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Jurnal Ilmu Ekonomi dan Bisnis (JUKONI)
Published by CV. Sinar Howuhowu
ISSN : -     EISSN : 30643406     DOI : https://doi.org/10.70134/jukoni
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Ekonomi dan Bisnis (JUKONI) menyajikan artikel-artikel penelitian di bidang ilmu ekonomi dan bisnis. Jurnal ini bertujuan untuk menjadi platform publikasi bagi akademisi, peneliti, dan praktisi yang ingin berkontribusi terhadap pengembangan teori dan praktik di sektor ekonomi dan bisnis. JUKONI berfokus pada topik-topik inovatif dan terkini yang meliputi berbagai aspek dari ilmu ekonomi dan bisnis, di antaranya: Ekonomi Makro dan Mikro Manajemen Keuangan dan Akuntansi Bisnis Internasional dan Kewirausahaan Ekonomi Perdagangan dan Pembangunan Ekonomi Digital dan Inovasi Teknologi dalam Bisnis Kebijakan Ekonomi dan Peraturan Bisnis Ekonomi Regional dan Global Strategi Bisnis dan Pemasaran Ekonomi Berkelanjutan dan Corporate Social Responsibility (CSR).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 97 Documents
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Dampak Ekonomi Digital Terhadap Pertumbuhan Ekonomi Masyarakat Di Daerah Tertinggal Giawa, Man Saro Kasih
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1243

Abstract

The digital economy offers significant opportunities to address economic disparities in underdeveloped regions by improving market access and transaction efficiency. This study aims to analyze how the adoption of digital technology affects income and economic growth in areas with limited infrastructure. Using qualitative methods, including literature review and secondary data analysis, the study found that digitalization through e-commerce and digital finance platforms has positively contributed to expanding the reach of local products. However, its effectiveness is highly dependent on the availability of internet infrastructure and the level of digital literacy in the local community.
Analisis Pengelolaan Keuangan Startup Dalam Mencapai Keberlanjutan Bisnis Zebua, Melki Setiawan
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1244

Abstract

This study aims to analyze how effective financial management plays a role in maintaining startup business sustainability amidst a volatile ecosystem. Many startups fail within the first two years due to poor cash flow management (high burn rate). The method used is descriptive qualitative, reviewing the literature and case studies of several technology startups. The results indicate that financial reporting transparency, efficient capital allocation, and diversification of funding sources are key pillars of sustainability. The study's conclusion emphasizes that startups must shift their focus from mere growth to sustainable profitability.
Pengaruh Pendidikan Kewirausahaan Terhadap Kemampuan Merancang Strategi Bisnis Mahasiswa Telaumbanua, Prety
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1245

Abstract

This study aims to analyze the extent to which entrepreneurship education in higher education contributes to students' ability to design effective business strategies. The research method used was quantitative descriptive with a survey approach. Data were collected from students who had taken entrepreneurship courses through a structured questionnaire. The results showed that entrepreneurship education significantly improved students' theoretical understanding and practical skills in conducting market analysis, financial planning, and risk mitigation. However, its effectiveness is highly dependent on the experiential learning method. These findings recommend the need for a curriculum that more integrates theory and practice of business simulations.
Implementasi Kebijakan Ekonomi Hijau Dalam Mendorong Pertumbuhan Ekonomi Inklusif Di Wilayah Berkembang Gulo, Felix Anugerah
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1249

Abstract

This study aims to analyze how the implementation of green economic policies can serve as a catalyst for inclusive economic growth in developing regions. Using descriptive qualitative methods and a literature review, this study explores the challenges of transitioning from a conventional, extraction-based economy to a sustainable model. Findings indicate that green policies not only improve environmental quality but also create new jobs in the renewable energy and organic agriculture sectors. However, their success depends heavily on regulatory readiness and access to financing.
Pengaruh Transformasi Digital Terhadap Kinerja Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Indonesia Mendrofa, Romi Cristians Love; Zebua, Dermawan
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1253

Abstract

Digital transformation has become a crucial factor in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital economy era. The use of digital technologies such as social media, e-commerce, digital payment systems, and business management applications provides opportunities for MSMEs to improve operational efficiency, expand markets, and enhance business performance. This study aims to analyze the impact of digital transformation on the performance of MSMEs in Indonesia through a literature review approach. The research method used is qualitative descriptive analysis by reviewing various relevant scientific journals, books, and official reports. The results show that digital transformation has a positive impact on increasing revenue, cost efficiency, and the competitiveness of MSMEs. However, the implementation of digital transformation still faces various challenges, such as limited digital literacy, technological infrastructure, and human resources. Therefore, support from the government, educational institutions, and the private sector is essential to encourage the success of MSME digital transformation in Indonesia.
Strategi Pemasaran Produk Unggulan Desa Melalui Optimalisasi Peran Bumdes Dalam Meningkatkan Perekonomian Masyarakat Desa Kadugede Makarim, Siti Amirah; Syarif, Endang; Zaman, Jajang Saeful
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1327

Abstract

This study aims to analyze the marketing strategy of superior village products through optimizing the role of Village-Owned Enterprises (BUMDes) in Kadugede Village, Kadugede District, Kuningan Regency. This research uses a quantitative descriptive approach with 100 respondents consisting of MSME actors and local product consumers. The sampling technique used probability sampling with a simple random sampling method. The research data consists of primary data obtained through questionnaires and secondary data from village profile documents and related literature. The data analysis method uses simple linear regression analysis to see the effect of marketing strategy on increasing the income of MSME actors. The results showed that the marketing strategy implemented by BUMDes is currently in the fairly good category, but needs optimization in digital marketing aspects. The results of hypothesis testing show that marketing strategy has a significant effect on the sales volume of superior village products with a significance value of 0.000 < 0.05. The contribution of marketing strategy to local economic improvement is 42%.
Evaluasi Kinerja Saluran Pemasaran Komoditas Buah Naga (Hylocereus polyrhizus) di Kabupaten Bulukumba Menggunakan Importance Performance Analysis (IPA) Halim, Hasriliandi; Zailan, Ahmad
Jurnal Ilmu Ekonomi dan Bisnis Vol. 3 No. 1 (2026): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v3i1.1331

Abstract

Dragon fruit is a leading horticultural product that is growing rapidly in Bulukumba Regency. However, the effectiveness and performance of marketing channels remain a major issue affecting the level of satisfaction of business actors, especially farmers. This study aims to evaluate the performance of dragon fruit marketing channels in Bulukumba Regency using the Importance Performance Analysis (IPA) method. This study was conducted through a survey of farmers, marketers, and loyal consumers using a five-point Likert scale questionnaire to measure the level of importance and performance of marketing attributes. The analysis results show that there are several marketing attributes that are in Quadrant I (top priority), namely selling price, price stability, and payment speed. Attributes in this quadrant require immediate improvement, while in Quadrant II (maintain) there are no attributes in this quadrant. Then in Quadrant III (low priority) only the attribute of market information transparency is in this quadrant. In Quadrant 4 (excessive) there are attributes such as marketing costs, ease of market access, and the relationship between farmer traders and loyal consumers.

Page 10 of 10 | Total Record : 97

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