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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 253 Documents
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Pengaruh Kualitas Pelayanan, Kepercayaan Dan Harga Terhadap Kepuasan Pelanggan Maiden Barberrock (Studi Kasus Pada Maiden Barberrock Di Cabang Galaxy) Novandra, Muhammad Fauzan; Suparman, Suparman
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 1: Februari 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i1.3823

Abstract

This research aims to find out and analyze how much influence Service Quality, Customer Trust and Price partially or simultaneously have on Customer Satisfaction at Maiden Barberrock Galaxy branch in 2023. This research is a quantitative research with a cross sectional survey design approach. The population used in this research is Maiden Barberrock consumers in 2023 in 1 month with a population of 300 people. Based on Arikunto opinion (2010:112), the number of samples was taken from 20% of the population, namely 60 people. Sample selection was carried out using probability sampling with simple random sampling techniques. Quantitative data obtained from distributing questionnaires was analyzed using SPSS version 26 software.  The t test results show that there is an influence of Service Quality on Customer Satisfaction, where the significance value is 0.005 < 0.05, while the t value is 2,923 or > t table is 2.002. There is no influence of Trust on Customer Satisfaction, where the significance value is 0.965 > 0.05, while the t value is 0.044 or < t table of 2.002. There is an influence of price on customer satisfaction, where the significance value is 0.024 < 0.05, while the t value is 2,327 or > t table is 2.002. Meanwhile, the results of the F test show that there is a simultaneous influence of Service Quality, Trust and Price on Customer Satisfaction, where the Significance value is 0.000 < 0.05, while the Fcount value is 16,861 or > Ftable of 3.15. Meanwhile, based on the coefficient of determination (R Square), Service Quality, Trust and Price influence simultaneously (simultaneously) on Customer Satisfaction by 47.50%, while the remaining 52.50% is influenced by other variables not examined in the model or this equation.
Pengaruh Harga Kualitas Pelayanan Paket Data Indosat Ooredoo Terhadap Kepuasan Pelanggan Di PT. Multi Media Selular Jakarta Timur Catharina Frisca Apriliana Aini Catharina Frisca Apriliana Aini; Abdul Gofur Abdul Gofur
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 5: Oktober 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i5.2605

Abstract

This study was conducted with the aim to determine (1) the effect of price on customer satisfaction, (2) the effect of service quality on customer satisfaction, and (3) the effect of price and service quality on customer satisfaction. The study was carried out using a quantitative approach through surveys and questionnaires in accordance with statistical procedures. The data obtained were analyzed using multiple linear regression techniques with the help of the SPSS 25 program.The population in this study are customers who use the Indosat Ooredoo data plans of PT Multi Media Selular in the East Jakarta area, with a sample of 95 respondents selected through simple random sampling technique. From the results of the study it can be concluded that the price has an effect on customer satisfaction with PT Multi Media Selular products in Jakarta Timur. This means that when the price is not too high, then customer satisfaction with the products of PT Multi Media Selular in East Jakarta will increase. In addition, the service quality factor also significantly affects customer satisfaction with PT Multi Media Selular products in East Jakarta. This means that there is a unidirectional relationship between price and service quality variables and customer satisfaction variable for PT Multi Media Selular products in East Jakarta. 
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN DI WARKOP SEHATI PANGKALAN ASEM Salman, Muhammad; S. Devina De Fretes, Mercy
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 3: Juni 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i3.4090

Abstract

This research was based on a problem where Warkop Sehati experienced a decline in sales due to several reasons. The aim of this research is to find out and analyze the marketing strategies implemented by Warkop Sehati Pangkalan Asem in increasing sales. The method in this research uses a qualitative descriptive method. This research data collection technique uses observation, interviews, and documentation methods. The results of the research show that the marketing strategy implemented by Warkop Sehati has been carried out quite well, although it has not been optimal because several inhibiting factors have been encountered, including an increase in standard prices, a less strategic location and limited parking space, less than optimal promotion. The supporting factors include the menu offered being varied, unique and new while still prioritizing quality and taste, the prices are quite affordable, the room atmosphere is comfortable and has a classic nuance and is supported by adequate facilities.
Analisis Dampak Transportasi Online terhadap Kesejahteraan Sosial pada Komunitas Gojek di Cempaka Putih Jakarta Pusat Sobri Abben Sarbeni; Widiyono Widiyono; Imam Susanto
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1571

Abstract

Impact is a collision, an effect that results from both positive and negative. Impact simply can be interpreted as influence or effect. Impacts can also be a follow-up process of implementing internal controls. In this study, we will explain the impact of online motorcycle taxis, especially GOJEK on social welfare in the Cempaka Putih Gojek Community. GOJEK is a social-minded technology company that aims to improve the welfare of its partners in various informal sectors in Indonesia. This study aims to find out how the impact of online motorcycle taxis on social welfare in the Gojek Community in Cempaka Putih, Central Jakarta. This study uses the theory of the social change impact and social welfare as well as field research with a qualitative method approach. The subjects of this study are GOJEK drivers in the GOJEK Community in Cempaka Putih. The formulation of the problem studied was how the impact of online motorcycle taxis on social welfare in the GOJEK community in Cempaka Putih, Central Jakarta. Collecting data through observation, interviews (interviews) and documentation. As for the data analysis using descriptive qualitative, the data that has been obtained is then compiled and classified so that it can answer from the formulation of the problem above. The results of this study indicate that: the impact of online motorcycle taxi on social welfare in the GOJEK Cempaka Putih community, which is a GOJEK driver is more useful because the income received by drivers is greater than income in previous jobs or unemployed. This is the reason for the mobility of workers and has an impact on increasing the social welfare of GOJEK drivers in the Gojek Cempaka Putih Community. 
Pengaruh Kualitas Pelayanan dan Kepuasan Terhadap Loyalitas Eksportir Jasa Freight Forwading pada PT. Oriental Logistik Indonesia Miftahul Khasanah; Muhammad Akbar
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 2: April 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i2.3092

Abstract

The purpose of this study was to analyze (1) the effect of quality on Exporter Loyalty (2) the effect of satisfaction on Exporter Loyalty (3) the effect of Quality and Satisfaction on Exporter Loyalty. The type of research used was quantitative because it emphasizes testing theories through measuring research variables with numbers and analyzing data using statistical procedures. The population in this study were customers who used freight forwarding services, with a sample selection of 47 people. From the results of the study, it can be concluded that there is an effect of quality variable on Exporter Loyalty, thus if the quality is improved, there will be an increase in Exporter Loyalty in freight forwarding services at PT. Oriental Logistik Indonesia. There is also a significant effect of the satisfaction variable on Exporter Loyalty. The effect of the two variables can be said to be significant. This happens because there is an effect of quality and satisfaction on the loyalty of exporters of Freight forwarding services at PT.Oriental Logistik Indonesia.
PENGARUH HARGA DAN KUALITAS PELAYANAN PRODUK TERHADAP KEPUASAN KONSUMEN ( PADA TOKO TOP JAYA MOTOR BEKASI) Tommy Fernandus; Syahrul Reza
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 6: Desember 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i6.2336

Abstract

This study aims to determine price and service quality on consumer satisfaction (atToko Top Jaya Motor Bekasi). This study uses quantitative methods. The data collectiontechnique used is a questionnaire. The population of this research is all buyers/consumers ofTop Jaya Motor Stores who buy Honda auto parts. The sampling technique used in this studywas simple random sampling with a population sampling method. The sample is 110 samples,the data analysis used is multiple linear regression analysis using the help of IBM Statisticssoftware version 26. The effect of price on consumer satisfaction at the Top Jaya Motor Storeis based on the correlation coefficient (R) of 0.884. The value of R2is between 0.75-0.99, sothe relationship between price and business development can be very strong. The effect ofservice quality on customer satisfaction at Toko Top Jaya Motor based on the correlationcalculation with a correlation coefficient value (R) of 0.675 is between 0.75-0.99, so therelationship between service quality and business development can be measured be said to bevery strong.
ANALISIS STRATEGI PT. POS INDONESIA (PERSERO) DALAM MENGHADAPI PERSAINGAN PASAR DI MASA PANDEMI COVID19 (STUDI KASUS KANTOR POS SUKAPURA KEC. CILINCING JAKARTAUTARA) Elva Pusfitha Sari; Muhammad Asad; Eman Sulaeman
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2497

Abstract

PT. POS INDONESIA (PERSERO) is a State-Owned Enterprise (BUMN) engaged in services (Postalservices),in 2017 PT. POS INDONESIA (PERSERO) was ranked thrid,rwo years later it was shifted to the fourth Position under private companies,the reason for the shift in PT.POS INDONESIA (PERSERO)’s Position is because (Pos indonesia ) did not anticipate changes in the logistics business model. This Study aims to determine and analyze how the strategy at PT. POS INDONESIA (PERSERO) infacing market competition during the Covid-19 Pandemic. The method used in this research is descriptive qualitative method. Data collection is done by using observation,interview and documentation This research is analyzed using SWOT analysi (Strength,Weakness,Opportunity,Threat). SWOT Analysis is an analysis used to evaluate opportunities and threats in the external environment as well as the strengths and Weaknesses of the company’s internal environment. The results of this study show the IFAS score of 3.4 which means that all the forces generated can be used to compete,the EFAS score of 3.4 which means a large Positive value,so the opportunity for PT. POS INDONESIA (PERSERO) Sukapura Kec,Cilincing,North Jakarta can be used as a strength. From the SWOT diagram of the company PT. POS INDONESIA (PERSERO) Sukapura kec.Cilincing ,North Jakarta is in quadrant 3Position,nemely the company faces a very large market opportunity,but on the other hand faces several internal constraints/weaknesses.
Pengaruh Kualitas Pelayanan Dan Kepercayaan Pelanggan Terhadap Kepuasan Pelangganpada Pt Kai Commuter Di Stasiun Klender Muslim, Abdul; Nurkhamidah, Nurkhamidah
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 1: Februari 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i1.3814

Abstract

This study investigates the impact of service quality and customer trust on customer satisfaction at PT KAI Commuter, Klender Station, using a descriptive analysis and quantitative approach. The population includes passengers at the station, with a sample size of 225 respondents determined through probability sampling. Data analysis employs the Sem Pls program, and hypothesis testing reveals significant findings. The t test indicates that service quality has a positive and significant effect on customer satisfaction (7.001 > 1.970, significance 0.000 < 0.05). Similarly, customer trust shows a positive and significant impact on customer satisfaction (5.522 > 1.970, significance 0.000 < 0.05). Recommendations include improving timeliness and customer assistance while maintaining effective indicators
Pengaruh Produksi dan Nilai Tukar Rupiah Terhadap Volume Ekspor Cengkeh Indonesia Ke Singapura Periode 2012-2021 Lia Pianti Lia Pianti; Muhammad As’ad Muhammad As’ad; Hermansyah Hermansyah Hermansyah
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 5: Oktober 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i5.2595

Abstract

This study aims to determine the effect of production and the rupiah exchange rate on the volume of Indonesian clove exports to Singapore. This study uses secondary data with a time series from the period 2012-2021. The population in this study is all data on production, rupiah exchange rate, and volume of Indonesian clove exports to Singapore from 2012-2021. Sampling in this study used the saturated sample method in order to obtain a sample of 30 data samples. This study uses a quantitative approach with the type of explanatory research. The data analysis technique used in this study is descriptive analysis, simple linear regression analysis, multiple linear regression analysis, coefficient of determination, t test and F test with SPSS version 26 program. The result of this study indicates that there is a partially significant effect of production (X1) on the volume of Indonesian clove exports to Singapore (Y) of 60.6% and there is a partially significant effect on the value of the rupiah exchange rate (X2) against the volume of Indonesian clove exports to Singapore (Y) was 54.7%. From the results of the research conducted, it can be seen that simultaneously production (X1) and the rupiah exchange rate (X2) have a significant effect on the volume of Indonesian clove exports to Singapore (Y) of 63.3% and the remaining 36.7% is influenced by other variables which were not investigated in this study.
PENGARUH PROMOSI LIVE SELLING DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE ORIGINOTE DI PLATFORM TIKTOK SHOP TAHUN 2023 Aurora, Fajrin; Fretes, Mercy Devina De
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3982

Abstract

The Influence of Live Selling Promotions and Product Prices on Purchase Decisions for The Originote Products on the TikTok Shop Platform in 2023 This research aims to examine Live Selling Promotion and Product Prices on Purchase Decisions for The Originote products, using a quantitative approach. The research sample consisted of 100 respondents and was determined using the formula Hair et.al. using purposive sampling technique. The data processing technique used   is the   multiple linear regression method. The research results show that Live Selling Promotion and Product Prices, both partially and simultaneously, have a positive and significant effect on purchasing decisions for The Originote products, indicated by a significant value of 0.0000 < 0.05 and tcount > ttable (6.516 > 1.660 and 11.492 > 1.660) and the value of Fcount > Ftable (73,841 > 0.270). The results of the coefficient of determination test show that the Live Selling Promotion has an influence on the decision to purchase The Originote products by 48.7%, Product Price has an influence on the decision to purchase The Originote products by 67.9%. Simultaneously, these two independent variables influence the decision to purchase The Originote products by 69.7% and the remaining 30.3% is influenced by other variables not analyzed in this research.

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