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INDONESIA
International Journal of Social, Economic, and Business
Published by CV. Lavish Opulent Education
ISSN : -     EISSN : 30639832     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Social, Economic, and Business published since 2024 is an open access International refereed research publishing journal with a focused aim on promoting and publishing original high quality research dealing with theoretical and scientific aspects in all disciplines of Social, Economic, Accounting, and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 120 Documents
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Audience Reception Toward the Digital Privacy of Children with Medical Conditions in the TikTok Content of @donnamrtunslehah_ Shinta Dewi Cahya Wulandari; Dyva Claretta
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.145

Abstract

The rise of TikTok has encouraged the sharing of personal content, including that involving children with medical conditions, raising concerns about digital privacy. This study aims to examine audience reception of the digital privacy of children with medical conditions in TikTok content from the account @donnamrtunslehah_ using a reception analysis approach.This research employs a qualitative method with Stuart Hall’s reception analysis, which classifies audience reception into dominant, negotiated, and oppositional positions. Informants consist of parents of children with medical conditions, NGO representatives, and caregivers/physiotherapists. Data were collected through in-depth interviews and analyzed based on informants’ interpretations of the content. The results show varied audience reception. Some informants occupy a dominant position, perceiving the content as educational and supportive. Others fall into a negotiated position by acknowledging its benefits while considering privacy concerns. Meanwhile, oppositional positions emerge from informants who view the content as potentially violating children’s privacy. These differences are influenced by the informants’ backgrounds and their understanding of digital privacy.
Social Media Marketing Strategy of Photobox in Building Brand Awareness on Instagram @photomatics.id Revalina Fayza Azzahra; Hanna Nurhaqiqi
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.158

Abstract

The photobox industry in Indonesia has experienced significant growth, particularly among Generation Z who are highly active on social media. Amid intensifying competition, a brand’s ability to build brand awareness through digital platforms has become a key success factor. This study analyzes the social media marketing strategy of Photomatics through Instagram @photomatics.id using a descriptive qualitative approach. Data were gathered through in-depth interviews, observation, and documentation involving five marketing team members selected via purposive sampling: Head of Marketing, Social Media Specialist, Content Creator, KOL Specialist, and Community. Analysis was conducted using Chris Heuer’s 4C Framework Context, Communication, Collaboration, and Connection. Findings reveal that Photomatics builds brand identity through a natural user-generated content (UGC) approach, a consistent brand voice via the greeting “Sobat Matics” and persona “Min Tics”, and artist frame collaboration campaigns as brand signatures. Communication patterns are adaptive and evaluation-based, relying predominantly on organic growth over paid advertising. Collaboration operates through internal divisional synergy, expanding campus and school ambassador programs, and momentum-based KOL and artist partnerships. Audience connection is built through active Instagram Story interactions, relatable content, and growing physical presence through branch expansion. The integrated application of all four 4C elements successfully led Photomatics through three stages of brand awareness brand recognition, brand recall, and top-of-mind among its target audience.
Representing Soft Masculinity: An Analysis of .Feast's “Membangun & Menghancurkan” Discography Nazar Ibnu Ibrahim; Hanna Nurhaqiqi
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.161

Abstract

Digitalization and global cultural shifts have catalyzed a significant transformation in gender representation within popular media. In the Indonesian context, where masculinity is traditionally associated with power, stoicism, and physical dominance, the emergence of soft masculinity presents a radical ideological alternative. This study investigates the representation of soft masculinity in the album “Membangun & Menghancurkan” by the Indonesian rock band .Feast. Using a descriptive qualitative design grounded in Roland Barthes’s semiotic framework, the research analyzes denotative, connotative, and mythical meanings across six selected tracks: "Membangun", "O, Tuan", "Masimarah", "Tarot", "Nina", and "Arteri." The findings reveal that .Feast systematically deconstructs the "Stoic Mask" and "Absent Provider" myths, replacing them with a new masculine identity built upon three dimensions: Tender Charisma, Purity, and Politeness. The lyrical narratives reconstruct the male figure as a humanist and multidimensional individual who embraces emotional vulnerability, intellectual humility, and active nurturing as markers of true strength. This study concludes that the album serves as a critical cultural text that shifts the paradigm of masculinity from vertical dominance toward horizontal equality and emotional transparency. By naturalizing these narratives, .Feast provides a new blueprint for modern masculinity, where dignity is achieved through self-sovereignty and empathy rather than the oppression of others. This research contributes to the discourse on gender representation in rock music and highlights the role of the creative industry in fostering more inclusive social values.
The Relationship Between The Intensity Of Watching Tiktok Content And Audience Digital Literacy (A Study on the TikTok Account @fahrialimultazam) Muhammad Naufal Muwaffaq; Saifudin Zuhri
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.163

Abstract

This study examines the relationship between the intensity of watching TikTok content and audience digital literacy on the TikTok account @fahrialimultazam. The rapid development of social media, particularly TikTok, has transformed the way people access educational information, including scholarship-related content. However, the widespread circulation of information on social media also creates challenges related to misinformation, making digital literacy increasingly important. Therefore, this study aims to determine whether there is a significant relationship between the intensity of watching TikTok content and the digital literacy level of audiences. This research employed a quantitative correlational approach using a survey method. Data were collected through questionnaires distributed online to 119 respondents selected using purposive sampling from followers of the TikTok account @fahrialimultazam who had watched its content. Data analysis was conducted using the Spearman Rank correlation test with the assistance of SPSS. The findings reveal that the intensity of watching TikTok content was categorized as high, with a mean score of 3.43, while audience digital literacy was also categorized as high, with a mean score of 3.67. The results of the Spearman correlation test showed a correlation coefficient value of 0.663 with a significance value of 0.000 (< 0.05), indicating a strong and statistically significant relationship between the two variables. These findings suggest that the higher the intensity of watching TikTok content, the higher the level of audience digital literacy. In conclusion, TikTok has significant potential as an educational medium that can support the development of audience digital literacy, particularly through educational content related to scholarships and self-development.
The Meaning of Romantic Relationships Conflict Among Young Adults from Broken Home Backgrounds Sherly Audrey Machsun; Sumardjijati Sumardjijati; Ratih Pandu Mustikasari
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.171

Abstract

The formation of an individual's self-identity begins in the family environment, where an individual develops. When a family experiences dysfunction, engages in long-term conflicts, or divorces, it will greatly affect the formation of a child's identity. The high divorce rate in East Java, especially in Surabaya, indicates that destructive communication patterns within families have not been adequately addressed. The purpose of this research is to delve deeper into how family experiences influence the interpretation and management of conflict in romantic relationships and the development of self-concept in individuals from broken homes. This study uses a qualitative method with in-depth interviews with nine informants aged 19-25 who are currently or have been in romantic relationships and come from broken home families. The research results show that family background influences the way individuals perceive conflict thru various management patterns, ranging from contending, yielding, problem solving, to a combination of withdrawing and problem solving. This proves that romantic relationships provide a space for those from broken home backgrounds to portray a more positive self-image.
Public Relations Communication Of The Nusantara Student Dormitory (AMN) Surabaya In Promoting Scholarship Programs To New Students From 3T Regions Vina Ayu Septiani; Diana Amalia
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.173

Abstract

This study examines the Public Relations (PR) communication strategies implemented by the Nusantara Student Dormitory (Asrama Mahasiswa Nusantara - AMN) Surabaya in promoting national affirmation scholarship programs to incoming university freshmen originating from Indonesia’s frontier, outermost, and least developed regions (3T -Tertinggal, Terdepan, Terluar). Utilizing James E. Grunig Excellence Theory as an analytical framework, this research explores how a newly established institutional PR department navigates multi-layered administrative boundaries and severe regional socioeconomic disparities to foster inclusivity. A descriptive qualitative methodology was employed, harvesting primary data through semi-structured in-depth interviews with the AMN PR administrator,senior management, and scholarship recipients from 3T territories including Papua, Maluku, and Nusa Tenggara, cross-validated by continuous digital content analyses. The findings reveal that AMN Surabaya successfully operationalizes a &quot;Distributed Public Relations Model&quot; to counter critical staffing shortages, effectively transforming every operational employee and dormitory mentor into an active institutional brand ambassador. Furthermore, the PR unit successfully bridged deep-seated psychological barriers among remote student populations such as low self- efficacy and digital anxiety by heavily integrating interactive two-way symmetrical communication ecosystems across digital mediums, complemented by localized cultural adaptations and peer-led, face-to-face field campaigns. However, structural challenges persist, particularly regarding an asymmetric distribution of information that leans heavily toward certain geographical regions and structural friction regarding intra-institutional role definitions. This research provides significant empirical and theoretical enrichment to the understudied domain of educational public relations tasked with executing high-stakes affirmative social campaigns.
Framing Analysis Of The Kim Soo-Hyun And Kim Sae-Ron Case Reporting In Tempo.Co Media Ulfatul Laili; Augustin Mustika Chairil
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.177

Abstract

This study aims to analyze Tempo.co's news framing of the case involving Kim Sae-ron and Kim Soo-hyun, specifically regarding the celebrity scandal and alleged child grooming. This research is motivated by the significant public attention to the case and the role of online media in shaping public perception through news construction. The focus of this study is to examine how Tempo.co frames reality through issue selection, language use, and emphasis on certain aspects in its reporting. This study uses a descriptive qualitative approach using the framing analysis method of William A. Gamson and Andre Modigliani. The research subjects were 10 Tempo.co news articles published between March and April 2025 that discussed the Kim Sae-ron and Kim Soo-hyun cases. Data were collected through literature and documentation studies, then analyzed using framing devices and reasoning devices to identify core ideas, symbols, narratives, and reasoning patterns constructed by the media. The results of this study indicate that Tempo.co frames the Kim Sae-ron and Kim Soo-hyun cases not only as celebrity scandals but also as social issues related to power relations, exploitation, and child protection. In terms of framing devices, Tempo.co emphasizes the use of dramatic diction, the selection of specific facts, and an emphasis on the controversy developing in the public sphere. Meanwhile, in terms of reasoning devices, Tempo.co constructs a narrative that leads readers to understand the case as a broader issue than mere entertainment gossip, namely as a social issue concerning morality, law, and public awareness. This study demonstrates that Tempo.co's framing demonstrates the media's role not only as a conveyor of information but also as an actor constructing social reality through a particular perspective. The coverage of this case demonstrates the link between journalistic practices, the formation of public opinion, and the economic logic of media within the digital news industry.
Analysis of The Framing of News Coverage on Indonesia's Joining The Board of Peace on Detik.com and Kompas.com Gredin Satria Aji; Catur Suratnoaji
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.181

Abstract

The media plays a significant role in shaping public perception through the framing of information, particularly regarding controversial political and diplomatic issues. This study examines how Detik.com and Kompas.com framed their news coverage of Indonesia's decision to join the Board of Peace (BoP), an institution established by the United States on January 22, 2026, aimed at facilitating post-conflict stabilization and reconstruction in Gaza. This research employed a qualitative descriptive approach using Robert N. Entman's framing analysis model, which consists of four elements: define problem, diagnose cause, make moral judgments, and suggest remedies. Data were collected through documentation of 20 news articles 10 from each media outlet published between January 22 and February 23, 2026. The findings reveal distinct differences in framing between the two media outlets. Detik.com framed Indonesia's membership in the BoP as a positive and solution-oriented humanitarian diplomatic step, adopting a predominantly pro-government perspective with an emphasis on emotional and solidarity-based moral values. In contrast, Kompas.com applied a more critical and cautious framing by presenting diverse perspectives from government officials, the House of Representatives (DPR), and Islamic organizations, emphasizing accountability, transparency, and vigilance regarding potential deviations from the principle of Palestinian independence. These differences reflect the role of mass media as an agent of social reality construction, as explained through Berger and Luckman's social construction theory involving the phases of externalization, objectification, and internalization which shapes differing public perceptions of the same diplomatic phenomenon. This study contributes to the understanding of media framing in the context of Indonesian foreign policy and international diplomacy, an area that remains relatively underexplored in existing literature.
Marketing Communication Strategy through Nostalgia: A Qualitative Study at Zangrandi Ice Cream Surabaya Dustin Phalosa Arundaya Widodo; Catur Suratnoaji
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.182

Abstract

This research investigates the marketing communication strategy through nostalgia implemented by Zangrandi Ice Cream Surabaya to maintain its presence amidst the rapid growth of digital consumption and competition from modern brands. The study aims to analyze the integration of historical identity and customer experience in preserving Zangrandi legendary status as a communication asset. Using a descriptive qualitative approach data were gathered through in depth interviews with management and loyal customers as well as direct field observations. The findings indicate that Zangrandi communication relies on the consistency of its 1930 authentic recipes and the use of its colonial style heritage building as a non verbal communication medium. Furthermore the customer experience is structured through five dimensions Sense, Feel, Think, Act, and Relate which foster deep emotional bonds and triggaer organic word of mouth. This study concludes that Zangrandi survival is not a result of aggressive digital promotion but the successful transformation of historical memory into a high value social communication experience. These results suggest that heritage businesses can leverage historical identity as a strategic communication tool to build consumer loyalty and reputational resilience in a competitive market.
Personal Branding Through Two Channels: Content Analysis of Finance Minister Purbaya Yudhi Sadewa on Private (@purbayayudhis) and Official (@menkeuri) Tiktok Accounts Rezananto Bimo Aryo Bhaskoro; Ririn Puspita Tutiasri
International Journal of Social, Economic, and Business Vol. 2 No. 4 (2026): June 2026 (In Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i4.185

Abstract

This study analyzes the personal branding of Indonesia's Finance Minister, Purbaya Yudhi Sadewa, across two distinct TikTok channels: his private account (@purbayayudhis) and the official Ministry account (@menkeuri). Utilizing a qualitative descriptive approach with content analysis, the research examines 28 video posts using Peter Montoya's 8 Laws of Personal Branding and Labrecque’s Digital Personal Branding framework. The findings reveal that while both accounts represent the same figure, they employ different communication strategies that complement each other. The private account frames the Minister as humanistic, humorous, and approachable, whereas the official account emphasizes professionalism, competence, and institutional authority. A key finding is the consistent use of the "thumb gesture" (gaya jempol) as a powerful visual identity marker across both platforms, fulfilling the law of distinctiveness. This study demonstrates how public officials can successfully manage dual digital identities to build both emotional proximity and professional credibility

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