tiga disiplin ilmu yang menonjol: Ilmu ekonomi, Manajemen, atau Akuntansi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 26 Documents
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PENGARUH PENDAPATAN DAN PENJUALAN TERHADAP JENJANG KARIR DI TOKO ANEKA SUMBER MEDAN Florencia; Dewi Anggraini
Jurnal KAFEBIS Vol. 3 No. 1 (2025): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

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Abstract

This study aims to analyze the influence of income and sales on employee career advancement in the glassware sales division at Toko Aneka Sumber Medan. The population in this study consists of all employees in the glassware sales division, with a total sample of 30 respondents. The research employs a descriptive quantitative approach using multiple linear regression analysis. The results show that: 1) Income has a positive and significant effect on employee career advancement, 2) Sales performance has a positive and significant effect on employee career advancement, and 3) Income and sales performance simultaneously have a positive and significant effect on employee career advancement at Toko Aneka Sumber Medan.
THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF WINDARO PERMAI VILLAS MEDIATED BY CONSUMER PURCHASING DECISIONS Ditya Jessica; Berampu, Lailan Tawila; Wasnury , Rendra
Jurnal KAFEBIS Vol. 3 No. 1 (2025): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

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Abstract

The increasingly competitive property business requires developers to deliver high-quality products and services to improve customer satisfaction and purchasing decisions. Villa Windaro Permai, as a housing developer, needs to understand the factors influencing customer satisfaction, both directly and through purchasing decisions. This study aims to analyze the influence of product quality and service quality on customer satisfaction at Villa Windaro Permai, as well as to examine the mediating role of purchasing decisions in this relationship. This research uses a quantitative approach with a survey method. The data analysis technique applied is path analysis using SPSS software. The sample consists of 100 respondents who are customers of Villa Windaro Permai housing complex. The findings indicate that product quality and service quality have a positive and significant influence on customer satisfaction, both directly and indirectly through purchasing decisions as a mediating variable. Moreover, customer satisfaction has a dominant influence on purchasing decisions, positioning it as a strategic factor in encouraging property purchases.
PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA CV. MIE BAGAN BIAWAK Gea, Berkat D. Rahmat Putra; nugroho, ngajudin
Jurnal KAFEBIS Vol. 3 No. 1 (2025): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

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Abstract

Metode penelitian yang digunakan adalah kuantitatif dan sampel penelitian menggunakan metode purposive sampling. Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas produk dan kualitas pelayanan terhadap pembelian pelanggan pada Mie Bagan Biawak Penelitian ini menggunakan jumlah sampel sebanyak 100 responden dengan pelanggan yang sudah pernah mencoba dan makan di Mie Bagan Biawak lebih dari 2 (dua) kali. Hasil penelitian menunjukkan bahwa secara simultan terdapat pengaruh positif dan signifikan antara variabel harga, kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan, namun secara parsial hanya variabel kualitas produk yang tidak berpengaruh terhadap kepuasan pelanggan pada Mie Bagan Biawak.
PENGARUH HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR “BEAT” PADA MAHASISWA Prakasa, Raja Rio; Berampu, Lailan Tawila; Alvionita, Agnes
Jurnal KAFEBIS Vol. 3 No. 1 (2025): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

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Abstract

This study aims to determine the price, product quality, and trust in the decision to purchase a Beat motorcycle among students of the Faculty of Economics and Business, University of Riau. The population of this study was 135 students of the Faculty of Economics and Business. The sampling technique used a non-probability sampling technique. The data collection technique used a questionnaire that was analyzed using multiple linear regression. The results of the study indicate that price, product quality and trust have an influence on the decision to purchase a BeAT motorcycle. Price has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 3.470> t-table 1.978 or sig of 0.001 <0.05. Product quality has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 4.075> t-table 1.978 or sig of 0.000 <0.05. Trust has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 5.377> t-table 1.978 or sig of 0.000 <0.05
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI JC VEGETARIAN & COFFEE MEDAN Melissa; Weny, Weny
Jurnal KAFEBIS Vol. 3 No. 1 (2025): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

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Abstract

This research aims to determine the effect of product quality and service quality on purchasing decisions at JC Vegetarian & Coffee, Medan. The research employs a quantitative associative approach to measure the relationship between product quality, service quality, and purchasing decisions. A sample of 75 respondents was selected using incidental sampling. The normality test shows a value of 0.200, which is greater than the significance level of 0.05, indicating that the data are normally distributed. The coefficient of determination test reveals that product quality and service quality influence purchasing decisions by 51.265%. Based on the results of the multiple linear regression analysis, the regression equation obtained is Y = 18.488 + 0.218X1 + 0.415X2, meaning that for each unit increase in product quality, purchasing decisions increase by 0.218 times, and for each unit increase in service quality, purchasing decisions increase by 0.415 times. The F-test result shows a significance value of 0.000, which is smaller than 0.05, indicating that product quality and service quality simultaneously affect purchasing decision.
Strategi Telemarketing yang Efektif: Analisis Pengaruhnya terhadap Minat Beli Mobil Hino di PT Indo Mobil Prima Niaga Yusditara, Wisnu; Nurdelila; harahap, Nirmala Haty
Jurnal KAFEBIS Vol. 3 No. 1 (2025): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

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Abstract

Telemarketing, as one of the marketing communication methods, plays a crucial role in product introduction and fostering customer relationships in the era of advancing communication technology. This study aims to analyze the effectiveness of telemarketing as a marketing strategy at PT Indo Mobil Prima Niaga and the role of telemarketing in supporting after-sales services at PT Hino Motors Sales Indonesia. The research employs a descriptive qualitative approach, collecting data through interviews and observations. The findings reveal that telemarketing functions not only as a tool for sales promotion but also as an interactive communication medium that enhances customer satisfaction and loyalty. This research contributes to a better understanding of the importance of telemarketing in developing effective and sustainable marketing strategies in the automotive sector.

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