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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 504 Documents
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Strategi Komunikasi Tomoro Coffe Ngaliyan dalam Meningkatkan Penjualan Melalui Layanan  dan Iklan Aplikasi Shopeefood Michaell Robi Salgado; Urip Mulyadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mpnnzf62

Abstract

This research is motivated by the rapid development of the coffee industry in Indonesia, characterized by the proliferation of cafes and coffee shops. Tomoro Coffee Ngaliyan is an example of a cafe that has capitalized on this trend with a comfortable and modern concept. The aim of this study is to analyze the communication strategy implemented by Tomoro Coffee Ngaliyan to enhance sales through ShopeeFood services and advertising. This research employs a qualitative approach, utilizing interviews and secondary data analysis. The findings indicate that Tomoro Coffee applies a structured and effective marketing strategy through the Segmentation, Targeting, and Positioning (STP) approach, as well as the Stimulus-Organism-Response (SOR) model. Through engaging promotions, appealing product presentations, and fast delivery services, the company has significantly increased customer loyalty and product sales. Additionally, collaboration with popular brands, such as Jujutsu Kaisen, has proven effective in attracting a broader market interest, particularly among fans of anime and pop culture. By introducing products in collaboration with well-known characters, Tomoro Coffee has successfully created positive buzz and enhanced their brand visibility. This research is expected to serve as a valuable reference for the development of digital communication strategies in the culinary sector, as well as provide insights into the importance of innovation and collaboration in capturing consumer attention in an increasingly competitive market
Peran Orang Tua dalam Komunikasi Personal Terhadap Perkembangan Bakat Anak Melalui Kegiatan di Kampung Budaya Piji Wetan Desa Lau Kec. Dawe Kab. Kudus Lutfiyatul Mawaddah; Mubarok
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kfnyp118

Abstract

The main issue of this research stems from the weakening quality of interpersonal communication between parents and children amid digitalization and changing family structures. The decline in face-to-face interaction reduces parents’ ability to understand and develop their children’s potential. In this context, Kampung Budaya Piji Wetan in Lau Village, Dawe District, Kudus Regency, emerges as an alternative space that provides meaningful interactions through cultural activities such as batik-making, gamelan, traditional dance, storytelling, and handicraft workshops that directly involve both parents and children. This study aims to analyze the role of parent–child interpersonal communication in supporting children’s talent development through cultural activities in Kampung Budaya Piji Wetan. The research paradigm applied is constructivism, with the theoretical foundation of Fundamental Interpersonal Relations Orientation (FIRO) by William Schutz, which emphasizes three interpersonal needs: inclusion, control, and affection. The research employed a qualitative descriptive approach, using observation, in-depth interviews, and documentation with parents and children who actively participate in Kampung Budaya Piji Wetan’s cultural activities. The findings indicate that interpersonal communication within families in KBPW fulfills the interpersonal needs as outlined by FIRO theory. The aspect of inclusion appears in children’s involvement in various cultural activities, which fosters confidence and independence. Control is reflected in egalitarian communication patterns, where parents and children share roles and make decisions together. Meanwhile, affection is expressed through emotional support, validation, and warmth in interactions that strengthen family bonds. In conclusion, interpersonal communication in KBPW functions not only as a means of reinforcing emotional ties between parents and children but also as a strategic foundation for developing children’s potential while preserving local culture in the midst of modernization challenges
Strategi Komunikasi Persuasif Akun Instagram@Diengbersih dalam Meningkatkan Kesadaran Masyarakat Mengenai Kebersihan Lingkungan di Wilayah Dieng Widiya Arifiyani; Mubarok
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mwnaqa94

Abstract

This study aims to identify the persuasive communication strategies used by the Instagram account @diengbersih in raising public awareness regarding environmental cleanliness in the Dieng area. This research applies the S-O-R (Stimulus–Organism–Response) theory as the analytical framework. The study employs a descriptive qualitative method, with data collected through in-depth interviews, direct observation, and content analysis of the @diengbersih Instagram account. The research subjects include community administrators and followers who actively interact with the account.The results indicate that the stimuli delivered through @diengbersih’s Instagram content include documentation of clean-up activities, educational infographics, collaborative campaigns, and calls for participation. The “organism” aspect is reflected in changes in followers’ knowledge, attitudes, and concern toward environmental cleanliness issues. The “response” aspect is shown through active participation in activities, increased positive interactions on social media, and support for cleanliness programs.Based on these findings, it can be concluded that the persuasive communication strategy applied by @diengbersih is relevant and effective in shaping public awareness and encouraging public engagement. The application of the S-O-R theory in this study successfully explains the relationship between the stimuli provided, the audience’s message processing, and the responses generated, making it relevant for understanding the success of social media–based environmental campaigns.
Penerapan Strategi Promosi di Media Sosial Instagram Feed dalam Memperluas Jangkauan Pasar UMKM Foodnaku di Kota Malang Khusnia Fitriani; Ita Rifiani Permatasari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/h6q2st84

Abstract

This research examines the promotional strategies of UMKM (MSME) Foodnaku, a kimbab business in Malang, to identify how this culinary startup can improve its marketing effectiveness and expand its customer reach. Founded in November 2022 by students Nabilla and Khusnia, Foodnaku offers unique kimbab variants topped with specialty sauces (spicy mayo, cheese mayo, bbq mayo) and five filling options. While the business initially gained traction through WhatsApp promotion and event participation, their Instagram account (@foodnaku_) remains underutilized with limited customer engagement, highlighting the need for enhanced digital marketing strategiesThis study employed a descriptive qualitative method to analyze how promotional strategies on Instagram Feed could expand Foodnaku's market reach and using SWOT analysis as a method for analyzing MSME problems. The research focused on the Foodnaku UMKM business, with the owner serving as the primary informant. Data were collected through interview, direct observation of Foodnaku's Instagram activities, and analysis of Instagram insight data. The results showed a 15.28% increase in followers, 30% higher average likes per post, and an 88.89% boost in reach. Paid promotions reached over 7,000 accounts in a month. These findings demonstrated that an improved Instagram Feed strategy effectively expanded Foodnaku's market reach. The study concludes with the right digital marketing approach, UMKM like Foodnaku can signifiantly enhance customers engagement and business growth in the competitive culinary market of Malang.
Pengaruh Promosi Penjualan dan Influencer Terhadap Keputusan Pembelian Produk Mirelle Beauty Melalui Shopee Nella Anisa Devi; Urip Mulyadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ypg5e241

Abstract

This research is motivated by the increasingly intense competition in Indonesia’s local skincare industry, where local brands strive to create innovative products along with effective marketing strategies to attract consumers. Mirelle Beauty, as one of the local skincare brands, utilizes the e-commerce platform Shopee with sales promotion strategies and influencer support to increase consumer purchase decisions. The purpose of this study is to determine the positive influence of sales promotion and influencers, both partially and simultaneously, on the purchasing decisions of Mirelle Beauty products through Shopee.This study employed a descriptive quantitative approach with a positivist paradigm. The research population consisted of 34,000 followers of the Shopee Mirelle Beauty account, with a sample of 100 respondents determined using the Slovin formula. Data were collected using questionnaires with a Likert scale and analyzed through validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis using SPSS version 26.The results show that sales promotion has a positive and significant effect on purchasing decisions with a significance value of 0.015 (<0.05) and a t-value of 2.466 > t-table 1.984. The influencer variable also has a positive and significant effect on purchasing decisions with a significance value of 0.000 (<0.05) and a t-value of 5.666 > t-table 1.984. Simultaneously, sales promotion and influencers significantly affect purchasing decisions with an F-value of 111.954 > F-table 3.09. The coefficient of determination (R²) is 0.698 or 69.8%, indicating that the two independent variables contribute 69.8% to purchasing decisions, while the remaining 30.2% is influenced by other factors outside this study.The limitation of this research is that it only focuses on the Shopee platform as an e-commerce medium and uses a relatively limited sample size, which may not fully represent all Mirelle Beauty consumers.  
Pengaruh Price Earning Ratio (PER), Net Interest Margin (NIM) dan Earning Per Share (EPS) Terhadap Harga Saham pada Bank BUMN yang Terdaftar di BEI Tria Rosalina; Aliah Pratiwi; Aris Munandar
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/j4hvrh46

Abstract

This study examines the effect of the Price to Earnings Ratio (PER), Net Interest Margin (NIM), and Earnings Per Share (EPS) on stock prices in state-owned banks listed on the Indonesia Stock Exchange (IDX). This associative study aims to determine the relationship between the two variables. This study examines the effect of the Price to Earnings Ratio (X1), Net Interest Margin (X2), and Earnings Per Share (X3) on bond stock prices (Y). The population of this study is financial report data from 47 state-owned banking companies listed on the IDX. The sample used is financial report data from four state-owned banking companies listed on the IDX: Bank BRI, Bank BNI, Bank MANDIRI, and Bank BTN, from 2020 to 2024 (5 years). The conclusions in this research are (a) Price Earning Ratio (PER) has no effect on stock prices (b) Net Interest Margin (NIM) has no effect on stock prices (c) Earning Per Share (EPS) has an effect on stock prices and (d) Price Earning Ratio (PER), Net Interest Margin (NIM) and Earning Per Share (EPS) have an effect on stock prices
Pengaruh Kualitas Produk dan Customer Experience Terhadap Kepuasan Pelanggan  Brand Erigo Ema Umiatul Chusna; Ita Rifiani Permatasari; Mohammad Maskan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b5ccgj98

Abstract

Competition in the digital fashion industry drives companies to ensure customer satisfaction as a key element of business sustainability. Erigo is one of the local Indonesian brands that has successfully entered the international market. As an active brand on the Shopee e-commerce platform, Erigo faces challenges related to customer complaints about product quality and shopping experience. The study aims to determine and analyze the extent of the influence of these two variables on customer satisfaction of Erigo brand.This study employed a quantitative approach with a survey method. The sampling technique used was non-probability sampling, specifically purposive sampling. The study obtained 100 respondents who had purchased Erigo products through Shopee. The data were collected through an online questionnaire and analyzed using multiple linear regression, assisted by statistical software, to examine both partial and simultaneous effects between variables.The findings showed that product quality and customer experience had a positive influence on customer satisfaction, both partially and simultaneously. The result of the partial test and multiple linear regression analysis showed that the calculated t-value was greater than the table t-value, which was 2.627 > 1.66071. The Coefficient of determination was 0.618, which meant that 61.8% of the variation in customer satisfaction could be explained by product quality and customer experience. Meanwhile, the remaining 38.2% was influenced by other factors not examined in this study.It can be concluded that product quality and customer experience positively influence customer satisfaction. Erigo is advised to enhance emotionally engaging product designs and strengthen digital interaction and customer service to create a more optimal shopping experience.
Promosi Menggunakan Desain Kemasan untuk Meningkatkan Minat Beli dengan Aplikasi Corel Draw X-7 pada Pitaburger Wings Malang Ario Bimo Fatahillah; Dwi Sudjanarti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s68hha36

Abstract

The rapid growth of the culinary industry encourages businesses to innovate, particularly through packaging design as a promotional medium. Pitaburger Wings Malang has been using simple packaging that lacks sufficient information, making it less effective in increasing consumer purchase intention. This study aims to analyze and redesign the packaging using CorelDRAW X-7 to create a more communicative and attractive design. The research applied an action research method conducted in two cycles, with data collected through observation, interviews, questionnaires, and documentation from 10 respondents consisting of the business owner, design experts, a marketing expert, and consumers. The effectiveness of the design was evaluated using the VIEW (Visibility, Information, Emotional Appeal, Workability) and AIDA (Attention, Interest, Desire, Action) models. Findings in Cycle I indicated weaknesses in information readability, requiring improvements. After revisions in Cycle II, all VIEW and AIDA indicators showed improvement, indicating that the new packaging design is more visually appealing, clearer in conveying information, functional, and effective in attracting consumer attention and purchase intention. Therefore, the redesigned packaging is considered feasible for use as a promotional medium and has the potential to enhance the competitiveness of Pitaburger Wings Malang products.
Pemanfaatan Media Sosial Tiktok untuk Membangun Kepercayaan Diri Remaja di SMK Negeri 2 Blora Siti Umi Nuraini; Iky Putri Aristhya
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bvad3637

Abstract

This study aims to explore how the social media platform TikTok can build self-confidence among adolescents, particularly students at SMK Negeri 2 Blora. TikTok users often express themselves through various types of content, such as singing, dancing, hijab tutorials, cooking, and more. This research employs a qualitative approach with a narrative method. Data were collected through interviews, observations, and documentation. The data analysis involved stages of data collection, reduction, presentation, and conclusion drawing. To ensure data validity, source triangulation was used by involving informants with diverse backgrounds and experiences in using TikTok. The results show that TikTok helps expand editing skills, serves as a means of social interaction, and enhances self-confidence through positive feedback from other users. Creativity and communication skills also improve, leading students to be more active in content creation. Attitudes toward appearance are also influenced; some students adopt a relaxed approach focusing on comfort, while others are motivated to follow viral trends. Negative comments from netizens can lower self-confidence and affect students' emotional conditions. TikTok is also used for trading, entertainment, and creating educational content that supports school learning. The self-confidence developed through these experiences encourages students to explore and develop their talents, with the potential to become content creators in the future.  
Persepsi Masyarakat Terhadap Keberadaan Peternakan Babi di Desa Jono Oge Kecamatan Sigi Biromaru Kabupaten Sigi Haerani Maksum; Ritha Rahayu; Suharno H. Syukur; Taufiq Eka Riandhana
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jcd9g996

Abstract

This research was conducted in dusun 04 Jono Oge Village, Sigi Biromaru Subdistrict, Sigi Regency, has been conducted from October 26 to November 10, 2020. The type of research used is qualitative descriptive. The method used is survey method (observation and interview). The population in this study is the entire community in the village of 04 Jono Oge village which amounts to 758 people. Determination of the number of samples using descriptive statistics based on slovin formula as many as 42 people and the method of taking respondents using purposive sampling. The data analysis used in this study is Descriptive Statistics using the Likert scale. The results of this study are known that the public perception of the existence of pig farms in the village of Jono Oge Sigi Biromaru Subdistrict Sigi regency with a score of 1488 is in the category of quite disturbed. This means that respondents feel quite disturbed by the existence of pig farms because the pig farm stands close to the settlement, when it is known that setting up a pig farm should be far from the settlement, so as not to disturb the comfort of the people living in Dusun 04 Jono Oge Village.

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