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Greenation International Journal of Tourism and Management

GIJTM
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Published by Greenation Research

ISSN : 29866103 EISSN : 2986559X DOI : https://doi.org/10.38035/gijtm

Core Subject : Economy,

Economics, Econometrics & Finance

Greenation International Journal of Tourism and Management (GIJTM) is a scientific journal in the field of tourism and management published and managed by Greenation Research & Yayasan Global Resarch National. This journal aims to disseminate information on research and development results, studies, and critical thinking about tourism and management. It is hoped that this dissemination can be utilized in real practice by relevant stakeholders in identifying and solving problems for tourism development and management purposes.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 258 Documents

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The Influence of Organizational Communication and Organizational Communication on Employee Performance Rio Riambodo
Greenation International Journal of Tourism and Management Vol. 3 No. 1 (2025): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i1.344

The purpose of this research is to understand and analyze: (1) Organizational Communication; (2) Organizational Communication; (3) Employee Performance; and (4) the Influence of Organizational Communication and Organizational Communication on Employee Performance at Company X in the City of Bandung, both simultaneously and partially. The research methods used in this study are descriptive surveys and explanatory surveys, with the unit of analysis being the employees of Company X in the city of Bandung, with a sample size of 50 people. The type of investigation is causality, and the time horizon in this study is cross-sectional. Based on the research results, it was found that the Organizational Communication of Company X in Bandung City is already good, Organizational Communication in Company X in Bandung City can generally be said to be good, and the Employee Performance of Company X in Bandung City is currently rated as good. Organizational Communication and Organizational Communication simultaneously and partially influence the Employee Performance of Company X in Bandung City. However, partially, Organizational Communication dominantly influences employee performance more than Organizational Communication. Because Organizational Communication more dominantly affects employee performance, it becomes the top priority in improving employee performance. Therefore, Company X in the city of Bandung is advised to consistently maintain the existing organizational communication, so that they can work more professionally.

Transformational Leadership Moderates the Relationship between Innovation and Marketing Performance of Small Businesses: A Case Study of Jambi Batik Business Jonner Simarmata
Greenation International Journal of Tourism and Management Vol. 3 No. 1 (2025): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i1.350

The title of this article is transformational leadership moderates the relationship between innovation and marketing performance of small businesses: a case study of Jambi batik business. The purpose of this study was to determine whether transformational leadership moderates the relationship between innovation and marketing performance of Jambi batik businesses. For this purpose, data was collected from 120 respondents consisting of owners, leaders (managers), and employees of Jambi batik businesses. The data were collected through questionnaires. To analyze the collected data, there were two stages of analysis. The first stage is simple regression analysis. The purpose of this analysis is to determine whether innovation significantly affects marketing performance. The second stage is MRA analysis. The purpose of the analysis is to determine the moderating effect of transformational leadership on the relationship between innovation and marketing performance. The results of the analysis show that (a) innovation is positively and significantly correlated with marketing performance, and (b) transformational leadership significantly moderates the relationship. Based on these findings, it is recommended that for the development of Jambi batik businesses in the future, especially improving its marketing performance, leaders with transformational characters are needed. It is also recommended that policy makers facilitate transformational leadership training for Jambi batik business owners/managers.

Analysis of E-Marketing Mix on Consumer Satisfaction and Its Impact on Corporate Image at PT XYZ, Tbk Handy Bugiman; Nunung Ayu Sofiati; Yoyo Sudaryo; Mochamad Mukti Ali; Dadan Abdul Aziz Mubarok; Gurawan Dayona; Riyandi Nur Sumawidjaya
Greenation International Journal of Tourism and Management Vol. 3 No. 1 (2025): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i1.354

This study aims to analyze the influence of the E-Marketing Mix on Consumer Satisfaction and its impact on Corporate Image at PT. XYZ, Tbk. The E-Marketing Mix, which consists of Product, Price, Place, Promotion, People, Process, and Physical Evidence, has been well implemented by the company. Consumer Satisfaction, which includes the dimensions of Expectation and Perception, is at a satisfactory level, while the Corporate Image, comprising Reputation, Recognition, Affinity, and Brand Loyalty, is also rated positively. Based on the analysis using the LISREL 8.80 program and a simple random sampling technique from a population of 2.2 million, it was found that the E-Marketing Mix has a significant influence on Consumer Satisfaction by 48.7% and on Corporate Image by 12.6%. Furthermore, Consumer Satisfaction has a direct influence of 29.9% on Corporate Image. Simultaneously, the E-Marketing Mix affects Consumer Satisfaction and impacts Corporate Image with a total influence of 69.7%. These findings highlight the importance of optimizing E-Marketing Mix strategies to enhance customer satisfaction and strengthen the company’s image in the public eye.

The Implementation of Work-Life Balance, Organizational Culture, Rewards, and Career Development on Employee Engagement Ratna Tri Hari Safariningsih; Supardi; Kamsariaty; Ovi Hamidah Sari; Agus Setiawan
Greenation International Journal of Tourism and Management Vol. 3 No. 1 (2025): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i1.355

The purpose of this literature review is to develop hypotheses regarding the influence of variables that can be used for further research in the field of human resource management. The article on the application of work-life balance, organizational culture, rewards, and career development on employee engagement is a scientific literature review in the field of human resource management. The approach used in this literature review is descriptive qualitative. The data collection technique used is literature study or review of relevant previous articles. The data used in this descriptive qualitative approach comes from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. In previous studies, one relevant previous article was used for each independent variable. The results of this literature review are: 1) Work-life balance plays a role in employee involvement; 2) Organizational culture plays a role in employee involvement; 3) Rewards play a role in employee involvement; and 4) Career development plays a role in employee involvement.

Analysis of Brand Trust, Service Quality, and Price on Purchase Decisions and Customer Loyalty in Gold Bullion Investment at PT. Pegadaian: The Moderating Role of Customer Satisfaction Fadillah Fadillah; Usep Suhud; Mohamad Rizan
Greenation International Journal of Tourism and Management Vol. 3 No. 1 (2025): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i1.373

This study explores the influence of brand trust, service quality, and price on purchase decisions and customer loyalty in the Gold Bullion investment sector at PT. Pegadaian, with a particular focus on the moderating role of customer satisfaction. The research aims to provide a comprehensive conceptual framework that links these factors and evaluates their collective impact on consumer behavior. Utilizing a qualitative research approach, the study employs interviews, open questionnaires, and observations from both PT. Pegadaian customers and employees. Thematic analysis is applied to identify patterns related to customer satisfaction, service quality, and loyalty. Findings reveal that brand trust, characterized by PT. Pegadaian’s reputable status as a state-owned institution, plays a significant role in driving purchase decisions and fostering loyalty. Service quality, particularly the ease of transactions and product availability, is another key driver. Competitive pricing, especially with flexible payment options, enhances customer retention. Furthermore, customer satisfaction is found to act as a moderating variable, strengthening the positive effects of brand trust, service quality, and price on customer loyalty. These insights provide valuable implications for PT. Pegadaian to refine its marketing strategies and enhance customer engagement in the gold investment market.

Exploring Students' Perceptions of Open Trip to Lombok: Digital-Based Tourism Strategies in the Gen Z Era Ridho Rafqi Ilhamalimy; Usep Suhud; Mohamad Rizan
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.378

This study aims to explore students' perceptions of the open trip program to Lombok offered during the semester break, using a qualitative descriptive approach. Open trip programs are one of the popular forms of travel among students because they offer affordable costs, short time, and meaningful social experiences. A bold survey using Google Form successfully collected data from 230 students from various universities in Indonesia. The data were analyzed using thematic analysis techniques, with open coding, axial coding, and triangulation of meaning to identify the main themes of the respondents' narratives. The results of the study revealed five main themes: (1) students' positive perceptions of Lombok's attractiveness as a tourist destination, (2) motivations and obstacles in participating in open trips, (3) expectations of the contents of the travel package, (4) effective promotional strategies based on social media, and (5) correlation of perceptions with students' demographic backgrounds. These findings indicate the importance of targeted digital marketing strategies, the preparation of tour packages that suit students' needs, and collaboration with campus organizations. This study provides practical contributions for tourism managers and open trip providers in designing programs that are more contextual and attractive to the student segment.

Exploring Community Perceptions of Post-Mining Coastal Ecotourism: A Qualitative Study on Sustainable Tourism Development in Bangka Belitung Yulia Fitriani; Usep Suhud; Mohamad Rizan
Greenation International Journal of Tourism and Management Vol. 3 No. 1 (2025): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i1.386

The Bangka Belitung region, historically recognized as the largest tin producer in Southeast Asia, now faces significant challenges in the utilization of post-mining land. One strategic approach that has emerged is the transformation of former mining areas into ecotourism destinations rooted in sustainability and community participation. This study aims to explore local community perceptions regarding the development of post-mining coastal ecotourism in Bangka Belitung. Employing a descriptive qualitative approach, data were collected through open-ended questionnaires completed by 180 local respondents. Thematic analysis was conducted using open coding, axial coding, and meaning triangulation. The study identified five key themes: (1) positive perceptions of the tourism potential of mining pits (kolong) and coastal areas; (2) concerns regarding environmental conditions and safety; (3) community expectations for involvement in tourism management; (4) local interpretations of sustainability; and (5) implementation barriers such as limited infrastructure and inadequate promotion. These findings underscore the importance of participatory and collaborative approaches in the development of post-mining tourism. Practical implications include community-based policy recommendations, environmental education strategies, and capacity-building efforts to support the creation of a fair and sustainable ecotourism model.

Green Marketing Strategies and Consumer Engagement: A Theoretical Perspective Muhamad Al Faruq Abdullah; Usep Suhud
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.391

As environmental concerns continue to escalate, businesses are increasingly adopting green marketing strategies to attract and engage environmentally conscious consumers. However, the relationship between these strategies and consumer engagement remains complex and underexplored. This conceptual paper aims to develop an integrative framework that explains how various green marketing strategies—such as eco-labeling, green advertising, and digital green content—affect different dimensions of consumer engagement (cognitive, emotional, and behavioral). Drawing upon the Stimulus-Organism-Response (S-O-R) framework and supported by recent literature, the study introduces mediating constructs like green perceived value and consumer trust, as well as moderating factors such as environmental concern and self-identity. The proposed model offers theoretical insight into the psychological mechanisms that drive sustainable consumer behavior and provides managerial implications for designing more effective green campaigns. This paper concludes by suggesting future research directions and emphasizing the need for empirical validation across industries and cultures.

Evaluating the Application of the Theory of Planned Behavior in Predicting QRIS Adoption Among Indonesian University Students Doni Sugianto Sihotang; Usep Suhud; Mohamad Rizan
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.393

The use of digital-based transactions in Indonesia continues to increase; however, the adoption of QRIS as the national payment standard still faces challenges among university students. Despite being predominantly digital natives with high potential to adopt payment technologies such as QRIS, students’ actual usage remains suboptimal. Several previous studies have employed various technology adoption theories to explain similar phenomena, utilizing a range of theoretical approaches. This study develops a conceptual model based on the Theory of Planned Behavior (TPB) to identify the predictors influencing students’ intention to use QRIS. Drawing from a literature review, this study aims to evaluate the relationship between key TPB constructs—attitude, subjective norm, and perceived behavioral control—and students’ intention to use QRIS. The proposed model is expected to serve as a foundation for future empirical research and to inform the development of more effective strategies for increasing QRIS adoption among university students.

Analysis of the Occurrence of Bullying in the Workplace, Which Can Harm Decrease Work Quality of Employees of the Retail Company FamilyMart Muhamad Iqbal; Wenny Desty Febrian
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.396

This study aims to analyze the phenomenon of workplace bullying and its impact on employee work quality at Family Mart. A qualitative descriptive phenomenological approach was employed through interviews and observations to gain a comprehensive understanding of the victims' workplace bullying experiences. The findings indicate that workplace bullying significantly affects employees' mental health, stress, anxiety, and productivity. The primary causes include lower job positions, unsupportive work culture, and social dynamics in the workplace. Despite the existence of anti-bullying policies, weak implementation and monitoring allow bullying cases to persist. Mitigation strategies such as communication training, counseling, and policy reinforcement are necessary to create an inclusive and friendly work environment.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name M. Rizky Mahaputra

Contact Email greenation.info@gmail.com

Phone +6281210467572

Journal Mail Official greenation.info@gmail.com

Editorial Address Jl. Kapt. A. Hasan, Telanaipura Jambi-Indonesia

Location Kota jambi, Jambi INDONESIA

Abstract

Abstract

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Abstract

Contact Name
M. Rizky Mahaputra

Contact Email
greenation.info@gmail.com

Phone
+6281210467572

Journal Mail Official
greenation.info@gmail.com

Editorial Address
Jl. Kapt. A. Hasan, Telanaipura Jambi-Indonesia

Location
Kota jambi,

Jambi

INDONESIA