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INDONESIA
An Nafi’; Multidisciplinary Science
Published by Edujavare Publishing
ISSN : *     EISSN : 30322324     DOI : -
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Social Sciences Other
An Nafi’; Multidisciplinary Science (E-ISSN 3032-2324) is a blind peer-reviewed journal published by Edujavare Publishing, Indonesia. This journal publishes research articles, conceptual articles, field study reports and book reviews in all areas of multidisciplinary science (See Focus and Scope). This journal article is published two times a year; 4 issues per year (March, June, September and December).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 73 Documents
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MAKNA BODY SHAMING PADA FILM 200 POUNDS BEAUTY VERSI INDONESIA (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) Lila Sari Andamaya; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

The phenomenon of body shaming remains widespread in Indonesian society and is often considered normal as a form of humor, even though it has serious psychological impacts on victims. Film, as a medium of mass communication, can represent this phenomenon through scenes, dialogues, and visual symbols. This study aims to examine the meaning of body shaming in the Indonesian version of 200 Pounds Beauty using Charles Sanders Peirce’s semiotic theory. The research employs a descriptive qualitative method with a constructivist paradigm. Data were collected through observation, documentation, and literature review. From 48 observed scenes, 10 scenes containing signs of body shaming were selected for further analysis. The analysis shows that body shaming in the film encompasses five elements: social cognition, self-evaluation, emotional, behavioral, and psychological. The findings highlight that the film not only reflects narrow beauty standards but also illustrates the profound social and psychological impacts experienced by victims of body shaming.
PERAN TIM KREATIF DALAM PROSES PRODUKSI POGRAM ACARA HALO DOKTER DI TVRI DALAM MENINGKATKAN EKSISTENSI PROGRAM Diyas Aenur Ropiq; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

TVRI stands for Televisi Republik Indonesia, which is Indonesia’s national public broadcasting institution owned by the government. This study aims to explore and analyze the role of the creative team in the production process of the Halo Dokter program on TVRI, as well as its contribution to enhancing the program's existence amid the competitive television industry. This research uses a qualitative descriptive method with data collected through interviews, observations, and documentation. The findings show that the creative team plays a crucial role in every stage of production, including pre-production, production, and post-production. In the pre-production phase, the team is responsible for idea generation, content planning, and scriptwriting. During the production stage, they ensure that the execution of the concept aligns with the plan while maintaining visual and narrative quality. In the post-production stage, they are involved in editing and evaluation processes for continuous improvement. The active and innovative role of the creative team has proven to enhance the appeal and relevance of the Halo Dokter program in the eyes of the audience, thus increasing its existence as an informative and trusted educational program.
STRATEGI MARKETING PUBLIC RELATIONS PT WIRADI UTAMA PACKINDO DALAM MENINGKATKAN PENJUALAN PRODUK KEMASAN SEKALI PAKAI Niea Afri Winda; Silvina Mayasari; Sari Ekowati
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

This study aims to explore the Marketing Public Relations (MPR) strategy implemented by PT. Wiradi Utama Packindo in increasing the sales of disposable food and beverage packaging products. The research method used is qualitative with a case study approach. Data were collected through in-depth interviews, observation, and documentation. The findings indicate that PT. Wiradi Utama Packindo applies a marketing communication strategy that includes advertising, sales promotion, events and experiences, public relations, direct marketing, interactive marketing, word of mouth, and personal selling. These strategies are carried out using the Pull, Push, and Pass approach as part of the marketing communication mix model. The MPR strategy has proven effective in increasing brand awareness, engagement, and sales, particularly through digital platforms such as TikTok and Shopee. The study concludesthat the synergybetweenmarketing and public relations helps build a positive corporate image and strengthens customer loyalty. The researcher recommends that the company develop a CRM system and expand its promotion to offline media and collaborate with digital influencers.
STRATEGI KOMUNIKASI DIGITAL DALAM MENJAGA CITRA MEREK BIENTI AGENCY DI MEDIA SOSIAL INSTAGRAM Rafif Hidayat Inzaghi; Mareta Puri Rahastine
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

The rapid development of digital technology has brought major changes in how organizations communicate and interact with their audiences. Social media, especially Instagram, has become a key platform for building brand image, reputation, and long-term relationships with the public. This study was motivated by the growing need for companies and creative agencies to apply effective and sustainable digital communication strategies in maintaining their brand image in an increasingly competitive creative industry. The purpose of this research is to explore how digital communication strategies are applied to maintain brand image through the Integrated Marketing Communication (IMC) approach. This study uses a qualitative descriptive method with data collected through in-depth interviews, observation, and documentation to gain a comprehensive understanding. The findings show that the digital communication strategy focuses on creating organic content that emphasizes educational value, storytelling, and two-way interaction with audiences. Among the seven elements of IMC, the three most dominant are social media marketing, public relations, and interactive marketing. These strategies have proven effective in increasing audience engagement, building public trust, and maintaining a consistent, credible, and positive brand image on social media, particularly on the Instagram platform.
STRATEGI KOMUNIKASI PEMASARAN KAKAKU COFFEE SHOP MELALUI MEDIA SOSIAL INSTAGRAM DALAM MENJAGA HUBUNGAN BAIK DENGAN PELANGGAN Reza Fachrezi; Silvina Mayasari; Sari Ekowati
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

This study is based on the growing role of social media, particularly Instagram, in the marketing communication strategies of coffee shops. The research fills a gap in the understanding of digital relationship marketing in MSME (UMKM) contexts, which remains underexplored. This qualitative descriptive study employs interviews and observations with the owner and social media specialist of Kakaku Coffee. Findings reveal that Kakaku Coffee uses Instagram strategically through interactive content, features like Reels, Stories, and Feed, as well as monthly events such as “Kakacult”. Although Meta Ads are used with a limited budget, organic strategies prove more effective in fostering customer engagement. The discussion highlights how warm communication, consistent visuals, and customer involvement through reposts and comments significantly contribute to brand loyalty. The study concludes that Instagram is an effective tool for building long-term relationships with customers. It is recommended that Kakaku Coffee expand CSR programs, optimize TikTok, and establish a clearer customer feedback system.
STRATEGI KOMUNIKASI PEMASARAN SHOWROOM MOBIL BEKAS DALAM MENINGKATKAN PENJUALAN MELALUI INSTAGRAM AUTOFAME Gita Adinda Tofan; Silvina Mayasari; Sari Ekowati
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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This research aims to find out the marketing communication strategy applied by Autofame showroom in increasing used car sales through the Instagram social media platform. This research uses a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. Interviews were conducted with the owner of the Autofame showroom and the social media admin who manages the Instagram account. Data analysis techniques used in this research include data reduction, data presentation, and conclusion drawing. The results showed that the Autofame showroom implemented a marketing communication strategy through promotion using public figures or celebrities who visited the showroom and then uploaded their experiences on their respective Instagram accounts and the showroom's official account. In addition, the showroom also actively interacts with potential customers through comments and direct messages on Instagram, and follows the latest automotive trends in an effort to attract the attention of the target market. This strategy proved to be effective in building a positive image and increasing consumer trust in the Autofame showroom, which in turn contributed to increased sales.
PERAN PR DALAM MENGHADAPI BISNIS PROSTITUSI ONLINE: STUDI KASUS KAMPANYE KOMNAS PEREMPUAN DI PLATFORM DIGITAL Muhammad Zein Septiana; Lukman
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

Using a descriptive qualitative approach, the research focuses on PR digital campaign strategies through in-depth interviews, document studies, and observation of online campaign activities. The findings show that KOMNAS Perempuan’s PR employs preventive and educational communication through social media, websites, and influencer collaborations to raise public awareness about digital sexual exploitation. However, challenges such as misinformation, algorithmic bias, and diverse audience interpretation affect message effectiveness. The study concludes that strategic PR communication is essential to building informed public perspectives and promoting gender-sensitive digital advocacy.
REPRESENTASI BUDAYA TIONGHOA DALAM FILM ANIMASI WISH DRAGON ANALISIS SEMIOTIKA JOHN FISKE Nurdin Fajar; RR Roosita Cindrakasih; Sultan Himawan
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

This research aims to identify the representation of Chinese culture in the animated film Wish Dragon using John Fiske’s semiotic approach. The film presents Chinese culture through various cultural symbols, such as character portrayals, settings, traditional clothing, belief systems, and celebrations, all visually depicted. Behind these symbols lies the cultural meaning of Chinese traditions. The analysis was conducted using a qualitative method through John Fiske’s semiotic approach, which consists of three levels of coding: reality, representation, and ideology. Data collection techniques included observation of scenes in the film and source triangulation. The findings show that Wish Dragon represents Chinese culture through symbolic elements that reflect the values, traditions, and cultural identity of Chinese society. The film not only uses culture as a backdrop but also conveys it meaningfully to the audience.
PESAN VISUAL NASIONALIS PADA KOREO GARUDA TERHADAP SUPORTER INDONESIA (STUDI KASUS INDONESIA VS BAHRAIN 2025) Rafly Ramadhansyah; RR Roosita Cindrakasih; Sultan Himawan
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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This study examines the construction of nationalist visual messages in the “Garuda” choreography (koreo) performed by the Ultras group “La Grande Indonesia” during the 2025 Indonesia vs. Bahrain national football match at Gelora Bung Karno Main Stadium. A qualitative approach with a phenomenological method was employed to explore the subjective experiences of supporters regarding the visual messages presented. Data were collected through in-depth interviews, participatory observation, and documentation. Data analysis used triangulation of sources, methods, and theories to ensure the validity of findings. The results show that nationalist visual messages in the Garuda choreography are constructed through a combination of visual elements such as the Garuda symbol, the red-and-white national colors, slogan typography, and background visuals representing pride and unity. Supporters interpret this choreography as an expression of patriotism, a boost for the team’s spirit, and a collective identity that distinguishes them from other nations’ supporters. The choreography also creates cognitive consonance, where national symbols align with the beliefs and emotions of supporters, thereby reinforcing unity and nationalism. This study concludes that supporter choreography is not merely an aesthetic performance but an effective visual communication medium for instilling national values in public spaces. The findings are expected to contribute to the development of visual communication studies and creative practices in building a nationalist atmosphere through sports.
PEMANFAATAN MEDIA SOSIAL TIKTOK SEBAGAI SUMBER INFORMASI GEN Z DI KALANGAN MAHASISWA ILMU KOMUNIKASI Putri Aprillia Syavira; RR Roosita Cindrakasih; Sultan Himawan
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

This research is motivated by the phenomenon of the increasing use of TikTok as a source of information among Gen Z students, especially Communication Science students. In today's digital era, information consumption patterns have changed significantly; the younger generation tends to choose fast, concise, and interactive platforms such as TikTok. Through the Uses and Gratification theory, this study explains that students are not only passive recipients, but actively select, sort, and interpret content that suits their needs, both for entertainment and educational purposes. With a descriptive qualitative approach and in-depth interview and observation methods, researchers found that TikTok is used as an alternative media in finding light but meaningful information, especially related to social issues, academics, and public communication trends. Communication Science students show a selective attitude and are quite critical in assessing the accuracy and relevance of the content consumed. The results of this study indicate that TikTok is not only an entertainment media, but also a digital learning space that can encourage media literacy if utilized wisely. The contribution of this research is to provide a real picture of the dynamics of Gen Z information consumption, as well as a reference for educational institutions and policy makers to better understand the mindset of the younger generation in the era of fast-paced digital information.

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