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M Zainul Hafizi
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Tamasya
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30643287     EISSN : 30643260     DOI : 10.62383
Core Subject : Social,
Social Sciences
Tamasya : Jurnal Pariwisata Indonesia, Jurnal ini ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia, merupakan wadah intelektual yang menggali dan menganalisis berbagai aspek pariwisata di Indonesia. Dari sudut pandang akademis, jurnal ini mengulas beragam topik, mulai dari perkembangan industri pariwisata, strategi pemasaran, dampak sosial-ekonomi, hingga pelestarian budaya lokal. Artikel-artikel dalam jurnal ini ditulis oleh para pakar dan praktisi pariwisata yang berpengalaman, sehingga memberikan wawasan mendalam tentang dinamika dan potensi pariwisata Indonesia. Melalui pendekatan multidisiplin, jurnal ini berusaha untuk memberikan pemahaman yang holistik tentang peran pariwisata dalam pembangunan berkelanjutan, serta mendorong dialog dan kolaborasi di antara para pemangku kepentingan dalam industri pariwisata Indonesia.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 73 Documents
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Keberlanjutan Wisata Kethek'an Ngujang: Kajian Eksistensi dan Pengelolaan Destinasi Budaya Lokal di Kabupaten Tulungagung Arshaira Aisyah Irsaniyah; Dwi Riadhotul Nisa; Ahmad Roihan Warda; Binti Hadziqotun Nashihah; Muhammad Ikhwanuddin; Regita Cahyani Sukma Dewi; Risalatul Farihah
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 2 (2026): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i2.1099

Abstract

Kethek’an Ngujang Tourism, located in Ngujang Village, Tulungagung Regency, is a unique cultural tourism destination characterized by a colony of long-tailed macaques living harmoniously within a cemetery area, reflecting strong historical, cultural, and spiritual values. This study aims to analyze the existence of Kethek’an Ngujang Tourism, identify factors influencing its sustainability, and examine destination management efforts in maintaining its continuity. This research employs a descriptive qualitative method through field observations, in-depth interviews, and documentation. The findings show that the tourism site remains active and continues to attract visitors despite its functional transformation from a nature-based attraction into a religious and pilgrimage tourism destination. Its sustainability is supported by ecological, cultural, historical, and local belief factors, harmonious human–macaque interactions, and a strategic location. However, destination management still faces several challenges, such as limited infrastructure, weak institutional support, low community participation, and suboptimal government involvement. Sustainable management requires stronger synergy between government, local communities, and stakeholders through institutional strengthening, the establishment of Tourism Awareness Groups (Pokdarwis), improved facilities, and the preservation of cultural values and local wisdom. This study contributes to the development of sustainable cultural tourism and provides practical recommendations for destination management based on local wisdom.  
Peran Public Relation The Sunan Hotel Solo terhadap Peningkatan Brand Awareness : (Studi Kasus Event Srawung Sunan) Ananditho Hernando Syahputra Ariyanta; Agus Solikhin; Afiefah Sulistiyowati
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 2 (2026): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i2.1107

Abstract

This study examines the role of Public Relations at The Sunan Hotel Solo in increasing brand awareness through the Srawung Sunan event. The tourism and hospitality industry in Solo has experienced rapid growth, supported by high-quality services and effective promotional strategies. Public relations, brand awareness, and event management are essential elements in maintaining the sustainability of the hotel business. As a four-star hotel strategically located in Solo, The Sunan Hotel Solo actively organizes various events to strengthen its brand image and public engagement. This research aims to identify the activities and strategies carried out by the Public Relations department in enhancing brand awareness through the Srawung Sunan event. The study employed a qualitative method with a case study approach. Data were collected through interviews with five informants from the Public Relations department and the Food and Beverage Sales Manager of The Sunan Hotel Solo. Data triangulation methods, including observation, interviews, and documentation, were used to ensure validity. The findings indicate that the Public Relations team played a significant role in the preparation and implementation of the event, including coordination with local districts, promotional activities, and collaboration with participants, which successfully strengthened the hotel’s branding strategy and public image.
Analisis Pengelolaan Destinasi Pantai Parangtritis Berdasarkan Komponen Pariwisata 6a Arinta Destri Larasati
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 2 (2026): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i2.1173

Abstract

Effective destination management plays a crucial role in enhancing the competitiveness and sustainability of tourism destinations. Parangtritis Beach, one of the leading tourist destinations in the Special Region of Yogyakarta, possesses significant natural, cultural, and man-made tourism potential that requires comprehensive management. This study aims to analyze the management of Parangtritis Beach based on the 6A tourism components, namely Attraction, Accessibility, Amenities, Available Packages, Activities, and Ancillary Services. A descriptive qualitative approach was employed, with data collected through observations, interviews, and documentation. Informants were selected using purposive sampling and included destination managers, members of the Tourism Awareness Group (Pokdarwis), tourism business operators, and tourists. The findings indicate that the Attraction, Accessibility, Amenities, and Activities components have been managed effectively and serve as the main strengths of the destination. However, the Available Packages and Ancillary Services components require further improvement, particularly in developing integrated tourism packages and strengthening coordination among stakeholders. The results are expected to provide practical recommendations for destination managers and local governments to improve destination management, enhance tourist satisfaction, and support the sustainable competitiveness of Parangtritis Beach.

Page 8 of 8 | Total Record : 73

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