Jurnal Ekonomi, Bisnis dan Manajemen
Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen is a peer reviewed open access journal published since June 2020 by the Faculty of Economics and Islamic Business, University Al-Amien Prenduan. As an open access journal, this journal provides immediate open access to its content on the principle that making research freely available to the public, supports a greater global exchange of knowledge. This journal is open access journal which means that all content is freely available without charge to users or / institution. Users are allowed to read, download, copy, distribute, print, search, or link to full text articles in this journal without asking prior permission from the publisher or author. Contains articles drawn from research in Economics finance, accounting, business, and management, published twice in June and December. We recommend to all authors that article is submitted in English. ISSN : 2775-2747 (online)
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92 Documents
<![CDATA[Korelasi Citra Merek, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pupuk Pada PT Surya Mentari Saktindo Gresik ]]>
<![CDATA[Rosyadan, Mohammad Da’i]]>;
<![CDATA[Sukaris, Sukaris]]>
<![CDATA[ Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 5, No 2 (2024): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen ]]>
Publisher : <![CDATA[Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep ]]>
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DOI: 10.28944/masyrif.v5i2.1880
<![CDATA[The ability to differentiate products is becoming an increasingly important factor in attracting consumers. In order to remain competitive, conventional marketing strategies must be enhanced, and the potential of digitalisation in the marketing sector should not be overlooked. In the context of relentless competition, it is imperative for companies to pursue continuous improvement without becoming overly complacent about achieving their goals. The role of product brand image, product quality and pricing has an impact on the growth of PT Surya Mentari Saktindo Gresik fertilizer company, especially in light of the continued promotion of the optimization of marketing through social media as a means of achieving marketing goals. The quantitative research method was selected for this study to enable the effect of the independent variable on the dependent variable to be accurately described. The results demonstrate that variable X2 has no positive effect on variable Y, whereas variables X1 and X2 have a significant effect. It can be concluded that the consumer's decision to purchase fertiliser products is based on the impact of brand image and product reliability.]]>
<![CDATA[Penguatan Literasi Perbankan Syariah dengan Program Experiential Learning ]]>
<![CDATA[Bari, Abdul]]>
<![CDATA[ Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 5, No 2 (2024): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen ]]>
Publisher : <![CDATA[Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep ]]>
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DOI: 10.28944/masyrif.v5i2.1898
<![CDATA[The aim of this research is to determine the effectiveness, understanding and practical experience of the literacy skills of IAI Al-Khairat Pamekasan Sharia Banking students through the Experiential Learning program. This type of research is quantitative research with the sample size being the entire population, namely 45 people. The instruments used in this research were questionnaires and interviews. The data analysis technique used was IBM SPSS Statistics 26 software. Based on the results of the data analysis that has been carried out, it shows that the Experiential Learning program has a positive influence on student literacy as shown by the t test results of 0.000 which is smaller than ? = 0.05. Experiential Learning has an effect of 76.5% as shown by the results of the Determination Test. Experiential Learning provides a learning approach that emphasizes direct experience as a means of gaining understanding and skills.]]>
<![CDATA[Factors That Influence Public Non-Compliance In Paying Motor Vehicle Tax ]]>
<![CDATA[Putri, Devi Lestari Pramita]]>;
<![CDATA[Alfisalam, Naily]]>
<![CDATA[ Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 6, No 1 (2025): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen ]]>
Publisher : <![CDATA[Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep ]]>
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DOI: 10.28944/masyrif.v6i1.2181
<![CDATA[This research lies in the domain of local taxation, focusing on public noncompliance in paying motor vehicle taxes. The purpose of this study is to analyze the influence of tax sanctions, tax socialization, and the E-Samsat system on taxpayer compliance. The study was conducted on 100 motor vehicle taxpayers in Pamekasan Regency using a quantitative approach and multiple linear regression analysis. The results show that both partially and simultaneously, tax sanctions, tax socialization, and E-Samsat have a significant effect on taxpayer compliance. These findings confirm that strong legal enforcement, ongoing tax education, and accessible digital services such as E-Samsat can increase public compliance. This study provides significant contributions to strengthening local government efforts in optimizing tax revenue through strategies that enhance taxpayer compliance. The conclusion of this study emphasizes the importance of combining regulatory, educational, and technological approaches in building a sustainable local taxation system.]]>
<![CDATA[Building an Ethical Culture in The Workplace Through Responsible Leadership and Employee Ethical Efficacy ]]>
<![CDATA[Hermanto, Bambang]]>;
<![CDATA[Ferdianto, Jemmy Regri]]>;
<![CDATA[Wibisono, Aryo]]>
<![CDATA[ Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 6, No 1 (2025): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen ]]>
Publisher : <![CDATA[Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep ]]>
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DOI: 10.28944/masyrif.v6i1.2187
<![CDATA[This research falls within the field of organizational behavior with a focus on the role of responsible leadership in shaping ethical workplace culture. The purpose of this study is to analyze the effect of responsible leadership on employee ethical voice through the mediating role of ethical efficacy. The study was conducted on 90 employees of Micro, Small, and Medium Enterprises (MSMEs) in Sumenep Regency. A quantitative approach was employed in this research using the Partial Least Square Structural Equation Modeling (PLS-SEM) analysis technique. The findings indicate that responsible leadership has a significant effect on employees’ ethical efficacy, which in turn positively mediates the relationship between leadership and ethical voice behavior. These findings contribute theoretically to the literature on leadership and organizational ethics, particularly in the MSME context. Practically, the results serve as an important reference for MSME stakeholders in fostering a workplace culture that encourages ethical expression. The conclusion of this study emphasizes the importance of responsible leadership in strengthening employees’ ethical attitudes and psychological empowerment to build organizations with integrity.]]>
<![CDATA[Customer Decisions in Islamic Gold Pawning: The Role of Service Excellence and Sharia Compliance in Rural Indonesia ]]>
<![CDATA[Argantara, Zaid Raya]]>;
<![CDATA[Sa’adah, Qanitatus]]>
<![CDATA[ Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 6, No 1 (2025): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen ]]>
Publisher : <![CDATA[Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep ]]>
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DOI: 10.28944/masyrif.v6i1.2111
<![CDATA[The development of the Islamic banking industry demands excellent service and consistent implementation of Islamic governance principles to maintain and increase customer trust. Islamic People's Financing Banks (BPRS), although the institution is between commercial banks and microfinance institutions, are required to be able to compete through service excellence and Islamic compliance. This study aims to determine the effect of excellent service and Islamic governance on customer decisions in using gold pawn products at BPRS Bhakti Sumekar KCP Pragaan. This study uses a quantitative approach with multiple linear regression analysis techniques. The sample was taken using probability sampling techniques, with 46 respondents who were active users of gold pawn products. Data were collected through a structured questionnaire. The results of the study indicate that the two independent variables, namely excellent service and Islamic governance, have a positive and significant effect on customer decisions. Simultaneously, the two variables contribute 95.8% to customer decision making, while the remaining 4.2% is influenced by other factors outside the research model. The novelty of this research lies in the integrative focus between service and sharia aspects in the context of gold pawn products at BPRS, which has not been studied empirically in previous literature, especially in rural areas such as Pragaan.]]>
<![CDATA[Dualism Of Halal Fatwa Institutions On The Self-Declare Mechanism ]]>
<![CDATA[Magfiratun, Siti]]>;
<![CDATA[Awaludin, Muhammad]]>
<![CDATA[ Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 6, No 1 (2025): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen ]]>
Publisher : <![CDATA[Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep ]]>
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DOI: 10.28944/masyrif.v6i1.1859
<![CDATA[Halal Product Guarantee in Indonesia has gone through various of regulation changes starting from KMA No. 518 and 519 of 2001 to Law No. 33 of 2014 then updated in the cluster of law No. 11 of 2020 on Job Creation and most recently is Government Regulation no. 39 of 2021 as the basis for the halal certification self-declaration mechanism for micro and small enterprises (MSEs). However, this rule change and creates the impression of dualism institution between the Fatwa Committee and MUI Fatwa Commission in the process of determining the halal fatwa of a product. So this paper focuses on the study of institutional dualism in issuing halal fatwa statements on the halal certification self-declaration mechanism. This research is classified as a library study (library research) with the main source a document of Himpunan Hasil Ijtima' Ulama Fatwa Commission throughout Indonesia VIII -2024. The results of this study show that the existence of the Fatwa Committee in the self-declaration mechanism makes institutional dualism in issuing halal fatwa. Where previously halal fatwa was only issued by MUI then certified by BPJPH.]]>
<![CDATA[Integrated Marketing Communication And Member Engagement In Islamic Microfinance: The Case Of Tabah Product At BMT NU Saronggi ]]>
<![CDATA[Supriyadi, Supriyadi]]>;
<![CDATA[Almawadah, Arini]]>
<![CDATA[ Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 6, No 1 (2025): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen ]]>
Publisher : <![CDATA[Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep ]]>
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DOI: 10.28944/masyrif.v6i1.2110
<![CDATA[This study aims to analyze the implementation of integrated marketing communication strategies on TABAH savings products at BMT NU Saronggi Branch, opportunities and obstacles in its implementation as a strategy to strengthen Islamic microfinance at the community level. This study is a qualitative descriptive case study. This case study was conducted on several staff/employees at BMT NU Saronggi Branch. The results of the study indicate that the implementation of integrated marketing communication strategies on products at BMT NU Saronggi Branch has a significant influence in increasing customer loyalty. This finding, of course, BMT NU Saronggi Branch as a sharia microfinance institution has contributed to increasing sharia financial inclusion in the community. BMT NU is here to provide various forms of services and access to finance for the community according to their needs, one of which is TABAH savings. However, although the number of customers has increased, the communication strategy used has not been fully integrated, so an in-depth study is needed regarding the implementation of IMC.]]>
<![CDATA[Investigating the Influence of Brand Image and Promotional Strategies on Ruangguru’s Purchase Decisions ]]>
<![CDATA[Syahputri, Natasya Aulia]]>;
<![CDATA[Puspita, Afilia Teyja]]>;
<![CDATA[Rifaldi, Muhamad Raihan]]>;
<![CDATA[Abdullah, Muhammad]]>
<![CDATA[ Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 6, No 1 (2025): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen ]]>
Publisher : <![CDATA[Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep ]]>
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DOI: 10.28944/masyrif.v6i1.1810
<![CDATA[This study aims to examine the influence of brand image and promotional strategies on consumer purchase decisions regarding the Ruangguru online tutoring platform. As a pioneer in Indonesia's edtech industry with over 17 million users, Ruangguru faces challenges in maintaining customer loyalty and attracting new users amidst increasing competition. The main issue addressed is how edtech companies can optimize brand perception and promotional effectiveness to drive consumer purchase decisions. This research adopts a quantitative approach using a census method, involving 77 Ruangguru users in the Kebon Jeruk area, West Jakarta. The data were analyzed using descriptive and inferential statistics with the assistance of SPSS version 25. The results indicate that brand image and promotion significantly affect purchase decisions, with a combined contribution of 74.3%. Ruangguru’s brand image is perceived positively, particularly in terms of popularity, although brand recognition still requires reinforcement. In terms of promotion, target accuracy is rated favorably, but frequency needs improvement. Furthermore, the indicator of need recognition in purchase decisions was identified as the weakest aspect, indicating a lack of consumer awareness regarding the importance of the service. These findings support the theory that purchase decisions are not only directly influenced by brand image and promotion but also mediated by elements such as brand awareness and perceived need urgency. The practical implication of this study encourages Ruangguru to enhance brand visibility and market education through consistent digital promotion and need-based strategies. The study also recommends further research with broader geographic coverage and a focus on consumers’ psychographic characteristics.]]>
<![CDATA[Unlocking Auditor Potential: How Authentic Leadership Drives Work Engagement Through Meaning and Safety ]]>
<![CDATA[Amar, Siti Salama]]>;
<![CDATA[Kusuma, Adriani]]>;
<![CDATA[Fajar, Achmarul]]>
<![CDATA[ Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 6, No 1 (2025): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen ]]>
Publisher : <![CDATA[Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep ]]>
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DOI: 10.28944/masyrif.v6i1.2197
<![CDATA[This research is in the realm of management accounting with a focus on external auditor behavior as part of an organization's management control system. The purpose of this study is to analyze the effect of authentic leadership on auditor work engagement through the mediating role of work meaning and psychological safety. This study was conducted on 130 external auditors working in various public accounting firms in East Java. A quantitative approach was used in this study with the Partial Least Square Structural Equation Modeling (PLS-SEM) analysis technique. The results of the study indicate that authentic leadership has a significant effect on work meaning and psychological safety. These two mediating variables are then proven to have a positive effect on auditor work engagement. These findings provide theoretical contributions in expanding the management accounting literature, especially in the context of the influence of leadership behavior on psychological outcomes and non-financial performance of auditors. Practically, these results serve as an important reference for audit firm management in building a more authentic and supportive work culture in order to improve the performance and engagement of audit professionals. The conclusion of this study emphasizes the importance of authentic leadership as a managerial strategy to strengthen the quality of human resources in the audit sector.]]>
<![CDATA[Brand Image and Customer Acquisition Strategy: A Case Study of an Islamic Microfinance Institution in Indonesia ]]>
<![CDATA[Amiruddin, Amiruddin]]>;
<![CDATA[Mujibno, Mujibno]]>
<![CDATA[ Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 6, No 1 (2025): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen ]]>
Publisher : <![CDATA[Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep ]]>
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DOI: 10.28944/masyrif.v6i1.2147
<![CDATA[Baitul Maal wat Tamwil (BMT), as part of Islamic Microfinance Institutions (IMFIs), plays a crucial role in enhancing financial inclusion in areas not yet reached by formal banking systems. This study aims to analyze the strategies for brand image development and customer acquisition at BMT Nusantara Capem Prenduan. A qualitative approach was employed, utilizing in-depth interviews, observation, and documentation as data collection techniques. The data were analyzed through the processes of data reduction, presentation, and conclusion drawing. The findings reveal that the brand image of BMT is shaped by three main factors: the reputation of the parent pesantren institution, technological innovation through the Mobile UGT application, and a religious-humanist door-to-door service approach. Communication strategies are carried out directly by staff members through an active and consistent personal approach. Even during the institutional rebranding phase, customer trust and loyalty remained intact. These findings underscore the importance of a strong institutional image and well-directed communication strategies in enhancing the competitiveness and sustainability of IMFIs amid the dynamics of the digital economy.]]>
