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Mia Nurislamiah
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communicative.bbc@gmail.com
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+6282316610202
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communicative.bbc@gmail.com
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Jalan Widasari III Tuparev Cirebon, Jawa Barat
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Communicative : Jurnal Komunikasi dan Penyiaran Islam
Published by Universitas Islam Bunga Bangsa Cirebon
ISSN : -     EISSN : 27466949     DOI : 10.47453
Core Subject : Religion, Education,
Religion Education
Jurnal Communicative adalah jurnal Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Institut Agama Islam Bunga Bangsa Cirebon. Jurnal Communicative merupakan jurnal publikasi ilmiah yang berupaya memfasilitasi dan menyediakan artikel ilmiah hasil penelitian empiris dan analisis-reflektif bagi para praktisi dan akademisi. Jurnal Communicative yang diharapkan dapat berkontribusi dalam mengembangkan teori dan mengenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dalam perspektif yang luas. Jurnal Communicative terbit dua kali dalam se tahun: Juni dan Desember Jurnal Communicative mengundang penulis, para ahli dan segenap sivitas akademika untuk menulis artikel ilmiah sesuai dengan fokus dan scope jurnal Communicative. Isi tulisan sepenuhnya menjadi tanggung jawab penulis masing-masing.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 154 Documents
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THE EFFECTIVENESS OF SOCIAL MEDIA IN ENHANCING PUBLIC ENGAGEMENT AND TRUST: A STUDY ON ISLAMIC PUBLIC RELATIONS AT BAZNAS NORTH SUMATRA Afdal Hafiz Takar; Fauzul Azmi Daulay; Rashin Salsabila; Rara Ardina Khairi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to analyze the effectiveness of social media in enhancing public engagement and trust toward the National Zakat Board (BAZNAS) of North Sumatra, particularly within the context of Islamic public relations. In today's digital era, social media serves as a strategic medium for delivering information rapidly, transparently, and broadly to the public. As a zakat management institution, BAZNAS bears the responsibility of building public trust through effective communication grounded in Islamic values. Through platforms such as Instagram, TikTok, and its official website, BAZNAS North Sumatra utilizes informative, interactive, and persuasive content to encourage public participation and strengthen institutional credibility.This research adopts a qualitative approach using a case study method. Data were collected through in depth interviews, participatory observation, and content analysis of BAZNAS North Sumatra’s social media channels. The findings indicate that the digital communication strategy employed by BAZNAS has been relatively successful in fostering positive relationships with its audience. Public engagement is reflected in the high level of interaction on Instagram and TikTok, while the website functions as an information hub that reinforces transparency.Key factors influencing the effectiveness of BAZNAS’s digital communication include the transparent presentation of information through infographics and fund distribution reports, prompt responsiveness to public inquiries, and active collaboration with religious figures and influencers. These elements have directly contributed to increased public trust in the institution. This study recommends improving content consistency, strengthening collaborative strategies, and optimizing interactive website features as strategic steps for advancing sustainable Islamic public relations through social media.
THE ROLE OF INSTAGRAM IN THE PRESERVATION AND PROMOTION OF TRADITIONAL BATAK TOR-TOR DANCE (A Case Study On The @zonabatak Account) Winda Kustiawan; Fauzul Azmi Daulay; Amelia Lestari Butar Butar; Muammar Dzaki Ihsan
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

The development of information and communication technologies has significantly influenced the dynamics of cultural preservation in the digital era. Social media, as one of the products of this era, has emerged as a strategic medium for disseminating local cultural values to a broader, interactive, and more efficient audience. Among these platforms, Instagram stands out due to its strong visual orientation, which allows for creative and engaging cultural messaging, particularly targeting younger generations who dominate social media usage. In the context of Batak culture, the Tor-Tor dance represents an intangible cultural heritage with deep symbolic, spiritual, and social values embedded in traditional community structures. This dance functions not only as a form of artistic expression but also as a medium of communication between humans, ancestors, and deities. However, globalization and declining interest among youth have threatened its continuity. In response, the use of social media particularly Instagram accounts like @zonabatak has become a strategic means of preserving and promoting this cultural heritage. This study employs a descriptive qualitative approach to examine how the @zonabatak Instagram account utilizes features such as photos, videos, captions, stories, and user interactions to generate cultural awareness and disseminate information related to the Tor-Tor dance. The findings indicate that the account effectively presents visual content and contextualizes the dance in traditional rituals and youth education. In addition to conveying cultural knowledge, the account acts as a digital space for education and promotion, reaching audiences from various backgrounds. Interactive features such as comments and story polls further enhance Instagram’s role as a participatory and dynamic cultural communication platform. Although certain limitations exist such as inconsistent visual quality the account successfully communicates cultural values, stimulates curiosity, and fosters local cultural pride. Thus, @zonabatak serves as a concrete example of how social media can function as a tool for cultural preservation that aligns with contemporary digital communication practices.
DISCOURSE ANALYSIS OF THE ROLE OF SOCIAL MEDIA AS A POLITICAL CAMPAIGN TOOL (A Case Study Of The Instagram Account @dedimulyadi71) Ahmad Sampurna Rambe; Salman Kanz; Sri Indah Wati Harahap; Rizky Hazmar Firdaus Ritongga; Nafis Satria Pratama; Rafli Surya Dharma
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to analyze how social media, particularly Instagram, is utilized as a political campaign tool by Dedi Mulyadi through the account @dedimulyadi71. Employing Teun A. Van Dijk's model of critical discourse analysis, the research explores three main dimensions: text structure, social cognition, and social context. The data were collected from uploaded content including photos, videos, captions, hashtags, and public comments, which were then examined qualitatively to uncover ideological meanings and the political communication strategies employed. The findings reveal that Dedi Mulyadi utilizes visual narratives and emotionally charged language to construct a populist image one that is close to local culture and responsive to social issues. This strategy enhances his connection with voters and fosters high levels of public engagement. Instagram proves to be an effective alternative campaign space for shaping public opinion and mobilizing political support in the digital era, characterized by post-truth dynamics and symbolic populism.
AN ANALYSIS OF COMMUNICATION STRATEGIES IN INSTAGRAM CAPTIONS ON THE @MISSHIJABSUMATERAUTARA ACCOUNT Winda Kustiawan; Rara Ardina Khairi; Rashin Salsabila; Muhammad Panusunan Harahap
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to analyze the textual and visual message design in Instagram social media posts as a form of identity representation and public communication strategy. The research focuses on the @misshijabsumaterautaraa account, which consistently produces content themed around Muslim women, digital da'wah, and Islamic social values. Using a qualitative approach with content analysis methods, data were collected through documentation of posts and participatory observation conducted from January to April 2025. The findings reveal that the message design on this account integrates visual symbols, religious narratives, and participatory strategies to construct the image of the ideal Muslim woman: devout, modern, and communicative. Caption texts and visual elements work synergistically to build identity narratives, convey values, and encourage audience engagement within an online community. These findings affirm that social media functions not only as a medium of communication but also as a symbolic space rich in ideological meaning and social representation. This study contributes to the development of digital visual communication studies, particularly in the context of da'wah and identity formation in the era of new media.
THE ROLE OF THE AT-TAQWA MAJELIS TAKLIM IN SHAPING SOCIAL INTERACTION PATTERNS AND COMMUNITY LIFE IN SIDOREJO, NORTH SUMATRA Winda Kustiawan; Latifah Rahmawati; Sri Idah Wati Harahap; Raysa Finarik Rambe
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to explore the presence of community-based organizations and their role as beneficial instruments within society. Majelis taklim (Islamic study groups) are closely intertwined with the social fabric of the community, as every religious gathering (taklim) fosters social interaction either between individuals and congregants or among the congregants themselves. These social interactions frequently lead to broader social activities, both within the taklim community and the general public. However, social interaction and behavior are not always consistent among members of the wider society. It is recognized that when taklim serves as a space for learning and interaction, its participants tend to adopt a more refined and ethical way of life. This study employs a descriptive qualitative approach using action research methodology, aimed at generating a consistently positive understanding of the research object. Such an approach aligns well with the broader societal perception of Islamic education. The research seeks to identify the methods of Islamic preaching (da’wah) used in the sermons, analyze the content delivered, and examine how the audience (mad’u) applies these teachings in everyday life. The descriptive qualitative method is used to explain phenomena without altering the variables under investigation, relying primarily on discreet interviews for data collection. The primary goal of taklim is to deepen the understanding of its participants. Understanding, in this context, reflects the extent to which an individual comprehends a concept, situation, or fact that is clearly conveyed. This comprehension extends beyond verbal transmission to include mastery of the core issues or facts discussed. The existence of majelis taklim in this regard cannot be simply interpreted by the general public as a mere representation of religious ritual. Its integration into community life has become intrinsic to the participants. In this context, the enthusiasm and awareness of the congregants are evident through their active involvement in various religious activities.
THE ROLE OF ELECTORAL CAMPAIGNS IN STRENGTHENING DEMOCRATIC PARTICIPATION (A Case Study of The 2024 Legislative Election In North Sumatra) Ahmad Sampurna Rambe; Elman; Latifah Rahmawati; Defi Nurfajaria; Raysa Finarik Rambe; Fauzi Iqbal
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study aims to examine how electoral campaigns contribute to strengthening democratic participation in the 2024 Legislative Election in North Sumatra. Conceptually, electoral campaigns serve as a vital instrument in democratic systems, functioning as a communication bridge between candidates and voters that can enhance political awareness and encourage civic engagement in the electoral process. The research explores the dynamics of campaign implementation in North Sumatra, including the strategies employed by political parties and legislative candidates, the influence of social media, and the role of civil society. The findings indicate that informative and inclusive campaigns have a significantly positive impact on voter participation, particularly among young voters and first-time voters. However, several challenges remain, such as vote-buying practices, the spread of misinformation, and low political literacy, all of which can hinder democratic consolidation at the local level. This study highlights the importance of implementing stricter campaign regulations, continuous political education, and collaboration among the General Elections Commission (KPU), political parties, and civil society organizations to foster a more participatory and democratic electoral process. A qualitative case study approach was adopted to examine the function of electoral campaigns in enhancing democratic participation during the 2024 Legislative Election in North Sumatra. The qualitative method was chosen for its ability to investigate socio-political phenomena in a contextual and in-depth manner, based on the experiences and perspectives of individuals directly involved in the campaigns. Campaigns that emphasized information-sharing, inclusivity, and the use of social media were found to be effective in stimulating participation, especially among youth and novice voters. Nevertheless, persistent challenges such as money politics, the spread of hoaxes, and weak political literacy continue to hinder the improvement of democratic quality at the local level. Therefore, campaign regulations particularly those concerning digital media must be reinforced, and public political awareness must be improved so that voters can think critically and are not easily influenced by disinformation or transactional politics.
THE RELATIONSHIP BETWEEN PARENT-CHILD COMMUNICATION AND GADGET ADDICTION (A Psychological and Da'wah Communication Study) Winda Kustiawan; Zulfan Affandi; Muqtada Ibrahim; Rifqi Prayogi Hidayat
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study aims to analyze the relationship between parent-child communication patterns and the impact of gadget use on adolescents’ mental health and behavior. The research method employed is qualitative with a literature review approach, analyzing various relevant sources related to the research topic. The findings indicate that communication patterns between parents and children regarding gadget use are not linear or one-directional but rather conflicting. Gadget use can negatively affect children's mental health, leading to increased anxiety, stress, and gadget addiction. Tensions often arise due to differing perspectives between parents and children, reflecting authoritarian, permissive, and authoritative communication patterns. As a result, conflict becomes an inevitable outcome of excessive or uncontrolled gadget use. Conflict resolution involves providing understanding, effective communication from parents, and education for children so that they can use gadgets more wisely and responsibly.
THE ROLE OF PUBLIC RELATIONS AT THE OFFICE OF RELIGIOUS AFFAIRS IN RAISING PUBLIC AWARENESS OF SUSTAINABLE MARRIAGE (A Case Study At The Office Of Religious Affairs In Percut Sei Tuan Sub-District, Deli Serdang Regency) Gita Vita Loka; Salman Kanz; Muhammad Darul Fikhry; Elman
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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The low level of public awareness regarding the importance of mental, spiritual, and legal preparedness in building a household presents a challenge to achieving healthy and sustainable marriages. This study aims to analyze the role of public relations at the Office of Religious Affairs (KUA) in Percut Sei Tuan Sub-District in enhancing community awareness of quality marriages. Using a descriptive qualitative approach and a case study method, data were collected through interviews, observations, and documentation. The findings reveal that the public relations division of the KUA plays a strategic role as an educational facilitator, value communicator, and social connector through programs such as premarital counseling, sakinah family guidance, and the utilization of both traditional and digital media. The KUA applies the Public Information and Two-Way Symmetrical models to deliver messages in both informative and dialogic ways. These findings indicate that professionally managed public relations, grounded in local values, can effectively increase public understanding of the importance of legitimate, healthy, and sustainable marriages. The implications suggest that the KUA should strengthen the capacity of its public relations functions and expand the reach of its educational efforts through more adaptive communication innovations.
FRAMING ANALYSIS USING ROBERT ENTMAN’S MODEL IN NEWS COVERAGE OF SEXUAL VIOLENCE CASES AT THE STATE ISLAMIC UNIVERSITY OF NORTH SUMATRA ON ONLINE MEDIA KOMPAS.COM AND DETIK.COM Winda Kustiawan; Nursamsiah Pasya Hasibuan; Defi Nurfajaria; Muhammad Syarif Harefah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study examines how the online media outlets Kompas.com and Detik.com frame the news coverage of a sexual violence case at the State Islamic University of North Sumatra (UINSU), using Robert Entman’s framing analysis model. In the context of reporting on sensitive issues such as sexual violence, the media do more than convey information they also shape public perception and influence the direction of social discourse. This research employs a descriptive qualitative approach with framing analysis to explore four key elements in media narratives: problem definition, causal interpretation, moral evaluation, and treatment recommendation. The findings reveal that Kompas.com adopts a more humanistic and structural approach, emphasizing the victim’s suffering, the role of patriarchal culture, and the need for educational reform. In contrast, Detik.com takes a more legalistic stance, highlighting legal processes and institutional responses to the perpetrator. These differing approaches reflect distinct editorial perspectives and significantly impact how society perceives and responds to sexual violence on campus. Kompas.com constructs a narrative that fosters collective awareness of the need for systemic change, whereas Detik.com reinforces confidence in legal resolutions. These findings demonstrate the influential role of mass media in determining the focus and values of news coverage. The framing employed by media outlets can shape public opinion, influence policy directions, and affect support for victims. Thus, the media are expected to take greater responsibility in crafting narratives that are fair, balanced, and victim-centered, in order to promote more progressive social transformation within higher education environments.
THE TRANSFORMATION OF PERSUASIVE TECHNIQUES IN POLITICAL COMMUNICATION IN THE DIGITAL ERA Ahmad Sampurna Rambe; Gita Vita Loka; Muhammad Darul Fikhry; Fahira Rahmah Hani; Aprilian Valentiyo
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study explores persuasive techniques in political communication in the ever-evolving digital era, where social media platforms offer real-time interaction opportunities while simultaneously presenting significant challenges. The research focuses on the importance of a deep understanding of complex audience characteristics, the spread of disinformation, and the urgent need for ethical and socially responsible dimensions in every political campaign. Using a qualitative approach with literature review and content analysis methods, this article identifies various persuasive strategies, including compelling narratives, emotional appeal, message repetition, and the integration of accurate data and facts to build credibility. The findings reveal that the effectiveness of persuasion depends not only on communication skills but also on the communicator's ability to adapt to audience skepticism, understand cultural contexts, and counter hoaxes. Therefore, this study concludes that a holistic and sustainable approach combining persuasive expertise with integrity, transparency, and a commitment to democratic dialogue is key to achieving political goals and fostering meaningful public participation.

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