cover
Contact Name
M Zainul Hafizi
Contact Email
indexsasi@apji.org
Phone
+6282359594933
Journal Mail Official
Jumadi@apji.org
Editorial Address
Kuanyar, RT. 003, RW. 003, Kel. Kuanyar, Kec. Mayong, Kab. Jepara, Jawa Tengah, Indonesia
Location
Kab. jepara,
Jawa tengah
INDONESIA
Tamasya
ISSN : 30643287     EISSN : 30643260     DOI : 10.62383
Core Subject : Social,
Tamasya : Jurnal Pariwisata Indonesia, Jurnal ini ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia, merupakan wadah intelektual yang menggali dan menganalisis berbagai aspek pariwisata di Indonesia. Dari sudut pandang akademis, jurnal ini mengulas beragam topik, mulai dari perkembangan industri pariwisata, strategi pemasaran, dampak sosial-ekonomi, hingga pelestarian budaya lokal. Artikel-artikel dalam jurnal ini ditulis oleh para pakar dan praktisi pariwisata yang berpengalaman, sehingga memberikan wawasan mendalam tentang dinamika dan potensi pariwisata Indonesia. Melalui pendekatan multidisiplin, jurnal ini berusaha untuk memberikan pemahaman yang holistik tentang peran pariwisata dalam pembangunan berkelanjutan, serta mendorong dialog dan kolaborasi di antara para pemangku kepentingan dalam industri pariwisata Indonesia.
Articles 94 Documents
Pengaruh Media Sosial dan Citra Merek terhadap Intensi Kunjungan Konsumen ke Rustic Market Tiny Villages Trawas, Kabupaten Mojokerto Adina Tika Purnama Dewi; Afiefah Sulistyowati; Sugiman Sugiman
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1243

Abstract

This study aims to analyze how social media and brand image influence consumer intention to visit the Small Village Market located in Trawas, Mojokerto Regency. This study adopts a quantitative framework with a causal associative approach. The study population consists of visitors to the Small Village Market in Trawas, with an undetermined exact number. A sample of 110 respondents was determined using the Lemeshow algorithm and selected using a Likert scale from 1 to 4. Data study uses multiple linear regression after assessing validity, reliability, and classical assumptions, and continued with t-test, F-test, and coefficient of determination (R²). The study shows that social media has a positive and significant impact on consumer visit intention, with a significance value of p < 0.001. The positive and significant impact of brand image on consumer visit intention is clearly visible, indicated by a significance value of p < 0.001. Simultaneously, social media and brand identity have an important role in shaping consumer visit intention, as evidenced by a significance value of p < 0.001. The coefficient of determination (R²) of 0.806 shows that social media and brand image explain 80.6% of the fluctuation in visit intention, with the remaining 19.4% influenced by variables outside the scope of this study. The study provides implications for Rustic Market Tiny Villages management to strengthen brand image to increase consumer visit intention.
Peran Pelaksanaan General Staff Meeting terhadap Kepuasan Karyawan di Swiss-Belhotel Solo Linggar Ayu Syahrani; Darmaesti Darmaesti; Arinta Destri Larasati
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1247

Abstract

Employee satisfaction is an important factor influencing employee loyalty and service quality in the hospitality industry. To enhance employee satisfaction, Swiss-Belhotel Solo organizes the General Staff Meeting (GSM) as a human resource management program that serves as a platform for communication, performance evaluation, employee recognition, and relationship building. This study aims to analyze the role of the General Staff Meeting in employee satisfaction at Swiss-Belhotel Solo. This research employed a qualitative descriptive approach. Data were collected through in-depth interviews, observation, and documentation. The informants consisted of representatives from the Human Resources Department (HRD) and employees from various departments who participated in the General Staff Meeting program. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, including data condensation, data display, and conclusion drawing. The validity of the findings was ensured through source triangulation. The results show that the General Staff Meeting contributes to employee satisfaction by providing transparent information, recognizing outstanding employees through appreciation programs, and strengthening relationships among departments. The program also reduces work fatigue through recreational activities and fosters employees' sense of belonging to the organization. It can be concluded that the General Staff Meeting plays a positive role in improving employee satisfaction at Swiss-Belhotel Solo. Therefore, the hotel is encouraged to maintain and further develop the program by providing more diverse, educational, and employee-oriented activities.
Pengaruh Budaya Organisasi dan Motivasi terhadap Kinerja Karyawan di PO Hotel Semarang Muhammad Wannanda Muliartanto; Jasanta Peranginangin; Ida Ayu Kade
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1246

Abstract

This study aims to analyze the influence of organizational culture and work motivation on employee performance at PO Hotel Semarang. This study uses a descriptive quantitative approach. The population in this study was all 174 employees of PO Hotel Semarang. The sample size was determined using the approach of Hair et al. (2010), resulting in a sample of 75 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS software. The results showed that: (1) Organizational culture has a positive and significant effect on employee performance, indicated by a t-value of 4.416 > t-table and a significance value of 0.000 < 0.05. (2) Work motivation has a positive and significant effect on employee performance, indicated by a t-value of 2.573 > t-table and a significance value of 0.012 < 0.05. (3) Organizational culture and work motivation simultaneously have a positive and significant effect on employee performance, with an F-value of 24.151 and a significance value of 0.000 < 0.05. The contribution of organizational culture and work motivation to employee performance (R-Square) is 38,5%, while the remaining 61,5% is influenced by other variables not examined in this study.
Analisis Potensi dan Pengembangan Wisata Kuliner Malam di Kawasan Jalan Gajah Mada Kota Pontianak Elpidius Ricky; Kris Cahyani Ermawati; Alip Suroto
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1248

Abstract

Elpidius Ricky, 202544037, An Analysis of the Potential and Development of Night Culinary Tourism in the Gajah Mada Street Area, Pontianak City. The Jalan Gajah Mada area is one of the night culinary centers in Pontianak City that develops organically without planned arrangement. This research aims to analyze the potential of night culinary tourism, identify supporting and inhibiting factors for its development, and formulate development efforts that can be carried out. The research uses a qualitative approach with a descriptive method. Data were collected through observation, in-depth interviews, and documentation of five informants selected by purposive sampling. The data analysis used the Miles and Huberman models, while the validity of the data was tested through triangulation of sources, techniques, and time. The results of the study show that this area has strong culinary tourism potential through distinctive culinary, identity as a non-halal culinary center, and a nighttime atmosphere that supports social interaction. Supporting factors include product uniqueness, merchant reputation, word-of-mouth and social media promotions, community support, and good accessibility. The inhibiting factors include limited service capacity, dining areas, parking, cleanliness, and lack of government guidance. Development efforts are directed at arranging cleanliness and parking, regulating stalls, strengthening regional identity, and increasing the role of the government. It was concluded that the main challenge of the region is not in potential, but in management that is not optimal.

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