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Tamasya
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30643287     EISSN : 30643260     DOI : 10.62383
Core Subject : Social,
Social Sciences
Tamasya : Jurnal Pariwisata Indonesia, Jurnal ini ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia, merupakan wadah intelektual yang menggali dan menganalisis berbagai aspek pariwisata di Indonesia. Dari sudut pandang akademis, jurnal ini mengulas beragam topik, mulai dari perkembangan industri pariwisata, strategi pemasaran, dampak sosial-ekonomi, hingga pelestarian budaya lokal. Artikel-artikel dalam jurnal ini ditulis oleh para pakar dan praktisi pariwisata yang berpengalaman, sehingga memberikan wawasan mendalam tentang dinamika dan potensi pariwisata Indonesia. Melalui pendekatan multidisiplin, jurnal ini berusaha untuk memberikan pemahaman yang holistik tentang peran pariwisata dalam pembangunan berkelanjutan, serta mendorong dialog dan kolaborasi di antara para pemangku kepentingan dalam industri pariwisata Indonesia.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 94 Documents
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Keberlanjutan Wisata Kethek'an Ngujang: Kajian Eksistensi dan Pengelolaan Destinasi Budaya Lokal di Kabupaten Tulungagung Arshaira Aisyah Irsaniyah; Dwi Riadhotul Nisa; Ahmad Roihan Warda; Binti Hadziqotun Nashihah; Muhammad Ikhwanuddin; Regita Cahyani Sukma Dewi; Risalatul Farihah
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 2 (2026): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i2.1099

Abstract

Kethek’an Ngujang Tourism, located in Ngujang Village, Tulungagung Regency, is a unique cultural tourism destination characterized by a colony of long-tailed macaques living harmoniously within a cemetery area, reflecting strong historical, cultural, and spiritual values. This study aims to analyze the existence of Kethek’an Ngujang Tourism, identify factors influencing its sustainability, and examine destination management efforts in maintaining its continuity. This research employs a descriptive qualitative method through field observations, in-depth interviews, and documentation. The findings show that the tourism site remains active and continues to attract visitors despite its functional transformation from a nature-based attraction into a religious and pilgrimage tourism destination. Its sustainability is supported by ecological, cultural, historical, and local belief factors, harmonious human–macaque interactions, and a strategic location. However, destination management still faces several challenges, such as limited infrastructure, weak institutional support, low community participation, and suboptimal government involvement. Sustainable management requires stronger synergy between government, local communities, and stakeholders through institutional strengthening, the establishment of Tourism Awareness Groups (Pokdarwis), improved facilities, and the preservation of cultural values and local wisdom. This study contributes to the development of sustainable cultural tourism and provides practical recommendations for destination management based on local wisdom.  
Peran Public Relation The Sunan Hotel Solo terhadap Peningkatan Brand Awareness : (Studi Kasus Event Srawung Sunan) Ananditho Hernando Syahputra Ariyanta; Agus Solikhin; Afiefah Sulistiyowati
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 2 (2026): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i2.1107

Abstract

This study examines the role of Public Relations at The Sunan Hotel Solo in increasing brand awareness through the Srawung Sunan event. The tourism and hospitality industry in Solo has experienced rapid growth, supported by high-quality services and effective promotional strategies. Public relations, brand awareness, and event management are essential elements in maintaining the sustainability of the hotel business. As a four-star hotel strategically located in Solo, The Sunan Hotel Solo actively organizes various events to strengthen its brand image and public engagement. This research aims to identify the activities and strategies carried out by the Public Relations department in enhancing brand awareness through the Srawung Sunan event. The study employed a qualitative method with a case study approach. Data were collected through interviews with five informants from the Public Relations department and the Food and Beverage Sales Manager of The Sunan Hotel Solo. Data triangulation methods, including observation, interviews, and documentation, were used to ensure validity. The findings indicate that the Public Relations team played a significant role in the preparation and implementation of the event, including coordination with local districts, promotional activities, and collaboration with participants, which successfully strengthened the hotel’s branding strategy and public image.
Analisis Pengelolaan Destinasi Pantai Parangtritis Berdasarkan Komponen Pariwisata 6A Arinta Destri Larasati
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 2 (2026): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i2.1173

Abstract

Effective destination management plays a crucial role in enhancing the competitiveness and sustainability of tourism destinations. Parangtritis Beach, one of the leading tourist destinations in the Special Region of Yogyakarta, possesses significant natural, cultural, and man-made tourism potential that requires comprehensive management. This study aims to analyze the management of Parangtritis Beach based on the 6A tourism components, namely Attraction, Accessibility, Amenities, Available Packages, Activities, and Ancillary Services. A descriptive qualitative approach was employed, with data collected through observations, interviews, and documentation. Informants were selected using purposive sampling and included destination managers, members of the Tourism Awareness Group (Pokdarwis), tourism business operators, and tourists. The findings indicate that the Attraction, Accessibility, Amenities, and Activities components have been managed effectively and serve as the main strengths of the destination. However, the Available Packages and Ancillary Services components require further improvement, particularly in developing integrated tourism packages and strengthening coordination among stakeholders. The results are expected to provide practical recommendations for destination managers and local governments to improve destination management, enhance tourist satisfaction, and support the sustainable competitiveness of Parangtritis Beach.
Upaya Pengembangan Lenong Betawi sebagai Atraksi Wisata Budaya di Setu Babakan Fenella Julya Aziahra; Dyah Mustika Wardani; Gilang Fahreza
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 2 (2026): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i2.1177

Abstract

Lenong Betawi is a traditional performing art rooted in Betawi culture, with strong cultural value and real potential as a cultural tourism attraction. This study explores how Lenong Betawi could be further developed at Setu Babakan Betawi Cultural Village using the 4A tourism framework. A qualitative descriptive approach was used, with data gathered through observations, interviews, and documentation. The analysis focused on the four key elements: Attraction, Accessibility, Amenities, and Ancillary Services, to understand both the strengths and the challenges surrounding its development. The findings suggest that Lenong Betawi is a proper crowd-puller, offering visitors both entertainment and a chance to learn about Betawi culture. Setu Babakan also ticks the right boxes, with decent accessibility, solid visitor facilities, and strong backing from both the local community and the government to help keep Betawi traditions alive. These findings are expected to provide recommendations for stakeholders in developing more sustainable cultural tourism attractions while strengthening the preservation and promotion of Betawi cultural heritage.  
Strategi Pengembangan Destinasi Wisata Hutan Bambu Zona 2 Bekasi Emersiana Putri Talo; Dyah Mustika Wardhani; Gilang Fahreza
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 2 (2026): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i2.1178

Abstract

Tourism plays an important role in regional development, requiring sustainable strategies to improve destination management. Hutan Bambu Zona 2 Bekasi is a natural tourism destination with considerable potential but still faces challenges related to facilities, environmental cleanliness, and destination management. This study aims to analyze the destination based on the components of Attraction, Accessibility, Amenities, and Ancillary Services (4A) and to provide recommendations for destination development. This study employed a qualitative descriptive approach, with data collected through observation, interviews, and documentation. The results indicate that Hutan Bambu Zona 2 Bekasi has strong natural Attractions, relatively good Accessibility, and adequate supporting services. However, several issues remain, including limited facilities, suboptimal river cleanliness, and insufficient visitor information. The recommended development efforts focus on improving tourism facilities, strengthening digital promotion, enhancing stakeholder collaboration, and implementing sustainable environmental management. The findings are expected to support destination managers and local governments in improving the quality, competitiveness, and sustainability of Hutan Bambu Zona 2 Bekasi.
Strategi Pelestarian Seni Wayang melalui Atraksi Pertunjukan Berbasis Analisis SWOT di Museum Kota Tua Jakarta Syifa Eliana Ahmad; Dyah Mustika Wardani; Gilang Fahreza
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 2 (2026): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i2.1179

Abstract

Wayang is one of Indonesia's cultural heritages that has been recognized by UNESCO as an Intangible Cultural Heritage of Humanity and possesses significant historical, philosophical, and educational values. However, globalization, technological advancements, and changing public interests, particularly among the younger generation, have become major challenges to the preservation of wayang art. The Wayang Museum in Kota Tua Jakarta plays an important role in preserving this traditional art through wayang performances, collection exhibitions, educational activities, and various cultural programs aimed at increasing public appreciation of Indonesia's cultural heritage. This study aims to analyze the strategy for preserving wayang art through performance attractions at the Wayang Museum in Kota Tua Jakarta using a SWOT analysis. The research employed a descriptive method with a qualitative approach. Data were collected through observation, interviews, documentation, and literature review, and were analyzed using SWOT analysis to identify the internal and external factors influencing the preservation of wayang art. The results indicate that the Wayang Museum possesses several strengths, including its extensive wayang collection, regularly performances, and strategic location as a cultural tourism destination. On the other hand, the museum still faces several weaknesses, such as limited digital promotion and the low level of interest among the younger generation in wayang art.
Analisis Keberlanjutan Agrowisata dan Lingkungan pada Pengelolaan Wisata D’las Purbalingga Muhamad Dava Alfarizi
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 2 (2026): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i2.1186

Abstract

Agrotourism has become one of the fastest-growing tourism sectors in Indonesia, attracting increasing attention from both domestic and international visitors. By utilizing agricultural resources and natural landscapes, agrotourism offers visitors educational and recreational experiences. It serves not only as a form of leisure but also as a means of promoting environmental sustainability and supporting the economic development of rural communities. According to the United Nations World Tourism Organization (UNWTO, 2020), agrotourism has the potential to contribute to sustainable rural development by strengthening the agricultural sector, preserving the environment, and improving the welfare of local communities. Purbalingga is one of the five highest strawberry producers in Central Java. Strawberry production itself has various challenges, one of which is post-harvest problems because the fruit is easily damaged. Usually, strawberries are damaged on the way to consumers and to overcome this, Agrotourism D'las collaborates with strawberry farmers around the tourism area to increase market segmentation through strawberry picking. This study uses purposive sampling and data processing using the mix method. The results of the research on the role of PT Lembah Jaya's partnership with farmers were carried out with a general trade pattern. The analysis calculation shows that partner farmers have a higher income of 61% compared to non-partner farmers. Partnership with PT Lembah Asri Jaya or Agrotourism D'Las provides increased income for strawberry farming.
Eksistensi Wayang Golek pada Museum Wayang sebagai Ikon Atraksi Budaya Jawa Barat dalam Kawasan Pariwisata Kota Tua Jakarta Syifana Mutiara Salsabila; Dyah Mustika Wardani; Gilang Fahreza
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 2 (2026): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i2.1191

Abstract

Wayang Golek is one of Indonesia's traditional cultural heritages that represents the cultural identity of the Sundanese people. Beyond serving as a form of entertainment, it embodies historical, educational, moral, and philosophical values that have been passed down through generations. Through its performances, Wayang Golek conveys messages about ethics, leadership, social life, and humanity, making it a valuable medium for cultural education. However, the rapid advancement of information technology, the emergence of various forms of digital entertainment, and changes in modern lifestyles have contributed to a declining public interest in traditional performing arts. These circumstances present significant challenges to preserving the existence of Wayang Golek and maintaining its relevance, particularly among younger generations. Based on this background, this study aims to analyze the existence of Wayang Golek performances at the Wayang Museum as an iconic cultural attraction representing West Java within the Kota Tua Jakarta tourism area. The study employed a qualitative research approach, with data collected through field observations, in-depth interviews, and documentation. The research informants consisted of a bicycle rental service provider operating in the Kota Tua area and two visitors who directly attended the Wayang Golek performance. The collected data were analyzed descriptively to provide a comprehensive understanding of the role of Wayang Golek performances in preserving local cultural heritage, enhancing public appreciation of traditional arts, and strengthening the appeal of cultural tourism in the Kota Tua Jakarta heritage destination.
Analisis Daya Tampung Area Perkemahan di Kawasan Parang Gombong Kabupaten Purwakarta Surya Adi Maulana; Dyah Mustika Wardhani; Gilang Fahreza
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1172

Abstract

The shift in tourism trends from mass tourism to nature-based tourism has driven the rising popularity of camping, notably at the Parang Gombong Camping Area in Purwakarta Regency. However, high visitor numbers peaking at up to 40,000 have caused significant fluctuations and triggered periodic overtourism. This study aims to analyze visitor fluctuation patterns and evaluate the area's carrying capacity regarding facilities, open space, accessibility, and visitor behavior dynamics. Employing a qualitative descriptive approach, data were gathered through observation, structured interviews with local workers and tourists, and field documentation. The findings reveal that the area's carrying capacity is drastically exceeded during weekends and holiday seasons. Issues include degraded toilet facilities, tent density that violates safety standards for movement, flood risks from reservoir overflow, damaged circulation paths, inadequate lighting, and waste accumulation resulting from problematic visitor behavior. The study underscores the need for measured spatial management interventions. Recommendations for management include implementing a digital registration-based daily visitor quota system, enforcing strict land zoning, installing eco-friendly tent pad surfacing, providing standardized waste disposal facilities, and establishing a centralized parking area separate from the main campsite to preserve ecological integrity and the area's recreational sustainability.  
Peran Daya Tarik Atraksi Wisata dalam Meningkatkan Keputusan Berkunjung Wisatawan di Taman Margasatwa Ragunan Lovi Marenta; Dyah Mustika Wardhani; Gilang Fahreza
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1180

Abstract

Various factors shape visitors' choices when selecting a tourist destination, including the tourism appeal and attractions offered by the destination. Ragunan Wildlife Park, being one of the premier educational and conservation tourism sites in Jakarta, possesses significant potential to attract visitors; thus, its role in enhancing visiting decisions warrants further investigation. This research aims to examine how tourism appeal and tourist attractions contribute to increasing visitor decisions at Ragunan Wildlife Park. A descriptive qualitative approach was adopted, utilizing observation, in-depth interviews, documentation, and literature review as data collection methods. The data were analyzed descriptively using the 4A framework (Attraction, Accessibility, Amenities, and Ancillary). The results reveal that the diversity of animal collections, well-maintained conservation areas, lush environment, comfortable ambiance, ease of access, adequate supporting facilities, and quality services serve as key drivers encouraging visitors to come to Ragunan Wildlife Park. Nevertheless, enhancements are still required in terms of tourist information provision, capacity expansion of certain supporting facilities, and visitor flow management during peak seasons. The findings of this study are anticipated to offer valuable recommendations for Ragunan Wildlife Park management in improving the quality of its tourism appeal and attractions, while also serving as a reference for future research on tourism destination development.

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