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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 865 Documents
 67   68   69   70   71 
Pengaruh Perceived Usefulness pada Virtual Try-On, Online Customer Review dan Brand Trust terhadap Purchase Decision Produk Kosmetik L’oreal Paris di Shopee Vio Andira Suprayitno; Nadya Fadillah; Rizka Zakiah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0hj05963

Abstract

reviews, and brand trust on the purchase decision of L'Oreal Paris cosmetic products on Shopee. This research employed a quantitative method with data collected through a questionnaire. The population consisted of Generation Z Shopee users residing in the Special Capital Region of Jakarta (DKI Jakarta). The sampling technique used was non-probability sampling with a purposive sampling method, resulting in 180 respondents. The data were analyzed using multiple linear regression analysis, including descriptive statistical analysis, instrument testing, classical assumption tests, multiple linear regression analysis, hypothesis testing (t-test), and the coefficient of determination (R²), with the assistance of SPSS version 32. The results indicate that perceived usefulness in virtual try-on, online customer reviews, and brand trust each have a positive and significant effect on purchase decisions, with brand trust being the most dominant influencing variable. Therefore, optimizing virtual try-on features, effectively managing online customer reviews, and strengthening brand trust can serve as effective digital marketing strategies to enhance consumers' purchase decisions for L'Oreal Paris cosmetic products on the Shopee platform.
Pengaruh Komunikasi, Profesionalisme, dan Komitmen Organisasi Terhadap Semangat Kerja Pegawai pada Dinas Pekerjaan Umum dan Penataan Ruang Kabupaten Bima Zainul Arifin; Kartin Aprianti; Khairul Amar
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m9qh3487

Abstract

This study aims to determine and analyze the influence of communication, professionalism, and organizational commitment on employee morale at the Public Works and Spatial Planning Agency of Bima Regency. This type of research is associative research. The research instrument uses a questionnaire with a Likert scale. The population in this study were all employees at the Public Works and Spatial Planning Agency of Bima Regency, totaling 201 people. The sample in this study were employees with the status of Civil Servants (PNS) and Government Employees with Work Agreements (PPPK) totaling 127 people, which were determined by purposive sampling technique, namely a sampling technique with certain considerations. Data collection techniques in this study were observation, interviews, questionnaires, and literature studies. Data analysis techniques used include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, multiple correlation coefficients, t tests, and F tests. The results of the study indicate that partially communication and professionalism have a significant effect on employee morale, while organizational commitment has no significant effect. Simultaneously, communication, professionalism, and organizational commitment have a significant influence on employee work enthusiasm at the Public Works and Spatial Planning Agency of Bima Regency, with a contribution of 54.8% (Adjusted R Square), while the rest is influenced by other factors not examined in this study.
Pengaruh Karakteristik Individu dan Kompetensi SDM Terhadap Prestasi Kerja Pegawai pada Dinas Kependudukan dan Pencatatan Sipil Kota Bima Umratunisa Umratunisa; Firmansyah Kusumayadi; Muhammad Badar
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zz4j3j79

Abstract

This study aims to examine the effect of individual characteristics and human resource (HR) competence on the job performance of employees at the Department of Population and Civil Registration of Bima City. This research employed an associative research design with a quantitative approach. The population consisted of 60 employees, while the sample comprised 43 civil servants selected using a purposive sampling technique. Data were collected through observation, questionnaires using a Likert scale, and literature review. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination, t-test, and F-test with the assistance of SPSS version 22. The results of the study indicate that individual characteristics have a positive and significant effect on employees' job performance, with a t-value of 5.601 and a significance level of 0.000 < 0.05. Human resource competence also has a positive and significant effect on job performance, with a t-value of 5.991 and a significance level of 0.000 < 0.05. Simultaneously, individual characteristics and HR competence significantly affect employees' job performance, as indicated by an F-value of 71.218, which is greater than the F-table value of 2.911, with a significance level of 0.000 < 0.05. The coefficient of determination (R²) of 0.781 indicates that 78.1% of the variation in employees' job performance is explained by individual characteristics and HR competence, while the remaining 21.9% is influenced by other variables not examined in this study. Based on the findings, it can be concluded that individual characteristics and human resource competence have a positive and significant effect, both partially and simultaneously, on the job performance of employees at the Department of Population and Civil Registration of Bima City. Therefore, improving individual characteristics and HR competence should be prioritized to enhance employees' job performance.  
Pengaruh Digital Leadership dan AI Integration Terhadap Innovation Capabilities Pada PT Eigerindo Multi Produk Industri (Eiger) (Studi Kuantitatif pada Karyawan PT Eigerindo Multi Produk Industri) Almaira Sarah Junjunan; Nisa Febrianti; Sarah Mutia Azahra; Megha Sakova
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dmwp8d61

Abstract

This study examines the effect of Digital leadership and AI Integration on Innovation Capabilities at PT Eigerindo Multi Produk Industri (EIGER). A quantitative causal-associative design was employed, with cross-sectional survey data collected from 31 employees selected through purposive sampling via an online Google Form questionnaire. Data were analyzed using multiple linear regression. Classical assumption tests indicated the model met the assumptions of normality (Shapiro-Wilk W = 0.955, p = 0.216), no multicollinearity (VIF = 1.430), and homoscedasticity (Glejser test, p > 0.05). The regression equation obtained was Y = 0.948 + 0.367X1 + 0.422X2. Partial t-tests showed that Digital leadership significantly and positively affected Innovation Capabilities (t = 2.773, p = 0.010), as did AI Integration (t = 2.632, p = 0.014). The simultaneous F-test confirmed that both variables jointly and significantly influenced Innovation Capabilities (F = 16.181, p = 0.00002), explaining 53.6% of its variance (R² = 0.536). However, reliability testing showed Cronbach's Alpha values below the ideal threshold of 0.70 for all three variables, largely attributable to the small sample size (n = 31), so the findings should be interpreted as exploratory and warrant replication with a larger sample and a refined instrument.
Pengaruh Stres Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT Jaya Kencana Divisi Lift Eskalator Proyek (LEP) Faraditya Ayudiantina
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qr319r32

Abstract

Employee performance is an important factor in achieving organizational goals and is influenced by various factors, including work stress and the work environment. This study aims to analyze the effect of work stress and the work environment on employee performance at PT Jaya Kencana Lift Escalator Project Division (LEP). This research employed a quantitative approach using questionnaire-based data collection. The population consisted of 152 employees, with a sample of 110 respondents selected using the Slovin formula and Probability Sampling through the Simple Random Sampling technique. Data were analyzed using IBM SPSS Statistics 26 through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results showed that partially, work stress had no significant effect on employee performance with a t-value of 1.324 and a significance value of 0.188 (>0.05). Meanwhile, the work environment had a positive and significant effect on employee performance with a t-value of 3.504 and a significance value of 0.001 (<0.05). Simultaneously, work stress and the work environment significantly affected employee performance with an F-value of 6.939 and a significance value of 0.001 (<0.05). The R Square value of 0.386 indicates that both independent variables explained 38.6% of the variation in employee performance, while the remaining 61.4% was influenced by other factors outside this study.
Pengaruh Disiplin Kerja dan Kerja Sama Tim Terhadap Kepuasan Kerja Pegawai pada Dinas Kelautan dan Perikanan Kota Bima Rahmatul Kurnia; Jaenab Jaenab; Khairul Amar
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f84xaw47

Abstract

pegawai pada Dinas Kelautan dan Perikanan Kota Bima. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi penelitian berjumlah 45 pegawai, sedangkan sampel sebanyak 35 responden yang ditentukan menggunakan teknik purposive sampling, yaitu ASN dan pegawai paruh waktu. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert, studi pustaka, survei, dan dokumentasi. Teknik analisis data meliputi uji validitas, uji reliabilitas, analisis regresi linier berganda, koefisien korelasi, koefisien determinasi, uji t, dan uji F.Hasil penelitian menunjukkan bahwa disiplin kerja berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai dengan nilai t hitung sebesar 3,691 dan nilai signifikansi 0,001 (<0,05). Kerja sama tim juga berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai dengan nilai t hitung sebesar 3,315 dan nilai signifikansi 0,002 (<0,05). Secara simultan, disiplin kerja dan kerja sama tim berpengaruh signifikan terhadap kepuasan kerja pegawai, dibuktikan dengan nilai F hitung sebesar 13,634 yang lebih besar dari F tabel sebesar 3,29 dengan nilai signifikansi 0,000 (<0,05). Nilai koefisien determinasi (R²) sebesar 0,460 menunjukkan bahwa disiplin kerja dan kerja sama tim mampu menjelaskan sebesar 46% variasi kepuasan kerja pegawai, sedangkan sisanya sebesar 54% dipengaruhi oleh faktor lain di luar penelitian. Berdasarkan hasil penelitian dapat disimpulkan bahwa disiplin kerja dan kerja sama tim memiliki pengaruh positif dan signifikan, baik secara parsial maupun simultan, terhadap kepuasan kerja pegawai pada Dinas Kelautan dan Perikanan Kota Bima. Oleh karena itu, peningkatan disiplin kerja dan penguatan kerja sama tim perlu terus dilakukan untuk meningkatkan kepuasan kerja pegawai serta mendukung tercapainya tujuan organisasi.
Analisis SWOT untuk Menyusun Pengembangan Strategi Promosi Digital UMKM Hataraya Food di Kota Malang Nur Afni Mauludia; Eko Boedhi Santoso; Ayu Sulasari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6yweck54

Abstract

This study examines the internal and external conditions of Hataraya Food, a snack MSME in Malang City, and formulates appropriate digital promotion strategies using SWOT analysis. A qualitative descriptive approach was employed, with data collected through interviews, observations, and documentation involving the business owner, employees, and consumers. The analysis utilized the IFE Matrix, EFE Matrix, SWOT Quadrant, and SWOT Matrix. The findings reveal that Hataraya Food's digital promotion through Instagram has not been optimally managed, resulting in low consumer engagement and limited market reach. Based on the IFE and EFE Matrix analysis, Hataraya Food is positioned in Quadrant I (Growth Oriented Strategy) with coordinates (3.1 : 2.68), indicating that the business possesses internal strengths that can be leveraged to seize external opportunities. The recommended strategy is the SO (Strengths-Opportunities) Strategy, which involves utilizing the quality of homemade products and distinctive taste as the main focus of digital promotional content, increasing promotional intensity through various Instagram features (feed, story, reels, highlight), developing creative content variations, expanding marketing through marketplaces such as Shopee, Tokopedia, and TikTok Shop, and maintaining consistent uploads through a planned content schedule. The study also recommends regular evaluation of digital marketing performance based on reach, engagement, and consumer responses to continuously adapt the strategy to evolving market needs and digital media trends.
Eksplorasi Peran Kecerdasan Buatan sebagai Pendorong Kinerja Keuangan dalam Transformasi Digital Berbasis Tinjauan Sistematis atas Metrik dan Dampak Jangka Panjang Ryan Suarantalla
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jem9mw94

Abstract

The integration of Artificial Intelligence (AI) in the digital transformation process has fundamentally changed the operational and strategic landscape of various industrial sectors, redefining the boundaries of efficiency and value creation. This research presents an extensive systematic literature review (SLR) with a bibliometric analysis approach regarding the application of AI in financial management, identifying dominant technologies, their impact on financial performance metrics, as well as the technical and organizational requirements necessary for successful adoption. Based on the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines, this review analyzes 50 peer-reviewed articles published between 2020 and 2026, extracted from leading global and national academic databases such as Scopus, Web of Science (WoS), and Sinta. Network mapping analysis using VOSviewer software reveals a trend shift from basic algorithms to complex modeling that integrates Machine Learning, Deep Learning, and Natural Language Processing (NLP). This technology dominates the implementation of critical functions such as risk management, fraud detection, portfolio optimization, and sustainability reporting based on environmental, social, and governance (ESG) criteria. Empirically, AI has been shown to have an asymmetric relationship and sometimes a U-shaped relationship with financial performance. High initial capital and infrastructure costs have been shown to suppress short-term operational efficiency (reflected in the increase in the Operating Expense to Operating Revenue ratio/BOPO), but gradually provide exponential spikes in long-term market valuation (Tobin's Q) and profitability (ROA, ROE). This study synthesizes theoretical insights using the Technology-Organization-Environment (TOE) framework, Resource-Based View (RBV), and Agency Theory, and underscores the need for a balance between ethical algorithm governance and digital innovation to achieve sustainable competitive advantage.
Analisis Pengaruh Lokasi Strategis dan Kecepatan Pengiriman Terhadap Kepuasan Konsumen pada CV. Maju Muliya Farm Raflin Raflin; Muhajirin Muhajirin; Rosa Yuliati; Siti Asyitah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/85hzq922

Abstract

This study aims to analyze the effect of strategic location and delivery speed on customer satisfaction at CV. Maju Muliya Farm. The research employed a quantitative approach with a causal associative research design. The study population consisted of all customers of CV. Maju Muliya Farm in Pajo District, Dompu Regency, with a sample of 100 respondents selected using purposive sampling. Data were collected through a questionnaire using a five-point Likert scale and analyzed using IBM SPSS Statistics version 26, including validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, coefficient of determination, t-test, and F-test. The results indicate that strategic location has a positive and significant effect on customer satisfaction, with a t-value of 9.597 and a significance value of 0.000. Delivery speed also has a positive and significant effect on customer satisfaction, with a t-value of 4.157 and a significance value of 0.000. Simultaneously, strategic location and delivery speed have a significant effect on customer satisfaction, as indicated by an F-value of 57.228 and a significance value of 0.000. The coefficient of determination (R²) of 0.541 indicates that the two independent variables explain 54.1% of the variation in customer satisfaction, while the remaining 45.9% is influenced by other factors not examined in this study. Strategic location was found to be the most dominant variable affecting customer satisfaction.
Pengaruh Motivasi Kerja dan Keterikatan Kerja Terhadap Kinerja Karyawan pada PT. PG Rajawali I Achmad Danish Aloeng Putra; Khoirur Rozaq
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/92x6jq77

Abstract

This research was conducted against the backdrop of fluctuations in the Key Performance Indicator (KPI) values of PT PG Rajawali I during the 2021–2024 period, reflecting the dynamics of the company's performance achievements. Furthermore, observations indicate several issues related to employee performance, such as late arrivals at work, a tendency to delay task completion, increased workloads during the milling season, and errors in report preparation that require improvement. This study aims to analyze the influence of work motivation and work engagement on employee performance at PT PG Rajawali I. The study used a quantitative approach with a saturated sampling technique, so that the entire population of 64 employees was selected as respondents. Data collection was carried out through the distribution of questionnaires using a five-point Likert scale. The data obtained were analyzed using IBM SPSS Statistics through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), simultaneous tests (F-tests), and coefficients of determination. The results showed that work motivation and work engagement have a positive and significant influence on employee performance, both partially and simultaneously. These findings indicate that increasing work motivation and work engagement can drive improved employee performance. Therefore, companies are expected to continue to develop various efforts that can increase employee motivation and work engagement to support the achievement of organizational goals effectively.

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