cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dedi Sufriadi
Contact Email
dedisufriadi@gmail.com
Phone
+6285260082672
Journal Mail Official
jurnal@indopublishing.or.id
Editorial Address
Jln. Malahayati KM. 9 Desa Kajhu No. 14 Kecamatan Baitussalam Kabupaten Aceh Besar, Indonesia 23373
Location
Kab. aceh besar,
Aceh
INDONESIA
Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 504 Documents
 23   24   25   26   27 
Tauhid Sebagai Pilar Utama dalam Pembentukan Akidah dan Pemikiran Teologi Islam Kontemporer Arfia Diva Al Zahra; Dadan Firdaus; Ilmi Nurhanifah; Faizal Malik Sundana
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dz83ps93

Abstract

Ilmu Kalam dan Tauhid merupakan dua pilar utama dalam pembentukan akidah dan pemikiran teologi Islam, yang tidak hanya berperan dalam menetapkan dasar-dasar keyakinan umat, tetapi juga membentuk kerangka berpikir teologis yang relevan dengan tantangan kontemporer. Ilmu Tauhid membahas cara-cara menetapkan akidah agama dengan dalil-dalil yang meyakinkan, baik naqli, aqli maupun wijdani, sedangkan Ilmu Kalam mengembangkan argumen rasional untuk membela dan memperkuat keimanan serta menanggapi berbagai persoalan teologis yang muncul dalam sejarah Islam. Dalam konteks modern, Ilmu Kalam berfungsi sebagai landasan bagi pemikiran kritis, moderat, dan inklusif, yang mampu merespons isu-isu globalisasi, pluralisme dan ekstremisme agama. Artikel ini mengkaji peran sentral Ilmu Kalam dan Tauhid dalam membentuk akidah serta kontribusinya terhadap dinamika pemikiran teologi Islam kontemporer.  
Peningkatan Kualitas Hafalan Al-Qur'an Santri di Asrama Ar-Risalah Jombang Melalui Penerapan Manajemen Waktu Farida Nur Salma; Yahya Ashari; Moh. Makmun
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5txhwk92

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya manajemen waktu dalam meningkatkan kualitas hafalan Al-Qur’an santri terutama di tengah padatnya aktivitas mereka di sekolah dan pondok pesantren. Penelitian ini bertujuan untuk mendeskripsikan peningkatan kualitas hafalan Al-Qur’an santri program tahfiz di Asrama Putri Ar-Risalah Peterongan Jombang melalui penerapan manajemen waktu. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Teknik pengumpulan data meliputi observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa (1) Penerapan manajemen waktu yang dilakukan oleh santri program tahfiz di Asrama Putri Ar-Risalah meliputi menetapkan tujuan, menentukan prioritas, membuat jadwal, menghindari penundaan, meminimalisasi gangguan, dan evaluasi. (2) Kualitas hafalan Al-Qur’an santri program tahfiz di Asrama Putri Ar-Risalah dinilai sangat baik berdasarkan aspek kelancaran, tajwid, dan fasahah. (3) Peningkatan kualitas hafalan Al-Qur’an santri program tahfiz di Asrama Putri Ar-Risalah melalui penerapan manejemen waktu terjadi secara bertahap dan konsisten dari waktu ke waktu mulai tahap setoran harian, ujian tahfiz tiap semester, hingga ujian tasmi’ kelas akhir.
Analisis Pelanggaran Etika Pemasaran pada Perusahaan Mie Instan: Ketidaksesuaian Produk dengan Klaim pada Iklan Amelia Fega; Halimah Zahrah; Ahmad Khairi; Muhammad Fadhlan Rizqullah; Alfathir Hilal Nazmi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mzktrk30

Abstract

Marketing strategies play a crucial role in shaping consumer perceptions and trust toward a product. However, marketing practices that do not reflect the actual quality or characteristics of a product may violate business ethics and harm consumers. This study aims to analyze the discrepancy between advertising claims and the reality of instant noodle products, as well as to identify forms of ethical violations in marketing practices. The method used is a case study with a qualitative approach based on literature review. The findings reveal that marketing strategies emphasizing hyperbolic claims without supporting evidence can diminish consumer trust and violate the Indonesian Advertising Ethics Code (Etika Pariwara Indonesia – EPI) and the Consumer Protection Act (Undang-Undang Perlindungan Konsumen – UUPK). This study also found that social media strengthens the role of consumers as ethical watchdogs, making brand reputations more vulnerable to misleading claims.
Analisis Pelanggaran Strategi Pemasaran dalam Praktik Repackaging dan Overclaim Terhadap Keputusan Pembelian Skincare Lokal Hanny Handayani; Halimah Zahrah; Windi Tri Natarina; Dessy Susilawati
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/twzme914

Abstract

This study aims to analyze violations of marketing strategies through repackaging and overclaim practices in local skincare brands, with a case study on the Athena brand. Repackaging refers to the act of relabeling imported products without official authorization and selling them as if they were locally produced, thereby misleading consumers by creating a false sense of added value. Overclaim, on the other hand, involves exaggerated product benefit claims without scientific evidence or approval from the Indonesian FDA (BPOM). This research employs a descriptive qualitative method through literature review. The findings reveal that these practices significantly affect consumer purchasing decisions by manipulating perceptions and forming unrealistic expectations, especially when amplified by social media and influencers. Beyond economic impact, such practices violate health regulations and ethical principles, including Islamic values that emphasize honesty in trade. This study underscores the urgent need for ethical marketing strategies based on transparency, legality, and corporate social responsibility. Ethical marketing fosters long-term trust between producers and consumers while also preserving the credibility of the local skincare industry in Indonesia. Strengthening consumer literacy and regulatory enforcement is essential to combat misleading marketing and to promote a sustainable, responsible beauty market ecosystem.
Analisis Strategi Pemasaran Digital Terhadap Loyalitas Konsumen Siti Syakira Hasna Kamila; Halimah Zahrah; Rina Pitria; Rasyad Khairan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rw0ne327

Abstract

Digital marketing strategies have become essential in shaping consumer loyalty in the era of social media. This study aims to analyze the impact of PT Kanzler’s digital strategy on TikTok on consumer loyalty, focusing on content marketing, influencer marketing, and electronic word of mouth (e-WOM). Using a qualitative descriptive method through literature review, the research explores how these digital strategies foster emotional engagement and consumer trust, as well as how the principles of marketing ethics, namely transparency, honesty, and social responsibility, can play a role in building authentic loyalty. The findings indicate that content marketing and influencer marketing significantly affect consumer loyalty, while e-WOM appears to have a weaker impact. Ethically implemented digital strategies help prevent superficial loyalty driven by viral content. Thus, digital marketing requires not only creativity but also integrity to establish long-term, mutually beneficial relationships between brands and consumers.
Analisis Persepsi Kualitas Terhadap Perilaku Konsumen pada Perusahaan Minyak Kita Ardhika Dhiyaulhayat; Halimah Zahrah; Muhammad Ilham Fauzul; Muhammad Arif Hidayat
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/39ra8d84

Abstract

This analysis aims to examine the impact of shrinkflation practices on consumer perceptions of quality and loyalty to ‘Minyak Kita’ cooking oil products. Shrinkflation is a strategy of reducing product content without adjusting prices, implemented by manufacturers in response to rising production costs. This study employs a qualitative method with a literature review approach from various books and scientific journals. The analysis findings indicate that shrinkflation without clear communication can reduce consumers' perceptions of product quality and trust in the brand. This situation leads to a shift in loyalty from affective loyalty to calculative loyalty, which is more susceptible to brand switching. Additionally, lack of transparency in shrinkflation practices may violate business ethics principles and damage brand image in the long term. Therefore, companies should consider adopting honest communication approaches to maintain sustainable relationships with consumers.
Analisis Strategi Perilaku Konsumen Terhadap Cita Rasa Kopi Luwak Ananda Aprilia; Halimah Zahrah; Yunisa Nuramalia; Dea Ingrid Ramadani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9ts5qz57

Abstract

Civet coffe is one of the distinctive types of coffe from Indonesia that is famous for its unique production process and the taste of civet coffe,which raises questions about how consumer perceptions and behaviors toward this product are formed.The main issue in this research is how consumers interpret the taste of civet coffe and what factors influence their product.This study aims to again an in-depth understanding of consumer perceptions of the taste of civet coffe and to explore the reasons behind their preferences or disinterest in this production.The research was conducted using qualilative methods,seeking information through data and some articles from internal sources.The results show that the majority of informants consider the taste of civet coffe to have unique characteristics,being smoother,not too acidic,and having a distinctive aroma not found in regular coffe.some consumers also interpret,Kopi luwak:Do they really appreciate the unique flavor,or is the purchase decision more influenced by trends,social status,or perceptions of exclusivity? In addition, the lack of adequate information about the production process and the authenticity of the product also becomes on of the barriers in forming a positive perception and consumer loyalty towards kopi luwak.
Pengaruh Media Sosial Terhadap Perilaku Konsumtif Generasi – Z Winda Dewi Ningsih; Halimah Zahrah; Citra Indah Puspitasari; Neng Cica Karlina; Vebytha Gustiar Isa P
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8ymy5g51

Abstract

Media sosial TikTok telah menjadi bagian penting dalam kehidupan generasi Z, tidak hanya sebagai media hiburan tetapi juga sebagai ruang sosial yang membentuk gaya hidup dan perilaku konsumtif. Penelitian ini bertujuan untuk menggali bagaimana generasi Z memaknai dan mengalami pengaruh konten TikTok terhadap perilaku konsumtif mereka. Pendekatan yang digunakan adalah kualitatif dengan metode fenomenologi, yang memungkinkan peneliti memahami pengalaman subjektif pengguna secara mendalam. Hasil penelitian menunjukkan bahwa perilaku konsumtif generasi Z dipengaruhi oleh visualisasi konten, kedekatan dengan influencer, serta dorongan sosial untuk mengikuti tren. Konsumsi tidak lagi didasarkan pada kebutuhan rasional, tetapi menjadi sarana pencitraan diri dan ekspresi identitas sosial di ruang digital. Fitur TikTok Shop juga mempercepat proses pembelian secara impulsif, menjadikan konsumsi sebagai bagian dari aktivitas sosial sehari-hari. Penelitian ini memberikan kontribusi terhadap pemahaman perilaku konsumtif dalam konteks budaya digital dan menunjukkan perlunya literasi media untuk membangun kesadaran konsumsi yang lebih kritis di kalangan generasi muda.
Analisis Etika Bisnis Perang Diskon Antara Perusahaan Ritel dan UMKM Lokal Rifqi Januariansyah; Halimah Zahrah; Jihan Az-Zahra Nurhaliza; Nanda Baihaqi; Faisal Taufiqurohman
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7gempa76

Abstract

The growth of modern retail in Indonesia, especially through the Alfamart and Indomaret chains, has created a very dynamic competitive landscape. One prominent form of competition is the practice of discount wars and product exclusivity, which aims to win consumer loyalty and strengthen market dominance. This study aims to examine these practices from a business ethics perspective, with a particular focus on their impact on consumers and MSMEs in Bandung City. The method used is qualitative-descriptive research with a case study approach, through interviews with consumers and MSMEs, field observations, and literature studies from relevant sources. The results of the study show that although discount wars provide short-term benefits for consumers, this practice creates market dependency, reduces product diversity, and inhibits the growth of local MSMEs. Meanwhile, product exclusivity is considered to lead to hidden monopoly practices and limits consumer freedom of choice. From a business ethics perspective, both strategies have the potential to violate the principles of justice, social responsibility, and economic sustainability. Therefore, stricter regulations are needed from local governments and an ethical commitment from retail players in building a more inclusive and equitable market ecosystem.
Analisis Strategi Pemasaran dan Etika Hukum Bisnis yang Berpengaruh Terhadap Kepercayaan Konsumen pada Perusahaan Air Mineral Aulia Nur Syifani; Halimah Zahrah; Nisrina Nasywa Putri
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s9rsh453

Abstract

The bottled water industry in Indonesia has experienced rapid growth, triggering fierce competition between companies competing to attract consumers through various marketing strategies, including emotional approaches and social campaigns. Marketing effectiveness is not only measured by promotions, but also by compliance with business ethics and regulations, which are the foundation of consumer trust. Consumer trust is crucial to building long-term loyalty and a positive company image. Violations of ethics in marketing, such as negative campaigns or misleading advertising, can damage brand image and trust. This study aims to analyze the influence of marketing strategies and business legal ethics on consumer trust in the Indonesian mineral water sector. This study adopts a qualitative approach with a focus on case studies that analyze documents as the main unit of analysis to determine marketing strategies and business ethics that impact consumer trust in mineral water companies. The results show that mineral water companies in Indonesia implement planned and innovative marketing strategies to attract consumers' attention amidst increasingly fierce market competition. Mineral water companies strive to comply with the Consumer Protection and Prohibition of Monopolistic Practices Law, as well as ensure transparency of information on product labels and advertisements. Ethical marketing practices are an important factor influencing consumer perception and trust. This study confirms that marketing strategies and business legal ethics play a very important role in building and maintaining consumer trust, especially in the mineral water industry which is highly competitive and sensitive to product quality and safety issues.

Page 25 of 51 | Total Record : 504

 23   24   25   26   27 

Filter by Year

2025 2026


Reset
Filter By Issues
All Issue Vol. 2 No. 2 (2026): MARET 2026 Vol. 2 No. 1 (2026): JANUARI Vol. 1 No. 6 (2025): NOVEMBER Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial) Vol. 1 No. 5 (2025): SEPTEMBER Vol. 1 No. 4 (2025): JULI (Edisi Spesial) Vol. 1 No. 4 (2025): JULI Vol. 1 No. 3 (2025): MEI Vol. 1 No. 2 (2025): MARET Vol. 1 No. 1 (2025): JANUARI