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Journal of Management Practices, Humanities and Social Sciences
Published by Universitas Muhammadiyah Purwokerto
ISSN : -     EISSN : 26046423     DOI : https://doi.org/10.33152/jmphss
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Social Sciences
The Journal of Management Practices, Humanities and Social Sciences (JMPHSS) is dedicated to providing comprehensive coverage of organizational challenges and theories within the realms of social sciences, humanities, and management. Emphasizing comparative and transnational methodologies, the journal fosters discourse on historical constructs, transcending disciplinary boundaries. JMPHSS serves as a platform for scholarly exchange, catering to researchers, academicians, and practitioners worldwide. With a focus on transdisciplinary and interdisciplinary approaches, it addresses contemporary global issues, fostering critical review and discussion informed by cutting-edge research.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 224 Documents
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Customer’s Orientation, Show-rooming Behavior, and Sales Performance: Mediated Moderation Model of Taiwan's Services Industry Hung-Xin Li
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 1: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.1.2

Abstract

This study's main objective is to evaluate the impact of growing market rivalry on managers at Taiwan's Telkom Corporation who work in the services sales division. The purpose of the study of the study includes examining how these managers impact customer orientation and customer showrooming behavior as investigating the role of firm innovativeness as a mediator. In addition, the investigation also focuses on determining the effect of supervisors' psychological service climate as a moderator variable on the relationship between these two variables and their collective impact on sales performance. A total of 300 customer front-line employees from Taiwan's Telkom Company who were engaged in service sales formed our sample; we analyzed their data with structural equation modelling to examine this area. It is also possible that some other variables affect these two main determinants, so further research is needed to understand how they collectively influence sales success. The results show that both customer showrooming behavior and customer orientation have a positive impact on sales performance. In addition, showrooming behavior, client orientation, and sales performance can be influenced by business innovativeness. Additionally, it shows how the supervisor's psychological service climate positively mediates the relationship between business innovativeness and sales success. The investigation of this study suggests that professionals in the services industry can derive two lessons, which are on showrooming behaviour management and client orientation promotion. Based on the findings, it has been shown that business innovation is a very important contributing factor towards improved sales performance. In addition, understanding how employees feel about their boss's psychological service environment is important for enhancing organizational practices. Many research opportunities can be undertaken in the future, which would involve various types of organizations and large samples from industries, even though the present study contributes substantially. Future research should, it is suggested, concentrate on particular facets of corporate innovation while also taking relationship length and consumer loyalty into account. Longitudinal research can also shed light on the changing trends in the services sector.
Entrepreneurship and Digital Innovation: Adoption of Artificial Intelligence (AI) in French Family Business Firms Adil ElMadhi; Malika Ait Nasser
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 1: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.1.3

Abstract

The study examines a major emphasis on investigating how training contributes to the growth of digital innovation in family businesses. The goals and prerequisites for entrepreneurial education need to be reevaluated in light of the significantly changed entrepreneurial landscape brought about by the dynamic character of the digital age and the ongoing digitization of business models. This change is necessary to bring educational strategies into line with the burgeoning digital reality of entrepreneurship. The main objective of the study is to investigate the impact of entrepreneurial passion on digital innovation within family-owned enterprises, with a unique focus on modifying the adoption of Artificial Intelligence (AI) and examining the mediating role of perceived family support. Data were collected from 150 owners/CEOs of family business firms located around Paris through an online survey employing a longitudinal study design. The study spans three-time points: Time 1 data, collected in June 2023, captures demographics, entrepreneurship education, and entrepreneurial passion. Time 2 data, gathered in July 2023, explores perceived family support and the adoption of AI. Finally, time 3 data, collected in August 2023, centres on digital innovation within family businesses. The Smart PLS method is employed for data analysis, with a comprehensive questionnaire administered through online surveys. The findings from this study offer valuable insights into the nuanced relationships between entrepreneurial passion, AI adoption, perceived family support, and digital innovation, contributing to the growing body of knowledge in the field of family business research.
Analysis of Teachers’ Classroom Behavior in Relation to their Demographic Characteristics at University Level Munwar Bagum; Waseem Sajjad; Bushra Naz
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 1: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.1.4

Abstract

Teachers' behaviour plays a significant role in teaching and learning. This research aimed to analyze the teachers' classroom behaviour and their demographic characteristics at the University level. Teachers' demographic characteristics such as gender, designation, age, sector, experience, qualification, professional qualification, employment status, marital status, locality, average no. of working hours per day and their department explored to provide insight on teachers' perceived classroom behavior. The data was analyzed using the co-relation method of quantitative research design. Teacher's perception of their classroom behaviour and their demographic characteristics was measured through the adapted questionnaires. This research was carried out with 411 university teachers from three universities in Multan. The data were analyzed using descriptive and inferential statistical approaches, including Pearson's R coefficient of correlation, Mean, Standard Deviation, Independent samples t-test, and ANOVA. Findings showed that teachers' classroom behaviour was moderate to highly positive with university students regarding teachers' interactive and negative behaviour, effective responses to student needs and teachers' caring behaviour. No statistically significant difference was found between the university teachers' perceptions about their classroom behaviour based on their gender, designation, age, sector, experience, qualification, professional qualification, employment status, marital status, locality, average no. of working hours per day and their department.Furthermore, public and private university teachers’ perceptions of their classroom behavior differ significantly. The Pearson correlation coefficient result shows no significant relationship between teachers' classroom behavior and their demographic characteristics. This study has several limitations and implications that must be considered when interpreting findings. These include the fact that we could not investigate the extent to which the differences in teacher perceptions could be explained by biases or stereotypes held by the teachers. Due to our sample size, we could not investigate whether or not teacher perceptions differed for immigrant students from different countries. The researchers recommended that teachers' classroom behavior be examined, recognized and acknowledged at all other levels of educational institutions and organizations in Pakistan.
Online Brand Attachment, Experience, and Sales Promotion Leads to Purchase Intention: Moderating Role of Online Brand Trust Saqib Mehmood; Madiha Hamid
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 1: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.1.5

Abstract

This research examines the impact of online brand experience on online brand trust and online repurchase intention. Additionally, the study tests whether online brand attachment moderates these influences. The study provides insights for online retail store managers to focus on improving the online experience for their customers to promote online brand trust and online repurchase intentions. This quantitative research, conducted as a cross-sectional study, investigates the dynamics of online consumer behaviour within the context of the Daraz online website in Pakistan. The study encompasses 530 participants who actively engage as shoppers on the platform. Utilizing a survey-based approach, the research explores the interplay between online brand attachment, online brand experience, purchase intention, the moderating role of online brand trust, and the mediating role of sale promotion. Employing the Smart PLS method for data analysis, the study contributes to the evolution of attachment theory within the digital marketing landscape. The background of the research centres on the unique online shopping environment provided by Daraz, a prominent online marketplace in Pakistan. The findings offer valuable insights for marketers seeking to enhance brand management strategies and optimize the online shopping experience to drive consumer attachment and purchase intentions in the competitive E-commerce landscape.
Navigating Tomorrow's Banking Landscape: Exploring the Role of AI, Unraveling Issues and Confronting Challenges Gulfraz Naqvi; Muskan Afzaal; Malaika Shafeeq; Khair un-Nisa
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 2: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.2.1

Abstract

Banking is a vital component of the entire monetary framework. It gives speculation, credit, and framework to the country's economy. Banking is an indispensable piece of the entire monetary area. It gives speculation, credit, and framework to the country's economy. The job of banking in monetary advancement is multi-layered and fundamental. Many banks are putting resources into innovative answers to address these difficulties for robotized administrative consistency. AI consciousness is changing the elements of organizations, and the financial framework is no exception. Prior literature affirms that artificial intelligence can make extra worth of up to USD 1 trillion every year for the worldwide banking industry. The current study used a systematic review of literature papers and books that have been considered from 2010 to 2020, and a total of 338 papers were considered during the period. The current study's findings outline the challenges and difficulties faced by the banking industry related to the implementation of AI assistance. Additionally, this study recommends that bank organizations and advancement managerial experts take essential actions to foster security, and affirmation assesses that confirmation further creates client care to grow the steadfastness and charm of AI monetary assistance.
Investigating Users' Continuance Usage Intention Towards Mobile Apps with the Mediating effect of Customer-Brand Engagement Najjia Ejaz Chaudhry; Waseem Subhani; Muhammad Azeem Naz; Muhammad Umair Nazir; Muhammad Huzaifa Ameer
Journal of Management Practices, Humanities and Social Sciences Vol. 7 No. 4: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-7.4.4

Abstract

Mobile commerce is considered a contemporary marketing communication in e-retail. Therefore, we studied how mobile app utility affects customers and continuance usage intention. Moreover, the authors examined customer brand engagement as a mediating factor and privacy risk as a moderator that influences the impact of customer brand engagement on continuance usage intention. Data was collected from the Grocer App grocery service providers on the mobile application. The authors collected data from 445 current customers through "Google Forms." The present study used the structural equation modeling technique to evaluate association among the latent constructs. The study applied SEM and observed that mobile app utility positively affects customers, continuing usage intention through customer brand engagement. Moreover, privacy risk is not considered a significant factor to highlight the significant relationship. Data from online grocery apps representing e-retail branded mobile apps is collected. The study suggests providing more utility and hedonic benefits to compete in a competitive environment. This study is the first to examine continuous usage intention by shedding light on a negative characteristic (privacy risk) in the context of mobile commerce in the presence of customer brand engagement. It does this by drawing on the idea of reasoned action.
The Mediating Role of Interactivity between Perceived Usefulness, Perceived Enjoyment and Intention to Use Augmented Reality Application for Shopping Najjia Ejaz Chaudhry; Waseem Subhani; Muhammad Azeem Naz; Muhammad Umair Nazir; Muhammad Huzaifa Ameer
Journal of Management Practices, Humanities and Social Sciences Vol. 7 No. 6: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-7.6.6

Abstract

Augmented Reality (AR) is a technology that adds digital data created in real-time by a computer to the physical world. Offering (virtual) items opens new and fascinating ways for customers to engage with the brand and its merchandise. While the augmented Reality (AR) technology market is forecasted to experience exponential growth by 2030, numerous businesses have already endeavoured to leverage the technology to extend their operations. However, prior literature still needs to document the empirical evidence of whether AR technology adoption will positively impact or improve consumers' shopping habits based on AR technology. The study assesses the gap statistically; this work uses a survey method to determine the causal influence of many augmented reality applications on university students. A suitable sample of executive students has been chosen to investigate influences on behavioural intentions through experiments. In conclusion, the perceived usefulness and enjoyment of AR will be notably high, with a retail focus that will influence users' behavioural intentions and encourage them to make purchases through AR apps. Interactivity was highly significant, mediating the influential effect of enjoyment, perceived usefulness, and behavioural intention to use AR shopping apps and, thus, determined to be a key driver
The Politics of Inversion: Carnivalesque Subversion in Nobody Killed Her Ayesha Hanif; Dr. Sadia Irshad; Dr. Maria Farooq Mann
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 2: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.2.2

Abstract

Carnivalesque subversion operates through the inversion of entrenched hierarchies and established doctrines. It dismantles the preconceived notions of power and authority. The present study employs Bakhtin’s theory of carnivalesque founded in Rabelais and His World (1984) to unravel and dismantle entrenched paternalistic and political power hierarchies through the textual analysis of Javeri’s (2017) Nobody Killed Her. Addressing the research void, the present study has employed both grotesque realism and laughter simultaneously to unfurl the embedded marginalization within these potent authoritative dynamics. While contemporary academic corpus has exhaustively investigated the carnivalesque grotesque and its subversive potency, a considerable gap exists in the scrutiny of how the fusion of grotesque realism and laughter within this paradigm can function as a revolutionary strategy for challenging enrooted power hierarchies and unveiling marginalized voices. Preceding studies often deliberate on either the carnivalesque or grotesque features individually, leaving uncharted grounds regarding their collaborative effect, specifically in the backdrop of revealing and challenging patriarchy and marginalization. The present research is remarkable in its holistic perspective of the carnivalesque grotesque by applying the lens of grotesque realism and laughter simultaneously. By integrating these features, this study, through the textual analysis, strives to unearth the nuanced strategies in which laughter, as a subversive instrument within the carnivalesque grotesque, accentuates the intensity of grotesque realism in revealing power hierarchies. Moreover, the study peculiarly situates the carnivalesque grotesque as an active space where peripheral voices not only defy but dynamically reconstruct power mechanics through deliberate strategies of subversion and laughter. In this way, this research bridges an extant gap in the literature by furnishing the interplay between grotesque realism and laughter and affirms the collective potential of the carnivalesque grotesque for a radical social critique. This exploration utilizes carnivalinspired imagery to transcend and subvert conventional borders. By plummeting into the varied features of the carnivalesque grotesque, this study seeks to articulate its inherent potential as transformative agents, orchestrating a discourse that dismantles societal norms and inverses power politics.
Interplay between Digital Marketing, Business Analytics and Innovation Capability: A Case of Greece SMEs Georgia Moschogianni
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 2: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.2.3

Abstract

This study examines the effects of digital marketing on the purchase intention and market performance of Small and Medium-Sized Enterprises (SMEs) in a developing market in Greece's pharmaceutical, IT, and service sectors. In the pharmaceutical, IT, and service industries, it also looks at how innovation capability functions as a mediating factor in the interaction between digital marketing, purchase intention, and market performance. A Partial Least Squares - Structural Equation Modelling (PLS-SEM) technique was employed to examine data from 260 Small and Medium-Sized Enterprises (SMEs) in the pharmaceutical, IT, and service industries. This study was conducted in Greece, and the targeted population was pharmaceutical, IT, and service sector owners and senior managers. As the population was unknown, it was difficult to access all the owners and senior managers from Greece's SME sector. A non-probability sampling technique was used, and the sampling method was convenient. The main objective of this paper is to identify themes and trends directly related to digital marketing, business analytics, innovation capability, and SMEs. The findings demonstrate that, through innovation capabilities in mediation, digital marketing directly impacts the market performance and purchase intention of SMEs in the pharmaceutical, IT, and service sectors. On the other hand, through the complete mediation of innovative capability, digital marketing directly influences the buying intention and market performance of SMEs in the pharmaceutical, IT, and service industries. The results of this study offer valuable insights through business, through business analytics in moderation on digital marketing and market performance and purchase intention of SMEs in the pharmaceutical, IT, and service sectors. Businesses continue to invest large sums of money in growing their Business Analytics (BA) and innovation departments, yet it is still unclear how performance is enhanced. Greece's Small and Medium-Sized Enterprises (SMEs) are an important and dynamic component of the nation's commercial environment. These businesses are essential for stimulating innovation, creating jobs, and advancing economic progress. Greece's economy is resilient and diverse because of the wide variety of SMEs that operate there in different industries. The results support earlier studies mostly carried out in developed (Western) economies. Practically speaking, this research aids SMEs in realising the value of innovation by encouraging them to test out new concepts Regularly to sustain innovation and a competitive edge in a demanding business climate. Future research directions are also given.
A Revisit on the Servicescape (Physical and Social): Re-Conceptualization and Validation Muhammad Asghar Ali; Muhammad Ahmad-ur-Rehman; Mohammad Ali Haider Chauhan
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 2: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.2.4

Abstract

This study aims to re-conceptualize the servicescape construct and develop a valid full-service restaurant scale. Data were collected through an online survey of two different studies. The respondents were identified using a purposive sampling technique. In the study, 1200 correctly filled survey questionnaires were used for data analysis in SPSS. The EFA technique was applied for dimension determination, and Cronbach's alpha was used to ascertain the validity of the dimensions. In Study 2, the researcher received 300 correctly filled responses, and confirmatory factor analysis was performed to determine whether the items were adequately loaded for discriminant and convergent validity to measure the respective construct. This study confirmed 11 factors solution for the servicescape as a higher-order construct. We used Smart PLS to determine the two-second-order formative construct (physical and social dimensions) and servicescape as a higher-order formative construct. Results from the psychometric and nomological properties confirmed that the perceived servicescape is a valid instrument for measuring the environmental aspects of full-service restaurants in Malaysia. The results also identified perceived servicescape as a reflective formative higher-order construct that positively influences customer experience satisfaction. With the many inconsistencies in servicescape measurement and strategies, this study is unique as we revisit the servicescape scale and provide a more precise measurement

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