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Jurnal Ilmu Ekonomi dan Bisnis (JUKONI)
Published by CV. Sinar Howuhowu
ISSN : -     EISSN : 30643406     DOI : https://doi.org/10.70134/jukoni
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Ekonomi dan Bisnis (JUKONI) menyajikan artikel-artikel penelitian di bidang ilmu ekonomi dan bisnis. Jurnal ini bertujuan untuk menjadi platform publikasi bagi akademisi, peneliti, dan praktisi yang ingin berkontribusi terhadap pengembangan teori dan praktik di sektor ekonomi dan bisnis. JUKONI berfokus pada topik-topik inovatif dan terkini yang meliputi berbagai aspek dari ilmu ekonomi dan bisnis, di antaranya: Ekonomi Makro dan Mikro Manajemen Keuangan dan Akuntansi Bisnis Internasional dan Kewirausahaan Ekonomi Perdagangan dan Pembangunan Ekonomi Digital dan Inovasi Teknologi dalam Bisnis Kebijakan Ekonomi dan Peraturan Bisnis Ekonomi Regional dan Global Strategi Bisnis dan Pemasaran Ekonomi Berkelanjutan dan Corporate Social Responsibility (CSR).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 95 Documents
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Analisis Strategi Pemasaran Dalam Meningkatkan Jumlah Nasabah Pada Perusahaan Pembiayaan Berbasis Teknologi Finansial (Studi Kasus Pt. Nsc Finance Mamuju) Hatta, Fiqra Ramadhan; Salmiah; Yeni, Hari
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1216

Abstract

This research aims to analyze marketing strategies in increasing the number of customers at a financial technology (fintech)-based financing company, with a case study at PT. NSC Finance Mamuju. The research method used is a descriptive quantitative approach, with data collection techniques through questionnaires distributed to customers and prospective customers of PT. NSC Finance Mamuju, supported by literature studies and documentation. Data analysis is carried out using validity tests, reliability tests, and descriptive analysis to assess the influence of marketing strategies, which include the marketing mix (7P), segmentation, targeting, positioning, and digital marketing, on the increase in the number of customers. The results of the study indicate that marketing strategies have a significant effect on increasing the number of customers, especially in aspects of digital promotion, service quality, and the ease of the financing process. This research is expected to serve as an academic and practical reference for fintech financing companies in formulating effective and sustainable marketing strategies.
Peran Teknologi Digital dalam Meningkatkan Efektivitas Operasional UMKM Harefa, John Fiser; Zebua, Dermawan
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1218

Abstract

This study examines the role of digital technology in enhancing the operational effectiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The research focuses on how the adoption of digital technology and management information systems contributes to improving operational efficiency, decision-making processes, and competitiveness in an increasingly competitive business environment. A descriptive qualitative approach is employed to gain an in-depth understanding of digital transformation practices within MSME operations. The findings reveal that digital technology facilitates business process automation, fosters innovation in products and services, expands market reach, and strengthens relationships with customers and business partners. Nevertheless, the adoption of digital technology among MSMEs has not yet reached its full potential due to challenges such as inadequate digital infrastructure, limited digital literacy and skills of human resources, and unequal access to technology. The study concludes that digital technology represents a strategic resource capable of enhancing MSME operational effectiveness and competitiveness when supported by adequate infrastructure and skilled human resources.                                                                                                        
Pengaruh Kepemimpinan Transformasional Dan Motivasi Kerja Terhadap Kinerja Karyawan Wita, Lisna; Zebua, Dermawan
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1220

Abstract

This study aims to analyze the influence of transformational leadership and work motivation on employee performance. The research method used is a quantitative approach with a causal design. Data were collected through questionnaires distributed to employees in a service sector organization. The data analysis technique used is multiple linear regression. The results show that transformational leadership and work motivation have a positive and significant effect on employee performance, both partially and simultaneously. This finding emphasizes the importance of the role of leaders in creating work motivation to improve organizational performance. This research is expected to provide theoretical and practical contributions in the field of human resource management.    
Kepemimpinan Transformasional, Budaya Organisasi, Dan Motivasi Kerja Dalam Meningkatkan Kinerja Pegawai Pada Instansi Pemerintah Gea, Ricardo Roh Zamaeri; Zebua, Dermawan
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1221

Abstract

This study aims to analyze the role of transformational leadership, organizational culture, and work motivation in improving employee performance at the Gunungsitoli Idanoi District Office. The novelty of this study lies in the qualitative approach that deeply explores the managerial dynamics in the public sector, which has different characteristics from the private sector. The research method used is descriptive qualitative with data collection techniques through in-depth interviews, observation, and documentation studies. Research informants were selected using a purposive sampling technique involving leaders and employees of the Gunungsitoli Idanoi District Office. The results of the study indicate that transformational leadership is able to encourage employee engagement, a strong organizational culture creates a conducive work environment, and work motivation plays an important role in improving employee performance. These findings provide practical implications for human resource management at the Gunungsitoli Idanoi District Office as well as theoretical contributions to the development of public sector management studies.    
Hubungan Lingkungan Kerja Dengan Kepuasan Kerja Karyawan Bidaya, Nurmeseri Cordias Agung; Zebua, Dermawan
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1222

Abstract

This study aims to determine the relationship between the work environment and employee job satisfaction. A good work environment is believed to create a sense of comfort and security for employees, thus impacting their job satisfaction levels. This study used a quantitative approach with a correlational design. Data were obtained by distributing questionnaires to employees in an organization. Data analysis techniques used the Pearson correlation test and simple linear regression. The results of the study indicate that the work environment has a positive and significant relationship with employee job satisfaction. This finding indicates that improving the work environment, both physical and non-physical, can increase employee job satisfaction. This research is expected to provide management with a consideration in managing the work environment effectively.    
Pengaruh Digital Payment Dan Digital Marketing Terhadap Keputusan Berwirausaha Dan Keberlanjutan Usaha Di Era Ekonomi Digital Mendrofa, Pewarni; Larosa, Yoel
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1232

Abstract

The development of financial technology and digital marketing has fundamentally changed the business landscape. This study aims to analyze the influence of digital payment usage and digital marketing strategies on individual interest in entrepreneurial decisions and their impact on business sustainability. Using descriptive qualitative methods with secondary data analysis from the 2021-2026 digital economy development report, this study found that the ease of digital transactions lowers barriers to entry for new entrepreneurs. Meanwhile, digital marketing plays a crucial role in expanding market reach, ensuring sustainable cash flow. The results show that the integration of these two variables creates a more resilient business ecosystem in developing regions.
Integrasi Sistem Pertanian Dan Perikanan (Minapadi) Sebagai Strategi Peningkatan Produktivitas Dan Keberlanjutan Pangan Zebua, Septerina Putri; Zebua, Dermawan
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1235

Abstract

The agriculture and fisheries sectors are key pillars in supporting national food security, particularly in an agrarian and maritime country like Indonesia. However, both sectors still face various structural challenges, including limited land, environmental degradation, and low production efficiency. One innovative approach being developed to address these issues is the integrated farming and fisheries system, specifically through the minapadi (rice-fish farming) system. This research aims to analyze the contribution of the minapadi system to increased productivity, resource efficiency, and environmental sustainability. The research method used is a qualitative descriptive approach supported by quantitative data obtained through field observations, farmer interviews, and documentation studies.
Pengaruh Modal Sosial Dan Orientasi Kewirausahaan Terhadap Strategi Harga Pada Umkm Laoli, Alex Putra Berkat; Zebua, Dermawan
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1236

Abstract

This research aims to analyze the influence of social capital and entrepreneurial orientation on pricing strategies among MSME actors. The research method employed is a quantitative approach using multiple linear regression analysis to test the relationships between variables. The results indicate that social capital plays a crucial role in determining price flexibility, while entrepreneurial orientation drives innovation in competitive pricing. In conclusion, the integration of strong social networks and risk-taking behavior is vital for business sustainability in dynamic markets. This abstract provides a general description without the use of citations or unfamiliar technical terms.
Analisis Penerapan Sistem Informasi Terhadap Efektivitas Kerja Ndruru, Yunius; Zebua, Dermawan
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1238

Abstract

The development of information technology encourages organizations to implement information systems to improve employee work effectiveness. Information systems not only function as data processing tools, but also as a means of supporting decision-making and improving organizational performance. This study aims to analyze the effect of information system implementation on employee work effectiveness. The research method used is a quantitative method with a descriptive and verification approach. Data collection was carried out by distributing questionnaires to employees who use information systems in carrying out their work. Data were analyzed using simple and multiple linear regression analysis. The results of the study indicate that the implementation of information systems has a positive and significant effect on employee work effectiveness. Information systems that are easy to use, accurate, and timely can increase work speed, accuracy of results, and efficiency of resource use. Thus, the optimal implementation of information systems can be an important factor in improving employee work effectiveness.
Analisis Peluang Bisnis Dari Hobi Menjadi Sumber Pendapatan Zebua, Julianus; Zebua, Dermawan
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1241

Abstract

The current dynamic development of the business world allows individuals to transform hobbies into profitable sources of income. This study aims to analyze the potential of various types of hobbies as business opportunities, identify the challenges faced, and formulate development strategies. Using a descriptive qualitative method through a literature study, this research explores how hobbies can transform into sustainable businesses. The results show that hobbies in the fields of creativity, technology, and sports have great market potential, especially supported by digital marketing access. However, the main challenges include fear of failure, social stigma, and limited business management knowledge. Optimal strategies for turning a hobby into a business include conducting market research, starting small, utilizing digital platforms, and developing a systematic business plan. This study concludes that integrating personal interest with professional business principles not only generates financial profit but also provides personal satisfaction and higher productivity.

Page 9 of 10 | Total Record : 95

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