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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 505 Documents
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Kualitas Produk dan Pelayanan sebagai Determinan Kepuasan Pelanggan dalam Layanan Transaksi Digital Ramadhan, Muhammad Al Gifari; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/37fz9928

Abstract

The development of digital transaction services has made customer satisfaction a strategic indicator that is influenced not only by the final success of the transaction, but also by a comprehensive evaluation of the perceived value through product quality and service quality. Along with the increasing dependence of society on technological systems, the relationship between service quality and customer satisfaction has become increasingly complex. Therefore, this study aims to analyze the effect of product quality and service quality on customer satisfaction in digital transaction services. This research uses a quantitative approach with a survey method to obtain consumer perception data. The collected data were then analyzed using multiple linear regression to determine the direction and magnitude of the influence between variables. The results show that both product quality and service quality have a positive effect; however, this effect is not yet significant in directly shaping customer satisfaction. These findings indicate that customer satisfaction in digital transaction services is not only determined by product and service quality, but is also influenced by other supporting factors, such as the smooth functioning of application systems, transaction security, accuracy of service processes, and the ease with which customers use digital platforms. Thus, efforts to improve customer satisfaction in the digital transaction service ecosystem need to be carried out comprehensively, not only through improvements in product and service quality, but also through strengthening system reliability and ensuring consistency in the service experience perceived by customers
Pengaruh Promosi Melalui Media Sosial TikTok dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Lozy Hijab Marlina , Auriel Putri; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7qzbjr49

Abstract

The development of social media, particularly TikTok, has become an effective promotional tool in influencing consumer behavior in the digital era. According to Kotler and Keller, promotion is a marketing activity aimed at communicating product value to consumers, while consumer trust, as defined by Mowen and Minor, refers to consumers’ confidence in the reliability and integrity of a brand. This study aims to examine the influence of promotion through TikTok social media and consumer trust on purchasing decisions of Lozy Hijab products. This research employs a quantitative method, with data collected through questionnaires distributed to Lozy Hijab consumers who have been exposed to promotional content on TikTok. The data were analyzed using multiple linear regression analysis. The results indicate that promotion through TikTok social media has a positive and significant effect on purchasing decisions of Lozy Hijab. In addition, consumer trust also has a positive and significant effect on purchasing decisions. Simultaneously, promotion through TikTok social media and consumer trust have a significant influence on the purchasing decisions of Lozy Hijab.
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Face Wash Fahrijal, Fiqri Alief; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yyn1gx57

Abstract

The increasingly intense competition in the facial skincare industry in Indonesia encour- ages consumers to be more selective in making purchasing decisions, particularly for face wash products such as Garnier. This study aims to analyze the effect of product quality and price on purchasing decisions of Garnier face wash. The research employs a quantitative approach with an explanatory design, using data collected through questionnaires distrib- uted to 100 respondents who are users of Garnier face wash, and analyzed using multiple linear regression. The results indicate that product quality has a positive and significant effect on purchasing decisions, while price also has a positive and significant effect as a supporting factor. Simultaneously, product quality and price are proven to influence con- sumers’ purchasing decisions. The conclusion of this study shows that consumers’ purchas- ing decisions are primarily driven by their perceptions of product quality, with price serv- ing as a reinforcing factor. Therefore, the findings of this study can be used as a consider- ation for companies in improving product quality and determining appropriate pricing strategies, as well as a reference for future research.
Analisis Pengaruh Variabel Moneter terhadap Jumlah Uang Beredar di Indonesia Periode 2019–2023 J. Sabas Setyohadi; M.I. Adhisti. PD; Sumaryati Tjitrosumarto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8txbws94

Abstract

This study aims to analyze the effect of inflation, interest rates, and exchange rates on the money supply using a quantitative approach with time series data from 2004–2023. The analytical method employed is multiple linear regression with second-order differencing transformation after conducting stationarity tests using the Augmented Dickey–Fuller (ADF) method. The results indicate that all variables are integrated at order two I(2), thus the model estimation is performed using second difference data to avoid spurious regression. The regression results show that partially inflation, interest rates, and exchange rates do not have a significant effect on the money supply at the 5% significance level. Simultaneously, these variables also do not significantly affect the money supply, as indicated by the F-statistic probability value of 0.2249. The coefficient of determination value of 0.2602 indicates that the model explains only about 26% of the variation in the money supply, while the remaining 74% is influenced by other variables outside the model. Classical assumption tests show that the model satisfies normality, homoscedasticity, no autocorrelation, and no multicollinearity assumptions. Therefore, the regression model is econometrically valid, although the independent variables have not been proven to be the main determinants of changes in the money supply.
Pengaruh Influencer marketing dan Brand image Terhadap Keputusan Pembelian Produk Hand & Body Lotion: Studi pada Mahasiswa Manajemen Universitas Muhammadiyah Bandung Angkatan 2022 Pauji, Achmad Mansur; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9dwsjs39

Abstract

The Indonesian beauty industry has experienced rapid growth alongside increasing awareness of body care. Hand and body lotion has become a daily necessity among students, leading to intensified brand competition. Marina, as a local brand, faces challenges in maintaining its market position, as reflected in fluctuations in the Top Brand Index from 2021 to 2025. This study aims to analyze the effect of influencer marketing and brand image on purchasing decisions of Marina UV White hand and body lotion. A quantitative approach was employed using a survey method involving Management students of Universitas Muhammadiyah Bandung class of 2022, selected through purposive sampling. Data were analyzed using multiple linear regression. The results indicate that influencer marketing and brand image have a positive and significant effect, both partially and simultaneously, on purchasing decisions.
Pengaruh Word of Mouth dan Brand Image Terhadap Keputusan Pembelian Arfiansyah, Bilal; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/410wpq80

Abstract

The increasingly tight competition in the automotive industry, especially in the dirt bike and supermoto segments, requires companies to understand the factors that influence consumer purchasing interest. This study aims to analyze the influence of Word of Mouth and Brand Image on Consumer Purchase Intention of Honda CRF 150 motorcycles in Bandung City, with a study on the Bandung Supermoto Community. The research method used is a quantitative approach with descriptive and verification research types. Data collection techniques were carried out by distributing questionnaires to respondents who met the research criteria. The data obtained were analyzed using multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results of the study indicate that Word of Mouth has a positive and significant effect on Purchase Intention, as well as Brand Image has a positive and significant effect on Purchase Intention. Simultaneously, Word of Mouth and Brand Image have a significant effect on Consumer Purchase Intention. These findings indicate that positive communication between consumers and a strong brand image play an important role in increasing purchase interest in the Honda CRF 150 motorcycle.
Hubungan Kualitas Produk dan Citra Merek dengan Keputusan Pembelian pada Brand Fashion Lokal Kusuma, Jaya; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/taf2es14

Abstract

The local fashion industry faces increasingly intense competition driven by changes in young consumers’ lifestyles. Screamous, a Bandung-based streetwear brand, has experienced declining market share and sales, indicating weakened purchase decisions. This study aims to analyze the effects of product quality and brand image on consumers’ purchase decisions toward Screamous. A quantitative causal approach was applied using a survey of 100 followers of the Instagram account @jayaaksmaa. The results show that product quality and brand image have positive and significant effects, both partially and simultaneously, on purchase decisions. The study concludes that strengthening product quality and brand image is essential to enhance competitiveness and contributes to the marketing literature on local fashion brands.  
Hubungan Citra Merek dan Kesesuaian Harga dengan Keputusan Pembelian pada Brand Streetwear Lokal Widianingsih, Nindri; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p2xbxq35

Abstract

The development of the fashion industry in Indonesia, especially in Bandung, is very rapid every year, many fashion brands are emerging. One strategy to maintain its existence is by paying attention to brand image and price. This study aims to analyze the influence of brand image and price on purchasing decisions for WHSTL Official products in Bandung. The research method used is quantitative with data collected through questionnaires to 150 respondents who have purchased the product. The data analysis technique used multiple linear regression with the help of SPSS 27. The results showed that price has a positive and significant effect on purchasing decisions. Conversely, brand image has a negative and significant effect, which indicates that current brand perceptions do not support purchase intentions. Simultaneously, brand image and price have a significant effect on purchasing. This study suggests that WHSTL Official should focus its strategy on competitive pricing and reevaluate brand management to change consumer perceptions into positive purchasing behavior.  
Analisis Kualitas Produk dan Gaya Hidup dalam Membentuk Keputusan Pembelian Produk Sunscreen Wijaya, Noval; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/prgp3p42

Abstract

The skincare industry in Indonesia is experiencing rapid growth as public awareness of the importance of skin protection increases. Wardah, as a popular local brand, faces intense competition, making product quality and consumer lifestyle important factors influencing sunscreen purchasing decisions. This study aims to analyze the influence of product quality and lifestyle on Wardah sunscreen purchasing decisions. The research method used a quantitative approach through distributing questionnaires to Wardah sunscreen users. Data were analyzed using multiple linear regression to test the partial and simultaneous effects between variables. The results showed that product quality and lifestyle had a positive and significant effect, both partially and simultaneously, on Wardah sunscreen purchasing decisions. This finding underscores the importance of improving formulation quality and adapting marketing strategies to consumer lifestyles to increase purchasing interest. Practically, these findings can be used by companies to design product quality improvement strategies and marketing approaches that align with the lifestyles of young consumers, particularly college students.
Implementasi Pemasaran Digital dan Kualitas Produk dalam Menarik dan Menjangkau Konsumen Sampurna, Yoga; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n9s3d163

Abstract

The development of digital technology has encouraged business actors to adopt more adaptive marketing strategies in response to increasing market competition. Digital marketing has become an important tool for attracting and reaching consumers, while product quality remains a key factor in building consumer trust and loyalty. This study aims to analyze the implementation of digital marketing and product quality in attracting and reaching consumers. This research employs a qualitative approach with a descriptive method. The study was conducted in Jl. Raya Derwati, Rancasari District, Bandung City, West Java. Data were collected through in-depth interviews, observation, and documentation involving business actors and consumers selected using purposive sampling. Data analysis was carried out through data reduction, data presentation, and conclusion drawing, with data validity ensured through source and technique triangulation. The findings indicate that digital marketing plays a significant role in expanding consumer reach and increasing consumer interest, while product quality serves as a determining factor in consumer satisfaction and trust. The integration of effective digital marketing strategies with consistent product quality can enhance business competitiveness in the digital era.

Page 49 of 51 | Total Record : 505

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