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Journal of Visionary Sharia Economy (JOVISHE)
Published by Yayasan Lembaga Studi Makwa
ISSN : -     EISSN : 29647908     DOI : https://doi.org/10.57255/jovishe
Core Subject : Economy, Science, Social,
Computer Science & IT Economics, Econometrics & Finance Social Sciences
The Journal of Visionary Sharia Economy (JOVISHE) is a platform dedicated to advancing scientific understanding of Islamic economics and finance, with a focus on global issues and long-term problem-solving in the field. This journal is an appropriate venue for scholarly discussions on various aspects of Islamic economics and finance. JOVISHE publishes research articles covering regulations, implementation, and the long-term economic impact of Islamic finance on societal welfare. The journal is published by Yayasan Lembaga Studi Makwa (Makwa Foundation).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol. 3 No. 2 (2024): Edition December 2024" : 20 Documents clear
Perancangan E-Commerce untuk Bakery & Cake dengan Opencart: Optimalisasi Fitur Promosi di Kecamatan Hiliran Gumanti Rahmi, Miftahur; Annas, Firdaus; Wulandari, Mely; Nur Khaliq, Muhammad; Samsinar, Siti
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.388

Abstract

The purpose of this study is to create an e-commerce bakery and cake in Hiliran Gumanti District that uses the OpenCart platform and optimizes promotional features. Qualitative research and research and development (R&D) use the 4 D approach (Define, Design, Develop, and Disseminate). In the Define stage, a needs analysis is conducted by asking customers and business owners to find obstacles in conventional marketing. In the design stage, an OpenCart-based e-commerce is designed to include promotional features such as discounts, coupons, loyalty programs, and special offers. In the development stage, the e-commerce is installed and tested to ensure that the promotional features work well and are easy to use. Furthermore, the disseminate stage includes deploying the platform and teaching customers and bakery business owners to use it. Research shows that optimized promotional features in e-commerce can increase business appeal, expand market reach, and increase sales. Businesses can more easily manage transactions, inventory, and marketing campaigns with OpenCart. By utilizing e-commerce technology as an innovative way to increase competitiveness, this study provides a practical contribution to the development of MSMEs in the culinary sector, especially in the Hiliran Gumanti area. By using the 4D approach, e-commerce development becomes more structured, in line with business needs, and easy to adopt.
Perancangan Aplikasi Opencart untuk Mendukung Pemasaran Digital Kerajinan Perabot UMKM Bukittinggi Raihan Alfandi, M; Annas, Firdaus
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.391

Abstract

The furniture craft business in Bukittinggi plays an important role in improving the economy and preserving culture. However, problems in utilizing digital technology to market products cause limitations in reaching a wider market. To answer these challenges, this research aims to design an OpenCart-based application as a digital marketing solution in accordance with business needs in Bukittinggi. Research and development (R&D) methods are used in this research, which includes needs analysis, application design, and evaluation. MSME actors were interviewed to find out market characteristics and product types. The results of the research show that MSMEs in Bukittinggi can use OpenCart-based applications to market products, increase power competitiveness, and optimizing the marketing process. The OpenCart application is a good solution to help MSMEs in Bukittinggi market handicraft furniture products digitally. This application not only meets the needs of business actors in the digital era, but also helps increase the sustainability and competitiveness of MSMEs in local and national markets.  
Perancangan Model Bisnis E-Commerce untuk Meningkatkan Pemasaran Souvenir di Mandailing Natal Mu'tada, Muhammad; Annas, Firdaus; Riski, Roni
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.394

Abstract

E-Commerce based Marketing System activities are the practice of using promotions to increase traffic to online stores E-Commerce based Marketing System activities are the practice of using promotions to increase traffic to online stores. This research aims to design an e-commerce business model to improve marketing of MSME souvenir products in Mandailing Natal Regency. Most business actors still use traditional methods, so product marketing and promotion is less than optimal. By utilizing the Opencart platform, this research develops a system that can expand market reach and transaction efficiency. This research uses the Research and Development (R&D) method With models ADDIE (Analysis, Design, Development, Implementation, Evaluation) model was chosen because it is suitable for developing e-commerce based promotional media. This research is expected to be a strategic solution to increase economic growth and marketing of typical Mandailing Natal products.
Penggunaan Platform E-Commerce untuk Promosi dan Penjualan Produk Kerajinan di Kecamatan Sijunjung dengan OpenCart Kurniawan, Ilham; Annas, Firdaus; Tigana, Adra
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.468

Abstract

The purpose of this writing is to design a promotional system for handicraft products using the OpenCart CMS, aimed at facilitating promotions. The main issue faced by handicraft products is the uncertainty regarding orders and sales. Even though the products produced meet consumer expectations, there are often situations where items already manufactured remain unsold or are not collected by the buyers who ordered them. Some of the most sought-after products, such as phone cases, Islamic gowns, men's shirts, and songket fabrics, face various challenges, including different payment methods and production issues such as broken threads or patterns that do not align with customer preferences. Payments are usually made in cash or via bank transfer, and products are typically collected directly by buyers. For out-of-town buyers, delivery is sometimes arranged using intercity buses. Currently, there are many technologies available to enhance product sales and notify customers that their orders are ready. This study adopts the Research and Development (R&D) method with a development model comprising planning, production, and evaluation stages. The result of this research is a web-based promotional media platform utilizing the OpenCart application, which has been validated as both valid and practical. The findings demonstrate that OpenCart can serve as an effective supporting medium to enhance the competitiveness of handicraft products in the Sijunjung district..
Perancangan Produk Makanan dan Kerajinan Dalam Meningkatkan Penjualan Pada Aplikasi Openchart Di Kec.Sungai Geringging Yulinda, Monika; Zulfikar, Zulfikar; Rasolia, Riska
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.473

Abstract

This research aims to design a sales system for food and craft products using a practical OpenChart CMS. Current technological developments have brought big changes to business people through digitalization, which provides opportunities for people who have businesses to further develop their businesses. to a wider network and increase the effectiveness of marketing their products. Solutions that can be utilized by business people include the use of E-Commers Platforms such as Openchart which offers various features to make product promotion easier. Openchart provides features that can helping MSMEs to market their products more effectively, in its use it requires a design and innovation strategy for the products to be sold that are no less attractive than foreign products. In Sungai Geringging District, MSMEs have great potential in the specialty food and craft business, but product marketing is still limited, namely traditional sales and is not widely known by the public, one of the factors inhibiting sales growth. Even though current technological developments and advances have encourage all food and craft products that are well known in the global market and are interested in various regions in Indonesia. This research uses a Research and Development (R&D) model with a 4D development model (Define, Design, Develop, Diissimenation). The Define at this stage is understanding the needs and problems that you want to solve. Design is the process of designing the initial concept of the product that will be developed. Develop (Development) is the stage of making, testing and improving products based on the design results. Diissimenation (deployment) is the final stage, namely introducing and distributing the product to a wider range of users. The results of this research are expected to provide practical solutions for MSMEs to make maximum use of digital technology in supporting their business growth.
Perancangan Sistem Penjualan Produk Kerajinan dan Makanan Pada Bisnis Lokal di Batusangkar Menggunakan Platform Digital Berbasis Opencart Syahrani, Selfira; Annas, Firdaus; Nabilah, Rizky
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.480

Abstract

This research emphasizes the importance of modern technology for data management and improving business effectiveness, particularly in designing a product sales system. The aim of this article is to design a sales system for handicraft and food products based in Batusangkar using digital platforms such as OpenCart. The current issue faced by local businesses in Batusangkar is that marketing has not yet been widely implemented because many MSMEs have not utilized online promotional media. Furthermore, the rapidly developing technology is seen as capable of improving sales effectiveness while expanding market reach. The development model used in this research is the Research and Development (R&D) model with the ADDIE approach, which includes Analysis, Design, Development, Implementation, and Evaluation. The final result of this research is a promotional media using a digital platform, specifically OpenCart, designed to make it easier for local entrepreneurs to manage and market their products. The findings from this study show that using a digital platform like OpenCart not only helps improve business effectiveness but also enhances the competitiveness and marketability of local businesses in Batusangkar. With the sales system utilizing a digital platform, local entrepreneurs in Batusangkar can expand and improve the marketability of their products.
Perancangan Sistem E-Commerce Menggunakan OpenCart untuk Home Industry Makanan pada Usaha Mikro di Payakumbuh Rival, Muhammad; Annas, Firdaus; Fattahul Safti Hasibuan, Asyahri
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.482

Abstract

This research aims to design an e-commerce system focused on the needs of micro-entrepreneurs, particularly in the food industry, to help MSMEs utilize digital technology to expand market reach in Payakumbuh. The system developed uses OpenCart as the main platform, designed to facilitate entrepreneurs in marketing their products through a web-based e-commerce platform. One of the main challenges in introducing products to the broader community is the reliance on traditional promotion methods, which limit market potential. In today's digital era, home industry products should already be competitive in the global market. However, many micro-entrepreneurs have yet to optimally leverage technology.The research adopts the Research and Development (R&D) method with the development stages of Planning, Production, and Evaluation (PPE). During the Planning stage, problems and needs of MSMEs were analyzed through surveys conducted on several food home industries in Payakumbuh. The Production stage involved designing an e-commerce application using the OpenCart platform as a medium to enhance sales. The Evaluation stage aimed to disseminate the research findings. The result of this study is a web-based promotional tool using the OpenCart application that can assist micro-entrepreneurs in introducing their products digitally. The findings indicate that OpenCart can be an effective solution to increase the competitiveness of home industry products in Payakumbuh, as well as make it easier for entrepreneurs to enter wider and global markets.
Perancangan Produk dan Penjualan Multikategori melalui Platform E- Commerce Berbasis OpenCart di Kec. Padang Gelugur Fadil, Ilham; Annas, Firdaus; Hidayat, Rahmad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.484

Abstract

This research aims to enhance the promotional power of MSME products and introduce the quality and uniqueness of products produced by MSMEs in the Padang Gelugur District, so that they can reach a wider market. The type of research used is qualitative, with the main methods being observation and interviews. Based on the observation results, several key challenges faced by MSME actors were identified, one of which is the still traditional sales techniques. Product sales are typically conducted only within the Padang Gelugur District, without expanding to areas outside the region. This poses a challenge, especially given the current technological advancements that have opened up new opportunities for product marketing. Many business owners are now utilizing digital platforms such as WhatsApp, Instagram, and online marketplaces like Shopee to promote their products. This research employs a Research and Development (R&D) approach with the PPE (Planning, Production, Evaluation) development model. This model is expected to enhance the effectiveness of promotional strategies while also encouraging the development of MSME products in the Padang Gelugur District. By utilizing digital technology, MSME actors can more easily reach consumers outside the region, increase competitiveness, and strengthen the sustainability of their businesses amid an increasingly competitive market. businesses in the midst of increasingly competitive market competition.
Perancangan Sistem E-Commerce Berbasis OpenChart untuk Meningkatkan Strategi Promosi Pada Home Industry Produk Kue Kering Di Kecamatan Panyabungan Nabilah, Rizky; Annas, Firdaus; Syahrani, Selfira
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.486

Abstract

This article discusses system planning to improve promotional strategies in the Home Industry in panyabungan District. This design uses Opencart, a web-based e-commerce platform, asa modern solution to traditional promotions which are still limited. Currently, promotion of Home Industry products in this area is only carried out conventionally and marketing reach is still limited around panyabungan District. In fact, with technological developments and the rapid ise of online marketing, promotional strategies should adapt to the needs of the times. With this research, the aim is to change traditional promotional methods to technology-based ones through Opencart. This research uses the Research and Development (R&D) method with the Define, Design, Develop, and Dissemination development model. The final result of this research is an e-commerce system in the form of web-based promotional media that utilizes the openchart application. The findings from this research, where promotional media using Opencart which has been designed will be a support for incrasing competitiveness in Home Industry products in Panyabungan District. The implications of this research show that the implementation of web-based technology such as Opencart not only expands product marketing reach but can also openup opportunities to increase sales significantly. This system also provides local business actors with ease in managing catalogues, orders and payments, so they can be more efficient and effective in facing competition in today’s digital era.
Pengunaan Openchart dalam Perancangan Sistem Promosi untuk UMKM : Solusi Digital untuk menjual Keripik Sanjai Secara Online Ferdiansyah Bahri, Ferdi; Annas, Firdaus; Elin Yuspita, Yulifda; Arif, Mahmud; Alwi, Muhammad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.487

Abstract

The Sanjai Chips UMKM is a typical Minangkabau business engaged in food sales. Based on the results of an interview with the store owner, it was found that the owner still uses traditional methods of selling, which has led to the stagnation of the Sanjai Chips business. The promotion process for Sanjai Chips faces several challenges, particularly the lack of an online promotional platform. Additionally, the store's location is difficult for the general public to find. This is because the Sanjai Chips store does not have a website that can provide information about the products sold. To increase the sales of Sanjai Chips, a website is needed that can address these issues. In this digital era, we can take advantage of digital platforms that allow for broader sales reach, both locally and internationally. The goal of this article is to design a promotional system for the home industry of Sanjai Chips using the practical and effective OpenCart CMS. This study uses the PPE (planning, production, and evaluation) method. The research successfully designed an OpenCart-based promotional system to support the online marketing of Sanjai Chips, making it attractive, valid, practical, and effective. The designed system includes several main features such as a product catalog complete with images, descriptions, prices, and order management to facilitate customers in ordering the products they want. It is hoped that this research will result in a website that attracts customers from any region, enabling them to place orders without having to visit the store directly.

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