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Unang Achlison
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Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Published by Universitas Sains Dan Teknologi Komputer
ISSN : 29622891     EISSN : 29622891     DOI : https://doi.org/10.51903/zjk00113
Core Subject : Economy, Science, Social, Engineering,
Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa dengan e-ISSN= 2962-2891, p-ISSN= 2962-2883 merupakan platform publikasi jurnal yang mulai diresmikan pada tahun 2019. Jurnal Mahasiswa diterbitkan oleh Universitas Sains dan Tenologi Komputer yang bekerjasama dengan Fakultas Studi Vokasi dan Fakultas Studi Akademik Universitas STEKOM. Jurnal Mahasiswa telah rutin menerbitkan jurnal dalam 1-4 edisi per tahun. Karya yang diterbitkan merupakan suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni, September dan Desember)
Arjuna Subject : Umum - Umum
Articles 250 Documents
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Analisis Persepsi Harga Terhadap Brand Switching Pada Konsumen AMDK Aqua dan Le Minerale Indah Fitriani; Nungki Agustin; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.819

Abstract

This study aims to analyze the effect of price perception on brand switching among consumers of Aqua and Le Minerale bottled water. Research through hypothesis testing, where in the description contains descriptions but the focus lies on the influence between variables. The data analysis method used in this research is quantitative, with SPSS 25 data processing tools. with a sample size of 127 people. The results of hypothesis testing show that the price perception variable has a positive and significant effect on brandswitching of Aqua and Le Minerale bottled water for consumers.
Analisis Strategi Pemasaran Dalam Mempertahankan Loyalitas Pelanggan Pada Merek Mcd Kota Serang Yuana Putri Febriyanti; Ade Muhita; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.820

Abstract

This research aims to determine marketing strategies in maintaining customer loyalty. This research was conducted on the McDonald's trademark in Serang-Banten City. This research method uses qualitative, sampling techniques using random sampling techniques with the process of distributing questions carried out online and to the public as many as 66 respondents who filled in the questions. Based on the research results, it shows that there are still many respondents who often visit local competitors due to the difference in price and taste quality which is not much different. This is directly realized by the McDonald's trademark in Serang-Banten City which is experiencing competition so that the business strategy implemented by McDonald's utilizes its capabilities with strategic management to run advertising, service, public relations and direct marketing campaigns as well as analyzing SWOT with the aim of being able to maintain the trademark. The research results show that McDonald's has a good marketing strategy in maintaining customer loyalty.
Analisis Kepuasan Pelanggan Dalam Berbelanja Online Di Kalangan Mahasiswa Dellawati; Frischa Anggraeni; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.821

Abstract

Technology changes times, this change will be followed by increasing needs and different desires, especially shopping needs. Online shopping makes it easier for us to shop without spending time and energy. Online shopping activities can be done via smartphone, tablet, laptop connected to the internet network. This study aims to analyze consumer satisfaction in online shopping among students with the causal factors and consequences that will arise using quantitative or statistical methods as research subjects. The research sample consisted of 171 respondents. This research instrument is in the form of a questionnaire, developed based on instruments that have been used by other researchers and tested for validity and reliability before being distributed to respondents in this research. Thus, this approach will allow analysts to find out the extent of consumer behavior towards satisfaction in online shopping among Management students at Bina Bangsa University in the city of Serang. The results of the analysis show that all the hypotheses of this research are proven. In other words, site characteristics such as convenience, informativeness, security and communication have a significant effect on customer satisfaction.
Analisis Persepsi Harga Terhadap Keputusan Pembelian Sepeda Listrik di Kota Serang Dian Novita; Sabinah; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.822

Abstract

This study aims to determine the perception of price and product quality on the Purchase Decision of Electric Bikes in Serang City. This research was conducted by sampling using survey method. This study took a sample of 104 respondents and the hypothesis was tested with the help of the SPSS program version 26. From the results of the analysis obtained that price has a positive influence on consumer loyalty.
Analisis Strategi Peningkatan Kepuasan Pada Produk Xiomi Iis Mariyam; Tasya Aulia; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.823

Abstract

Mobile phones are a technology that is developing rapidly from year to year. Many new brands are emerging in the world cellphone competition that competes with each other to create products their flagship. Several factors can influence the decision consumer purchases, namely: brand image, price and product quality. Image A brand is an association of all available information about a brand The products, services and companies of this brand are the abstract of this journal article which reveals the background that mobile phones are a technology that is developing rapidly with the emergence of many new competing brands. Several factors that influence consumer purchasing decisions include brand image, price and product quality.
Analisa Persaingan Bisnis Antara Merek Mie Sedap Dan Mie Indomie Anneira Azzahra; Mia Mulyani Zahra; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.824

Abstract

People's lives have begun to change in this era of globalization, everything that is needed is required to be fast and practical. Several needs, including food, have become instantaneous, creating a very high level of development in the food business, especially in Indonesia. . With the current busy activities of society, business actors have the opportunity to create fast food products (Hernawan, 2019). Therefore, new businesses began to emerge known as fast food or fast food. Instant noodles are popular with everyone, both young and old. Therefore, the focus of the research entitled "BUSINESS COMPETITION ANALYSIS BETWEEN SEDAP NOODLE AND INDOMIE NOODLE BRAND" focuses on when purchasing a product, there are many factors that consumers consider to make a decision. In addition to the economic situation of each consumer. The method used in this research is quantitative or statistical. Quantitative research methods are methods used for research on certain populations or samples and are based on the philosophy of empiricism. Thus, this approach will allow analysts to find out the extent of business competition between the Sedap noodle and Indomie noodle brands among Bina Bangsa University Serang students. People currently choose instant noodles because they are cheap, easy to prepare and long-lasting (Cindy et al. , 2016). Currently, many companies competing in the instant noodle business make various different variations, providing superior products to offer to the public by producing instant noodle products such as Sedaap noodles, Indomie, Supermie, Sarimi, Gaga noodles, ABC, Success noodles and others. (Roisah et al., 2021). However, instant noodle products are currently very vulnerable to brand switching because many new products have emerged with new flavor variants, resulting in consumers switching brands for certain reasons (Indrawati & Untarini, 2017).
Pengelolaan Bank Sampah Dalam Upaya Peningkatan Pendapatan Keluarga: Studi Pada Bank Sampah Seroja Asri RW 09 Kelurahan Sukorejo Gunungpati Semarang Sabtarini Kusumaningsih; Titik Rianawati
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 5 No. 4 (2023): Desember : Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v5i4.827

Abstract

The purpose of this research is to find out how the community, especially mothers, manage waste so that it is efficient and can be used as additional family income through a container called “ Bank Sampah”.. The method used in this study is a qualitative descriptive method by utilizing qualitative information or data which is described descriptively with the intention of exploring a phenomenon or social reality. The variables used in this research are management, “Bank Sampah”, increased revenue, family. The result of this research is that by managing waste appropriately, the results can help the community increase family income.
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP PEMBELIAN MIE LEMONILO OLEH FANS CLUB KPOP ARMY SOLO Nuzulul Wakhid, Erna; Kusna Djati Punama
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 3 (2024): September: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i3.44

Abstract

This research aims to determine the influence of Celebrity Endorser and Brand Image on purchasing decisions. The research method employed is quantitative, with a sample size of 224 members from the K-Pop Army Solo fan club. Data collection is conducted through a questionnaire, and the sampling method utilizes the Slovin Formula with Accidental Sampling technique. Data analysis is performed using multiple linear regression analysis with the assistance of SPSS.The results of the research indicate that Celebrity Endorser and Brand Image have a significant positive influence on the purchasing decisions of Mie Lemonilo among K-Pop enthusiasts, particularly within the Army Solo fan club. The coefficient of determination is 44.3%, indicating that the variability in purchasing decisions can be explained by the tested regression model, while the remaining variance is influenced by other factors not included in this study.
Kajian Peran Petugas Apron Movement Control (Amc) Dalam Menjalankan Prinsip 3S+1C Di Wilayah Airside Bandar Udara Internasional Sentani Jayapura, Papua Astri Borean
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 2 (2024): Juni: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i2.846

Abstract

The Apron Movement Control (AMC) Unit is a unit that is responsible for regulations, monitoring aircraft movements, vehicle traffic, people and goods as well as cleanliness in airside areas, recording flight data so that aviation security and safety can be achieved. In carrying out the duties and responsibilities of the AMC unit, it is based on 3S+1C (Safety, Security, Service and Compliance). As a measure of success in the role of duties and responsibilities, the AMC unit must optimize the 3S+1C principles. Safety, Security, Service and Compliance are the principles of the AMC unit to create safety, security and aviation services without compromising all the regulations that have been established. This research aims to find out the role of AMC officers in optimizing the 3S+1C principles in the airside area and the obstacles for AMC officers to achieve the 3S+1C principles at Sentani Jayapura International Airport, Papua. This research uses a descriptive qualitative approach. The data used are primary and secondary data. Primary data was obtained from observations and interviews, while secondary data came from SOPs, photos and regulations related to the problems studied. The data analysis techniques used are data reduction, data presentation and drawing conclusions. To test the validity of the data, triangulation techniques were used. The results of this research show that the Apron Movement Control (AMC) officers at Sentani Jayapura International Airport, Papua have optimized the 3S+1C principles in accordance with existing Standard Operating Procedures. Starting from passenger services which include Aviobridge services, Slot Time ETA (Estimated Time Of Arrival) and ETD (Estimated Time Of Departure) and Plotting Parking Stand. AMC officers have also carried out their responsibilities for safety in the Airside Area, identifying Hazards, monitoring every movement at the Airside, carrying out cleanliness and order inspections at the Airside. AMC officers have implemented Compliance Principles or compliance with the rules that apply in the Airside Area, this is in the form of implementing SOPs for officers who carry out all work in the Airside Area. AMC officers have the obligation and responsibility to take action against officers or parties who violate the rules in the Airside Area, especially regarding handling FOD (Foreign Object Debris). Obstacles for AMC officers to achieve the 3S+1C principle at Sentani Jayapura International Airport include damage to security facilities in the airport area such as apron guardrails which do not have barbed wire, holes and holes that allow animals to enter the airside area, thereby endangering safety and security. security and lack of monitoring facilities such as CCTV for remote monitoring. Then, in the AMC supervision area, we often find officers or parties who do not use Airport Passes (Legality/Permit Signs) and safety equipment in the form of vests during operational hours and lack of awareness of officers or other parties in handling FOD, such as fuel spills in the Airside Area. The Sentani Jayapura International Airport AMC unit also has problems in terms of a shortage of personnel during working hours which means personnel have to do double duty so that there are often delays when carrying out Aviobridge services and routine FOD inspections, this also has quite a significant impact on operational times.
Analisis Media Promosi Corporate Identity pada Percetakan Offset Pelita Semarang dan Raja Teh Pada CV. Indovita Surya Abadi Sutari Sri Rejeki; Adelia Permatasari; Aldina Esty Purwanti
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 2 (2024): Juni: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i2.912

Abstract

Corporate identity merupakan tanda pengenal suatu identitas dari sebuah perusahaan sebagai pembeda dari kompotitor lainnya. Perancangan corporate identity dapat dikatakan berhasil saat corporate identity tersebut mampu mewakili sebuah perusahaan tersebut, dalam penyampaian berupa logo, aplikasi pada stationery, merchandise, dan pada media promosi. Identitas perusahaan yang terlalu sederhana dapat mengakibatkan tidak menguntungkan dalam melakukan kegiatan promosi. Untuk menghindari permasalahan yang ada perlu adanya perancangan Corporate Identity agar memiliki identitas pembeda dengan kompotitor lainnya. Dengan adanya Corporate identity diharapkan perusahaan mempunyai identias dalam perusahaan, lebih eksis dan terus berkembang dalam persaingan dengan kompotitor lainnya.

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