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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol 3, No 3: Juni 2023" : 8 Documents clear
ANALISIS STUDI KELAYAKAN BISNIS UMKM PADA COFFEE SHOP PILONA COFFEE DI KOTA TANGERANG Alfian Adhitama; Nur Fitri Rahmawati; Selvi Selvi
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3235

Abstract

This research aims to find out about the Culinary Business Feasibility Study at Coffee Shop Pilona Coffee in the 202 periode sighted from financial and non-financial aspects. This research uses a qualitative approach and includes case study research, thus the results of this research are descriptive analysis namely in the form of written or spoken words from the observed behavior especially related to how the culinary business method is carried out at the Coffee Shop in Tangerang City for the 202 period. The results of the research state that the development of the Coffee Shop business owned by Mr. Urip Nursalim is very feasible to carry out and keep running and even developed. Consideration of this feasibility is based on non-financial aspects, namely market aspects and marketing aspects including Product, Price, Place and Promotion, while the financial aspect, namely PP (Payback Period) occurs for 0.5 years or 5 months, NPV > 0, that is Rp. 130,703,893, P value > 1 amounting 3.3 and the IRR value for this investment is 58.5% higher than the interest rate in 2021.
Analisis Bauran Pemasaran Dalam Upaya Meningkatkan Penjualan Pada Perusahaan Distributor Tinta PT. X Di Cikarang Selatan Dyah Harianti; Abbas Mansyur; Bertadi Nurseno
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3162

Abstract

This purpose of research to know and analyze marketing mix provide distributor PT. X about increase level in sales, to know and analyze of the risk constraints PT. X, and analyze of the solution PT. X for improve sales. This research use by kualitatif methode with the type of deskriptif research with by data collection technique as Interview and observation. The results showed that the application of the marketing mix applied by PT. X is quite effective, by holding promotions, products sold have increased annually by 137.36%. in terms of product and distribution the customer is quite satisfied, in terms of price and promotion there are differences so that using Triangulation where the application of prices and promotions applied by the company has differences according to the company's cooperation and the number of purchases, in the last 2 few years was sales's increased of 103,89%, the constraints in sales's gain is restriced of company's environment limited in marketing of product because of pandemic Covid-19 and company have to follow goverment's regulation, stock limited
Pengaruh Promosi dan Persepsi Kemudahan Terhadap Keputusan Penggunaan Marketplace Shopee (Studi Pada Pengguna Marketplace Shopee di Jakarta Utara) Nur Fitri Rahmawati; Ade Firmansyah; Alfihani Alfihani
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3177

Abstract

This study aims to determine how much influence promotion and perceived convenience have on the decision to use the shopee marketplace (a study on shopee users in North Jakarta, especially in the Kalibaru sub-district). The gaps in this study are promotions by shopee too often and monotonous concepts, the shopee registration process that is not understood by consumers, the lack of attractive promotions compared to other competitors. The research method used in this study is a quantitative method. The data collection technique is in the form of a questionnaire. The population in this study were internet users who had shopped online at least once at Shopee in North Jakarta, especially in the Kalibaru sub-district. The sampling technique for this study used purposive sampling, namely internet users who had shopped online at least once at Shopee. The results of this study indicate that the coefficient of determination of the value of R Square Promotion is 0.506 which indicates that the proportion of influence of the promotion variable on the decision to use is 50.6%. The result of the coefficient of determination of the R Square value of perceived convenience is 0.540 which shows that the proportion of the influence of the variable perceived ease of use is 54.0% The result of the coefficient of determination of the R Square value of promotion and perceived convenience is 0.627 which shows that the proportion of the influence of the promotion variable and the perceived ease of decision usage of 62.7% while the remaining 37.3% is influenced by other factors outside the regression model analyzed.
Analisis Faktor- Faktor Yang Mempengaruhi Penjualan Produk Impor Apparel Dengan Unsur Tactical Military (Studi Kasus Pada PT. Indo Taktika Gritama) Tika Ayu Marsiani; Achsanul Nashir
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3170

Abstract

Imported apparel products with tactical military elements are increasingly recognized by consumers in the Indonesian market. Consumers' interest in tactical dress styles can be seen in their appearance and daily activities. Fans of the tactical military style come from various circles, both TNI and Polri and civil society, with various backgrounds. This study aims to identify and analyze the factors that influence the sales of import apparel products with tactical military elements (case study of PT. Indo Taktika Gritama). In addition, this study was also conducted to identify and analyze the obstacles and solutions to the existing obstacles. The approach used is descriptive-analytical qualitative, with advantages in the form of the ability to numerically analyze difficult or unmeasured problems. This study uses data analysis techniques with the  theory of Miles, Huberman and Saldana. The influencing factors include aspects of function, quality, innovation, technology, price, needs, social environment and ease of shopping
ANALISIS STRATEGII PEMASARANI DI PT. ACEI HARDWAREI CABANGI DEPOK Nur El Ikhsan; Mercy S Devina dei Fretes; Rizky Pandiansyah
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3175

Abstract

This research aims at determining the role of SWOT analysis in facing market competition during the Covid-19 Pandemic. The problem in this research is “How does SWOT analysis play a role in facing market competition during the Covid-19 Pandemic at PT. ACE Hardware Depok Branch.” The research methods used are descriptive analysis research method, SWOT Matrix, External Factor Evaluation-EFE Matrix, and Internal Factor Evaluation-IFE Matrix. The results of the research show that the competitive strategy currently implemented by PT. ACE Hardware Depok Branch does not only provide quality products at affordable prices but also considers maximum delivery services, makes maximum use of product sales through social media, and maintains the company's image in public so as to increase customer loyalty. The weighted value of Internal Factor Evaluation Matrix (IFE Matrix) is 2.85 which indicates that the position of PT. ACE Hardware Depok Branch has a very strong internal position. Meanwhile, the weighted value of the External Factor Evaluation Matrix (EFE Matrix) is 3.02 which indicates that PT. ACE Hardware Depok Branch, in facing the dynamics of the external environment the company's position, is relatively strong.
Pengaruh Nilai Tukar Rupiah Dan Harga Terhadap Ekspor Karet Alam Di Indonesia Tahun 2017 - 2021 Anisa Arizona Bandi; Suhenda Suhenda; Gusti Ayu Putu Pristiani
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3218

Abstract

Indonesian natural rubber is one of the commodities in the agricultural sector that has superior export value so that it contributes more to Indonesia’s foreign exchange earnings. This study aims to determine and analyze the effect of the rupiah exchange rate and prices on natural rubber export in Indonesian for the periode 2017-2021 per month. The type of research used is quantitative research. The data used are time series in the form secondary data obtained from relevant agencies such as the Indonesian Central Statistics Agency, Bank Indonesian (BI) and UN comtrade. The analysis technique used is multiple linear regression analysis from the research that has been done, it shows that : 1) The exchange rate of the rupiah against the United States dollar had a negative and significant effect on Indonesia’s natural rubber export. 2) Rubber price have a negative and significant effect on Indonesia’s natural rubber exports. 3) The exchange rate snd price have a significant simultaneous effect on Indonesia’s natural rubber exports.
Pengaruh Inovasi Layanan Aplikasi dan Kreativitas Pemasaran Terhadap Peningkatan Penjualan Produk Makaroni Krenyesss Indonesia di Lombok Tengah Kecamatan Praya Timur Nidaul Izzah; Chairul Anwar
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3156

Abstract

This study aims to determine the effect of Application Service Innovation and marketing creativity to increase sales of macaroni products Krenyesss Indonesia in Central Lombok district Praya Timur. Quantitative research methods, with a sample of 100 respondents. Sampling technique using saturated sampling technique. Data collection techniques using questionnaires that have been tested for validity and reliability.The results showed that application service innovation (X1) and marketing creativity (X2) simultaneously affect the increase in sales (Y). Application Service Innovation variable (X1) that affects the increase in sales (Y) is the product has, while the marketing creativity variable (X2) that affects the increase in sales (Y).
Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pelanggan KRL Commuterline Rute Jakarta Kota – Bogor Dickdick Sodikin
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3176

Abstract

PT. Kereta Commuter Indonesia is a popular mode of public transportation for Indonesians. This study aims to determine how much influence the quality of service and facilities has on customer satisfaction of the KRL commuter line from Jakarta Kota to Bogor. The research is quantitative, and a simple random sampling technique was used. Questionnaires were distributed to 100 respondents to obtain the research data. Multiple regression was used to analyze the data. The results showed that the service quality variable (X1) had a positive and significant effect, with 56.2% customer satisfaction. The facility variable (X2) had a positive and significant effect, with 58.6% customer satisfaction. Besides, the quality of service and facilities jointly affect customer satisfaction by 64.9%.

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