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CONTENT: Journal of Communication Studies
Published by TALENTA PUBLISHER
ISSN : -     EISSN : 30324440     DOI : https://doi.org/10.32734/cjcs.v1i01
Core Subject : Humanities, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Social Sciences
CONTENT: The Journal of Communication Studies is a scientific journal managed by the Communication Science Laboratory and under the auspices of the Bachelor of Communication Sciences Department, Faculty of Social and Political Sciences, University of Sumatera Utara. This peer-reviewed journal is published by TALENTA Publisher twice a year, with a double-blind policy for all articles published in May and November. The Journal of Content is expected to be a forum for research results relevant to the current situation in communication science. The level of communication studies presented can go beyond various levels, both micro, mezzo, and macro. All articles in this journal will be reviewed by academically competent parties with a more specific focus of study in each field of Communication Science. As a form of commitment to the advancement of science and technology, Journal Content follows an open policy that allows published articles to be available online and free of charge without having to subscribe. Each publication contains 5 (five) research articles written in English or Bahasa, which will be available for open access online. Journal content is expected to be a means of periodic national scientific publications or reputable international publications through online publications.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 30 Documents
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Strategi dan Implementasi Public Relations di Perusahaan Rintisan Digital Indonesia (Studi Kasus di PT Nasco International) Azalia, Sherenika; Purba, Arief Marizki
CONTENT: Journal of Communication Studies Vol. 2 No. 1 (2024): New Media, Digital Literacy and Public Relations
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v2i1.14681

Abstract

Penelitian ini berjudul Strategi dan Implementasi Public Relations dalam Startup Digital Indonesia (Studi Kasus pada PT Nasco International). Penelitian ini bertujuan untuk meneliti dan mengkaji apa saja strategi dan bagaimana implementasi public relations yang diterapkan PT Nasco International. Data yang telah terkumpul akan dianalisis menggunakan teknik reduksi data, penyajian data, dan penarikan kesimpulan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus yaitu mengkaji sebuah program (public relations), kejadian, aktivitas, proses atau individu, atau kelompok dengan lebih mendalam. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dikumpulkan langsung dari wawancara mendalam dan observasi non-partisipan. Hasil penelitian ini menunjukkan strategi public relations yang diterapkan PT Nasco International. Dari ketujuh strategi bauran PENCILS, ditemukan bahwa strategi public relations di PT Nasco International diimplementasikan dalam cakupan internal dan eksternal perusahaan. Hasil penelitian ini juga menunjukkan bahwa perusahaan didukung oleh beberapa faktor dalam mengimplementasikan strateginya yaitu penggunaan media sosial dan internet serta proses komunikasi yang terbuka di perusahaan dan terdapat beberapa faktor penghambat seperti kurangnya budget dalam membuat konten, kecakapan staf PR, dan kuantitas dari staf PR.
Literasi Digital Berbasis Sekolah Dalam Mencegah Tindakan Cyberbullying Pada Remaja Saragih, Rasiana; Amini, Adillah Khaira; Jannah, Lizaida
CONTENT: Journal of Communication Studies Vol. 2 No. 1 (2024): New Media, Digital Literacy and Public Relations
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v2i1.15500

Abstract

Based on an APJII survey, which found that 49% of internet users admitted to having been bullied, ridiculed or harassed on social media. This survey also stated that as many as 31.6% of victims of bullying allowed the action, 7.9% retaliated, 5.2% deleted the teasing, while only 3.6% reported the action to the authorities (APJII , 2020). This research aims to determine the school's efforts to educate students to avoid behaviorcyberbulling as well as what literacy skills are given to students so that students are digitally skilled. Data collection was carried out through observation, interviews and documentation. From the research results, it is known that the school is trying to provide digital literacy knowledge to students by getting into the habit of reading books before the first lesson starts, providing advice between lessons and accompanying students if they are indicated to be cyberbullying at school. Keyword: Cyberbullying, Literacy, Digital, Teens
Media Sosial Instagram sebagai Pusat Informasi Kota Bandung: (Analisis Isi pada Akun @humas_bandung) Fikri, Miftahul
CONTENT: Journal of Communication Studies Vol. 2 No. 1 (2024): New Media, Digital Literacy and Public Relations
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v2i1.16174

Abstract

Currently, social media has become an information center which aims to create awareness among the public to position social media not only as entertainment, but also as a source of information. Social media, which is included in the new media section, is widely used by the public to obtain the information they need. Social media has the advantage of being a digital communication tool that is able to spread messages and events in the form of information to the public, such as Instagram which is chosen and used by the Indonesian people. Instagram users have the opportunity and freedom to absorb information in the city of Bandung. The Instagram account @humas_bandung is one of the accounts that fills in events, happenings and information in the city of Bandung social media with the account @humas_bandung actively uses Instagram to share information and educate the public regarding incidents in the city of Bandung. The purpose of this research is to determine the influence of social media Instagram @humas_bandung on social media as an information center for the city of Bandung. This research uses qualitative content analysis with the direction of finding out uploads from @humas_bandung. The results of this research show that the social media Instagram @humas_bandung is the information center for the city of Bandung.
Hashtag War in Gaza: An Analysis of the Role of Indonesian Citizens in #JulidFisabilillah from the Transnational Conflict Dimension Qoirunnisa, Fentika Zahra; Mustofa, Mahmud Yunus
CONTENT: Journal of Communication Studies Vol. 2 No. 1 (2024): New Media, Digital Literacy and Public Relations
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v2i1.16275

Abstract

Abstract: The Israeli-Palestinian conflict not only has an impact on land but also extends to cyberspace. This research investigates the digital landscape of the Israeli-Palestinian conflict, specifically focusing on online activism surrounding the Gaza conflict. This research investigates the hashtag #JulidFisabilillah, a leading online movement originating from Indonesian citizens. Through comprehensive analysis, this research aims to uncover the motivations, narratives, and impacts of #JulidFisabilillah in the broader context of the Israeli-Palestinian War. By examining digital discourse, social media trends, and the role of Indonesian society in shaping online narratives, this research provides insight into the transnational dimensions of the conflict and the influence of digital activism on public opinion. These findings contribute to a deeper understanding of the role played by Indonesian netizens on online platforms in mobilizing global support and shaping perceptions during geopolitical conflicts.
Strategi Komunikasi Kesehatan Untuk Mendukung Program Imunisasi Bayi dan Balita di Kabupaten Aceh Barat Nanda Rizki; Yuhdi Fahrimal; Asmaul Husna
CONTENT: Journal of Communication Studies Vol. 2 No. 1 (2024): New Media, Digital Literacy and Public Relations
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v2i1.16310

Abstract

Immunization is an important factor that is useful in increasing the immunity of children from the age of 0 months. However, immunization campaigns are often rejected by the public due to misinformation and misconceptions about immunization. Therefore, an effective communication strategy is an important factor in planning communication programs to succeed immunization achievements and encourage behavior change in the community. This study aims to analyze the health communication strategy conducted in Peunaga Baro Preparatory Village, West Aceh District. We used a qualitative method by collecting data through interviews with 8 parents who participated in the immunization program as well as health workers as the person in charge of the immunization program. The analysis was developed using the KAP - based communication planning model. The results found that there are still misperceptions of immunization in the community so that they do not allow their children to be immunized. By combining communication patterns, the communication patterns of health workers are linear-secondary communication patterns in the form of oral communication with direct counseling, linear-secondary communication patterns in the form of posters, circular-secondary communication patterns in the form of oral communication with direct counseling and the last is circular-secondary communication patterns in the form of WhatsApp Groups. The health communication strategy has not been implemented optimally, where health workers do not make structured message planning and do not consider the selection of media for delivering immunization messages.
The Femme-Masculinity in The Marjan Ramadan Advertising Series Patricia, Yolanda; Lobodally, Altobeli
CONTENT: Journal of Communication Studies Vol. 2 No. 2 (2024): Digital Communication, Marketing Communication and New Media
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v2i02.16335

Abstract

Femme-masculinity is a gender terminology to describe a woman who identifies herself between the feminine and masculine genders. This femme-masculine gender is represented in the Marjan Ramadan 2022 Ad Series Versions “Marjan, Bangkitkan Harapan”, “Marjan, Berbuka Penuh Harapan”, dan “Marjan, Rayakan Kemenangan”. This study aims to dismantle the representation of femme-masculinity in the Marjan Ramadan 2022 Ad Series Versions “Marjan, Bangkitkan Harapan”, “Marjan, Berbuka Penuh Harapan”, and “Marjan, Rayakan Kemenangan”. The theory used is Stuart Hall’s Representation Theory, using a qualitative approach and Roland Barthes’s Semiotic Analysis method, namely denotation, connotation, and myth. The results of this study found that femme-masculinity in Marjan’s advertisements is represented as an androgynous figure, an intelligent figure, a heroic figure, a warrior figure, a leader figure, and a brave figure. Marjan’s advertisements seem to represent a femme-masculine figure in their advertisements, but this is nothing more than just for profit. Thus, the representation of femme-masculinity in Marjan’s Commercial Series is only a false reality.
The Relationship Between Flexing Behavior and The Formation of Personal Branding of Sisca Kohl on Instagram Account @siscakohl Ritonga, Dai Ridho; Ananda, Sofiari
CONTENT: Journal of Communication Studies Vol. 2 No. 2 (2024): Digital Communication, Marketing Communication and New Media
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v2i02.16593

Abstract

This research entitled "The Relationship Between Flexing Behavior and the Formation of Personal branding of Sisca Kohl on Instagram Account @siscakohl." The research method used is quantitative correlational. The purpose of this research is to determine the relationship between Flexing Behavior and the formation of Sisca Kohl's Personal branding on the @siscakohl Instagram account. The theories used in this study consist of Mass Communication, New Media, Social Media, Instagram, Personal branding, Thorstein Veblen's Theory of Consumption. The population of this research consists of all followers of @siscakohl Instagram account, which total amounts 1,617,781 people. The sample total amounts is 100 people which determined by using the Slovin formula with a precision of 10% and a confidence level of 90%. This research applies purposive sampling technique. Data collection is done by distributing online questionnaires through Google Form. The researcher conducted a series of data analysis techniques, including validity test, reliability test, single table analysis, cross-tabulation analysis, and Spearman rho hypothesis test. The hypothesis test shows that H0 is rejected and Ha is accepted, indicating that there is a relationship between Flexing Behavior and the formation of Sisca Kohl's personal branding on the @siscakohl Instagram account. Furthermore, with a correlation coefficient value of 0.342, it indicates a low but significant relationship between the two variables. Through the determinant correlation test, it is known that Flexing Behavior influences 12% of the formation of Sisca Kohl's personal branding on the @siscakohl Instagram account.
The Influence of Students Verbal Communication Skills on the Quality of Classroom Presentation in Biology Study Program Students Batch 2023 of Medan State University Amanda, Dhea; Feriska, Jihan; Poluan, Nadia Amelia Elyana; Andini, Najwa; Purba, Vennia Marsella
CONTENT: Journal of Communication Studies Vol. 2 No. 2 (2024): Digital Communication, Marketing Communication and New Media
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v2i02.16784

Abstract

This research aims to examine the influence of verbal communication skills on the presentation quality of students of the Stambuk Biology Study Program 2023 at Medan State University. Verbal communication skills are considered an important component in the context of higher education, especially in the presentation process in the classroom which is often used as the main method to measure students' understanding and analytical skills. This study used a quantitative descriptive method with the research population of all students of the Stambuk Biology Study Program 2023 which numbered 124 people, and the sample was taken as many as 95 respondents. Data is collected through observations and questionnaires on the Likert scale to measure the level of verbal communication skills and presentation quality. The results showed that there was a very strong positive correlation between verbal communication skills and the presentation quality of Biology students at Medan State University, with a Pearson Correlation score of 0.901. However, the majority of students have low verbal communication skills and presentation quality. This research emphasizes the importance of improving verbal communication skills to improve the quality of student presentations. Especially Biology students at Medan State University
Utilization Of Digital Media in Improving Student Literacy (Case Study at SDN 10 Rantau Selatan) Ritonga, Aulia Rahma; Dalimunthe, Maulana Andinata; Nur'aini; Januarini, Erna
CONTENT: Journal of Communication Studies Vol. 2 No. 2 (2024): Digital Communication, Marketing Communication and New Media
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v2i02.18117

Abstract

This study aims to see how to optimize the use of digital media in improving student literacy at SDN 10 Rantau Selatan. The research method used is qualitative with a case study approach. The data collection technique used is interviews and observations on four research informants, consisting of three students and one teacher. Data processing is carried out in three ways, namely Data reduction, Data presentation, and Drawing conclusions. The results of the study show that the use of digital media in improving student literacy is seen through more interactive and dynamic learning, by increasing reading interest and literacy skills. In addition, digital media is used to access broader and more diverse information, so that students can explore various topics and subject matter that support their intellectual development as a whole. The benefits of digital media are not only limited to improving students' literacy skills, but also strengthening the role of teachers as learning facilitators. By utilizing digital media, teachers can create a more inclusive and adaptive learning environment, where learning materials can be adjusted to the needs and abilities of each student.
Digital Communication Through Design: Indonesian Workers' Experiences with Voice Assistants Revadi, Chindy E; Zikri, Khairullah; Gading, Akbar; Simanjuntak, Monica R. A
CONTENT: Journal of Communication Studies Vol. 2 No. 2 (2024): Digital Communication, Marketing Communication and New Media
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v2i02.18686

Abstract

Voice assistants have transformed how people communicate with smart devices, enhancing productivity through AI. This study examined the usability and satisfaction of Indonesian workers when using Google Voice Assistants in Bahasa and English, incorporating industrial design principles. All participants, of working age, regularly used these voice assistants in both languages. Using the System Usability Scale system, they performed practical tasks in real-world conditions. A statistical analysis revealed significant differences in usability and satisfaction between the languages. The findings highlight notable distinctions in the communication experience between Bahasa and English. This research underscores the role of industrial design in refining AI voice assistant interfaces to better facilitate diverse linguistic interactions and optimize user productivity. Keyword: Voice Assistant, design, communication.

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