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INDONESIA
Journal of Studies in Academic, Humanities, Research, and Innovation
Published by Pondok pesantren As-salafiyah As-Safi'iyyah
ISSN : -     EISSN : 30897106     DOI : 10.71305
Core Subject : Religion, Economy, Science, Education, Social,
Religion Chemistry Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other
SAHRI: Journal of Studies in Academic, Humanities, Research, and Innovation aims to publish high-quality, original research and theoretical works that contribute to the development of knowledge in education, humanities, and multidisciplinary research. The journal seeks to bridge academic disciplines and encourage collaboration among scholars, researchers, and practitioners globally. The Focus and scope journal: Education Educational theories, practices, and innovations Curriculum development and instructional strategies Technology integration in teaching and learning Policies and management in educational institutions Humanities Literature, history, and cultural studies Social sciences and their impact on education Philosophical and ethical inquiries in education and society Research and Innovation Research methodologies and interdisciplinary approaches Technological advancements in educational tools and resources Innovation in learning environments and pedagogy Interdisciplinary Studies Exploration of intersections between education, humanities, and other fields Studies on diversity, equity, and inclusion in education and research Cultural and Social Development The role of education in cultural preservation and societal transformation Global perspectives on education and its impact on social policies
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 115 Documents
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Digital Marketing Strategy Based On E-Service, Brand Image And Reviews For Gofood MSMEs Azlan Azhari; Abdul Rahman; Deddy Ibrahim Rauf
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.606

Abstract

This study aims to determine the effect of E-Service Quality, Brand Image, and Online Customer Reviews on Online Purchasing Decisions at Almaz Fried Chicken on the GoFood platform. The sampling method used in this study is a non-probability sampling approach with the Accidental Sampling technique, which is a sampling technique based on chance, where anyone who accidentally meets the researcher can be used as a respondent if deemed suitable as a data source. The number of respondents in this study was 96 people who were consumers who had made online purchases at Almaz Fried Chicken through the GoFood application. The data obtained were analyzed using the SPSS 25 application with multiple linear regression analysis methods. The partial results of the study indicate that E-Service Quality has a positive and significant effect on Online Purchasing Decisions, which means that the better the quality of electronic services provided, the higher the consumer's decision to make a purchase. Furthermore, Brand Image also has a positive and significant effect on Online Purchasing Decisions, which shows that a strong and positive brand image can increase consumer trust and purchasing interest. In addition, Online Customer Reviews have a positive and significant effect on Online Purchasing Decisions, which means that the more positive reviews given by customers, the greater the tendency of other consumers to make a purchase. Simultaneously, the three variables e-service quality, brand image, and online customer reviews have a positive and significant influence on online purchasing decisions for Almaz Fried Chicken on GoFood. These results indicate that good digital service quality, a strong brand image, and positive customer reviews are a crucial combination in improving consumer purchasing decisions in the digital era.
The Influence Of Price, Product Quality, Promotion And Social Media On The Purchase Decision Of A3 Fresh O2 Products In Bondowoso Regency Rolis Wikarsono
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.767

Abstract

The decline in A3 Fresh O2 product sales in Bondowoso Regency is an important background for this study. This study examines the influence of price, product quality, promotion, and social media on purchasing decisions for A3 Fresh O2 products in Bondowoso Regency. Data were collected using quantitative methods through questionnaires to 120 A3 Fresh O2 consumer respondents and analyzed using multiple linear regression with the help of SPSS. The results showed that price, product quality, and social media promotion have a positive and significant influence on purchasing decisions. Pricing that is in accordance with purchasing power and product quality, consistent product quality that meets standards, and effective promotion through social media are the main factors that determine consumer purchasing decisions. This study provides recommendations for companies to continue to maintain pricing strategies, improve product quality, and optimize social media promotions to maintain and increase sales in the local market.
The Effect Of Service Quality, Trust And Customer Retention On Customer Loyalty At Pt Relasi Laksana Wisata Sofia Alifah
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.768

Abstract

The Umrah and Hajj travel business in Jember is growing rapidly with intense competition, so PT Relasi Laksana Wisata must improve its service, trust, and customer retention to maintain loyalty. This study aims to analyze the influence of service quality, customer trust, and customer retention on customer loyalty at PT Relasi Laksana Wisata, an Umrah and Hajj travel agency in Jember Regency. The research method uses a quantitative approach with data collection through questionnaires to 130 pilgrims who became the research sample. Data analysis was performed with multiple linear regression using SPSS. The results show that service quality, customer trust, and customer retention have a positive and significant effect on customer loyalty. In addition, customer satisfaction acts as an intervening variable that strengthens the relationship between these three variables and customer loyalty. These findings indicate that improving service quality, building trust, and maintaining customer retention are key strategies for PT Relasi Laksana Wisata in maintaining and increasing pilgrim loyalty amidst increasingly fierce competition in the pilgrimage travel service business. Practical implications and suggestions are also provided for service development and strengthening customer loyalty.
He Buys with Heart, She Buys with Thought? A Multi-Group Analysis of Gender Differences in Anthropomorphic Character Effects Fahrais Zahrudy; Tarysha Aulya Putri Rany
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.769

Abstract

In a world that is over-designed, anthropomorphic products have moved beyond fad to become symbolic tools that shape the way things are perceived, felt, and acted upon deliberately. The present paper examines the influence of anthropomorphism appeal by three dimensions (appearance anthropomorphism, emotional anthropomorphism, and image anthropomorphism) on consumer purchase decision-making, and product knowledge as a cognitive mediator. Based on the Stimulus-Organism-Response (S-O-R) model, the study used a quantitative research design that surveyed 364 Indonesian consumers of collectibles using purposive sampling. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to conduct data analyses. The results suggest that visual and thematic attributes of anthropomorphic products positively affect product knowledge which further has a strong positive influence on purchase intention. Emotional anthropomorphism has a direct effect on intention by way of affective involvement as opposed to cognitive elaboration. Multigroup analyses according to gender show that men are more affected by emotional anthropomorphism in the case of visual and thematic clarity, which is contrary to the traditional ideas of female emotional superiority. Taken together, these findings point to two symbolic pathways through which anthropomorphic design works, namely, cognitive and affective. The paper also provides theoretical contributions to the field of symbolic processing in consumer behavior and practical implications to marketers who wish to develop products that not only appeal, but also connect and convert to the consumers.
Does ESG Investing Strategy Really Mattern For Youth? A Study From Indonesia Youth Behavior Agni Satria Perdana; Fitri Santi
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.770

Abstract

This study examines the relationship between individual moral orientation and investment decision-making among young investors in Indonesia within the framework of Environmental, Social, and Governance (ESG) investing. The research is motivated by the rapid growth of youth participation in Indonesia’s capital market and the increasing relevance of sustainable finance practices in emerging economies. Employing an experimental research design, data were collected from 110 university students with prior knowledge of financial management and investment, of which 100 met the validity criteria and were included in the analysis. Participants were randomly assigned into experimental and control groups, and further categorized into high- and low-morality cohorts based on a modified moral character scale (Furr et al., 2022). The experimental group was exposed to moral scenarios depicting ethical and unethical corporate practices, whereas the control group was presented with conventional financial return information. Statistical analyses using the Wilcoxon and Spearman correlation tests revealed significant behavioral differences between groups. Participants with higher moral orientations demonstrated stronger ethical sensitivity by divesting entirely from companies exhibiting immoral conduct and reallocating their portfolios toward firms with higher moral and ESG standards. In contrast, participants with lower moral orientations prioritized financial returns over ethical considerations. The correlation results (r = –0.425, p < 0.05) confirmed a negative association between moral level and investment in immoral companies, supporting both hypotheses that morality influences investment decisions and that moral companies are valued more highly by investors. The findings underscore the pivotal role of moral cognition in shaping investment behavior and provide empirical evidence that ethical awareness among young investors contributes to the advancement of sustainable and socially responsible financial ecosystems in developing market
The Role Of Talent Management In Improving Performance And Funding Of Non-Profit Organizations: A Case Study Of The Yogyakarta City Cultural Youth Forum Latifah; Tasrim
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.775

Abstract

This research investigates the strategic position of talent management in enhancing the effectiveness and sustainability of funds for non-profit organizations, with a focus on a case study of the Cultural Youth Forum in Yogyakarta. The background of this research is based on the need to efficiently manage human resources in a voluntary organization focused on preserving local culture, at a time when youth participation is declining. The main objective of this research is to understand how talent management strategies can contribute to organizational sustainability, both internally (member performance and loyalty) and externally (sponsor attractiveness and funding sources). The method used is a qualitative approach with a case study, thru data collection from online questionnaire surveys, in-depth interviews with officers, members, alumni, and external partners, as well as documentation of activities. The analysis process was conducted using a thematic approach thru data reduction, coding, theme identification, and conclusion drawing. Research findings indicate that the recruitment process is considered transparent (87%), experiential training enhances members' abilities (82%), and retention strategies prioritizing comfort and social recognition are effective in maintaining loyalty (78%). The three main themes identified are: talent as a driver of the program, social recognition as a retention strategy, and member quality as a symbolic asset for the organization. Talent management has proven to play a crucial role in the smooth running of programs, increased participation, and strengthening the organization's reputation in the eyes of sponsors. The conclusion of this research emphasizes that talent management is an essential component in maintaining the effectiveness and sustainability of non-profit organizations, and needs to be developed thru a structured training system, inclusive reward strategies, and communication that highlights the quality of members as the core value for the organization.
Strategic Role Of Digital Marketing In Increasing Purchase Intention For Vocational Education Based Teaching Factory Products Prawidya Destarianto; Ginta Ginting
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.777

Abstract

This study examines the possible influence of digital marketing on consumer purchasing intentions for Teaching Factory JTI Innovation products at Jember State Polytechnic. The study was initiated by a growing need to improve the competitiveness and sustainability of vocational education products through more adaptable and technology-based marketing approaches. For this purpose, a Systematic Literature Review (SLR) was carried out, analyzing 32 high-quality academic articles to identify the most influential determinants of purchase intention in the context of digital marketing. The evaluation focuses on multiple interconnected aspects, including the marketing mix, human resource competency, brand trust and awareness, digital media efficacy, and consumer psychology behavior. Digital media performance, brand reliability, and consistent implementation of an integrated marketing mix emerge as the most important factors influencing consumer willingness to purchase a product. Although it has benefits, the research identifies significant barriers to the efficient application of digital marketing strategies in vocational education institutions, including poor digital literacy, limited brand exposure, and insufficient technological infrastructure. Based on these findings, the study recommends several strategic directions: institutions should maximize the use of digital media platforms, develop research-based brand positioning for their innovative products, and improve digital literacy among lecturers and students to strengthen institutional marketing capacity. In conclusion, the study provides a theoretical contribution by improving the knowledge of digital marketing's role in influencing purchase behavior within the educational innovation ecosystem, in addition to a practical contribution by providing evidence-based recommendations to improve marketing performance, product visibility, and the long-term viability of Teaching Factory initiatives in vocational higher education.
Mapping Research Trends On Artificial Intelligence And Green Marketing Strategies In Shaping Sustainable Consumer Behavior: A Systematic Literature Review Muhammad Umam Mubarok; Budi Santoso; Eko Budi Satoto
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.778

Abstract

The convergence of Artificial Intelligence (AI) and green marketing has become a pivotal topic in shaping sustainable consumer behavior amid global digital transformation and environmental challenges. However, previous studies remain fragmented, focusing separately on technological efficiency or environmental ethics without providing an integrated understanding of their intersection. This study aims to map and analyze global research trends on the integration of AI and green marketing strategies in influencing sustainable consumer behavior. Using a Systematic Literature Review (SLR) approach guided by the PRISMA protocol, this research systematically identified, screened, and synthesized peer-reviewed articles published between 2015 and 2025 across leading academic databases such as Scopus and Google Scholar. The analysis reveals an evolutionary trajectory of research from conceptual frameworks and ethical foundations toward data-driven personalization, transparency, and algorithmic accountability. Findings show that AI is increasingly recognized not only as a technological enabler but also as a strategic and ethical catalyst capable of enhancing consumer awareness, credibility, and engagement in sustainability-oriented marketing ecosystems. This synthesis highlights a paradigm shift where intelligent systems contribute to behavioral transformation by aligning digital innovation with ecological responsibility. The study concludes that integrating AI and green marketing provides a new framework for ethical, data-informed, and sustainability-driven marketing practices that support both environmental goals and consumer well-being.
Evaluating The Implementation Of MSME Tax Policies In Indonesia: Benefits, Challenges, And Macroeconomic Implications Rahmat Burhamzah
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.900

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, contributing 61.07% to GDP and absorbing 97% of the national workforce. This study aims to analyse the implementation of MSME tax policies in Indonesia, specifically Government Regulation Number 55 of 2022, and to identify their benefits, challenges, and implications for the national economy. The research method uses a qualitative approach with a desk study through secondary data analysis from academic literature, tax regulations, and official government data. The results show that the implementation of the 0.5% Final Income Tax rate facilitates administration and encourages the formalization of MSMEs, but faces challenges such as low tax literacy, limited digital access, and issues of fiscal justice. The study concludes that MSME tax policies have a positive impact on economic inclusion and increased tax compliance, but require improvement through intensive education, administrative simplification, and periodic evaluation to achieve a balance between ease and fairness of taxation
Challenges and Prospects of ROI Measurement in B2B Digital Marketing: Evidence from MSMEs in Gowa Regency Andi Mustika Amin; Andi Aryani Hardiyanti
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.903

Abstract

This study explores the challenges and prospects of Return on Investment (ROI) measurement in Business-to-Business (B2B) digital marketing among Micro, Small, and Medium Enterprises (MSMEs) in Gowa Regency, Indonesia. Employing a mixed-methods approach with a convergent parallel design, the research integrates quantitative data from the Central Statistics Agency (BPS) and the Department of Cooperatives and MSMEs of Gowa with qualitative insights from interviews and focus group discussions. The quantitative results show a consistent increase in MSME growth and digital adoption between 2020 and 2024, supported by the government’s initiatives to promote financial inclusion and digital payment systems such as QRIS. However, the low rate of business formalization and uneven digital literacy hinder full participation in digital transformation. Qualitative findings reveal that most MSMEs rely on intuition rather than data-driven analysis to assess marketing performance. Key barriers include limited analytical capability, lack of structured ROI frameworks, fragmented digital systems, and dependence on informal B2B networks. Despite these constraints, emerging opportunities such as AI-based analytics, social media optimization, and government-led digitalization programs demonstrate the potential for improvement. Overall, the study concludes that while MSMEs in Gowa Regency show steady progress in digital marketing adoption, their capacity to measure ROI remains underdeveloped. Enhancing digital literacy, financial management skills, and policy support is essential to enable MSMEs to evaluate marketing effectiveness and achieve sustainable competitiveness in the B2B digital landscape.

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