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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 504 Documents
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Pengaruh Return On Asset, Return On Equity, Earnings Per Shares, Cash Ratio dan Debt To Equity Ratio Terhadap Harga Saham pada Perusahaan Sektor Pertambangan di Bursa Efek Indonesia Periode 2021-2024 Ariansyah Putra; Abdul Salam
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/78h15b45

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Return On Asset, Return On Equity, Earnings Per Share, Cash Ratio, dan Debt To Equity Ratio terhadap harga saham perusahaan sektor pertambangan. Menggunakan metode kuantitatif asosiatif dengan data panel dari 51 perusahaan melalui purposive sampling, penelitian menghasilkan 204 observasi. Analisis dilakukan dengan regresi data panel menggunakan Fixed Effect Model menggunakan aplikasi EViews 13. Hasil menunjukkan bahwa Return On Asset dan Return On Equity tidak berpengaruh signifikan, Earnings Per Share berpengaruh negatif dan signifikan, sedangkan Cash Ratio dan Debt To Equity Ratio tidak signifikan. Nilai koefisien determinasi sebesar 82,8% mengindikasikan bahwa kelima variabel ini menjelaskan sebagian besar variasi harga saham, sementara faktor lain seperti kondisi pasar, kebijakan pemerintah, dan sentimen investor turut memengaruhi.
Pengaruh Financial Knowledge, Financial Attitude, dan Internal Locus of Control Terhadap Perilaku Manajemen Keuangan Generasi Z di Jakarta Ester Lina Siringoringo; Lutfi Alhazami
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xz5qbp83

Abstract

This study aims to empirically examine the influence of financial knowledge, financial attitudes, and internal locus of control on the financial management behavior of Generation Z in Jakarta. In today's fast-paced digital era, Generation Z faces increasingly complex challenges in managing personal finances. Despite having extensive access to financial information, many still lack a grasp of basic financial concepts. This gap in knowledge and attitudes can lead to unhealthy financial management behaviors, such as consumer debt and poor financial planning. Therefore, this study is important to provide insights into improving financial literacy and behavior among the younger generation. This study employed a quantitative approach with a survey method. Primary data were obtained through the distribution of questionnaires compiled using a Likert scale of 1-5. The population in this study was Generation Z in Jakarta aged 19–28 years and already earning an income. This population is very large and the exact number cannot be known in detail because it involves various occupational backgrounds, educational levels, and diverse economic conditions. Therefore, this study did not take the entire population, but only a representative portion through sample determination. The sampling technique used was purposive sampling, namely selecting respondents based on certain criteria in accordance with the research objectives. The number of samples used was 100 respondents, which was considered adequate and representative for analysis, so that the results of the study can describe the financial management behavior of Generation Z in Jakarta more accurately. Data analysis was performed using multiple linear regression with the help of SPSS software version 25. The results of the study indicate that financial knowledge has a positive and significant effect on the financial management behavior of Generation Z, meaning that the higher the financial knowledge, the better the financial management. Furthermore, financial attitude also has a positive and significant effect, indicating that a positive financial attitude encourages financial discipline and control. In addition, internal locus of control has been shown to have a positive and significant effect, so that Generation Z who believe in their own abilities tend to be more responsible in managing finances. Simultaneously, these three independent variables have a significant influence on the financial management behavior of Generation Z in Jakarta  
Optimasi Konten Reels Instagram Sebagai Media Promosi untuk Meningkatkan Brand Awareness Menggunakan Aplikasi Capcut Pro pada Gun2 Bike Batrisya Khazindar; Tri Ramadani Arjo; Joni Dwi Pribadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1d1qm583

Abstract

Ofero Tulungagung is a brand focused on the sales of electric vehicles (e-vehicles) and is located in Tulungagung Regency. Up to this point, Ofero has relied heavily on social media, especially Instagram, as the primary platform for promotion. However, there has been lack of a structured and planned digital promotional strategy, especially in the form of video content. This research aims to design and produce promotional video content through Instagram Reels using the CapCut Pro application, as well as to measure the effectiveness of social media use in building a professional brand image for Ofero Tulungagung. This study employs the Action Research method, which consists of planning, action, observation, and reflection. The promotional material focuses on Instagram Reels videos that are informative and tailored to the target market, produced using CapCut Pro. Effectiveness was evaluated using the EPIC Model and Customer Response Index (CRI), resulting in an EPIC score of 4.50 and a CRI response of 62.6%. Instagram Insights showed reach increased to 1,500 accounts (953%), impressions reached 2,900 (872%), and interactions totaled 105, with engagement rates between 3.5% and 6%. The results indicate that Instagram Reels is an effective promotional medium for enhancing brand awareness. Future researchers should develop more interactive content, expand promotional platforms, and maintain consistent uploads. Direct audience engagement, such as replying to comments, polls, and Q&A sessions, is also essential to build connection and brand loyalty.
Tren dan Tantangan Manajemen Sumber Daya Manusia di Era Digital Vitaharsa , Leonardo Indra
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ybsznz22

Abstract

This study aims to analyze trends and challenges in human resource management (HRM) in the digital era through a literature review approach. The research employs a Systematic Literature Review (SLR) based on the PRISMA model, analyzing 30 relevant articles published between 2020 and 2024. The findings indicate that organizations increasingly adopt HR digitalization, HR analytics, and Artificial Intelligence to enhance efficiency, data-driven decision-making, and employee skill development. Additionally, a focus on employee experience and digital learning-based competency development has become a key strategy to improve engagement and productivity. On the other hand, digital transformation brings challenges such as digital skill gaps, resistance to change, data privacy risks, and the phenomenon of the “Great Resignation.” These results highlight the importance of a balanced approach between technology and human-centered practices in modern HRM
Analisis Wacana Kontroversi Childfree dalam Media Sosial (Grup Facebook Childfree Indonesia) Krisdian Aldito Cahyo Revanza; Made Dwi Adnjani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vgw8s989

Abstract

Fenomena childfree semakin mencuat dalam masyarakat Indonesia, terutama di ruang-ruang digital seperti media sosial. Pilihan hidup tanpa anak ini memicu berbagai kontroversi, baik dari sisi norma sosial, ekonomi, hingga budaya dan agama. Penelitian ini bertujuan untuk menganalisis wacana kontroversi childfree dalam grup Facebook “Childfree Indonesia” dengan menggunakan pendekatan kualitatif dan teori analisis wacana kritis menurut Teun A. Van Dijk. Metode yang digunakan adalah analisis wacana kritis dengan fokus pada tiga dimensi: teks, kognisi sosial, dan konteks sosial. Data diperoleh melalui observasi terhadap postingan anggota grup, terutama yang berisi narasi pribadi, argumen sosial, serta respons terhadap tekanan normatif. Hasil penelitian menunjukkan bahwa wacana childfree tidak hanya merupakan ekspresi pribadi, tetapi juga bentuk resistensi terhadap tekanan sosial dan norma keluarga tradisional. Para anggota grup membangun identitas melalui narasi yang menekankan otonomi individu, kritik terhadap ketidakadilan struktural (seperti beban ekonomi dan ketidakpastian masa depan), serta penolakan terhadap stigma bahwa tidak punya anak adalah penyimpangan. Dalam dimensi kognisi sosial, terlihat bagaimana individu memproses dan merekonstruksi makna tentang keluarga, tanggung jawab, dan kebahagiaan. Sementara itu, konteks sosial menunjukkan peran media sosial sebagai ruang aman bagi eksplorasi dan afirmasi pilihan hidup yang dianggap kontroversial. Penelitian ini menyimpulkan bahwa wacana childfree dalam grup Facebookmerupakan bentuk perlawanan simbolik terhadap dominasi norma reproduktif, sekaligus upaya membangun komunitas alternatif berbasis kesamaan nilai.
Pengalaman Komunikasi Antar Pribadi Anak dengan Orang Tua Melalui Media Whatsapp pada Kualitas Hubungan Keluarga Mahasiswa UNISSULA Jepara Tamara Aufa; Fikry Shofin Mubarok
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jq6wkq89

Abstract

The background of this research is based on the phenomenon of the increasing use of digital media in maintaining long-distance family communication, in which WhatsApp has become one of the main platforms used. The purpose of this study is to understand the interpersonal communication experiences between children and parents through WhatsApp and its implications for the quality of family relationships among UNISSULA students from Jepara. The research problem formulated in this study is how interpersonal communication experiences between children and parents through WhatsApp affect the quality of family relationships of UNISSULA students from Jepara. This research employed a qualitative method with a phenomenological approach. Data were collected through in-depth interviews, observation, and documentation with five informants who are students from Jepara studying at UNISSULA Semarang. This study applied the diffusion of innovation theory, which is relevant in explaining how WhatsApp as a communication medium is adopted within the family environment and its influence on the quality of family relationships.The findings show that WhatsApp plays an  important role as an innovative communication medium that not only facilitates the exchange of information but also strengthens emotional bonds between children and parents. Communication through WhatsApp serves dual functions: functional (such as requesting financial support or permission) and affective (emotional support, prayers, and motivation). Family communication patterns have shifted, with digital communication becoming more frequent compared to when living together at home. However, several obstacles were identified, such as parents’ limited digital literacy, technical barriers, intergenerational communication differences, and delayed responses due to busy schedules. Nevertheless, most informants expressed satisfaction with the use of WhatsApp, as it is still able to maintain emotional closeness and family harmony despite geographical distance. Thus, WhatsApp has proven effective as a long-distance communication medium that helps sustain emotional closeness, openness, and the quality of family relationships among UNISSULA students from Jepara, despite technical challenges and generational differences.
Pengaruh Tiktok Marketing Ecinos Terhadap Brand Awareness dan Brand Image pada Followers Tiktok @ecinos.id Monica Febriana; Trimanah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wccy3a79

Abstract

This research is motivated by the growing popularity of TikTok as a digital platform used by brands to increase brand awareness and image. Ecinos.id is a local brand that utilizes TikTok marketing strategies to build rapport with its audience and strengthen its market position.fashion.This study aims to determine how much influence TikTok marketing has onbrand awareness And brand image on followers TikTok @ecinos.id. The theory used in this study isBrand Equity Theory The type of research conducted is quantitative explanatory using the paradigmpositivism. Data collection is done using techniques probability sampling to 100 respondents who were followers of TikTok @ecinos.id. The calculation test in this study used simple linear regression analysis with the help of IBM SPSS Version 27 to test the statistical data. The results of the validity and reliability tests for all questionnaire items showed that all items were valid and reliable. The results of the simple linear regression analysis showed a significant influence of TikTok marketing on brand awarenessas big as 44,4%, while the rest 55,6%influenced by other factors not studied. TikTok marketing also has a significant influence on brand imageas big as 38,8%, while the rest 61,2% influenced by other factors outside the research. Then the T-test results show that the TikTok marketing variable has a significant positive effect onbrand awareness And brand image.The results of this study prove that the theory Brand Equity relevant to explain how marketing strategies through TikTok are able to strengthen brand awareness and brand image among TikTok followers @ecinos.id.
Analisis Tingkat Literasi Digital Remaja Fase Akhir  Pengguna Fitur Anonymous Chatbot Telegram Fahma Tsaltsa Nur Afni; Iky Putri Aristhya
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kvwqw353

Abstract

The development of digital technology opens up new spaces for interaction, but also raises challenges in the form of media abuse. One of them is the use of the anonymous chat bot feature on Telegram which is widely used by late-phase teenagers. This feature provides the freedom to interact without identity, but it is also often a loophole for sexual harassment, inappropriate conversation, and identity abuse. The low digital literacy of adolescents, especially in the aspects of security and media ethics, makes them vulnerable to these risks. This study aims to analyze the level of digital literacy of adolescents in the final phase of the use of anonymous chat bots, with a focus on understanding, attitudes, and awareness of digital ethics. To find accurate results, this study will use the social learning theory of Albert Bandura. Social learning theory explains that a person's behavior and knowledge are not only influenced by internal factors such as habits and experiences, but also influenced by external factors such as culture, social, and environment. The research method uses a descriptive qualitative approach with a constructivist paradigm. Data were obtained through in-depth interviews with three informants aged 18–21 who were active users, and reinforced with related literature. The results of the study show that the level of digital literacy of adolescents is still in the primary to secondary category. Some understand the basic functions of the feature and its potential risks, but have not consistently implemented preventive measures. Meanwhile, adolescents with higher digital literacy tend to be more selective and responsible in using anonymous features. In conclusion, the digital literacy of adolescents in the final phase needs to be improved, especially in the aspects of ethics, security, and media responsibility.
Pengaruh Influencer Najwa Shihab dan FOMOI di Instagram Terhadap Opini Publik(Studi Kasus pada Postingan Peringatan Darurat Garuda Biru Fadhil Dzaky Beta Rizqullah; Fikri Shofin Mubarok
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3zjg7g31

Abstract

Social media has become a primary platform for shaping public opinion, especially on urgent and sensitive issues. One such example is the peringatan darurat Garuda Biru phenomenon posted by the Instagram account @najwashihab, which received significant public response. This study aims to determine the influence of influencers and Fear of Missing Out (FoMO) behavior on public opinion regarding the emergency alert post. The study uses the Uses and Gratifications theory, which emphasizes the active role of audiences in selecting and using media to fulfill their informational needs. This research employs a quantitative method. Data were collected through questionnaires distributed to 100 respondents who follow the Instagram account @najwashihab, with the sample size calculated using the Slovin formula and selected through purposive sampling. The results show that the t-test for the influencer variable affecting public opinion produced a t-value of 4,437 with a significance value of less than 0,001. Using a significance threshold of 0,05, the t-table value was 0,1660. Therefore, it can be concluded that H0 is rejected and H1 is accepted, meaning that the influencer variable (X1) has a significant influence on public opinion (Y). Furthermore, the FoMO variable affecting public opinion had a t-value of 3,725 with a significance value also less than 0,001. With the same threshold, the t-table value was 0,1660, leading to the conclusion that H0 is accepted and H2 is rejected, indicating that the FoMO variable (X2) does not have a significant influence on public opinion (Y). This study is limited to only 100 respondents who are followers of the @najwashihab Instagram account a relatively small number compared to the account’s total followers of over 24 million. .
Pengaruh Strategi Marketing dan Kepercayaan Pembeli Terhadap Keputusan Pembelian Produk Pakaian Melalui Akun Media Sosial Tiktok @Rucas.official Febri Leo Sabilul Ashri; Fikri Shofin Mubarok
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5ye5g229

Abstract

This study aims to analyze the influence of marketing strategies and buyer trust on purchasing decisions for clothing products through the TikTok account @rucas.official. This study uses the AIDA theory (Kotler and Keller) and marketing mix theory (Daryanto dan Hasiholan, 2019) with a quantitative approach and survey method. Data were collected through questionnaires to 100 respondents and processed using multiple linear regression analysis to explore the relationship between variables. The research findings show that marketing strategies have a significant influence on purchasing decisions, especially through innovative and interactive promotions carried out on TikTok. In addition, buyer trust also plays an important role in purchasing decisions, where factors such as information transparency, brand reputation, and product quality displayed in digital content greatly influence consumer purchasing interest. Thus, this study confirms that a combination of effective marketing strategies and increased buyer trust can encourage increased product purchasing decisions on digital platforms. Therefore, companies need to focus more on creating interesting and educational content, building interactions with audiences, and improving the quality of services and products to maintain customer loyalty in the digital era.

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