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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 687 Documents
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Pengaruh Perceived Usefulness pada Virtual Try-On, Online Customer Review dan Brand Trust terhadap Purchase Decision Produk Kosmetik L’oreal Paris di Shopee Vio Andira Suprayitno; Nadya Fadillah; Rizka Zakiah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0hj05963

Abstract

reviews, and brand trust on the purchase decision of L'Oreal Paris cosmetic products on Shopee. This research employed a quantitative method with data collected through a questionnaire. The population consisted of Generation Z Shopee users residing in the Special Capital Region of Jakarta (DKI Jakarta). The sampling technique used was non-probability sampling with a purposive sampling method, resulting in 180 respondents. The data were analyzed using multiple linear regression analysis, including descriptive statistical analysis, instrument testing, classical assumption tests, multiple linear regression analysis, hypothesis testing (t-test), and the coefficient of determination (R²), with the assistance of SPSS version 32. The results indicate that perceived usefulness in virtual try-on, online customer reviews, and brand trust each have a positive and significant effect on purchase decisions, with brand trust being the most dominant influencing variable. Therefore, optimizing virtual try-on features, effectively managing online customer reviews, and strengthening brand trust can serve as effective digital marketing strategies to enhance consumers' purchase decisions for L'Oreal Paris cosmetic products on the Shopee platform.
Pengaruh Komunikasi, Profesionalisme, dan Komitmen Organisasi Terhadap Semangat Kerja Pegawai pada Dinas Pekerjaan Umum dan Penataan Ruang Kabupaten Bima Zainul Arifin; Kartin Aprianti; Khairul Amar
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m9qh3487

Abstract

This study aims to determine and analyze the influence of communication, professionalism, and organizational commitment on employee morale at the Public Works and Spatial Planning Agency of Bima Regency. This type of research is associative research. The research instrument uses a questionnaire with a Likert scale. The population in this study were all employees at the Public Works and Spatial Planning Agency of Bima Regency, totaling 201 people. The sample in this study were employees with the status of Civil Servants (PNS) and Government Employees with Work Agreements (PPPK) totaling 127 people, which were determined by purposive sampling technique, namely a sampling technique with certain considerations. Data collection techniques in this study were observation, interviews, questionnaires, and literature studies. Data analysis techniques used include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, multiple correlation coefficients, t tests, and F tests. The results of the study indicate that partially communication and professionalism have a significant effect on employee morale, while organizational commitment has no significant effect. Simultaneously, communication, professionalism, and organizational commitment have a significant influence on employee work enthusiasm at the Public Works and Spatial Planning Agency of Bima Regency, with a contribution of 54.8% (Adjusted R Square), while the rest is influenced by other factors not examined in this study.
Pengaruh Karakteristik Individu dan Kompetensi SDM Terhadap Prestasi Kerja Pegawai pada Dinas Kependudukan dan Pencatatan Sipil Kota Bima Umratunisa Umratunisa; Firmansyah Kusumayadi; Muhammad Badar
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zz4j3j79

Abstract

This study aims to examine the effect of individual characteristics and human resource (HR) competence on the job performance of employees at the Department of Population and Civil Registration of Bima City. This research employed an associative research design with a quantitative approach. The population consisted of 60 employees, while the sample comprised 43 civil servants selected using a purposive sampling technique. Data were collected through observation, questionnaires using a Likert scale, and literature review. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination, t-test, and F-test with the assistance of SPSS version 22. The results of the study indicate that individual characteristics have a positive and significant effect on employees' job performance, with a t-value of 5.601 and a significance level of 0.000 < 0.05. Human resource competence also has a positive and significant effect on job performance, with a t-value of 5.991 and a significance level of 0.000 < 0.05. Simultaneously, individual characteristics and HR competence significantly affect employees' job performance, as indicated by an F-value of 71.218, which is greater than the F-table value of 2.911, with a significance level of 0.000 < 0.05. The coefficient of determination (R²) of 0.781 indicates that 78.1% of the variation in employees' job performance is explained by individual characteristics and HR competence, while the remaining 21.9% is influenced by other variables not examined in this study. Based on the findings, it can be concluded that individual characteristics and human resource competence have a positive and significant effect, both partially and simultaneously, on the job performance of employees at the Department of Population and Civil Registration of Bima City. Therefore, improving individual characteristics and HR competence should be prioritized to enhance employees' job performance.  
Pengaruh Digital Leadership dan AI Integration Terhadap Innovation Capabilities Pada PT Eigerindo Multi Produk Industri (Eiger) (Studi Kuantitatif pada Karyawan PT Eigerindo Multi Produk Industri) Almaira Sarah Junjunan; Nisa Febrianti; Sarah Mutia Azahra; Megha Sakova
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dmwp8d61

Abstract

This study examines the effect of Digital leadership and AI Integration on Innovation Capabilities at PT Eigerindo Multi Produk Industri (EIGER). A quantitative causal-associative design was employed, with cross-sectional survey data collected from 31 employees selected through purposive sampling via an online Google Form questionnaire. Data were analyzed using multiple linear regression. Classical assumption tests indicated the model met the assumptions of normality (Shapiro-Wilk W = 0.955, p = 0.216), no multicollinearity (VIF = 1.430), and homoscedasticity (Glejser test, p > 0.05). The regression equation obtained was Y = 0.948 + 0.367X1 + 0.422X2. Partial t-tests showed that Digital leadership significantly and positively affected Innovation Capabilities (t = 2.773, p = 0.010), as did AI Integration (t = 2.632, p = 0.014). The simultaneous F-test confirmed that both variables jointly and significantly influenced Innovation Capabilities (F = 16.181, p = 0.00002), explaining 53.6% of its variance (R² = 0.536). However, reliability testing showed Cronbach's Alpha values below the ideal threshold of 0.70 for all three variables, largely attributable to the small sample size (n = 31), so the findings should be interpreted as exploratory and warrant replication with a larger sample and a refined instrument.
Pengaruh Stres Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT Jaya Kencana Divisi Lift Eskalator Proyek (LEP) Faraditya Ayudiantina
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qr319r32

Abstract

Employee performance is an important factor in achieving organizational goals and is influenced by various factors, including work stress and the work environment. This study aims to analyze the effect of work stress and the work environment on employee performance at PT Jaya Kencana Lift Escalator Project Division (LEP). This research employed a quantitative approach using questionnaire-based data collection. The population consisted of 152 employees, with a sample of 110 respondents selected using the Slovin formula and Probability Sampling through the Simple Random Sampling technique. Data were analyzed using IBM SPSS Statistics 26 through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results showed that partially, work stress had no significant effect on employee performance with a t-value of 1.324 and a significance value of 0.188 (>0.05). Meanwhile, the work environment had a positive and significant effect on employee performance with a t-value of 3.504 and a significance value of 0.001 (<0.05). Simultaneously, work stress and the work environment significantly affected employee performance with an F-value of 6.939 and a significance value of 0.001 (<0.05). The R Square value of 0.386 indicates that both independent variables explained 38.6% of the variation in employee performance, while the remaining 61.4% was influenced by other factors outside this study.
Pengaruh Disiplin Kerja dan Kerja Sama Tim Terhadap Kepuasan Kerja Pegawai pada Dinas Kelautan dan Perikanan Kota Bima Rahmatul Kurnia; Jaenab Jaenab; Khairul Amar
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f84xaw47

Abstract

pegawai pada Dinas Kelautan dan Perikanan Kota Bima. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi penelitian berjumlah 45 pegawai, sedangkan sampel sebanyak 35 responden yang ditentukan menggunakan teknik purposive sampling, yaitu ASN dan pegawai paruh waktu. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert, studi pustaka, survei, dan dokumentasi. Teknik analisis data meliputi uji validitas, uji reliabilitas, analisis regresi linier berganda, koefisien korelasi, koefisien determinasi, uji t, dan uji F.Hasil penelitian menunjukkan bahwa disiplin kerja berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai dengan nilai t hitung sebesar 3,691 dan nilai signifikansi 0,001 (<0,05). Kerja sama tim juga berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai dengan nilai t hitung sebesar 3,315 dan nilai signifikansi 0,002 (<0,05). Secara simultan, disiplin kerja dan kerja sama tim berpengaruh signifikan terhadap kepuasan kerja pegawai, dibuktikan dengan nilai F hitung sebesar 13,634 yang lebih besar dari F tabel sebesar 3,29 dengan nilai signifikansi 0,000 (<0,05). Nilai koefisien determinasi (R²) sebesar 0,460 menunjukkan bahwa disiplin kerja dan kerja sama tim mampu menjelaskan sebesar 46% variasi kepuasan kerja pegawai, sedangkan sisanya sebesar 54% dipengaruhi oleh faktor lain di luar penelitian. Berdasarkan hasil penelitian dapat disimpulkan bahwa disiplin kerja dan kerja sama tim memiliki pengaruh positif dan signifikan, baik secara parsial maupun simultan, terhadap kepuasan kerja pegawai pada Dinas Kelautan dan Perikanan Kota Bima. Oleh karena itu, peningkatan disiplin kerja dan penguatan kerja sama tim perlu terus dilakukan untuk meningkatkan kepuasan kerja pegawai serta mendukung tercapainya tujuan organisasi.
Analisis SWOT untuk Menyusun Pengembangan Strategi Promosi Digital UMKM Hataraya Food di Kota Malang Nur Afni Mauludia; Eko Boedhi Santoso; Ayu Sulasari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6yweck54

Abstract

This study examines the internal and external conditions of Hataraya Food, a snack MSME in Malang City, and formulates appropriate digital promotion strategies using SWOT analysis. A qualitative descriptive approach was employed, with data collected through interviews, observations, and documentation involving the business owner, employees, and consumers. The analysis utilized the IFE Matrix, EFE Matrix, SWOT Quadrant, and SWOT Matrix. The findings reveal that Hataraya Food's digital promotion through Instagram has not been optimally managed, resulting in low consumer engagement and limited market reach. Based on the IFE and EFE Matrix analysis, Hataraya Food is positioned in Quadrant I (Growth Oriented Strategy) with coordinates (3.1 : 2.68), indicating that the business possesses internal strengths that can be leveraged to seize external opportunities. The recommended strategy is the SO (Strengths-Opportunities) Strategy, which involves utilizing the quality of homemade products and distinctive taste as the main focus of digital promotional content, increasing promotional intensity through various Instagram features (feed, story, reels, highlight), developing creative content variations, expanding marketing through marketplaces such as Shopee, Tokopedia, and TikTok Shop, and maintaining consistent uploads through a planned content schedule. The study also recommends regular evaluation of digital marketing performance based on reach, engagement, and consumer responses to continuously adapt the strategy to evolving market needs and digital media trends.

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