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Greenation International Journal of Tourism and Management

GIJTM
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Published by Greenation Research

ISSN : 29866103 EISSN : 2986559X DOI : https://doi.org/10.38035/gijtm

Core Subject : Economy,

Economics, Econometrics & Finance

Greenation International Journal of Tourism and Management (GIJTM) is a scientific journal in the field of tourism and management published and managed by Greenation Research & Yayasan Global Resarch National. This journal aims to disseminate information on research and development results, studies, and critical thinking about tourism and management. It is hoped that this dissemination can be utilized in real practice by relevant stakeholders in identifying and solving problems for tourism development and management purposes.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 258 Documents

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Enhancing Teachers' Innovative Behavior: The Interaction Between Knowledge Sharing And Creative Work Climate Cindy Fiona Alyaza; Syifa Nurul Fauziah
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.437

This study investigates the impact of knowledge sharing and a creative work climate on teachers' innovative behavior in Cirebon, Indonesia. Using a quantitative approach through survey methods, data were collected from 122 teachers selected using Stratified Random Sampling to ensure accurate sample representation. The results show that knowledge sharing is the strongest predictor of teachers' innovative behavior, indicating that teachers who actively exchange ideas and teaching strategies are more likely to adopt innovative teaching methods. Additionally, the creative work climate also positively influences teacher innovation, although the effect is moderate, suggesting the presence of other contextual factors. These findings highlight the urgency of building a collaborative and supportive school environment for creativity to enhance teachers' innovation capacity. The practical implications of this research are expected to serve as a guide for policymakers and school administrators in designing strategies that encourage a culture of knowledge sharing and creativity-based professional development among educators.

The Use of AI Chatbots for Academic Research: A Qualitative Study on Indonesia Students’ Perceptions Doni Sugianto Sihotang; Usep Suhud; Setyo Ferry Wibowo
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.441

The advancement of artificial intelligence (AI) technology has driven transformations in higher education, particularly through the utilization of AI-based chatbots. These chatbots are employed by students to support various aspects of academic research activities. This study aims to uncover students' perceptions regarding the effectiveness and skillfulness in using AI chatbots to support their understanding and execution of academic research. Employing a descriptive qualitative approach, this study involved 100 students from 12 higher education institutions in Indonesia, selected purposively. The findings revealed five key themes: (1) ease of use and accessibility; (2) comprehensive features and information capacity; (3) ability to assist academic writing; (4) availability of credible academic references; and (5) flexibility and contextualization—students use multiple chatbots depending on their specific needs and contexts. This research provides a theoretical contribution to educational technology studies and practical implications for higher education institutions in designing contextual and adaptive AI literacy training.

The Effect of Work Discipline and Work Motivation on the Performance of Asn at the Public Works and Spatial Planning Office of Majalengka Regency Muna Ridhasyabina; Rizky Nugraha; Editya Nurdiana
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the influence of work discipline and work motivation on the performance of the State Civil Apparatus (ASN) at the Public Works and Spatial Planning Office of Majalengka Regency. Work discipline and work motivation are important factors in increasing the effectiveness and efficiency of employee performance. This study uses a quantitative approach with a survey method through the distribution of questionnaires to 100 respondents selected through purposive sampling techniques. Data analysis was carried out by validity test, reliability test, classical assumption test, multiple regression analysis, and partial hypothesis test (t-test) and simultaneous hypothesis test (F-test). The results of the study show that work discipline has a positive and significant effect on ASN performance, as well as work motivation which has a positive and significant influence on ASN performance. Simultaneously, work discipline and work motivation together have a significant effect on ASN performance, with a determination coefficient (R²) of 61.2%, which means that these two variables are able to explain 61.2% of the variation in ASN performance, while the rest is influenced by other factors that were not studied in this study. The implications of this study show that government agencies need to strengthen work discipline policies and increase employee motivation through various development programs and incentives. This research is expected to contribute to the management of human resources in the government sector, as well as be a reference for future research.

The Role of Customer Experience in Increasing Brand Equity in the E-Commerce Industry Dhea Adista Amanda; Nabila Fauziah; Misbak
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.447

This study aims to analyze the role of customer experience in building brand equity in the e-commerce industry in Indonesia. Using a descriptive and explanatory quantitative approach, this study involved 400 respondents who were selected through purposive sampling techniques. Data were collected through a five-point Likert scale-based questionnaire and analyzed using multiple linear regression as well as path analysis. The results showed that all dimensions of customer experience, namely reliability, personalization, ease of use, speed of service, and interaction, had a significant influence on brand equity (p < 0.05). The reliability dimension exerts the greatest influence with a total effect of 0.40, followed by personalization with a total effect of 0.31. The study confirms that a positive customer experience can increase brand awareness, loyalty, and brand image, ultimately strengthening a company's position in the market. Strategic recommendations include improved reliability through logistics optimization, AI-based personalization, intuitive interface design, intensive customer interaction, and responsive customer service. This research contributes to the academic literature by providing empirical evidence in the context of Indonesian e-commerce and serves as a guide for companies to improve competitiveness through customer experience optimization.

The Influence of Financial Management on the Profitability of Msmes in Cirebon City Rizki Purnama Putra; Dhea Setyaji; Benny Dhevyanto; Krisdiyana
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.448

This study aims to analyze the influence of financial management on the profitability of Micro, Small, and Medium Enterprises (MSMEs) in Cirebon City during the 2020–2023 period. The research uses a quantitative approach with a survey method through a structured questionnaire involving 50 MSMEs from various business sectors, such as trade, services, culinary, and handicrafts. Financial management variables are measured through three main dimensions, namely cash flow recording, budget planning, and debt management, while profitability is measured based on net profit margin. The results of the analysis show that financial management has a significant positive influence on profitability, with a regression coefficient of 2.1 and a determination value (R²) of 0.68. The implementation of good cash flow recording is the most prominent dimension, while budget planning and debt management still require more attention. The culinary sector recorded the highest net profit margin of 20%, while the handicraft sector had the lowest profitability of 10% due to limitations in managing external funding. This research highlights the importance of increasing financial literacy and the use of technology to support MSMEs financial management. In addition, access to low-interest funding and intensive financial training from local governments is expected to help MSME actors improve their performance and competitiveness. This finding provides strategic insights for business actors and policymakers to support the sustainability of MSMEs, especially in Cirebon City.

A Financial Perspective on Online and Offline Marketing in the F&B Industry: Evidence from Cirebon Msmes Muhammad Fikri Abdullah; Ahmad alfariz; Lis Tatin Hernidatiyantin; Soesanty Maulany
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.449

This study aims to analyze the effectiveness of online and offline marketing strategies in the food and beverage industry in Cirebon and identify the challenges and success factors of each strategy. Using a mixed-methods approach, data were collected from 50 MSMEs through surveys and in-depth interviews with 10 business owners/managers. The results indicate that online marketing is more effective in driving sales growth (14.31% vs. 8.04%) and acquiring new customers (28.51 vs. 15.06 customers/month), whereas offline marketing excels in return on investment (ROI) at 25.00% compared to 20.28% for online marketing. Key challenges in online marketing include high competition and limited digital literacy, while offline marketing faces market reach limitations and high printing costs. Success factors for online marketing include customer engagement on social media and targeted digital campaigns, while offline marketing is influenced by strategic locations and strong community relationships. This study recommends adopting a hybrid strategy to maximize business growth and cost efficiency, especially in semi-urban markets like Cirebon.

Enhancing Human Resource Quality in Education: The Role of Teacher Competence and Self-Efficacy in Supporting Facilitation in Problem-Based Learning Try Mely Yanti; Shiva Andjani; Anna Suzana
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.458

This study aims to analyze the influence of teacher competency development through enhanced self-efficacy on the effectiveness of their role as facilitators in problem-based learning (PBL). The issue addressed in this research is the lack of confidence among vocational high school (SMK) teachers in Cirebon in implementing PBL, due to limited practical experience and insufficient support. The focus of the study is to explore how teacher competency development can strengthen self-efficacy, thereby increasing teachers' confidence in effectively applying PBL in the classroom. This research employs a quantitative method with a survey approach to examine the direct and indirect effects among teachers’ facilitator roles, self-efficacy, and teacher competencies. Data were collected through a closed-ended questionnaire distributed to 105 vocational high school teachers in Cirebon. The analysis used mediation and Structural Equation Modeling (SEM) approaches to assess the relationships between variables and the role of self-efficacy in PBL. The study reveals that self-efficacy serves as a significant mediator in the relationship between the educator’s role as a facilitator in PBL and teacher competency. The analysis results show that self-efficacy enhances the positive influence of the educator’s role on their competency. These findings are consistent with previous studies that emphasize the importance of self-efficacy in improving both teacher and student abilities, as well as reinforcing the connection between educational support and teacher competency development.

Analyzing the Effect of Income and Tax Knowledge on Compliance Behavior of Individual Taxpayers in Tax Reporting Dinda Pratiwi; Tika Septiani
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.459

This study aims to examine the influence of individual income and tax knowledge on taxpayer compliance in the city of Cirebon. A quantitative research approach was employed, with respondents selected through random sampling. To ensure the accuracy and reliability of the data, both validity and reliability tests were conducted. Furthermore, classical assumption tests, including assessments of heteroscedasticity, multicollinearity, and normality, were performed to validate the regression model. The hypothesis testing involved the use of t-tests, F-tests, and the coefficient of determination (R²), with all statistical analyses conducted using the SPSS software. The findings reveal that income and tax understanding have a simultaneous and significant effect on taxpayer compliance, as indicated by a significance value of 0.000 (< 0.05) and an F-test value of 141.521, which exceeds the critical value of 3.080. These results support the third hypothesis, affirming that both income and tax knowledge play a crucial role in shaping individual taxpayer compliance.

Rewind Indonesia 2023 Production Process: Communication Strategy and Cross-Functional Collaboration Aimanul Hakim; Erland Ramadhia Putra; Rachmat Dewantoro; Siti Khumayah; Aghnia Dian Lestari
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.461

In the ever-evolving digital era, the production of media content, especially on the YouTube platform, has become increasingly complex and involves many parties. Rewind Indonesia 2023, as one of the major collaborative projects, faced challenges in communication and coordination among hundreds of individuals involved. This research aims to explore the cross-functional communication and collaboration strategies implemented during the production process. The method used is descriptive qualitative by conducting in-depth interviews with the co-producer as the key informant, as well as the director and three audience members as supporting informants. The results showed that individual involvement in the project created a strong sense of belonging, while a clear decision-making structure increased team motivation and engagement. In addition, a personalized and empathic communication approach proved effective in building trust among team members, which was crucial in overcoming conflicts and disagreements. The success of the project is not only measured by the quality of the final product, but also by its impact on the audience and its reciprocity after the release of this content. As such, this research provides valuable insights for collaborative project managers in the creative industry.

The Phenomenon of Fear of Missing Out (FOMO) and Consumption Practices on TikTok Shop Among Generation Z Dava Muhammad Rizki; Hadyan Asyifa Asyraq; Salsabila Adrinofa; Khaerudin Imawan
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.462

This study aims to understand the experience of Fear of Missing Out (FOMO) that influences the consumptive behavior of Generation Z on TikTok Shop, as well as how social media shapes their impulsive consumption patterns, with a focus on students at Swadaya Gunung Jati University. Using a descriptive qualitative approach, this study involves respondents from Generation Z who are active users of TikTok Shop and have experience purchasing viral products. Research data was collected through interviews and observations, as well as indirect sources such as documentation, scientific books, and previous research articles. The Fear of Missing Out (FOMO) theory was used as the primary theoretical framework for the study, supported by the Theory of Consumer Behavior to strengthen the analysis results. The results indicate that FOMO is one of the primary factors influencing Generation Z's consumer behavior. Specifically, individuals tend to purchase viral products to gain social recognition. This study provides deeper insights into the role of FOMO in shaping Generation Z's consumption patterns, particularly within the context of using social media platforms that facilitate the purchase of viral products.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name M. Rizky Mahaputra

Contact Email greenation.info@gmail.com

Phone +6281210467572

Journal Mail Official greenation.info@gmail.com

Editorial Address Jl. Kapt. A. Hasan, Telanaipura Jambi-Indonesia

Location Kota jambi, Jambi INDONESIA

Abstract

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Abstract

Contact Name
M. Rizky Mahaputra

Contact Email
greenation.info@gmail.com

Phone
+6281210467572

Journal Mail Official
greenation.info@gmail.com

Editorial Address
Jl. Kapt. A. Hasan, Telanaipura Jambi-Indonesia

Location
Kota jambi,

Jambi

INDONESIA