JAMBIS : Jurnal Administrasi Bisnis
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Articles
254 Documents
<![CDATA[Pengaruh Brand Image dan Produk Knowledge Terhadap Purchase Intention Produk Workshop From Home di Top Coach Indonesia ]]>
<![CDATA[Febi Rahmawati]]>;
<![CDATA[Yayak Heriyanto]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v1i5.2331
<![CDATA[This study aims to determine the effect of Brand Image and Product Knowledge on PurchaseIntention of Workshop products at Top Coach Indonesia. This research used quantitativeresearch methods with associative approach. The primary data was obtained fromquestionnaire distribution. The population of this study was 591 participants of Workshop fromHome at Top Coach Indonesia in April 2020 with a sample of 86 people. The analysis methodsused included validity, reliability, and normality tests; multiple linear regression; correlationcoefficient analysis; determination coefficient test; and hypothesis testing using SPSS. Theresults of this study indicate that: (1) Brand Image has a positive effect on Purchase Intentionwith a regression value of 0.566 and a significance level of 0.000; (2) Product Knowledge hasa positive effect on Purchase Intention with a regression value of 0.659 and a significance levelof 0.000; (3) Brand Image and Product Knowledge simultaneously have a positive effect onPurchase Intention with an Fcount value of 91.743, which is greater than Ftable of 3.11, and asignificance level of 0.000, which is less than 0.05; and (4) the influence of Brand Image andProduct Knowledge on Purchase Intention is 68.10% with the remaining 31.90% influenced byother variables not examined by the author.]]>
<![CDATA[PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LKS AUTOPART PADA PT MITRA ABADI AUTOPART DI JAKARTA UTARA ]]>
<![CDATA[Putra Andhika Toti]]>;
<![CDATA[Anisa Arizona Bandi]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v3i4.3425
<![CDATA[This study aims to determine the effect of price and product quality on purchasing decisions of LKS Autopart at PT. Mitra Abadi Autopart in North Jakarta. The method used is a quantitative method. The population used in this study were visitors to PT. Mitra Abadi Autopart, which has purchased LKS Autopart at PT. Autopart Eternal Partners. The technique used is non-probability sampling with a purposive sampling approach by distributing questionnaires. The data analysis techniques in this study were instrument testing, descriptive analysis, classical assumption testing and hypothesis testing. The results of this study indicate that the price variable (X1) partially has a positive and significant effect on the Purchase Decision (Y) of LKS Autopart at PT Mitra Abadi Autopart North Jakarta by 33.6%. Partially Product Quality (X2) has a positive and significant effect on Purchase Decision (Y) LKS Autopart at PT Mitra Abadi Autopart North Jakarta by 73%. Taken together Price (X1) and Product Quality (X2) have a positive and significant effect on Purchase. Decision (Y) LKS Autopart at PT Mitra Abadi Autopart North Jakarta by 73% and the remaining 27% is influenced by other variables not examined.]]>
<![CDATA[PENGARUH INOVASI PRODUK DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK GABINO (STUDI KASUS PADA KONSUMEN GABINO) ]]>
<![CDATA[Desi Novita]]>;
<![CDATA[Bambang Irawan]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022 ]]>
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DOI: 10.31334/jambis.v2i1.2469
<![CDATA[This study aims to determine the Effect of Product Innovation and Brand Awareness on Gabino Product Purchase Decisions (Case Study on Gabino Consumers). The research method used is a quantitative method. Data collection techniques used in the form of questionnaires and literature. The population of this research is consumers who use Gabino products at Metropolitan Mall Bekasi. The sampling technique in this research is non-probability sampling with population sampling method. The sample is 130 samples. Analysis of the data used is multiple linear regression analysis using IBM Statistics software version 25. The results of the study indicate that Product Innovation has an influence on Purchase Decisions by 42.2%. Brand Awareness has a 38.3% effect on Purchase Decision. Product Innovation and Brand Awareness have a significant effect on Purchase Decisions. Product Innovation and Brand Awareness affect the Purchasing Decision variable simultaneously with a value of 0.805 or 80.5% where 19.5% is explained by other factors not included in this study.]]>
<![CDATA[Pengaruh Promosi, Brand Image, Dan Kualitas Produk, Terhadap Keputusan Pembeliam Produk Dabe Beaute di Kota Bekasi ]]>
<![CDATA[Tamba, Rousdy Safari]]>;
<![CDATA[Gumilar, Elfa Satria]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023 ]]>
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DOI: 10.31334/jambis.v3i6.3748
<![CDATA[This study aims to determine the effect of promotion, brand image, and product quality on the purchase decision of Dabe Beaute beauty products in Bekasi City. Research methods based on the philosophy of positivism, used to research on certain populations or samples, data collection using research instruments, data analysis is quantitative or statistical with the aim of testing predetermined hypotheses. The method I used in this study uses quantitative methods in the form of numbers and statistical methods. This data collection technique uses the Accidental Sampling Technique. Accidental sampling is a way of sampling based on convenience. In this study, the sampling used the formula according to Hair et al (2010). The sample in this study were 210 Dabe Beaute consumer respondents. The results of this study indicate that Promotion has a positive effect on Purchasing Decisions by 28.9%. Brand Image has a positive effect on Purchasing Decisions by 04.2%. Product Quality has a positive effect on Purchasing Decisions by 30.5%. Promotion, Brand Image, and Product Quality have a positive effect on Purchasing Decisions by 31.3%, while the remaining 68.7% is influenced by other factors not examined in this study.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN PROMOSI PADA MARKETPLACE SHOPEE TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE (STUDI KASUS PADA KARYAWAN BNI DIVISI CONTACT CENTER SUDIRMAN JAKARTA ]]>
<![CDATA[Meilinda Torihoran]]>;
<![CDATA[Cundo Harimurti]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022 ]]>
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DOI: 10.31334/jambis.v2i4.2524
<![CDATA[The purpose of this study was to determine the effect of Product Quality and Promotion on Purchase Decisions. The theory used in this study refers to the opinion of Kotler (2009: 188) which states that purchase decisions are consumers'willingness to buy a product or not. This research was conducted using quantitative methods through the distribution of questionnaires. The sample consisted of 56 respondents who were selected from a population of 56 individuals using the saturated sampling method. The results of data analysis using partial and multiple linear regression analysis with the help of SPSS version 25 show that partially product quality has a positive and significant effect on purchasing decisions with a value of 63.5%, and promotions also has a positive and significant effect on purchasing decisions with a value of 36.5%. The F test proves that the Product Quality and Promotion variables simultaneously have a positive and significant effect on Purchase Decisions with an fcount value of 48.75, greater than ftable (3.17). In addition, the positive and significant influence can also be seen from the value of the determinant coefficient, i.e. 64.8%, with the remaining 35.2% influenced by other variables not examined in this study]]>
<![CDATA[PENGARUH KESADARAN HALAL DAN SERTIFIKAT HALAL TERHADAP MINAT BELI PRODUK COKELAT CADBURY PADA MAHASISWA KAMPUS INSTITUT STIAMI JAKARTA ]]>
<![CDATA[Irfan Wahyu Kurniawan]]>;
<![CDATA[Abbas Mansyur]]>;
<![CDATA[Supriyono Supriyono]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 2: April 2021 ]]>
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DOI: 10.31334/jambis.v1i2.1475
<![CDATA[This study aims to analyze how much influence halal awareness and halal certification have on the interest in buying cadbury chocolate products for STIAMI Institute campus students in Jakarta.This study uses a quantitative approach with an associative type and with primary data as a source of data obtained from the results of the questionsnaire. The populattion were Muslim students’ of the 2015 business administration who attended the STIAMI Institute campus in Jakarta. The sample used was 137 respondents using purposive sampling method. Data analysis methods in this study are vidity and realibility test, normality test, correlation coefficient analysis, multiple linear regression analysis, test coefficient of determination and hypothesis testing.The results of the study found that: (1) Halal awareness had a positive effect on buying interst with a regression value 0f 0.273 and a significance level of 0,000. (2) Halal certification has a positive effect on buying interest with a regression value of 0.406 and a significance level of 0,000. (3) Halal awareness and Halal certification simultaneously have a positive effect on buying interest with a calculated F value of 131.935 greater than F table of 3.06 and a significance level of 0.000 less than 0.05. (4) The influence amount of Halal Certification on buying interest is 66.3% while the remaining 33.7% is influenced by other variablels not examined by the author.]]>
<![CDATA[Analisis Pemanfaatan Insentif Pajak Pertambahan Nilai di Masa Pandemi Covid 19 di PT Hui Huang Media Masa Januari-Desember Tahun 2021 ]]>
<![CDATA[Jiwa Pribadi]]>;
<![CDATA[Kristiani Novia Adelina Nainggolan]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 1: Februari 2023 ]]>
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DOI: 10.31334/jambis.v3i1.3008
<![CDATA[In an effort to run a state, taxes are used to finance the public interest which in the end also includes the exclusive interests of individuals such as the interests of citizens, education, citizen welfare, community prosperity and so on. The purpose of this study is to analyze the Analysis of Utilizing Value Added Tax Incentives During the Covid 19 Pandemic at PT Hui Huang Media in January-December 2021. The research method used in this research is a qualitative descriptive method. The criteria for sources that the authors make as informants (parties/people interviewed) in this study are parties who control and understand the conditions of the research object, who are involved or occupy positions related to the topic under study and have enough time to be interviewed. The results of the study show that the use of Value Added Tax Incentives during the Covid 19 Pandemic at PT Hui Huang Media for the January-December 2021 period has been put to good use and has been implemented in accordance with the Regulations of the Governor of DKI Jakarta. In the event that there is a tax reduction regulation, it has been properly implemented with a VAT tax reduction. Fairness in the provision of tax incentives in reducing taxation is in accordance with the standards but is still not optimal, the impact arising from the regulations made has been implemented but not as expected]]>
<![CDATA[PENGARUH KEPUASAN MITRA USAHA DAN KEPERCAYAAN MITRA USAHA TERHADAP LOYALITAS MITRA USAHA PT. ANGKASA PURA I DI BANDAR UDARA INTERNASIONAL I GUSTI NGURAH RAI BALI ]]>
<![CDATA[Sastra Mahaesa, I Gede]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024 ]]>
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DOI: 10.31334/jambis.v4i4.4508
<![CDATA[This research aimed to determine and analyze the magnitude of influence of business partners satisfaction on the loyalty of business partners, to determine and analyze the magnitude of the influence of business partners trust on the loyalty of business partner, and to found out and analyze the effect of business partners satisfaction and business partners trust together on the loyalty of business partners. This research method used a qualitative approach. Data collection techniques used a questionnaire. The population in this research were all permanent business partners of I Gusti Ngurah Rai International Airport Bali as many as 30 with 40 outlets, to avoid relatively small errors or called saturated sampling, namely 40 outlets as respondents with the position of Outlet Manager. The results of the research showed that: (1) there was a positive and significant effect of business partners satisfaction on the loyalty of business partners of PT. Angkasa Pura I at I Gusti Ngurah Rai International Airport Bali with a determination, (2) there was a positive and significant effect of business partners trust on the loyalty of business partners of PT. Angkasa Pura I at I Gusti Ngurah Rai International Airport Bali with a determination, (3) there was a positive and significant effect of business partners satisfaction and business partners trust together on the loyalty of business partners of PT. Angkasa Pura I at I Gusti Ngurah Rai International Airport Bali with a determination of 86.5% and the remaining 13.5% was influenced by other factors not examined]]>
<![CDATA[Analisis Pemberdayaan Kelompok Masyarakat Melalui Usaha Kerajinan Tangan Berbasis Ekonomi Kreatif Oleh Yayasan Dreamdelion (Studi Kasus Di Rusun Pinus Elok Jakarta Timur) ]]>
<![CDATA[Nindita Arrum Wardani]]>;
<![CDATA[Dewi Nurbaiti]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 4: Agustus 2021 ]]>
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DOI: 10.31334/jambis.v1i4.2318
<![CDATA[The poverty in Indonesia is a thing that most of us have known about. This condition also needs government and people to contribute so they could support any business for increasing public welfare. This day, creative economy business has predicted as the future industry. Beside of the economy, creative economy also relates with culture and people dimension. The benefit of creative economy includes working opportunity for fashion and any sector that has big chances empowering employees from society with any levels of skill itself. People’s economic growth could not be separated with Non Government Organization’s (NGO’s) contribution which is doing some training skill and empowering a community people with the aim of improving their welfare. The NGO who is doing the empowerment based of creative economy is Dreamdelion Foundation with handicrafts as results. Research question of this essay consist of what kind of obstacles and empowerment programme that Dreamdelion Foundation does for people. What kind of business and the impact of income improvement for people who join the empowerment programme. Qualitative research methods is the research which is applying interaction between the writer towards the inspected facts. The research’s results are the most difficult obstacle is changing people’s paradigm, empowerment programme that has been performed is sewing, kind of business that has applied are producing bags and also the other souvenirs, average income is between Rp 850.000-1.500.000.]]>
<![CDATA[PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MENGGUNAKAN FITUR TIKTOK SHOP DALAM APLIKASI TIKTOK PADA MAHASISWA/I INSTITUT STIAMI ]]>
<![CDATA[Trie Andari Ratna Widyastuti]]>;
<![CDATA[Mamas Sugiarti]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023 ]]>
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DOI: 10.31334/jambis.v3i4.3281
<![CDATA[With the Tiktok Shop feature, it has an impact on various types of people, especially the millennial generation. This millennial generation generally likes to use technology to facilitate activities, including shopping activities. This millennial generation has had a significant impact on the Tiktok Shop feature in the Tiktok application. This study aims to examine the impact of perceived ease of useand service quality on consumer decisions to utilize the TikTok Shopfeature within the TikTok application. The research employs a quantitative methodology, utilizing research instruments in the form of questionnaries and existing literature. The target population for this study consists of users of the TikTok Shop feature among the 2019 Class of STIAMI Institute Students. The sampling technique employeed is probability sampling, specifically the population sampling method, with a total sample size of 150 individuals. The data collected is analyzed using multiple linearregression analysis with the assistance of IBM Statistics Software Version 26.0. The findings of this study indicate that perceived ease of use significantly influences feature usage decisions, accounting for 54.6% of the variance. Furthermore, service quality has a significant impact, explaining 47.8% of the variance in feature usage decisions. Both the perceived ease of use and service quality significantly influence the decision to use features concurrently, with a combined coefficient value of 0.617 or 61.7%. It should be noted that 88.3% of the variance is attributed to factors not considered in this study]]>
