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Dirya : Journal of Economic Management
Published by Sekolah Tinggi Ilmu Ekonomi Miftahul Huda
ISSN : -     EISSN : 30636655     DOI : https://doi.org/10.70283/dirya
Core Subject : Economy,
Economics, Econometrics & Finance
The Dirya: Journal of Management welcomes empirical and theoretical articles dealing with micro, meso, and macro workplace phenomena. Manuscripts that are suitable for publication in the Dirya: Journal of Management cover domains such as business strategy and policy, entrepreneurship, human resource management, organizational behavior, organizational theory, and research methods.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 29 Documents
 1   2   3 
Human Resources Competency Analysis In Facing the Digital Era Supena, Supena; Sugito, Asep
JAKI : Jurnal Akuntansi Vol 2 No 1 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i1.82

Abstract

The Digital Era, which is characterized by technological sophistication and changes in thinking patterns, has influenced various sectors, including the world of work. Human Resources (HR) are required to always follow technological advances and be able to face changes quickly. Human Resources (HR) are a key factor in facing the challenges and opportunities that arise in the current digital era. This research aims to analyze the HR competencies needed to prepare organizations to face the Digital Era. and how organizations can optimize HR potential in improving performance and innovation.
Human Resource Management Strategy in Improving Organizational Performance Triolita, Nina; Munawaroh, Enok; Nurhasanah, Nurhasanah; Al-Amin, Al-Amin
JAKI : Jurnal Akuntansi Vol 2 No 1 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i1.83

Abstract

Human Resource Management (HRM) Strategy plays a crucial role in enhancing organizational performance by aligning human capital with strategic goals. This paper explores the significance of HRM strategies in fostering a high-performance work culture, focusing on how these strategies contribute to productivity, employee satisfaction, and overall organizational success. By analyzing various HRM practices, such as recruitment, training and development, performance appraisal, and employee engagement, the study underscores the importance of strategic alignment between HR policies and organizational objectives. The research adopts a qualitative approach, utilizing case studies and interviews with HR professionals from various organizations to gather insights on the implementation of HRM strategies. The findings reveal that the integration of HRM strategy with organizational goals ensures that the workforce is motivated, skilled, and well-equipped to meet the challenges in a dynamic business environment. Moreover, the paper examines how effective HRM strategies lead to improved employee retention, increased job satisfaction, and a reduction in turnover rates, which directly influences the overall performance of an organization. In conclusion, adopting a well-crafted HRM strategy is pivotal for organizations aiming to achieve sustainable growth and maintain a competitive edge in the market. The research emphasizes that HRM is not merely an administrative function but a strategic partner in organizational success
Data-Driven Marketing Strategy: The Role Of Big Data And Business Intelligence At Pt Pertamina Retail Fuel Marketing John Sihotang; R.A. Aryanti Wardaya Puspokusumo; Imas Komariyah; Mohamad Abduh Alfahlepi
JAKI : Jurnal Akuntansi Vol 2 No 1 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i1.141

Abstract

Personal and public data have become essential elements in modern business operations. The digitalization of information allows data to be used as a foundation for decision-making, particularly in business development. When properly utilized, collected data can inform strategic decisions across various functions, including marketing. Widely dispersed data can be transformed into valuable insights through the analysis of raw information (big data). Moreover, the application of business intelligence (BI) enhances these insights, converting them into strategic knowledge that organizations can apply effectively across business development areas. This study focuses on three key variables: the independent variable (big data), the dependent variable (marketing strategy development), and the moderating variable (business intelligence). In the fuel retail industry, marketing strategy development requires a comprehensive analysis of big data and business intelligence. Companies must prioritize personal data (customer information), public data (societal sentiment), and internal data to develop effective marketing strategies. The integration of big data as a foundational information source, combined with BI analysis, is shown to enhance the effectiveness of marketing strategy development. This research demonstrates that big data significantly influences marketing strategy formulation. Additionally, when business intelligence is effectively implemented alongside big data, it amplifies this impact. Organizations in the fuel retail sector are especially reliant on consumer preferences and public sentiment, making the development of robust big data and BI analytics systems crucial for strategic marketing success.
Human Resource Development In An Effort To Improve Service Towards Customer Satisfaction At PT. Pegadaian (Persero) Ciparay Branch Fihlal Abdul Azis; Adji, Widwi Handari
JAKI : Jurnal Akuntansi Vol 2 No 2 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i2.88

Abstract

This study aims to analyze the extent to which Human Resource Development (X1) affects two important variables, namely Service Quality (Y1) and Customer Satisfaction (Y2). In the process, a quantitative approach is used as the main method, as well as applying the Descriptive Verification approach, in the sampling technique using Random Sampling because the Service is dynamic and the number of customers changes. The results of this study show a simultaneous influence on Variable Y1 and Variable Y2 on Variable (X1), with the results of SPSS 30 data processing of 76.2% and the remaining 23.8% coming from other variables that are outside the scope of this study and are not analyzed further. This indicates that although Human Resource Development has a significant role in improving service quality and customer satisfaction, there are also other external factors that need to be considered in further research to obtain a more comprehensive picture of the determinants of service quality and customer satisfaction as a whole.
The Influence Of Marketing Strategy And Customer Satisfaction On Customer Loyalty at PT. Mitragraha Inti Utama Indriani, Fuji Aldiena; Insani, Siti
JAKI : Jurnal Akuntansi Vol 2 No 2 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i2.92

Abstract

This research investigates the impact of marketing strategies and customer satisfaction on customer loyalty at PT Mitragraha Inti Utama. In today’s highly competitive business environment, maintaining customer retention presents a substantial challenge for organizations. Strategic marketing efforts and high levels of customer satisfaction are widely acknowledged as key drivers of customer loyalty. Employing a quantitative research design, the study utilizes a survey method by distributing structured questionnaires using a Likert scale to 100 customers of PT Mitragraha Inti Utama. The collected data were analyzed using multiple linear regression to examine the effect of each independent variable. The findings reveal that marketing strategy significantly and positively influences customer loyalty. Likewise, customer satisfaction also demonstrates a significant and positive relationship with customer loyalty. Furthermore, when considered simultaneously, both marketing strategy and customer satisfaction significantly contribute to enhancing customer loyalty. The research findings indicate that marketing strategies have a positive and significant impact on customer loyalty. Based on the determination test, marketing strategies and customer satisfaction contribute 90.7% to customer loyalty at PT Mitragraha Inti Utama, while the remaining percentage is influenced by other variables not examined in the study.These results highlight the critical need for companies to continuously refine their marketing strategies and uphold service excellence in order to foster customer satisfaction and secure long-term loyalty.
Interest In The Influence Of The Pegadaian Digital Service (PDS) Application On Customers At Pt Pegadaian Ciparay Branch, Bandung Regency Adji, Widwi Handari; basit, Firan abdul
JAKI : Jurnal Akuntansi Vol 2 No 2 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i2.93

Abstract

The digitalization process in Indonesia is accelerating rapidly in the economic sector, impacting various sectors of life, including banking and finance. The purpose of this study is to determine whether there is a correlation between each user's use of the pawnshop application.Cronbach'sDigital Service. To facilitate, the researcher will take a number of certain people who are intentionally selected who actively use the application and are willing to fill out the questionnaire. Data collection instruments, namely primary and secondary primary data are collected through filling out questionnaires and observations to analyze this research the author uses software in the form of SPSS version 30. The data to be collected using the questionnaire questionnaire is forwarded to customers. in the table above through the results of the reliability test with Cronbach's alpha is known in the variable (X) which is 0.922 and the results of the variable test (Y) which is 0.938. From these two variables, the Cronbach alpha value must be greater, all instrument results get a score of more than 0.60, while the results of the t test and f test show the existence of a strong and significant relationship between the use of PDS and the use of customer interest, therefore, it can be concluded that the easier and more convenient this application is used, the higher the customer interest in utilizing digital pawnshop services.
The Effect Of Service Quality On Smart Parking User Satisfaction At PT. Mitragraha Inti Utama Nur Latifah, Azzahra; Insani, Siti
JAKI : Jurnal Akuntansi Vol 2 No 2 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i2.97

Abstract

This study aims to determine the extent of influence of Service Quality on Smart Parking User Satisfaction at PT Mitragraha Inti Utama. This research is a quantitative study, with a descriptive research objective. This type of research is causal. Meanwhile, the unit of analysis aimed at this study is individuals where smart parking users as respondents in the distribution of this research questionnaire. The sample in this study amounted to 100 respondents. Data were analyzed using validity tests, reliability, partial tests (t), simultaneous tests (f) and determination tests. Based on the results of the research in the reliability test, it was stated that each question was reliable, then based on partial and simultaneous tests the results of the study showed that Service Quality had a positive and significant effect on User Satisfaction. According to the results of the determination test, Service Quality on Smart Parking User Satisfaction at PT Mitragraha Inti Utama is classified as a high level, namely 84.8%, while the rest is influenced by other variables.
Digital Marketing Strategies To Increase Hotel Room Sales In The Technology 4.0 Era At Hotel Mercure Bandung Centre Prayoga, Kokoh; Insani, Siti
JAKI : Jurnal Akuntansi Vol 2 No 2 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i2.98

Abstract

Digital marketing in the era of Technology 4.0 plays a crucial role in the hospitality industry, particularly in increasing hotel room sales. Hotel companies are increasingly relying on digital marketing strategies to achieve competitive advantage in an increasingly competitive market. Mercure Bandung City Centre Hotel is a company engaged in providing services and accommodation. This study aims to explore how the implementation of digital marketing by the marketing department of Puri Asri Hotel can help generate competitive advantage, with a focus on the communication aspect through digital marketing communications. This study explores the most effective digital marketing strategies to increase hotel room sales through the use of various digital platforms such as social media, SEO, and content-based marketing. The results show that hotels that implement appropriate digital marketing strategies can increase online visibility, attract new customers, and optimize room booking conversions. In addition, the use of advanced technologies such as data analytics and AI for marketing personalization also significantly influences sales success. Digital marketing is a key strategy used by hotels to reach consumers more widely, quickly, and precisely. This study aims to identify and analyze the most effective digital marketing strategies in increasing hotel room sales in the era of Technology 4.0. The approach used is qualitative-descriptive with case studies of several star-rated hotels that have actively implemented digital strategies. Therefore, the Mercure Bandung City Centre Hotel must improve its digital marketing strategy in the era of technology 4.0 on digital platforms to be able to compete in the hospitality industry and increase room sales at the Mercure Bandung City Centre Hotel. This research provides a new contribution in understanding how technology 4.0 supports marketing transformation in the hospitality industry, especially at the Mercure Bandung City Centre Hotel.  
Human Resource Optimization Efforts Through Digital Transformation In The Boiler Division Of PT. Daese Garmen Nugraha, Ega; Noor, Sa'ad
JAKI : Jurnal Akuntansi Vol 2 No 2 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i2.99

Abstract

Digital transformation has become a strategic necessity for the manufacturing industry in facing market dynamics and operational efficiency challenges. This study aims to analyze the implementation of digital transformation in optimizing human resources (HR) in the Boiler Division of PT Daese Garmen. Using a qualitative descriptive approach and case study method, data were collected through direct observation and semi-structured interviews. The results show that digitalization of work systems, such as computer-based steam pressure recording, QR/barcode-based attendance, and digital SOP distribution, successfully increased operational efficiency and accuracy. A job enlargement strategy was also implemented by transferring some helper tasks to foreman positions, in response to workforce reductions. Workload Analysis (WLA) revealed a gap between actual HR capacity and ideal needs, particularly for helper positions. These optimization efforts demonstrate that synergy between technology, employee training, and adaptive management is key to successful digital transformation in the context of technical work.  

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