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INDONESIA
Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global
ISSN : -     EISSN : 30644348     DOI : https://doi.org/10.63142/bhumiputra.v1i4.94
Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global adalah jurnal ilmiah yang menerima artikel dalam bahasa Indonesia dan bahasa Inggris, diterbitkan secara berkala dan berfokus pada isu-isu global terkait pembangunan berkelanjutan, kemanusiaan, dan keberagaman budaya. Jurnal ini menerima artikel dalam bahasa Indonesia dan bahasa Inggris yang berasal dari hasil penelitian asli, kajian literatur, atau laporan pengabdian masyarakat. Bidang kajian yang dibahas meliputi ilmu sosial, lingkungan, teknologi, kesehatan, dan humaniora dan bidang kajian lainnya. Tujuan utama Bhumiputra adalah menjadi wadah bagi para akademisi, praktisi, dan masyarakat umum untuk berbagi pengetahuan dan pengalaman dalam rangka meningkatkan kualitas hidup masyarakat di seluruh dunia. Jurnal ini juga bertujuan untuk mendorong kolaborasi antar peneliti dari berbagai disiplin ilmu dan memberikan kontribusi bagi pengembangan kebijakan publik yang lebih baik. Bhumiputra menganut kebijakan open access, sehingga semua artikel yang terbit dapat diakses secara bebas oleh masyarakat luas. Proses review artikel dilakukan melalui sistem peer review double-blind untuk memastikan kualitas dan orisinalitas setiap tulisan. Jurnal ini diterbitkan sebanyak 4 kali dalam setahun (Maret, Juni, September, dan Desember).
Arjuna Subject : Umum - Umum
Articles 54 Documents
Optimalisasi Peningkatan Branding, Digital Marketing Dan Legalitas Usaha Bagi UMKM Keripik Feronica, Maria; Agustin, Alifia Devi; Mufida, Laila; Setyawan, Rony; Sri Diyanti, Daffa Dwi
Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Vol. 2 No. 4 (2025): Desember
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/bhumiputra.v2i4.334

Abstract

The small-scale chip (keripik) entrepreneurs in Candiwatu Village, Pacet District, continue to face challenges related to business legality, branding, and digital marketing. This community service program aims to enhance the knowledge and skills of these micro, small, and medium enterprises (MSMEs) through assistance in obtaining Business Identification Numbers (NIB) and Home Industry Food Permits (PIRT), product branding training, and the use of social media and e-commerce for digital marketing. The implementation method adopts a participatory approach through observation, training, and intensive mentoring. The results indicate a significant improvement in the partners' understanding and business practices, such as the appearance of product labels, creation of digital business accounts, and active efforts in online product promotion. This program demonstrates that a digital-based empowerment strategy can effectively build MSME competitiveness in the era of digital transformation.
Meningkatkan Kesadaran Hukum tentang Perkawinan Usia Anak serta Dampaknya Menuju Bonus Demografi di Kecamatan Ciwaringin, Kabupaten Cirebon Harmono, Harmono; Suwarsono, Hendri; Abdulah Pakarti, Muhammad Husni
Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Vol. 2 No. 4 (2025): Desember
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/bhumiputra.v2i4.420

Abstract

Child marriage is still a serious problem in Indonesia, including Cirebon Regency which records hundreds of marriage dispensation applications every year. This practice has a negative impact on children's rights, educational continuation, reproductive health, and the quality of human resources to deal with the demographic bonus. This Community Service activity aims to improve legal knowledge and reproductive health, change attitudes towards child marriage, and encourage the formation of an Anti-Child Marriage Village Forum in Ciwaringin District. The program will be carried out in July-September 2025 by involving 45 participants (teenagers, parents, community leaders, village cadres) through a participatory and collaborative approach. The stages include initial observation, training and workshops, project-based campaigns, village forum formation, and evaluation. Data were collected by pre-post questionnaires, observations, in-depth interviews, and photo/video documentation. The results of the evaluation showed a significant increase in legal knowledge (54.3 → 82.7), knowledge of reproductive health (48.5 → 79.1), and attitudes in support of child marriage postponement (61.2 → 83.9). The participation rate reached >90%, with the active involvement of PKK teenagers and mothers in the production of posters, leaflets, digital content, and the establishment of village forums through the Village Head Decree. This activity concluded that community-based reproductive health and legal education is effective in improving community knowledge and attitudes and triggering local leadership for child marriage prevention advocacy, although real behavioral change requires sustained cross-sectoral interventions.
Implementasi Website Booking Service Online untuk Meningkatkan Efisiensi Layanan Pada UMKM Bengkel Murni Jaya Benowo Murnawan, Hery; Liwaq, Moch Isabil; Nisa, Saskia Choirul; Anggara, Agil Dwi; Ibrahim, Hilman Maulana; Riady, Narendra Raffee
Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Vol. 2 No. 4 (2025): Desember
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/bhumiputra.v2i4.424

Abstract

This community service program aims to support the digital transformation of the Murni Jaya Benowo automotive workshop by developing an online booking service website. The main issues faced by the UMKM include manual service booking, irregular scheduling, communication errors, and limited customer data documentation. The implementation method consisted of needs assessment, system design, website development, system installation, and training for the workshop owner. The results indicate that the developed website successfully provides online booking features, scheduling management, and an admin dashboard to streamline service operations. The training improved the owner's ability to operate the system independently, ensuring the sustainability of the digital solution. This digitalization initiative positively impacts operational efficiency, enhances service professionalism, and improves accessibility for customers. The program is expected to serve as a model for other UMKM to adopt digital technologies and strengthen competitiveness in the digital era.
World Vocational College Skills Competition 2025: Live Ignites Green Light dan Inovasi Promosi EV Tiongkok di Indonesia oleh Politeknik Negeri Sriwijaya Rahman, M Arief; Peng Jiang; M Lutfi Kurniawan; Nabiel Arinaullah; Ghina Maysya Ayu; Mutiara Syafitri
Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Vol. 2 No. 4 (2025): Desember
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/bhumiputra.v2i4.460

Abstract

The rapid growth of electric vehicles (EVs) has encouraged the development of innovative promotion strategies that combine sustainability narratives and digital technology. This community service activity was integrated into the World Vocational College Skills Competition 2025 with the theme “Live Ignites Green Light,” focusing on the promotion of China’s EV products in the Indonesian market through live commerce. The activity involved vocational students from Politeknik Negeri Sriwijaya as the main actors, supported by lecturers and international partners, in designing and implementing live streaming–based promotional content for the Wuling Air EV. A descriptive qualitative approach supported by quantitative performance indicators was applied, including observation, reflective discussions, and analysis of live streaming engagement metrics. The results indicate that the activity enhanced students’ technical skills, communication abilities, leadership, and cross-cultural collaboration competencies. In addition, the live commerce approach contributed to increasing public awareness of eco-friendly mobility and strengthening positive perceptions of EV products. The achievement of a Bronze Medal in the international competition demonstrates the effectiveness of integrating vocational education, digital marketing innovation, and community-oriented engagement. This activity highlights the potential of competition-based community service as a model for developing globally competitive vocational talents and supporting sustainable mobility transitions