cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Wirna Rindang Putri Larosa
Contact Email
admin@sihojurnal.com
Phone
+6282290663210
Journal Mail Official
admin@sihojurnal.com
Editorial Address
Jln. Dusun I No. 72 Nias, Sumatera Utara, Indonesia
Location
Kab. nias,
Sumatera utara
INDONESIA
Jurnal Ilmu Ekonomi dan Bisnis (JUKONI)
Published by CV. Sinar Howuhowu
ISSN : -     EISSN : 30643406     DOI : https://doi.org/10.70134/jukoni
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Ekonomi dan Bisnis (JUKONI) menyajikan artikel-artikel penelitian di bidang ilmu ekonomi dan bisnis. Jurnal ini bertujuan untuk menjadi platform publikasi bagi akademisi, peneliti, dan praktisi yang ingin berkontribusi terhadap pengembangan teori dan praktik di sektor ekonomi dan bisnis. JUKONI berfokus pada topik-topik inovatif dan terkini yang meliputi berbagai aspek dari ilmu ekonomi dan bisnis, di antaranya: Ekonomi Makro dan Mikro Manajemen Keuangan dan Akuntansi Bisnis Internasional dan Kewirausahaan Ekonomi Perdagangan dan Pembangunan Ekonomi Digital dan Inovasi Teknologi dalam Bisnis Kebijakan Ekonomi dan Peraturan Bisnis Ekonomi Regional dan Global Strategi Bisnis dan Pemasaran Ekonomi Berkelanjutan dan Corporate Social Responsibility (CSR).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 50 Documents
 1   2   3   4   5 
Pengaruh Perilaku Konsumen Dan Media Sosial Terhadap Minat Beli Merchandise K-Pop Di Bandung Mulyasari, Rosi; Somadi
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.820

Abstract

T The growing popularity of K-pop in Indonesia has influenced consumer behavior, especially in merchandise purchases. Despite high fan engagement on social media, actual buying interest remains inconsistent, indicating a research gap. This study investigates the impact of consumer behavior and social media on purchase intention of K-pop merchandise in Bandung. Using a quantitative approach with 100 K-pop fans and path analysis, results show that both variables significantly and positively affect purchase intention, both individually and simultaneously. These findings offer academic insights into Fandom-related consumer behavior and practical guidance for creative industries in popular culture. 
Pengaruh Kompetensi Dan Beban Kerja Terhadap Kinerja Karyawan Di Hotel Neo Dipatiukur Bandung Hafshah, Syifa Shamaya; Sahlan, Muhammad
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.821

Abstract

The decline in hotel occupancy in Bandung City during the first quarter of 2025, including at Hotel Neo Dipatiukur, was a consequence of the budget efficiency policy stipulated in the Presidential Instruction of the Republic of Indonesia Number 1 of 2025. This policy resulted in the reduction of daily labor staff, leading to increased workloads for permanent employees, some of whom were assigned tasks beyond their core competencies. Such conditions have the potential to negatively impact employee performance. This study aims to examine the conditions of employee competence, workload, and performance at Hotel Neo Dipatiukur, as well as to analyze the influence of competence and workload on employee performance. The research employed a descriptive-verificative method with a quantitative survey approach. The sample comprised 32 permanent employees selected using a saturated sampling technique. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics 25. The results indicate that employees’ perceptions of competence, workload, and performance at Hotel Neo Dipatiukur are generally very good, although there remains room for improvement to optimize work outcomes and task management. The findings demonstrate that an increase in employee competence is positively correlated with improved performance, while a decrease in competence may reduce performance. Similarly, optimal workload management has a significant positive effect on performance, whereas disproportionate workload can adversely affect it. Partially, competence and workload contribute to performance improvements by 0.454 and 0.958 units, respectively. Simultaneously, these two variables explain 79.2% of the variance in employee performance, with the remaining 20.8% influenced by factors beyond the scope of this study. 
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Buah Lokal Di Pasar Tradisional Caringin Kota Bandung Septiani, Suci; Somadi
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.822

Abstract

Regular consumption of fruits plays an essential role in maintaining the immune system due to their rich content of vitamins and minerals. In Indonesia, as a tropical country with abundant biodiversity, the dynamics of fruit consumption and production show an interesting development. This study aims to identify and analyze the influence of price and product quality on the purchase decisions of local fruits at the Caringin Traditional Market in Bandung City. The research employed a quantitative approach with a total sample of ninety-six respondents. Data were collected through questionnaires and supported by literature studies. The findings indicate that, partially, price does not have a significant effect on purchase decisions, whereas product quality has a strong influence on consumer preferences. Overall, both price and product quality jointly have a significant impact on the decision to purchase local fruits. These findings suggest that although price is not the main determinant in purchase decisions, product quality plays a dominant role in shaping consumer choices. Therefore, traders in traditional markets are encouraged to prioritize improving the quality of local fruits to maintain and enhance competitiveness against imported products.
Dampak Ekonomi Kreatif Terhadap Peningkatan Pdb Dan Penyerapan Tenaga Kerja Nidarmawati
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.823

Abstract

This study aims to analyze the contribution of the creative economy to Indonesia’s Gross Domestic Product (GDP) growth and employment absorption. Employing a quantitative approach with descriptive-inferential methods, the study utilizes secondary data from the Central Bureau of Statistics (BPS), the Ministry of Tourism and Creative Economy (Kemenparekraf), and other supporting publications. The findings reveal that the creative economy’s contribution to GDP increased significantly from approximately IDR 700 trillion in 2013 to IDR 1,532 trillion in 2024, representing a growth of about 119%. In terms of employment, this sector absorbed around 26.5 million workers in 2024, an increase of nearly 89% compared to 2013. Culinary, fashion, and craft subsectors emerged as the largest contributors. A simple regression analysis indicates a positive relationship between the contribution of the creative economy to GDP and the number of workers absorbed. Nevertheless, challenges remain, including limited access to financing, low digital literacy, and insufficient protection of intellectual property rights. These findings highlight the strategic role of the creative economy in national economic development, while also emphasizing the need for supportive policies, capacity building, and broader digital technology utilization to strengthen its sustainable contribution.
Pengembangan Bahan Ajar Interaktif Ekonomi Berbasis Teknologi Untuk Generasi Z Inarwati
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.824

Abstract

The rapid development of digital technology has significantly influenced the education sector, particularly in the learning process of economics. Generation Z, known as digital natives, prefers interactive, visual, and technology-based learning experiences over conventional methods. This research aims to develop an interactive technology-based economics learning material tailored for Generation Z and to examine its effectiveness in improving student engagement and learning outcomes. The study employed a Research and Development (R&D) approach using the ADDIE model, involving needs analysis, design, development, validation, implementation, and evaluation. Data were collected through questionnaires, interviews, observations, and documentation, with validation conducted by subject matter experts and media experts. The findings show that the developed material was rated as highly feasible, with positive responses from both experts and students. Trial results indicate that 85% of students reported increased motivation, and an average improvement of 18% was observed in formative test scores. Moreover, the interactive material facilitated the development of 21st-century skills, such as critical thinking, problem-solving, and digital literacy. In conclusion, the integration of technology in economics education is not only relevant but also necessary to meet the learning needs of Generation Z. This study contributes to the advancement of modern teaching strategies and provides implications for the wider application of digital-based learning in various subjects.
The Effect Of Service Quality And Customer Experience On Pdam Customer Satisfaction In Patas I Village, Gunung Bintang Awai District, Central Kalimantan Province Norlina; Wafa, Faqih El; Muhammad Rizali; Radiansyah
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.899

Abstract

Customer satisfaction is very important for business development. Customer experience refers to the overall customer experience, while service quality is an important factor and the main cause of customer satisfaction. However, there are several problems at the PDAM in Patas 1 Village, namely when customers report damage and request repairs, the response is very slow and may not be responded to at all. When damage or repairs are needed at PDAM, no notification is given, which can take up to 2-3 days to resolve. As a result, the water may have a strong lime/chlorine odor, which could potentially affect customer satisfaction. This study aims to determine whether service quality and customer experience simultaneously and partially affect customer satisfaction. The type of research used is field research with a quantitative approach, using a questionnaire technique for data collection. The population in this study is PDAM customers, with a sample size of 86 respondents. The results of this study indicate that the service quality variable does not have a significant effect on customer satisfaction, in the sense that the better the service quality provided by PDAM Desa Patas 1, the less it affects the satisfaction obtained. Then, the customer experience variable has a positive and significant effect on customer satisfaction, indicating that the more positive the customer experience, the higher their level of satisfaction tends to be. Simultaneously, service quality and customer experience affect customer satisfaction
Pemanfaatan Sistem Informasi Manajemen Sebagai Alat Pengendalian Dan Pengambilan Keputusan Strategis Bagusman, Chajarara; Nasution, Muhammad Irwan Padli
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.944

Abstract

This study discusses the utilization of Management Information Systems (MIS) as a tool for control and strategic decision-making in modern organizations. Along with the rapid advancement of information technology, MIS has evolved beyond its traditional role as an operational data provider to become a core foundation for managerial planning, supervision, and strategic policy formulation. Through the integration of accurate, relevant, and real-time data, organizations can strengthen internal control mechanisms and enhance evidence-based decision- making processes. The strategic implementation of MIS enables efficiency, transparency, and competitiveness while supporting adaptive management in dynamic business environments. This paper highlights that effective use of MIS is essential for organizations aiming to achieve sustainable growth and operational excellence in the digital era. 
Peran Sistem Informasi Manajemen Dalam Meningkatkan Daya Saing Usaha Mikro Kecil Dan Menengah (UMKM) Syafrina, Angelia Putri; Nasution, Muhammad Irwan Padli
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.945

Abstract

This study aims to analyze the role of Management Information Systems (MIS) in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. The development of information technology has provided great opportunities for MSMEs to expand markets, improve operational efficiency, and strengthen customer relationships. The implementation of MIS assists MSME actors in effectively managing data, accelerating decision- making, and increasing productivity. Through integrated information systems, MSMEs can compete with larger companies by applying data-driven and innovation-based strategies. This research uses a descriptive approach with a literature study from various relevant academic sources. The results show that MIS plays a crucial role in strengthening MSME competitiveness through efficiency, transparency, and adaptability to market changes.
Pemanfaatan Sistem Informasi Manajemen Untuk Efisiensi Pengelolaan Usaha Mikro Kecil Dan Menengah (UMKM) Fadillah, Siti Nur; Nasution, Muhammad Irwan Padli
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.946

Abstract

The development of information technology has significantly impacted the efficiency and effectiveness of Micro, Small, and Medium Enterprises (MSMEs) management. The utilization of Management Information Systems (MIS) assists MSME actors in managing business data more efficiently, quickly, and accurately. Through the implementation of MIS, activities such as financial recording, inventory management, and sales analysis can be automated, thereby supporting more accurate decision-making processes. This study aims to analyze how MIS implementation can improve operational efficiency and productivity among Indonesian MSMEs. The findings reveal that MIS adoption accelerates administrative processes, enhances data accuracy, and strengthens business competitiveness. However, challenges such as low digital literacy, infrastructure limitations, and implementation costs remain significant barriers. Therefore, collaboration between the government, business actors, and digital service providers is needed to optimize the adoption of MIS among MSMEs.
Sistem Informasi Manajemen Pemasaran Sebagai Strategi Peningkatan Penjualan Di Era Digital Natasya, Anggi; Nasution, Muhammad Irwan Padli
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 3 (2025): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i3.947

Abstract

This research aims to analyze the role of the Marketing Management Information System (SIMP) as a strategy to increase sales in the digital era. The development of information technology has changed the traditional marketing paradigm towards a data-based model, where decision making is driven by fast and accurate information analysis. Marketing information systems play an important role in integrating the processes of collecting, processing and presenting customer data to support the formulation of effective promotional and sales strategies. Proper implementation of SIMP can help organizations understand consumer behavior, predict market trends, and optimize distribution and customer service. Thus, marketing management information systems are a key component in creating business competitiveness in the competitive digital era.

Page 5 of 5 | Total Record : 50

 1   2   3   4   5 

Filter by Year

2024 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 3 (2025): JUKONI - Oktober Vol. 2 No. 2 (2025): JUKONI - Juni Vol. 2 No. 1 (2025): JUKONI - Februari Vol. 1 No. 1 (2024): JUKONI - Oktober