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Alamat Penyunting dan Tata Usaha: Gedung Sekolah Tinggi Ilmu Ekonomi Syariah Babussalam, Lantai I, LPPM Dsn. Kalibening Rt/Rw : 05/02 DesaTanggalrejo, Kecamatan Mojoagung, Kabupaten Jombang Telp. (0321) 489 0099 - 081216997878 web: https://www.stiesbabussalam.ac.id/ Link Scholer : https://scholar.google.com/citations?hl=id&view_op=list_works&authuser=5&gmla=AL3_zij3sWWgwfStcEXqfdiTkwuFaM-WSAXqJZE7Z1Ti4-apwJL9-Eg4QMrd_jNzkbEineqma0-dSs5nkurvb-qHLgbdsLxMt6_m&user=wbDSI_MAAAAJ Link Jurnal : https://ejournal.stiesbabussalam.ac.id/index.php/tijarotana/index e-mail: stiesbabussalam19@gmail.com
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TIJAROTANA : Jurnal Ekonomi dan Bisnis Syariah
Published by Sekolah Tinggi Ilmu Ekonomi Syariah Babussalam
ISSN : 27213897     EISSN : 27462420     DOI : https://doi.org/10.64454/tj.v1i01
Core Subject : Religion, Economy,
Religion Economics, Econometrics & Finance
Tentang jurnal ini, Penerbit : LPPM STIES BABUSSALAM TIJAROTANA : Jurnal berbahasa Indonesia ini diterbitkan sejak 01 Maret oleh LPPM Sekolah Tinggi Ilmu Ekonomi Syariah Babussalam, Kalibening Mojoagung Jombang. Penyunting menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Naskah diketik di atas kertas A4 sepanjang Tidak lebih dari 30 halaman, dengan format seperti tercantum pada halaman belakang ( petunjuk bagi calon penulis). Naskah yang masuk dievaluasi dan disunting oleh Penyunting Ahli (Mitra Bestari).Nomor ISSN : 2721-3897 (Cetak - Cetak) ,Nomor SK ISSN : 0005.27213897/JI.3.1/SK.ISSN/2020.03 Nomor ISSN : 2746-2420 (Online - Elektronik), Nomor SK ISSN : 0005.27462420/K.4/SK.ISSN/2020.10. Jurnal publish by LPPM Sekolah Tinggi Ilmu Ekonomi Syariah Babussalam i Published 1 year 2 times (Maret and September) Alamat Penyunting dan Tata Usaha: Dsn. Kalibening Rt/Rw : 05/02 DesaTanggalrejo, Kecamatan Mojoagung, Kabupaten Jombang Telp. (0321) 489 0099 - 081216997878 web: https://www.stiesbabussalam.ac.id/ Link Scholer : https://scholar.google.com/citations?hl=id&view_op=list_works&authuser=5&gmla=AL3_zij3sWWgwfStcEXqfdiTkwuFaM-WSAXqJZE7Z1Ti4-apwJL9-Eg4QMrd_jNzkbEineqma0-dSs5nkurvb-qHLgbdsLxMt6_m&user=wbDSI_MAAAAJ Link Jurnal : https://ejournal.stiesbabussalam.ac.id/index.php/tijarotana/index e-mail: stiesbabussalam19@gmail.com
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 93 Documents
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Digitalization Of Funding Officers In Providing On-Shift Services To Customers Using The Collector Application Jafar Shiddiq; Rama Sultan Duta Alamsyah
TIJAROTANA : Jurnal Ekonomi Dan Bisnis Syariah Vol 7 No 01 (2026): Tijatorana : Jurnal Ekonomi dan Bisnis Syariah
Publisher : TIJAROTANA : Jurnal Ekonomi dan Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64454/tijarotana.v7i01.224

Abstract

The rapid development of digital technology has driven financial institutions, including Islamic rural banks, to transform their work systems in order to improve operational efficiency and service quality. PT BPR Syariah Lantabur Tebuireng, as a pesantren-based financial institution, has also embraced innovation by digitalizing the role of funding officers, particularly in the context of proactive customer outreach services. This study aims to describe the implementation of funding officer digitalization through the use of the Collector application in supporting field-based fundraising activities. A qualitative descriptive approach was used, with data collected through semi-structured interviews, field observations, and internal documentation. The findings reveal that the Kolektor application facilitates funding officers in digitally recording visit data, accessing real-time customer information, and submitting reports to management more quickly and accurately. This digitalization not only improves work efficiency but also strengthens personal relationships with customers through more responsive service. Additionally, the application enhances transparency, performance monitoring, and strategic planning by management. The results of this study indicate that digitalizing the role of funding officers can significantly enhance the competitiveness of Islamic rural banks in the digital era, while still upholding the values of Sharia and trust-based financial service principles.
Brand Image, Local Identity, and Customer Loyalty: Traditional MSME Marketing Strategy from an Islamic Marketing Perspective Ismawati Khasanah; Izzatul Ilmiyah; Fitria Asas
TIJAROTANA : Jurnal Ekonomi Dan Bisnis Syariah Vol 7 No 02 (2026): Tijarotana : Jurnal Ekonomi dan Bisnis Syariah
Publisher : TIJAROTANA : Jurnal Ekonomi dan Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasingly competitive environment in the Micro, Small, and Medium Enterprises (MSME) sector requires business actors to build a strong brand image as a strategy for maintaining customer loyalty. This study aims to analyze the mechanism of customer loyalty formation through a brand image strategy based on local identity and Islamic marketing values in traditional MSMEs, taking the case of UD. Langgeng Makmur, a shrimp petis producer in Gumeng Village, Gresik, which has been operating for more than two decades. Using a qualitative case study approach, data were obtained through observation, in-depth interviews, and documentation involving the owner, employees, and customers. Analysis was conducted using the Miles, Huberman, and Saldana model. The findings reveal four mutually reinforcing pillars of brand image strategy: (1) consistent product quality tailored to customer segments; (2) packaging innovation with the "Udang Lombok" brand identity; (3) reinforcement of Gumeng Village's local identity as a shrimp petis production center; and (4) relational, responsive, and personalized service. These four pillars are carried out within the framework of Islamic marketing values: honesty (shiddiq), trustworthiness (amanah), information transparency, and halal assurance, which strengthen consumer trust and create sustainable loyalty. The theoretical contribution of this study lies in the elaboration of the integration between brand image strategy, local identity, and sharia principles as a customer loyalty model relevant to traditional MSMEs in Indonesia
The Role Of Innovation In Islamic Financial Institution Products In Strengthening The Economic Stability Of The People Muhammad Zainul Miftahul Arifin; Rahmat Hidayat; Ulil Hikam; Fikriyah Muzarotul Khikmah; Moh. Lukman Arif; Irnia Hima Malini
TIJAROTANA : Jurnal Ekonomi Dan Bisnis Syariah Vol 7 No 02 (2026): Tijarotana : Jurnal Ekonomi dan Bisnis Syariah
Publisher : TIJAROTANA : Jurnal Ekonomi dan Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the role of product innovation in Islamic financial institutions in strengthening the economic stability of society. The rapid development of Islamic financial institutions requires adaptive, inclusive, and sharia-compliant product innovation. This research uses a descriptive qualitative approach with a literature review method, examining various sources such as academic journals, books, and institutional reports. The findings indicate that innovation in Islamic financial products, including profit-sharing financing schemes, sharia-based digital services, and community-oriented financial products, significantly contributes to increasing financial inclusion, strengthening micro, small, and medium enterprises (MSMEs), and reducing economic disparities. Furthermore, these innovations play a crucial role in maintaining economic stability through a fairer and more sustainable financial system. However, several challenges remain, including low levels of Islamic financial literacy and limited infrastructure. Therefore, collaboration between financial institutions, the government, and the community is crucial to optimize the role of product innovation in supporting economic stability

Page 10 of 10 | Total Record : 93

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