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Anna Zakiyah Hastriana
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Alkasb: Journal of Islamic Economics
Published by Universitas Annuqayah
ISSN : -     EISSN : 29633737     DOI : https://doi.org/10.59005/alkasb.v3i1
Core Subject : Economy,
Economics, Econometrics & Finance
Pemasaran Islam, Perbankan Islam, Keuangan Islam, Akuntansi Islam, Ekonomi Islam, Bisnis Islam, Manajemen Islam, Kewirausahaan Islam, Filantropi Islam, Etika Bisnis Islam, dan Inovasi dan Digitalisasi Bisnis Islam.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 42 Documents
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Pengaruh Brand Image dan Aksesibilitas Digital Banking terhadap Loyalitas Nasabah Bank BSI KCP Bojonegoro-Sumberrejo Novia Rohmatullaili
Alkasb: Journal of Islamic Economics Vol. 2 No. 2 (2023)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v2i2.180

Abstract

Technological developments in the 5.0 era are now growing, with the development of Islamic bank technology focused on developing and continuously innovating BSI mobile by continuing to add features needed by the community. In addition, the brand is also important for the continuity of the development of the bank, because there are still very few banks that use the Sharia brand in their institutions. From the results of the test carried out the validity test is said to be valid because the results of Rcount is greater than Rtable (0.197), the results of the reliability test of X1, X2 and Y are said to be reliable because they have fulfilled statistical requirements, the results of the multicollinearity test get a result of 2.912 which is greater than 5 it can be said to have a multicollinearity relationship. the results of the heteroscedasticity test are 0.000 <0.05 which means there are symptoms of heteroscedasticity, the normality test, in the histogram the line is facing down normally, the dot plots are close to the line which indicates normal, table one the Kolmogorof Smirnov sample is 0.075 <0.134 the data is normally distributed. and also supported by the results of the Asymp Sig (2-Tailed) value of 0.627> 0.05, the data is normally distributed. partial test (T) 5.776> 1.661 (information H0 is rejected), simultaneous test (F) 148.627> 3.090 then H0 is rejected. It can be said that Brand Image and digital banking accessibility have an effect of 75% on customer loyalty.
Pengaruh Digital Banking terhadap Pengguna Layanan Digital Bank Syariah pada Mahasiswa Fakultas Ekonomi dan Bisnis di Purwokerto Ubaidillah; Anggih Dea Pratiwi
Alkasb: Journal of Islamic Economics Vol. 2 No. 2 (2023)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v2i2.181

Abstract

The rapid development of technology can create fundamental changes in human life. This technological development provides benefits for human life and offers various conveniences in various aspects, including the world of banking. This technological development can certainly be an opportunity in the banking world to take advantage of technological developments to provide services to customers. The use of technology in the banking world is usually referred to as Digital Banking which includes Automatic Teller Machines, Mobile Banking, and Internet Banking. With the existence of digital banking, it is hoped that banks can provide more innovative and efficient services so that customers who use them will have their hopes and goals fulfilled in transactions, so that later they will be loyal or loyal in using this banking service. The purpose of this study is to determine whether Digital Banking services consisting of Authomatic Teller Machine (ATM), Mobile Banking, and Internet Banking affect the loyalty of users of Islamic bank digital services. Furthermore, this study used a quantitative approach. By sampling with purposive sampling technique. The source of the data used is primary data obtained from the results of filling out questionnaires. While the analysis tool used is SPSS 25 using multiple linear regression analysis methods. Based on the results of research and data processing that has been done by researchers, then the results show that the Automatic Teller Machine (ATM) has a significant effect on the loyalty of users of Islamic bank digital services, Mobile Banking has a significant effect on the loyalty of users of Islamic bank digital services, Internet Banking has a significant effect on loyalty of users of Islamic bank digital services.
Penerapan Etika Bisnis Islam pada Usaha Kecil dan Menengah Mikro (UMKM) di Kabupaten Pasuruan Abdillah Mundir; Tomiyadi
Alkasb: Journal of Islamic Economics Vol. 2 No. 2 (2023)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v2i2.182

Abstract

In this study, we'll talk about how MSMEs in Purwosari are putting Islamic business practices into practice. This study is a qualitative descriptive one that used observation, interviewing, and documentation as data gathering methods and data reduction, presentation, and conclusion-drawing as data analysis strategies. In this study, the informants were MSME actors, such as owners, staff, customers, and the neighborhood. The findings of this study show that the MSME actors at Purwosari have a thorough understanding of Islamic business ethics and hold the belief that all business transactions are conducted in accordance with Islamic teachings. Islamic business ethics principles, such as the values of unity (tawhid), justice as the focus ('Adl), free choice (Ikhtiar), responsibility (responsibility), and honesty (Siddiq), have also been adopted by MSME actors.
Strategi Pemasaran Syariah dalam Meningkatkan Jumlah Pendapatan di Toko Istana Beauty Ganding, Sumenep Ais Faisetul Imamah; Anna Zakiyah Hastriana
Alkasb: Journal of Islamic Economics Vol. 1 No. 2 (2022)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v1i2.183

Abstract

The sharia marketing strategy carried out by Toko Istana Beauty involves selecting and formulating the main target market. This is done by using a marketing mix strategy consisting of product, price, place and promotion. This research aims to analyze the impact of implementing sharia marketing strategies at the Istana Beauty Store in increasing revenue, and the extent to which the sharia marketing strategy implemented by the Istana Beauty store is able to attract new buyers and retain existing customers. This type of research is field research, namely research by going directly into the field and making direct observations involving researchers at the research location. The marketing mix strategy implemented includes: Product strategy by implementing product diversity, product quality and always collecting the newest products, pricing strategy by setting standard product prices and in accordance with the quality of the product, location strategy, namely choosing a strategic place and easy to reach. consumer. Promotion strategies using social media include WhatsApp, Facebook, Tiktok, and using distribution channels directly to consumers through online and offline sales. The impact of implementing this sharia marketing strategy was felt by Toko Istana Beauty, this was proven by achieving the target revenue of IDR 204,604,000. With an average of Rp. 40,921,800. although the results showed that the income obtained by the Istana Beauty Shop was relatively fluctuating.
UMKM berbasis ekonomi hijau syariah: Menuju pembangunan berkelanjutan dengan dukungan lembaga filantropi Islam Syamsuddin, Syamsuddin; Nuriana, Mutia Azizah; Abbas, Ngatmin
Alkasb: Journal of Islamic Economics Vol. 3 No. 1 (2024)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v3i1.262

Abstract

The concept of a Sharia green economy emerges as an innovative approach that integrates Islamic economic principles with green economy concepts. In the Indonesian context, where Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the national economy, exploring the potential implementation of a Sharia green economy in this sector becomes highly relevant. However, there remains a gap in understanding how these principles can be operationalized in Micro, Small, and Medium Enterprises (MSME) business practices. This research aims to explore the relevance and potential implementation of the Sharia green economy in developing MSME productivity in Indonesia, specifically focusing on the strategic role of philanthropic institutions in supporting this transition. This study employs a descriptive method with a literature review approach. The analysis will be conducted on various literature sources such as journal articles, books, research reports, and policy documents relevant to the Sharia green economy, MSMEs, and Islamic philanthropy. This approach will allow for a comprehensive synthesis of existing knowledge and identification of gaps in the literature. Expected results: The research is expected to produce a conceptual framework illustrating how Sharia green economy principles can be operationalized in the MSME context, as well as a theoretical model of the strategic role of philanthropic institutions in supporting this transition. The research findings are also expected to provide directions for future empirical research and policy recommendations for creating an ecosystem that promotes the development of sharia green economy-based MSMEs in Indonesia.
Implementasi program sertifikasi halal untuk meningkatkan potensi perekonomian UMKM Desa Klampisrejo Kecamatan Kraton Kabupaten Pasuruan Almaniq, Dian Hafida Fitranti; Riyanto, Muhamad
Alkasb: Journal of Islamic Economics Vol. 3 No. 1 (2024)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v3i1.270

Abstract

In the global halal product market globalization, halal certification has become crucial for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. However, many MSMEs need help meeting these certification requirements, affecting their access to an increasingly expanding market. This research aims to explore the impact of halal certification implementation on MSMEs in Klampisrejo Village, Pasuruan Regency, Indonesia, focusing on consumer trust, market access, and product quality. A qualitative approach uses in-depth interviews and participatory observation as primary data collection techniques. The analysis shows that the implementation of halal certification for MSMEs (Micro, Small, and Medium Enterprises) products in Desa Klampisrejo has been successfully carried out for the presence of halal certification provides a sense of security and peace of mind for Muslim consumers when purchasing and consuming products with the halal label. The results of this research have important implications for developing policies and more effective support strategies for MSMEs in navigating the global halal product market competition.
Mudharabah: Praktik perhitungan bagi hasil pada sukuk ritel dalam ekonomi syariah Purnomo, Agus; Zahra Maulida, Atika; Hadi, Abdul
Alkasb: Journal of Islamic Economics Vol. 3 No. 1 (2024)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v3i1.296

Abstract

Capital market transaction activities encourage the country's economic growth through the investment sector of Sharia capital market products and Sharia capital market portfolios traded by companies through Sharia capital market transactions. The research explains the practice of calculating income in retail sukuk products, corporations, and savings sukuk that use mudarabah contracts. The government issues securities to obtain funds and manages to get profits that will be distributed to investors with the principle of mudarabah contracts. The research aims to discover the practice of calculating retail sukuk profit sharing, selling retail sukuk, and implementing retail sukuk in the Sharia economy. The research method uses a qualitative method, using primary data from financial reports from the BI website. In contrast, secondary data is taken from books, journals, scientific papers, final projects, and others. The results of this research are retail sukuk issued with auction mechanisms, book-building, and private placement. There are several stages for retail sukuk sales and several stages for the implementation of sukuk. The shared practice of calculating the profit sharing applied the Sharia principles: 60%: 40%, 70%: 30%, and 50%: 50%. In 2022, the Sharia capital market distributed a surplus of IDR 175 billion. 
Analysis of opportunities and challenges for MSMEs business development through the implementation of sharia marketing strategy Fuadah, Irma Wardatul; Sulalah, Sulalah; Salsabila, Najwa; Ningsih, Ati’ Lia; Maulana, Ilham
Alkasb: Journal of Islamic Economics Vol. 3 No. 1 (2024)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v3i1.333

Abstract

Abstract This research aims to identify and analyze the challenges and opportunities in the business of selling young coconuts and siwalan fruit in Pekamban Village, Pragaan District. This business has great potential because young coconuts and siwalan fruit are commodities that are in demand by the public. However, traders often face various obstacles that hinder the growth of their business. The methodology used in this research is a case study method, with a qualitative approach. Data was obtained through in-depth interviews with young coconut and siwalan fruit traders, direct observation in the field, and analysis of related documentation. This research explores various factors that influence sales, such as product quality, price, competition, distribution, and marketing strategies used by traders. The research results show that the main challenges faced by traders include fluctuations in raw material prices, limited capital, intense competition, and lack of knowledge of modern marketing techniques. On the other hand, there are opportunities that can be exploited, such as increasing consumer demand for natural and healthy products, support from local governments, as well as the potential for developing processed products based on young coconuts and siwalan fruit.
Keputusan pembelian konsumen: Dampak harga, lokasi, kualitas produk, dan citra merek Rahmah, Nailatur; Subqi, Tajus
Alkasb: Journal of Islamic Economics Vol. 3 No. 1 (2024)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v3i1.336

Abstract

The culinary industry is constantly evolving with numerous opportunities. A prime example is the Tok Patok Ganding restaurant, located strategically in high-traffic areas and offers high-quality products at affordable prices. This study explores the factors influencing consumer buying decisions, focusing on price, location, product quality, and brand image. The research was conducted at the Tok Patok Ganding branch using a quantitative approach. The sample included 96 customers selected using the Lemeshow formula and the Accidental Sampling method. The research participants were customers of the Tok Patok Ganding branch. Data was gathered through surveys and observational tools. The data was analyzed using SPSS 21 software through multiple linear regression analysis. The results indicate that price, location, product quality, and brand image positively impact purchasing decisions, individually and collectively. This forms the main conclusion of the study.
Kontribusi lembaga sertifikasi nazhir terhadap optimalisasi pengelolaan wakaf Faujiah, Ani
Alkasb: Journal of Islamic Economics Vol. 3 No. 1 (2024)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v3i1.343

Abstract

This research aims to analyze the contribution of Nazhir certification institutions to the optimization of wakaf management. The study adopts a qualitative research method with a descriptive approach. Informants include certified Nazhir and wakaf institutions from specific regions. The sampling was purposive, focusing on Nazhir with experience in wakaf management and certification bodies actively involved in the process. Data collection methods encompass in-depth interviews, observation, and documentation, with semi-structured interview guides serving as research instruments. Triangulation of sources and methods was used to ensure data validity, and the analysis proceeded through data reduction, presentation, and conclusion verification. The findings reveal that Nazhir certification institutions play a significant role in enhancing Nazhir’s competence and accountability in managing wakaf. Certification boosts public and donor trust, while also improving transparency and professionalism in the management of wakaf assets. The study underscores the need for a stronger certification system for Nazhir to optimize wakaf management. Researchers recommend expanding the scope of certification institutions and increasing access for Nazhir in various regions. Strengthening regulations that support Nazhir certification is also vital to ensure the sustainability of a professional and accountable wakaf management system.

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