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Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara Jl. Dr. A. Sofian No. 1A, Padang Bulan, Kec. Medan Baru
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CONTENT: Journal of Communication Studies
Published by TALENTA PUBLISHER
ISSN : -     EISSN : 30324440     DOI : https://doi.org/10.32734/cjcs.v1i01
Core Subject : Humanities, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Social Sciences
CONTENT: The Journal of Communication Studies is a scientific journal managed by the Communication Science Laboratory and under the auspices of the Bachelor of Communication Sciences Department, Faculty of Social and Political Sciences, University of Sumatera Utara. This peer-reviewed journal is published by TALENTA Publisher twice a year, with a double-blind policy for all articles published in May and November. The Journal of Content is expected to be a forum for research results relevant to the current situation in communication science. The level of communication studies presented can go beyond various levels, both micro, mezzo, and macro. All articles in this journal will be reviewed by academically competent parties with a more specific focus of study in each field of Communication Science. As a form of commitment to the advancement of science and technology, Journal Content follows an open policy that allows published articles to be available online and free of charge without having to subscribe. Each publication contains 5 (five) research articles written in English or Bahasa, which will be available for open access online. Journal content is expected to be a means of periodic national scientific publications or reputable international publications through online publications.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 30 Documents
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Online Identity and Cybercrime: Unmasking Threats in the Digital Age Harahap, Rahma Hayati; Zikri, Muhammad Adfhol
CONTENT: Journal of Communication Studies Vol. 3 No. 01 (2025): The Dynamics of Communication in the Digital Era: Identity, Strategy, and Resp
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v3i01.16297

Abstract

Currently, the development of technology is increasingly massive, the development of technology has presently entered generation 5.0 and is heading towards 6.0. The development of technology at this time cannot be stopped due to the human will to develop continuously. Internet technology users in Indonesia reach more than 221 million people, and 139 million people use social media. This research aims to describe the negative impact of using internet technology in cyberspace, especially on social media, namely online crime or cybercrime involving personal online identity data that is misused. This research uses a qualitative approach that uses a literature study as its data collection. Which is sourced from existing journals, news, and blogs. And from this research we can see that crime in cyberspace itself has become increasingly massive, especially crimes that target a person's personal data or crimes by targeting a person's online identity such as catfishing, doxing, cyberbullying, and online-based fraud. This research can be an illustration that there are many crimes that occur in cyberspace and this research is expected to be a lesson for all parties to be more vigilant.
An Analysis of Student Responses to Grab Indonesia’s Crisis Communication in the Gaza Controversy Simanjuntak, Marco Rade Juniver; Kurniawati, Dewi
CONTENT: Journal of Communication Studies Vol. 3 No. 01 (2025): The Dynamics of Communication in the Digital Era: Identity, Strategy, and Resp
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v3i01.18070

Abstract

Penelitian ini bertujuan untuk menganalisis tanggapan mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara (FISIP USU) terhadap komunikasi krisis yang dilakukan oleh Grab Indonesia dalam menangani kontroversi publik yang dipicu oleh unggahan istri CEO Grab mengenai Israel, di tengah konflik Gaza. Unggahan tersebut memicu gerakan boikot dengan tagar #UninstallGrabNow dan menimbulkan krisis reputasi yang signifikan bagi perusahaan. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan jumlah populasi 3.093 mahasiswa dan melibatkan 97 responden yang dipilih melalui teknik non-probability sampling dengan pendekatan purposive. Teori yang digunakan adalah teori Komunikasi Krisis dari Timothy W. Coombs dan teori Stimulus-Respons untuk menjelaskan bagaimana stimulus dari organisasi memengaruhi respons publik. Pengumpulan data dilakukan menggunakan kuesioner, dengan analisis data melalui teknik tabel tunggal menggunakan bantuan perangkat lunak SPSS 21. Hasil penelitian menunjukkan bahwa tanggapan mahasiswa terhadap krisis bervariasi, tergantung pada stimulus yang diberikan oleh Grab, seperti klarifikasi publik, permintaan maaf, dan sumbangan kemanusiaan untuk Gaza. Temuan ini mengindikasikan bahwa respons publik terhadap komunikasi krisis tidak bersifat seragam, melainkan dipengaruhi oleh persepsi terhadap ketulusan dan kecepatan respons perusahaan. Penelitian ini menekankan pentingnya strategi komunikasi krisis yang tepat, sensitif terhadap konteks sosial-politik, serta mampu menjawab ekspektasi publik dalam menjaga kepercayaan dan reputasi organisasi.
Marketing Communication Strategy of “Keripik Cinta Mas Hendro” to Increase Consumer Purchase Intention Syahputra, Dimas; Satria M, Deddy; Andyna, Cut
CONTENT: Journal of Communication Studies Vol. 3 No. 01 (2025): The Dynamics of Communication in the Digital Era: Identity, Strategy, and Resp
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v3i01.19067

Abstract

Penelitian ini membahas strategi komunikasi pemasaran “Keripik Cinta Mas Hendro” dalam meningkatkan minat beli konsumen. Dengan menggunakan metode deskriptif kualitatif, penelitian ini bertujuan untuk menganalisis penerapan konsep Integrated Marketing Communications (IMC) serta mengidentifikasi hambatan yang dihadapi dalam proses komunikasi pemasaran. Hasil penelitian menunjukkan bahwa Keripik Cinta Mas Hendro telah mengintegrasikan berbagai elemen IMC, antara lain: periklanan melalui media offline dan online; promosi penjualan dengan menyediakan kopi dan teh gratis serta kantin 24 jam; serta event marketing melalui pertunjukan seni, perlombaan, dan kunjungan langsung ke dapur produksi. Usaha ini juga menjalankan hubungan masyarakat dan publisitas, misalnya dengan membagikan keripik gratis kepada sopir angkutan umum dan menyelenggarakan pelatihan UMKM. Strategi pemasaran langsung dilakukan melalui pelayanan ramah dan layanan pengantaran via media sosial. Pemasaran interaktif diterapkan dengan mendengarkan masukan konsumen dan mengadakan kuis di media sosial, sementara word-of-mouth melibatkan sopir dan konsumen sebagai agen promosi. Personal selling dilakukan melalui testimoni, bonus pembelian, serta partisipasi aktif dalam bazar tingkat kecamatan hingga provinsi. Penelitian ini juga menemukan dua hambatan utama dalam pelaksanaan strategi komunikasi pemasaran, yaitu keterbatasan kemampuan tim promosi dalam mengelola media sosial, serta kesulitan dalam merumuskan ide dan konsep promosi yang efektif. Penelitian ini menegaskan pentingnya komunikasi yang terintegrasi dan strategis dalam membangun minat beli dan daya saing UMKM lokal.
Analysis of Language Errors on Social Media Hartini, Sri Nabilla; Nucifera, Prima; Rahima, Siti Nurkhaliza; Maulina; Putri, Mayang Yunita; Febrina, Zulia
CONTENT: Journal of Communication Studies Vol. 3 No. 01 (2025): The Dynamics of Communication in the Digital Era: Identity, Strategy, and Resp
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v3i01.19454

Abstract

Sebagai alat komunikasi sehari-hari, penggunaan bahasa di platform media sosial telah berkembang menjadi komponen yang esensial.  Terdapat berbagai jenis bahasa yang digunakan, seperti Bahasa Indonesia, bahasa daerah, variasi bahasa asli, dan bahasa asing. Tujuan penelitian ini adalah untuk mengidentifikasi berbagai jenis kesalahpahaman bahasa yang terjadi di platform media sosial seperti Instagram, YouTube, dan TikTok, serta menggambarkan berbagai bentuk penggunaan bahasa yang tidak pantas yang mungkin ditemukan di platform-platform tersebut.  Sebagai peneliti yang bertujuan untuk mendeteksi dan menganalisis kesalahan bahasa yang terdapat di platform media sosial, metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif. Secara spesifik, hasil penelitian menunjukkan bahwa pengguna platform media sosial tidak menggunakan bahasa Indonesia dengan efisien. Hal ini terlihat jelas dalam bentuk masalah ejaan, pemilihan kata yang tidak tepat, dan kesalahan struktur grammatikal. Selain itu, kesalahpahaman dapat terjadi akibat perbedaan bahasa, seperti: (1) kombinasi bahasa Inggris dan Indonesia, dan (2) kombinasi bahasa Indonesia dengan bahasa gaul, bahasa asing, dan dialek lokal. Dalam konteks komunikasi digital, temuan ini menyoroti tren yang lebih luas dalam penggunaan bahasa informal dan hibrida, yang berpotensi mengikis fungsi normatif bahasa Indonesia.
Gen Z and Interpersonal Conflict Management: (A Phenomenological Study of Communication Science Students at Dharmawangsa University) Siregar, Rafiqah Yusna; Lumbantoruan, Rachel Mia Lorenza; Hamzah, A. Hadian Pratama
CONTENT: Journal of Communication Studies Vol. 3 No. 01 (2025): The Dynamics of Communication in the Digital Era: Identity, Strategy, and Resp
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v3i01.20250

Abstract

The study aims to describe how Gen Z students at Dharmawangsa University especially those in the communications science program, manage interpersonal conflicts based on their personal experiences. This study uses a phenomenological paradigm through their experiences in managing project assignments in 3 months and divided into several groups. During 3 months of working on the project, several groups of students found various problems that then required them to carry out conflict management according to the personal characteristics of each member in each group. This research uses a qualitative method with a descriptive research design with the Miles and Huberman analysist techniques, including data reduction, data display and conclusions. Meanwhile, data collection techniques are carried out in 3 stages, observation, interview, and documentation. The result shows that Gen Z is exemplified by two interpersonal conflict management strategies: avoiding conflict and compromising, both of which involve a variety of techniques. Making concessions involves being transparent with all parties involved, having in-depth conversations, negotiating, determining the root cause of the disagreement, and refraining from blaming the other party. For Gen Z, this is considered a positive self-concept. Meanwhile, giving in, doing what others ask, and acting as if you are unaware of the problem are ways to avoid interpersonal conflict. This demonstrates a loose and uncaring mindset, which are two negative self-concept characteristics. Thus, the results of this study will increase understanding, knowledge, or concepts regarding the characteristics of Gen Z in interpersonal conflict management.
Interpersonal Communication Among Single-Parent Fathers in Shaping Parenting on Social Development in Denai Village, Medan City Pratama, Muhammad Imam; Subhani; Harinawati; Ali, Muhammad; Kamaruddin
CONTENT: Journal of Communication Studies Vol. 3 No. 02 (2025): Interpersonal, Public Service, and New Media Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v3i02.20734

Abstract

Interpersonal communication plays a crucial role in parenting, especially for fathers who act as single parents. This study aims to explore how dyadic interpersonal communication between single fathers and their children shapes a parenting style that fosters social development in children living in Denai Subdistrict, Medan City. Using a qualitative approach with a descriptive method, data were collected through in-depth interviews, observations, and documentation. The research involved single fathers and their children as primary and additional informants to gain a comprehensive understanding of their communication dynamics. The findings indicate that dyadic interpersonal communication serves as the foundation for implementing a democratic parenting style. Fathers provide their children with the freedom to make independent decisions while offering guidance, support, and motivation. The communication pattern prioritizes openness, mutual understanding, and strong emotional support, allowing children to feel heard and valued. Furthermore, single fathers must assume multiple roles—not only as financial providers but also as caregivers who offer emotional and moral guidance. The ability to balance these responsibilities significantly impacts the child’s overall development. The success of this parenting approach is reflected in the child’s positive social growth, including their ability to engage with their surroundings, express empathy, and develop a sense of responsibility in everyday life. A structured and empathetic communication approach helps children build confidence and develop essential social skills. Therefore, this study emphasizes that interpersonal communication between single fathers and their children is not merely a parenting tool but also a crucial mechanism for shaping children's character and personality.
Effectiveness of Subliminal Messages on Behavioral Changes in Watching Shows on Netflix (A Qualitative Study on University Students in Medan Mahadi, Syah Hendra; Ananda, Sabilla Tri
CONTENT: Journal of Communication Studies Vol. 3 No. 02 (2025): Interpersonal, Public Service, and New Media Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v3i02.20913

Abstract

This study aims to understand how subliminal messages in Netflix shows shape the viewing habits of students in Medan. In the digital age, subliminal messages are often used in media communication strategies to influence viewing habits that occur unconsciously. Netflix presents such messages through nonverbal elements such as body gestures, facial expressions, visual colors, sound design, as well as digital features such as autoplay and recommendation systems. This study uses a qualitative method with a constructivist paradigm to explore students' subjective experiences in interpreting the presence of subliminal messages in Netflix shows. Data were obtained through interviews with purposively selected informants and validated through source triangulation. The results show that students gradually form new viewing habits through repeated interactions with Netflix features and content. On the cognitive aspect, selective awareness of recommended shows emerged; on the affective aspect, emotional attachment to the visual and audio atmosphere was formed; while on the conative aspect, viewing habits occurred longer due to the continuous show system. This study provides an understanding of how subliminal messages work in digital media and the meanings constructed by students as a form of modern communication that is subtle and not fully realized.
Phenomenological Study: The Experience of the People of Langkat Regency in Accessing Public Information Through the langkatkab.go.id Website Nasution, Nur Jamiah; Zulkarnain, Iskandar
CONTENT: Journal of Communication Studies Vol. 3 No. 02 (2025): Interpersonal, Public Service, and New Media Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v3i02.21102

Abstract

This research is entitled "Phenomenological Study: The Experience of the People of Langkat Regency in Accessing Public Information Through the Website langkatkab.go.id". This study aims to find out how the experience of the people of Langkat Regency in accessing public information through the official government website, how people perceive the quality of information on the website, and what obstacles are experienced by the community. This research uses qualitative research methods with a phenomenological approach. The theory used in the research is the theory of Phenomenology by Alfred Schutz. The data collection techniques used were interviews, observation, and documentation. The results showed that people have diverse experiences in accessing information through the website langkatkab.go.id. Some people feel helped by the existence of this website, because it provides convenience in accessing information and saving time. However, some people experience difficulties in accessing this website due to age, education, and limited internet access. In addition, some people also feel that the information presented on this website is less complete and less detailed. This study also found that the motives of the community in accessing this website are to find information about government programs, regional news, and public services. The obstacles experienced by the community in accessing this website are limited internet access, a lack of understanding of technology, and a lack of socialization from the government.
Awareness of the Employment Crisis on @CNNIndonesia Among Islamic Broadcasting Students at the State Islamic University of North Sumatra Fathurrahman, Aulia
CONTENT: Journal of Communication Studies Vol. 3 No. 02 (2025): Interpersonal, Public Service, and New Media Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v3i02.21444

Abstract

Society has experienced rapid development in the fields of health, technology, and social life. The continuously evolving digital era has transformed various aspects of social life, particularly in the ways people communicate, access information, and develop social awareness. Mass media plays an important role as a medium of interaction and information dissemination within society, especially among Millennials and Generation Z, who are recognized as digital natives. This study aims to analyze the responses of students of the Islamic Broadcasting Communication (KPI) Study Program at UINSU toward the issue of the employment crisis in Indonesia, as well as to examine the influence of social media news coverage on their awareness. This study uses a descriptive qualitative approach with a case study method. The research subjects were KPI UINSU students from the 2022 cohort who had accessed employment-related news through the Instagram account @cnnindonesia. The findings indicate that news about the difficulty of obtaining employment uploaded by the Instagram account @cnnindonesia was perceived as relevant to the social realities faced by society, particularly young people. The limited availability of job opportunities has become a shared source of concern, especially for graduates who have not yet obtained employment opportunities. Nevertheless, some informants considered that the information presented was not significantly different from other media and therefore did not have a specific influence on their patterns of thought or actions.
Communication Strategy of the Public Broadcasting Institution (LPP RRI) Lhokseumawe in Implementing the RRI Digital Application Faridah Hannum; Bobby, Rahman; Cut, Andyna
CONTENT: Journal of Communication Studies Vol. 3 No. 02 (2025): Interpersonal, Public Service, and New Media Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v3i02.21889

Abstract

This study examines the communication strategies employed by the Public Broadcasting Institution (LPP RRI) Lhokseumawe in implementing the RRI Digital application as part of its adaptation to technological developments in the digital era. Using a descriptive qualitative approach, data were collected through in-depth interviews, observation, and documentation involving RRI management, staff, and active listeners. The findings reveal that internal strategies encompass employee training and application familiarization, whereas external strategies include cross-platform promotion, collaboration with local media, and optimization of social media channels. However, several challenges remain, including uneven digital literacy, infrastructure limitations, and the need for human resources to adapt to new technologies. The study recommends strengthening digital literacy initiatives, enhancing promotional strategies, and improving localized engagement efforts to increase public access and optimize the use of the RRI Digital application.

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