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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 1,337 Documents
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Cultural Identity and Religious Faith in Ten Selected Poems of the Abbasid Period Anida Aulia; R. Myrna Nur Sakinah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7natwv14

Abstract

This study examines the relationship between cultural identity and religious faith in selected Abbasid poems. Abbasid poetry represents a diverse literary tradition in which poets expressed personal experiences, social values, moral perspectives, and intellectual reflections. This study aims to identify the representations of cultural identity and religious faith and to analyze the relationship between these two aspects in ten selected poems by Abu Nuwas, Abu al-Atahiya, Al-Mutanabbi, Abu Tammam, Abu Firas al-Hamdani, and Al-Ma'arri. This study employs a qualitative descriptive method with a literary analysis approach. The findings show that cultural identity is represented through pleasure, urban life, courage, self-glorification, love, dignity, loyalty, and intellectual expression. Meanwhile, religious faith is represented through asceticism, awareness of death, divine guidance, humility, moral values, and philosophical reflection on fate, truth, and human existence. The study also finds that cultural identity and religious faith have a dynamic relationship characterized by interaction, contrast, and dialogue. Therefore, Abbasid poetry functions not only as an aesthetic expression but also as a cultural and intellectual space for negotiating identity, morality, spirituality, and human experience.
Tanggung Jawab Bank atas Kerugian Nasabah Akibat Social Engineering Berdasarkan POJK Nomor 22 Tahun 2023 Muhammad Khairul Anam Usman; Hambali Husaini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rpsk7k08

Abstract

This study aims to analyze the allocation of legal responsibility between banks and customers for losses caused by social engineering in digital banking transactions under Articles 1365 and 1366 of the Indonesian Civil Code and Financial Services Authority Regulation (POJK) Number 22 of 2023. This study employs normative legal research using statutory and conceptual approaches. The results indicate that responsibility cannot be determined solely from the fact that a customer disclosed authentication information. The assessment must consider the bank’s duty to maintain system security, provide adequate risk information and education, detect anomalous transactions, and respond effectively to complaints, while also considering the customer’s contribution to the occurrence or escalation of the loss. Four analytical indicators are proposed: the sophistication of the modus operandi, the availability of warnings, compliance with security procedures, and the bank’s response to complaints. POJK Number 22 of 2023 provides an important sectoral framework for consumer protection, but its provisions remain relatively general and do not establish a uniform quantitative formula for allocating liability. Therefore, the principles of unlawful acts and negligence under the Civil Code should be harmonized with the prudential, consumer-protection, and information-security obligations imposed by POJK Number 22 of 2023 to provide a more predictable and proportionate framework for resolving social-engineering disputes.
Jarir and the Politics of Poetic Authority in the Umayyad Literary Sphere Haura Malihah Imannih Litarisna; R. Myrna Nur Sakinah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/21qnpk31

Abstract

This study examines Jarir’s poetic authority and its relationship with politics in the Umayyad literary sphere. It focuses on how Jarir used al-madīḥ (praise) and al-hijāʾ (satire) to establish and sustain his literary reputation, as well as how his poetic authority interacted with the political legitimacy of Umayyad rulers. This study employs a qualitative library research method by reviewing relevant scholarly articles and academic literature on Jarir, Umayyad poetry, and the political functions of Arabic poetry. The findings show that al-madīḥ enabled Jarir to build connections with powerful figures and contribute to their positive political representation, while al-hijāʾ strengthened his authority through literary competition and challenges to his opponents. The study concludes that Jarir’s poetic authority was closely connected to political power, allowing him to both reinforce political legitimacy and negotiate his own position within the Umayyad literary sphere.
Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Mie ABC di Kelurahan Lagoa, Jakarta Utara Riska Zaeni Putri; Al Ghazali Al Ghazali
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g75mk609

Abstract

Increasingly fierce competition in the instant food industry is driving companies to implement effective digital Marketing strategies and maintain product quality in order to boost consumer purchasing decisions. This study aims to analyze the influence of digital Marketing and product quality on the purchase decision of ABC Noodles in Lagoa Subdistrict, North Jakarta. This study draws on theories of digital Marketing, product quality, and purchase decision-making. The method used is quantitative research with a sample of 100 respondents selected through purposive sampling. Data were collected through observation and questionnaires, then analyzed using IBM SPSS Statistics 24 via validity and reliability tests, classical assumptions, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that digital Marketing has a positive and significant effect on purchasing decisions, with a calculated t-value of 3.635 and a significance level of 0.000. Product quality also has a positive and significant effect on purchasing decisions, with a calculated t-value of 6.381 and a significance level of 0.000. Simultaneously, digital Marketing and product quality have a significant effect on purchasing decisions, with a calculated F-value of 734.339 and a significance level of 0.000. The coefficient of determination is  
Strategi Komunikasi Pemasaran Sosial pada Program Penanganan Tuberkulosis di Dinas Kesehatan Kota Semarang Halin Risti Rosyada; Iky Putri Aristhya
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/gz36j784

Abstract

Tuberculosis (TB) remains one of the leading public health problems in Semarang City. Although the Semarang City Health Office has implemented various control strategies, implementation still faces obstacles such as low community participation in TB screening, suboptimal Active Case Finding (ACF) and use of the Tuberculosis Information System (SITB), low case reporting from private hospitals and clinics, and weak cross-sector coordination and digital integration. This study aims to identify the social marketing communication strategy applied in the TB management program at the Semarang City Health Office during 2022-2024. A qualitative descriptive method with a case study approach and constructivist paradigm was used. Data were obtained through in-depth interviews, observation, and documentation, and analyzed using the Miles and Huberman model; data validity was tested through triangulation of sources, techniques, and time. Findings show that the Health Office implements social marketing through proactive (jemput bola) screening, health education, engagement of cadres and community figures, social media campaigns, cross-sector collaboration, and digital tools such as SEMAR BETUL, Panglima Sudirman, and Rotan Semar. These strategies contributed to an increase in detected cases from 3,749 (2022) to 4,482 (2023), followed by a decline to 3,525 cases (2024) alongside rising treatment adherence, supporting Semarang's TB elimination target by 2028.
Pengaruh Kualitas Konten TikTok dan Persepsi Harga terhadap Minat Beli Produk Lafiye Koleksi Ode (Studi pada Perempuan Usia 20–24 Tahun di Kota Semarang) Ayuk Kusumaning Tyas; Dian Marhaeni Kurdaningsih
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wyrsk483

Abstract

This study was motivated by a debate on the social media platform TikTok regarding the price of Lafiye products, particularly the Ode collection, which is considered relatively high despite the use of Tencel material and premium content branding. This study employs Attribution Theory, specifically the locus of control dimension, to examine whether consumer purchase intent is driven by internal factors (personal preference and needs) or external factors (TikTok content quality and price perception). A quantitative survey method was used with purposive sampling of 100 respondents, analyzed using multiple linear regression with IBM SPSS 25. The results show that TikTok content quality has a positive and significant effect on purchase intent (beta = 0.449; t = 5.182 > t-table 1.984; sig. < 0.05), and price perception also has a positive and significant effect (beta = 0.374; t = 4.317 > t-table 1.984; sig. < 0.05). Simultaneously, both variables explain 53.4% of the variance in purchase intent (R Square = 0.534), while the remaining 46.6% is explained by other variables outside this study. These findings support Attribution Theory's external locus of control dimension: TikTok content quality and price perception jointly shape consumers' value judgments and purchase intent toward the Lafiye Ode collection.
Analisis Pengaruh Efektivitas Iklan Tiktok Cokelat Snickers Versi Mingyu #Lobedakalololaper dengan Pendekatan Epic Model Terhadap Minat Beli pada Followers Tiktok @snickers.idn De Nova Almafitri; Trimanah Trimanah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fg70rc72

Abstract

Advances in digital technology have had a significant impact on changes in marketing strategies, including in the chocolate industry. An increasingly competitive market has driven PT Mars Chocolate to continue innovating in the marketing of its products, one of which is through the use of the social media platform TikTok as an advertising medium. On April 22, 2025, Snickers Chocolate released its latest ad with the hashtag #LoBedaKaloLoLaper. This study aims to analyze the impact of the effectiveness of the Snickers Chocolate TikTok ad featuring Mingyu #LoBedaKaloLoLaper based on the EPIC Model approach on the purchase intent of followers of the TikTok account @snickers.idn. This study employs a quantitative method within a positivist paradigm. Data collection was conducted using a questionnaire distributed to 100 respondents who served as the sample for this study. The results of the study indicate that the Snickers Chocolate ad campaign #LoBedaKaloLoLaper was effective. Each variable in the EPIC Model received an average score: 4.07 for Empathy, 4.17 for Persuasion, 4.19 for Impact, and 4.19 for Communication, resulting in an overall score of 4.15. Furthermore, the variables Empathy, Persuasion, Impact, and Communication were found to have a simultaneous effect on the Purchase Interest variable. This study also has limitations: research on the influence of advertisements can be conducted not only using a quantitative approach but also using qualitative methods. Therefore, future research is recommended to conduct a more in-depth study by exploring individual perceptions of an advertisement
Pengaruh Kualitas Konten Visual dan Terpaan Fitur Reels Terhadap Engagement pada Instagram @kopikenangan.id Aditia Anggraeni Agustin; Khonsa Fitriyani; Dian Marhaeni Kurdaningsih
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rvqmra80

Abstract

This study was motivated by an apparent discrepancy between the engagement rate of the @kopikenangan.id Instagram account as initially observed via SocialBlade and the account's high level of visual content activity and use of the Reels feature. This situation highlighted the need for an empirical examination of the factors influencing audience engagement. The study aims to examine the impact of Visual Content Quality and Exposure to the Reels Feature on engagement with the @kopikenangan.id Instagram account, utilizing Uses and Gratifications Theory as a framework to explain that audiences are active media users who select and consume content based on their needs and interests. A quantitative approach employing a survey method was used. Purposive sampling was applied to select 100 followers of the @kopikenangan.id Instagram account as respondents. Data analysis was conducted using multiple linear regression with IBM SPSS Statistics version 27. The results indicate that Visual Content Quality has a positive and significant effect on engagement with the @kopikenangan.id Instagram account, with a calculated t-value of 6.460 and a significance level of 0.000. Exposure to the Reels Feature also has a positive and significant effect on engagement, with a calculated t-value of 10.807 and a significance level of 0.000. Simultaneously, Visual Content Quality and Exposure to the Reels Feature significantly influence engagement, with a calculated F-value of 68.562 and a significance level of 0.000. The coefficient of determination (R²) of 0.586 indicates that these two variables contribute 58.6% to engagement, while the remaining 41.4% is influenced by factors outside the scope of this study. The study concludes that Visual Content Quality and Exposure to the Reels Feature significantly influence engagement with the @kopikenangan.id Instagram account. Furthermore, the results indicate that the initial assumption of low engagement based on SocialBlade observations was not fully confirmed, as measurements taken from respondents revealed that audience engagement fell into the high category. These findings demonstrate the necessity of measuring engagement based on audience responses through empirical testing.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pelanggan pada Usaha UMKM A-Steak di Jakarta Timur Salsyabillah Gayatri Giri Anjani; Al Ghazali Al Ghazali
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y6p3m019

Abstract

This study aims to analyze the influence of product quality and service quality on customers' purchasing decisions at A-Steak UMKM in East Jakarta. The decline in purchasing decisions, indicated by a decrease in monthly revenue and an increase in customer complaints submitted directly and through Google Reviews, served as the primary background of this study. This research employed a quantitative method with a causal associative approach. Data were collected through questionnaires distributed directly to customers of A-Steak in East Jakarta, who were selected using a purposive sampling technique, and were analyzed using multiple linear regression analysis. The partial results revealed that product quality had a positive and significant influence on purchasing decisions. Service quality was also found to have a positive and significant influence on purchasing decisions. Simultaneously, product quality and service quality had a significant influence on customers' purchasing decisions. It can be concluded that product quality and service quality are important factors influencing customers' purchasing decisions at A-Steak UMKM in East Jakarta. Therefore, A-Steak UMKM is recommended to maintain consistent product quality and continuously improve service quality to enhance customers' purchasing decisions. Future researchers are encouraged to include additional variables, such as price, promotion, or brand image, in order to obtain more comprehensive research findings.
Pengaruh Kredibilitas Selebriti dan Green Marketing Terhadap Minat Beli Produk Skincare From This Island Dinda Devy Nabilla; Yulis Nurul Aini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/scz6pp11

Abstract

This study aims to determine the effect of Celebrity Credibility and Green Marketing on Purchase Intention among consumers of From This Island skincare products. This is an explanatory quantitative research. Data was collected using an online questionnaire. The sampling technique used was purposive sampling with 100 respondents, consisting of consumers or potential consumers in the Malang area who are aware of the From This Island brand and have been exposed to Maudy Ayunda's promotional content. Data analysis was conducted using multiple linear regression with IBM SPSS Statistic 25. The results showed that all instruments were valid and reliable, and the regression model met all classical assumption tests. The findings conclude that partially, Celebrity Credibility has no significant effect on Purchase Intention, while Green Marketing has a positive and significant effect on Purchase Intention. Simultaneously, Celebrity Credibility and Green Marketing significantly affect the Purchase Intention of From This Island consumers by 49.4%. The limitations of this study include the geographical scope, which is focused only on Malang City, and the dominance of the young age group in the respondent profile. This study utilizes the Celebrity Credibility theory by Hariyanto (2023), the Green Marketing theory by Amrita et al. (2024), and the Purchase Intention theory by Wardhana (2024). From This Island is advised to continue optimizing green marketing, highlighting sustainable lifestyle content, and providing education on environmental value transparency to further increase purchase intention.

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