cover
Contact Name
Abdul Khaliq
Contact Email
ysmk.official@gmail.com
Phone
+6281269617312
Journal Mail Official
ijmea.ysmk@gmail.com
Editorial Address
Jalan Talun Kenas - Patumbak, Dusun VI Housing complex Mustofa Barkha Residence Block C1 - C2
Location
Kab. deli serdang,
Sumatera utara
INDONESIA
International Journal of Management, Economic and Accounting
ISSN : -     EISSN : 30255627     DOI : https://doi.org/10.61306/ijmea
Core Subject : Economy,
The International Journal of Management, Economic and Accounting is an academic journal published bimonthly. This journal features the latest research in the fields of management, economics, and accounting, covering topics such as strategic management, micro and macroeconomics, corporate finance, management accounting, and more. Through a rigorous peer-review process, this journal aims to serve as a valuable resource for readers interested in exploring and advancing knowledge in these disciplines.
Articles 467 Documents
The Effect of Financial Literacy, Digital Lifestyle, and Peer Influence on the Financial Management of Boarding House Students in Bandar Lampung Aulia Sisca; Lestari Wuryanti; Ayu Nursari
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/zwa4ph31

Abstract

This study aims to analyze the partial and simultaneous effects of financial literacy, digital lifestyle, and peer influence on the financial management of boarding house students (anak kost) in Bandar Lampung. This study employs a quantitative approach with an explanatory design. The research sample consisted of 100 respondents who are active university students aged 18–25 living in boarding houses in Bandar Lampung, selected using a purposive sampling technique. Primary data collection was conducted through an online closed-ended Likert scale questionnaire, and the collected data were analyzed using multiple linear regression. The results indicate that partially, financial literacy has a positive and significant effect on financial management (significance 0.000 < 0.05). Digital lifestyle also has a positive and significant effect on financial management (significance 0.001 < 0.05). Similarly, peer influence has a positive and significant impact on students' financial management (significance 0.012 < 0.05). Simultaneously, financial literacy, digital lifestyle, and peer influence collectively have a significant effect on the financial management of boarding students, with an influence contribution of 75.8%. In conclusion, good financial management among boarding students is shaped by a combination of adequate financial understanding, wise utilization of digital technology, and a mutually supportive peer environment.
The Influence of Professional Recommendation, Brand Image, and Price Perception on Purchase Intention of Scarlett Whitening Products Among Generation Z in Bandar Lampung City Azzahra Nur Yesika; Erna Listyaningsih; Hiro Sejati
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/t0bg2x14

Abstract

This study aims to examine the influence of professional recommendation, brand image, and price perception on the purchase intention of Scarlett Whitening products among Generation Z in Bandar Lampung City. The research utilizes a quantitative approach with a survey method. The population consists of undergraduate medical students from Universitas Lampung and Universitas Malahayati, with a sample of 315 respondents selected through purposive sampling. Data were collected via questionnaires using a Likert scale and analyzed using multiple linear regression assisted by SPSS software. The results indicate that professional recommendation and brand image partially have a positive and significant effect on purchase intention. Conversely, price perception exhibits a significant negative effect, indicating that higher perceived prices lead to lower purchase intention. Simultaneously, professional recommendation, brand image, and price perception significantly influence the purchase intention of Scarlett Whitening products. These three independent variables collectively explain 59.1% of the variance in purchase intention, while the remaining 40.9% is influenced by other external factors not examined in this study.
THE IMPACT OF EXCHANGE RATE, VOLATILITY INDEX (VIX), AND JAKARTA COMPOSITE INDEX (JCI) ON BANKING STOCK RETURNS IN THE INDONESIA STOCK EXCHANGE Syafrina Nabila; Erna Listyaningsih; Muhammad Irfan Pratama
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/k9mbtf08

Abstract

This study investigates the impact of macroeconomic and global indicators—specifically the exchange rate, Volatility Index (VIX), and Jakarta Composite Index (JCI)—on banking stock returns in the Indonesia Stock Exchange (IDX). Utilizing a quantitative approach, this research employs a balanced panel data regression method, specifically identifying the Common Effect Model (CEM) as the most appropriate estimation technique. The sample consists of 60 observations derived from 15 consistently listed banking companies over the 2021–2024 period, using secondary data sourced from the IDX, Bank Indonesia, and the Chicago Board Options Exchange (CBOE).The empirical results demonstrate that both the exchange rate and the VIX have a significant negative effect on banking stock returns, indicating that Rupiah depreciation against the US Dollar and heightened global market volatility lower investor confidence and suppress stock performance. Conversely, the JCI exhibits a significant positive impact, reflecting that an optimistic domestic stock market environment significantly enhances banking stock returns. Furthermore, the analysis proves that the exchange rate, VIX, and JCI simultaneously exert a significant influence on banking stock returns, collectively explaining 59.55% of the variance in the dependent variable. These findings underscore that banking sector performance is deeply intertwined with a combination of domestic macroeconomic conditions and global capital market dynamics, providing essential insights for investors in optimizing their portfolios and for banking institutions in enhancing risk management strategies.
The Effect of Strategic Human Resource Management on Organizational Performance with Organizational Commitment as a Mediating Variable at Sada Organizer in Padang City Kholilul Kholik; Bambang Pramono; Hilfan Helmy; Anton Sobirin; Ardani Putra Yudha
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/wbr89659

Abstract

Strategic human resource management is an important factor for service organizations because service success depends heavily on employee competence, commitment, and work behavior. This study aims to analyze the effect of strategic human resource management on organizational performance with organizational commitment as a mediating variable at Sada Organizer in Padang City. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to employees involved in operations, client services, event coordination, and organizational administration. Data were analyzed using Partial Least Squares Structural Equation Modeling. The results show that strategic human resource management has a positive and significant effect on organizational commitment. Strategic human resource management also has a positive effect on organizational performance. Furthermore, organizational commitment has a positive effect on organizational performance and mediates the relationship between strategic human resource management and organizational performance. These findings indicate that well-directed HR practices, such as needs-based recruitment, employee training, reward systems, performance appraisal, and career development, can improve organizational performance when they strengthen employee commitment. This study implies that Sada Organizer needs to enhance strategic HR management to improve service quality, work coordination, and sustainable organizational achievement.
The Effectiveness of Digital HR Management System on Work Efficiency through Digital Work Empowerment and Technology Acceptance at Lampung Post Diah Anggraeni; Febrianty; Reza Hardian Pratama
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/syt0dd19

Abstract

Digital transformation in human resource management (HRM) has become a strategic necessity for modern organizations, including media industries such as Lampung Post. This study aims to examine the effectiveness of digital HR management systems on work efficiency through two mediating variables: digital work empowerment and technology acceptance. A quantitative survey approach was applied, involving Lampung Post employees who actively use the digital HRM system. Data were analyzed using path analysis to test both direct and indirect effects among variables. The findings reveal that the digital HRM system has a positive and significant effect on work efficiency. Furthermore, digital work empowerment and technology acceptance act as mediating variables that enhance the system’s impact on efficiency, demonstrating that empowered and technologically receptive employees are key to maximizing digital HR effectiveness. This study contributes to the development of digital HRM theory and provides practical insights for media organizations seeking to improve efficiency through digital empowerment and enhanced technology adoption. It also recommends strengthening employees’ digital capabilities to ensure sustainable implementation of HR digitalization in the future.
The Influence of Digital Competence, Visionary Leadership, and Employee Creativity on Performance of Apparatus in the Department of Tourism and Creative Economy of Lampung Province Romi Amelia; Febrianty; Ayu Nursari
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/yahk4076

Abstract

This study aims to analyze the effect of digital competence and visionary leadership on apparatus performance with employee creativity as a mediating variable at the Department of Tourism and Creative Economy of Lampung Province. The background of this research is based on the demands of digital transformation and leadership strengthening in the public sector, which require civil servants to possess digital capabilities, visionary leadership, and creativity to enhance organizational performance. This study employs a quantitative approach using a survey method through the distribution of questionnaires to employees at the Department of Tourism and Creative Economy of Lampung Province. Data were analyzed using Structural Equation Modeling (SEM) to examine both direct and indirect relationships among the research variables. The results indicate that digital competence has a positive and significant effect on apparatus performance and employee creativity. Employee creativity also has a positive and significant effect on apparatus performance. Meanwhile, visionary leadership has a positive but insignificant effect on employee creativity. Furthermore, employee creativity is prosven to mediate the relationship between digital competence and apparatus performance, but does not significantly mediate the relationship between visionary leadership and apparatus performance. These findings confirm that strengthening digital competence and employee creativity is a key factor in improving apparatus performance at the Department of Tourism and Creative Economy of Lampung Province.
The Effect of Social Media Marketing and Electronic Word of Mouth (E-WOM) on Purchasing Decisions: The Mediating Role of Purchase Intention Icha Tri Pratiwi; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v4i3.762

Abstract

Advances in information technology have driven rapid business transformation, leading to the emergence of many small and medium-sized enterprises (SMEs) and startups that are leveraging digital channels to expand their operations. This study aims to analyze the effect of social media marketing and electronic word of mouth on purchase decisions through purchase intention among consumers of KopiKuni Medan. The rapid development of digital technology and the increasing use of social media have encouraged businesses to optimize digital-based marketing strategies to attract consumers and enhance purchase decisions. This study employs a quantitative approach using a survey method. The sample was determined using purposive sampling, with a total of 230 respondents who are consumers of KopiKuni Medan. The data analysis method used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that social media marketing has a positive and significant effect on purchase intention and purchase decisions. Electronic word of mouth also has a positive and significant effect on purchase intention and purchase decisions. Furthermore, purchase intention has a positive and significant effect on purchase decisions. The indirect effect testing indicates that purchase intention is able to mediate the relationship between social media marketing and electronic word of mouth on purchase decisions significantly. These findings indicate that effective social media marketing strategies and positive, informative online consumer reviews can increase purchase intention, which ultimately leads to higher purchase decisions. The implications of this study highlight the importance for KopiKuni Medan to optimize social media content, enhance interaction with consumers, and encourage positive electronic word of mouth in order to improve competitiveness and business sustainability in the competitive culinary industry.
The Influence of Fear of Missing Out (FOMO), Viral Marketing, Hedonic Lifestyle, Discount Strategies, and Sales Promotion Intensity on Impulse Buying Behavior Among Makeup Users in Bandar Lampung Maura Zafasha; Lestari Wuryanti; Ayu Nursari
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/9sdab735

Abstract

This study aims to test and analyze the influence of Fear of Missing Out (FOMO), viral marketing, hedonistic lifestyle, discount strategies, and sales promotion intensity on impulse buying behavior in makeup users in Bandar Lampung. The population in this study includes all private university students in Bandar Lampung totaling 24,631 people, of which 100 respondents were selected as a sample using purposive sampling techniques. A quantitative approach was applied by collecting primary data through questionnaires, which were then analyzed using multiple linear regression methods with the help of SPSS software. The results of the analysis showed that partially, the variables of FOMO, viral marketing, hedonistic lifestyle, and the intensity of sales promotions had a positive and significant effect on impulse buying. Conversely, the research findings also revealed that discount strategies have a negative and significant influence on these behaviors. Simultaneously, the five independent variables were shown to be able to explain the variation in impulse buying behavior very well. This study provides practical recommendations for cosmetics business actors to further maximize the approach of consumer psychological factors and digital promotion, while avoiding giving excessive discounts that can actually trigger skepticism about product quality.
Who Gets Included? Examining Socioeconomic Determinants of Digital Financial Inclusion in Indonesia Using a Probit Model Aris Munandar
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/69bz9888

Abstract

This study examines the effect of socioeconomic factors on digital financial inclusion in Indonesia using individual-level data from 1,068 respondents from the Global Findex 2025. Using probit regression, the analysis divided digital financial inclusion into accessibility and usage. The results revealed a two-stage pattern of inclusion. Access to digital financial services, such as debit cards and mobile money, is primarily driven by age, education, workforce participation, and income, with younger, more educated, participating in the workforce, and higher-income individuals showing higher access. In contrast, usage is dominated by income, as the highest quintile consistently predicts the active use of most digital financial services. Age emerges as a persistent barrier to both access and usage, reflecting deep generational gaps in digital literacy. Urban residence only becomes significant at the usage stage, indicating geographic concentration in service delivery. Gender inequality is narrowly limited to credit card access and does not extend to broader usage patterns. Workforce participation drives account opening more than active financial engagement. These findings underscore that Indonesia faces a two-stage inclusion challenge: expanding access requires addressing educational and labor market barriers, while deepening usage demands income growth policies and targeted digital literacy interventions, particularly for older and rural populations.
The Effect of Cultural Diversity and Inclusiveness on Teamwork Effectiveness: The Mediating Role of Interpersonal Communication Fitri Ramadhani Br Hasibuan; Febrianty; Reza Hardian Pratama
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/9m2axj98

Abstract

This study aims to analyze the effect of cultural diversity and inclusivity on team work effectiveness, with interpersonal communication acting as a mediating variable at CV. ICB Bandar Lampung. The study is motivated by the increasing complexity of team dynamics in organizations characterized by diverse cultural backgrounds, as well as the growing importance of inclusive work environments in supporting effective collaboration and team performance. A quantitative approach with a causal research design and survey method was employed. Data were collected through questionnaires distributed to employees of CV. ICB Bandar Lampung and analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS) with the assistance of SmartPLS 4.0 software to examine the relationships among variables simultaneously within a single structural model. The results indicate that cultural diversity and inclusivity have a positive and significant effect on team work effectiveness. Furthermore, interpersonal communication is proven to play a mediating role in strengthening the influence of cultural diversity and inclusivity on team work effectiveness. These findings contribute theoretically to the field of human resource management, particularly in the study of diversity and inclusion management within organizations. Practically, the results are expected to provide insights for companies in developing team management strategies by enhancing interpersonal communication and fostering inclusive workplace cultures to improve team synergy and productivity.