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INDONESIA
Jurnal Ilmu Sosial dan Humaniora
Published by Indo Publishing
ISSN : 30901367     EISSN : 3090174X     DOI : https://doi.org/10.1063822/jisoh
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
Merupakan Jurnal Ilmiah Nasional yang diterbitkan oleh Indo Publishing menerbitkan artikel hasil penelitian dan gagasan ilmiah dari Dosen, Peneliti, Praktisi dan Mahasiswa dengan fokus dan ruang lingkup terdiri dari; ILMU SOSIAL (Sosiologi, Antropologi, Ilmu ekonomi, Sejarah, Ilmu politik, Ilmu komunikasi, Psikologi sosial) dan HUMANIORA (Filsafat, Sejarah, Bahasa, Sastra, Seni, Agama, Sosiologi, Antropologi Studi media)
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 570 Documents
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Dampak Wisata Waterfront City Terhadap Kehidupan Sosial Ekonomi Masyarakat di Kelurahan Benua Melayu Laut Kecamatan Pontianak Selatan Kota Pontianak Muhammad Irfan Wahyu Anggara
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/65b07b30

Abstract

Penulisan ini bertujuan untuk menganalisa kehidupan sosial ekonomi masyarakat, perkembangan perekonomian masyarakat dan kehidupan sosial masyarakat setelah adanya wisata Waterfront City, serta menganalisa partisipasi masyarakat setelah adanya wisata Waterfront City di lingkungan tempat tinggal mereka. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Subjek penelitian ini adalah Dinas Pemuda Olahraga dan Pariwisata Bidang Adyatama Kepariwisataan dan Ekonomi Kreatif, Kelurahan Benua Melayu Laut Bidang Swadaya Masyarakat, serta masyarakat sekaligus pedagang yang tinggal di sekitar kawasan wisata Waterfront City. Hasil penelitian menunjukkan bahwa masyarakat memanfaatkan wisata Waterfront City dengan membuka berbagai jenis usaha, seperti pedagang makanan dan minuman, permainan anak-anak, penyewaan sepeda listrik/mobil listrik/scooter, aksesoris, boneka, mewarnai/melukis, penyewaan becak, cafe, sampan penyeberangan dan kapal cafe terapung. Kemudian ditemukan juga belum tertata tempat pedagang yang berjualan dan masih banyak masyarakat yang berjualan di atas Waterfront City yang mengganggu akses jalan bagi wisatawan/pengunjung. Teranalisisnya tingkat perubahan pendapatan perekonomian masyarakat yang mempengaruhi kehidupan sosial setelah adanya wisata Waterfront City, serta dampak positif terhadap kehidupan sosial dan perekonomian masyarakat dan dampak negatif terhadap lingkungan berupa pencemaran air akibat membuang sampah di sungai.
Pengaruh Digital Marketing, Brand Image, dan Customer Empowerment terhadap Minat Beli Produk Fashion di Gopek Store Pancing Ropika Ropika; Selwendri Selwendri
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/91fttn90

Abstract

The fashion industry in Indonesia has experienced rapid growth along with the increasing use of digital technology and changes in consumer behavior. In Medan City, competition among fashion businesses is becoming increasingly intense, particularly in the utilization of digital marketing as a primary strategy. Gopek Store Pancing, as one of the local fashion businesses, has implemented digital media; however, it still faces challenges in increasing consumers' purchase intention, as indicated by low user engagement. This quantitative study with a causal approach aims to analyze the influence of digital marketing, brand image, and customer empowerment on purchase intention of fashion products at Gopek Store Pancing. The population consists of consumers who have seen or interacted with the store's digital marketing, with 96 respondents selected through purposive sampling. Primary data were collected through questionnaires, while secondary data were obtained through literature study. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, partial and simultaneous tests, and coefficient of determination. The results show that digital marketing, brand image, and customer empowerment have both partial and simultaneous effects on purchase intention. The adjusted R-square value of 0.766 indicates that these three variables contribute 76.6% to purchase intention, while the remaining 23.4% is influenced by other variables not examined in this study.
Pengaruh Green Brand Image dan Customer Experience terhadap Brand Loyalty pada Konsumen the Body Shop di Kota Medan Cherine Lita Purnama Panjaitan; Onan Marakali Siregar
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/frvnxj18

Abstract

This study analyzed how green brand image and customer experience influence brand loyalty among The Body Shop consumers in Medan. The influence of these two variables is analyzed both partially and simultaneously on brand loyalty. This research uses a quantitative method with an associative approach. The population of this study consists of consumers who have purchased and used The Body Shop products in Medan City. The sample consists of 96 respondents selected using a non-probability sampling technique with a purposive sampling approach. Primary data were collected through direct questionnaire distribution, while secondary data were obtained through literature studies. The data analysis methods used include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests, simultaneous tests, and the coefficient of determination test. The results of the study indicate that green brand image and customer experience have a significant effect both partially and simultaneously on brand loyalty among The Body Shop consumers in Medan City. Based on the coefficient of determination test, the relationship between green brand image and customer experience with brand loyalty shows an R value of 0.877. The adjusted R-square value indicates that green brand image and customer experience contribute 76.4% to brand loyalty, while the remaining 23.6% is influenced by other variables not examined in this study.
Fenomena Konten Marketing Tiktok Terhadap Perilaku Konsumtif Belanja pada Mahasiswa Fisip Untan Eldita Rizka Khairunnisa
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/96ah9b37

Abstract

Penelitian ini bertujuan untuk mengetahui dan mendeskripsikan fenomena konten marketing TikTok terhadap perilaku konsumtif belanja pada mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tanjungpura. Perkembangan teknologi digital telah membawa perubahan besar dalam pola konsumsi dan gaya hidup masyarakat, terutama di kalangan generasi muda. TikTok sebagai salah satu media sosial populer tidak hanya berfungsi sebagai sarana hiburan, tetapi juga menjadi media pemasaran yang efektif melalui fitur TikTok Shop dan promosi oleh influencer. Jenis penelitian ini kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi terhadap mahasiswa Program Studi Sosiologi angkatan 2022. Hasil penelitian menunjukkan bahwa konten marketing di TikTok berperan sebagai stimulus yang memengaruhi perhatian dan minat mahasiswa terhadap suatu produk. Respon yang muncul ditunjukkan melalui perilaku konsumtif seperti mengikuti tren, meniru gaya hidup influencer, serta melakukan pembelian impulsif melalui TikTok Shop. Sementara itu, reinforcement atau penguatan perilaku konsumtif muncul melalui kepuasan emosional, pengalaman positif, serta pengakuan sosial yang diperoleh setelah melakukan pembelian.Secara keseluruhan, fenomena konten marketing TikTok tidak hanya mendorong aktivitas konsumsi, tetapi juga membentuk cara pandang dan perilaku sosial mahasiswa terhadap tren digital. Perilaku konsumtif mahasiswa tidak semata-mata didorong oleh kebutuhan, melainkan oleh pengaruh sosial, emosional, dan budaya media yang terbentuk di era digital.
Personal Branding sebagai Strategi Pemulihan Citra: Studi Netnografi Akun Tiktok Purbaya Yudhi Sadewa Siti Indah Fauziah; Mulyadi Mulyadi; Zahari Zahari; Muhammad Ali; Cut Andyna
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8jndn811

Abstract

Kemajuan teknologi komunikasi mengubah pola interaksi pejabat publik dengan masyarakat, salah satunya melalui TikTok. Purbaya Yudhi Sadewa memanfaatkan platform ini untuk memulihkan Personal Branding-nya pasca isu negatif akibat pernyataan terkait demo “17+8” tuntutan rakyat. Penelitian ini bertujuan mengetahui Personal Branding yang dibangun Purbaya melalui akun TikTok @purbayayudhis dalam memulihkan citranya. Penelitian menggunakan delapan konsep Personal Branding Peter Montoya sebagai kerangka analisis, dengan pendekatan kualitatif melalui metode netnografi. Objek penelitian adalah lima video pada akun TikTok @purbayayudhis yang diunggah sepanjang September 2025-Mei 2026. Hasil penelitian menunjukkan bahwa secara keseluruhan lima unggahan tersebut merepresentasikan seluruh delapan konsep Personal Branding Peter Montoya, meskipun tidak semua konsep muncul pada setiap unggahan. Konsep Spesialisasi dan Kepemimpinan konsisten muncul pada konten formal, seperti klarifikasi kebijakan, pidato di forum resmi, dan kunjungan kerja. Sebaliknya, konsep Kepribadian, Perbedaan, Kenampakan, Kesatuan, Keteguhan, dan Nama Baik tampil konsisten melalui konten nonformal, seperti sarapan bersama pegawai di warung kopi Aceh dan kegiatan Car Free Day bersama masyarakat. Temuan ini menunjukkan bahwa Purbaya membangun Personal Branding melalui dua pendekatan yang saling melengkapi, yaitu otoritatif sebagai pejabat ekonomi yang kompeten dan humanis sebagai pribadi yang autentik serta dekat dengan rakyat, sehingga sehingga berkontribusi terhadap pemulihan citra secara efektif dan berkelanjutan pasca pernyataan “17+8.
Perlindungan Konsumen dalam Transaksi E-Commmerce Lintas Negara La Ode Sultan; Hambali H
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0nwfes02

Abstract

Technological advancements have made technology-driven commerce increasingly popular due to the ease of conducting buy-sell transactions, enabling business owners and buyers to interact online. However, this development has sparked a variety of worries concerning consumer legal rights, largely due to the differences in legal jurisdiction between buyers and sellers in cross-border e-commerce transactions. This article's goal is to examine Indonesia's legislative framework governing cross-border e-commerce transactions and the legal protections provided to customers who participate in such transactions.Using a normative approach, this paper examines pertinent laws and legal theories concerning consumer protection measures and the regulation of international e-commerce. Using a normative approach, this paper examines pertinent laws and legal theories concerning consumer protection measures and the regulation of international e-commerce. Important legal documents including laws, government rules, and implementing regulations are examples of secondary data sources. According to the study's conclusions, cross-border e-commerce transactions in Indonesia are governed by Law No. 8 of 1999 on Consumer Protection, Law No. 1 of 2024 (which amends Law No. 11 of 2008 on Electronic Information and Transactions), and Government Regulation No. 80 of 2019 on Trade via Electronic Systems. There are procedures in place to deal with infractions, such as compensation and dispute settlement, further strengthening of regulations and international cooperation is necessary to enhance the effectiveness of consumer protection, ensure legal certainty, and guarantee the fulfillment of Indonesian consumers' rights.
Representasi Peran Ibu Batak pada Film “Ngeri-Ngeri Sedap 2022” (Analisis Semiotika Roland Barthes) Alifdhiya Naufal Habib; Urip Mulyadi
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9kr53d66

Abstract

The film Ngeri-Ngeri Sedap 2022 is an Indonesian family drama that portrays Batak society through its cultural values, traditions, and family dynamics between parents and children. This study employs a descriptive qualitative approach within a constructivist paradigm and uses Roland Barthes’ semiotic analysis, which examines meaning through three levels: denotation, connotation, and myth. The research data consisted of scenes, dialogues, expressions, gestures, and visual symbols related to the character Mak Domu. Data were collected through repeated film observation, scene documentation, and literature review. The findings show that Mak Domu is represented as a mediator of family conflicts, guardian of customs and traditions, symbol of family authority, maintainer of family harmony, agent of family reconciliation, and a woman who has the courage to express her opinions. At the denotative level, these representations are shown through Mak Domu’s actions and interactions. At the connotative level, she is portrayed as a loving, patient, wise mother who balances relationships between her husband and children. At the myth level, the film represents the Batak cultural view of mothers as symbols of sacrifice, family harmony, cultural preservation, and emotional support within a patriarchal structure. Thus, Ngeri-Ngeri Sedap not only portrays the mother as a caregiver but also as an important figure in maintaining family unity, cultural values, communication, and reconciliation.
Health Misinformation: Studi Penyebaran Hoaks Kesehatan pada Grup WhatsApp Keluarga M. Aniq Mufaz; Muhammad Rizky Asyhari; Urip Mulyadi
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/gep1v510

Abstract

The widespread adoption of WhatsApp as the primary communication platform among Indonesian families has created a fertile environment for the circulation of health misinformation, particularly within family group chats. This study examines the patterns, motives, and generational dynamics underlying the spread of health-related hoaxes in Indonesian family WhatsApp groups. Using a qualitative descriptive method based on literature review and secondary data analysis, this research identifies common categories of health misinformation circulating in family groups, the psychosocial motives that drive family members, especially older relatives, to forward unverified health content, and the digital literacy gap between generations that exacerbates the problem. The findings indicate that health hoaxes are often shared out of familial concern rather than malicious intent, wrapped in emotionally persuasive narratives and false authority claims. Corrective strategies within families tend to be shaped by relational considerations, where maintaining harmony is often prioritized over factual accuracy. This study recommends family-based digital literacy interventions and polite correction strategies as practical approaches to mitigating health misinformation within private messaging spaces.
Pengaruh Penyuluhan Metode Demonstrasi dalam Meningkatkan Perilaku Pemeliharaan Kebersihan Gigi dan Mulut pada Siswa SDN 5 Kutapanjang Kabupaten Gayo Lues Rahmawati Rahmawati; Nia Kurniawati
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/92nz4c76

Abstract

Maintaining oral hygiene is essential for preventing oral diseases among school-aged children. The implementation of the School Dental Health Program (UKGS) at SD Negeri 5 Kutapanjang has not been fully optimized, resulting in inadequate oral hygiene maintenance behavior among some students. Health education using the demonstration method provides direct practical experience and is expected to improve students' oral hygiene behavior. This study aimed to determine the effect of health education using the demonstration method on oral hygiene maintenance behavior among students of SD Negeri 5 Kutapanjang, Gayo Lues Regency. This study employed a quasi-experimental design using a one-group pretest-posttest approach. The population consisted of all third-, fourth-, and fifth-grade students, totaling 56 students. The sample was selected using the total sampling technique. Data were collected using questionnaires and analyzed through univariate analysis and the Paired Sample t-Test. Before the intervention, 32 students (57.1%) demonstrated good oral hygiene maintenance behavior, while 24 students (42.9%) were categorized as poor. After the intervention, all respondents (100%) were categorized as having good behavior. The mean behavior score increased from 54.43 before the intervention to 83.59 after the intervention, with a mean difference of 29.16. The Paired Sample t-Test yielded a p-value of 0.001 (p<0.05), indicating a statistically significant effect of the demonstration method on oral hygiene maintenance behavior. Health education using the demonstration method effectively improved students' oral hygiene maintenance behavior.
Dampak Modernisasi Terhadap Peran Kelembagaan Adat Dayak Kanayant di Desa Botuh Kecamatan Kapuas  Kabupaten Sanggau Agustina Elisa Devi; Herlan Herlan; Sudirman Sudirman
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w8ytmw85

Abstract

Penelitian ini bertujuan untuk mendekripsikan dan menganalisis invensi, difusi dan konsekuensi terhadap perubahan perilaku masyarakat terhadap dampak Berita Hoax dari media sosial Instagram di Kelurahan Parit Tokaya Kecamatan Pontianak Selatan. Penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa Proses invensi yang berkaitan dengan dampak penyebaran berita hoax melalui media sosial Instagram yang kian tidak terkendali dapat mempengaruhi perilaku masyarakat di Kelurahan Parit Tokaya yang dapat mengubah sikap masyarakat dalam menghadapi penyebaran berita hoax ini. Proses difusi yang berkaitan dengan dampak penyebaran berita hoax melalui media sosial Instagram pada umumnya masyarakat di Kelurahan Parit Tokaya diawali dengan dorongan rasa ingin tahu yang tinggi dan mencoba-coba karena lingkungan masyarakat banyak yang menggunakannya, Proses konsekuensi yang berkaitan dengan dampak penyebaran berita hoax melalui media sosial Instagram pada umumnya disebabkan sebagian masyarakat Kelurahan Parit Tokaya turut menyebarkan hoax karena mereka mengira berita itu benar berdasarkan informasi yang mereka ketahui sebelumnya saja, dan karena orang-orang sekitarnya yang mereka percayai juga menyebarkan informasi tersebut.

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