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Deiksis: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Published by Universitas Swadaya Gunung Jati
ISSN : 23556633     EISSN : 25485490     DOI : https://doi.org/10.33603/dj.v11i1
Core Subject : Education,
Education Languange, Linguistic, Communication & Media
Deiksis : Jurnal Pendidikan Bahasa dan Sastra Indonesia mempublikasikan kajian teori ataupun penelitian tentang sastra Indonesia,  pengajaran dan pembelajaran dalam bidang Pendidikan Bahasa dan Sastra Indonesia. Deiksis: Jurnal Pendidikan Bahasa dan Sastra Indonesia menerima publikasi dari pengajar, pemerhati dan peneliti bahasa dan Sastra Indonesia. Ruang lingkup artikel ilmiah yang dapat diterbitkan dalam Deiksis: Jurnal Pendidikan Bahasa dan Sastra Indonesia adalah sebagai berikut: Model Pembelajaran Bahasa dan Sastra Indonesia, Media dan Multimedia Pembelajaran Bahasa dan Sastra Indonesia, Kurikulum dalam Pengajaran Bahasa dan Sastra Indonesia, Penilaian (Assesment) dan Evaluasi Pengajaran Bahasa dan Sastra Indonesia, Pengembangan Profesional Guru Bahasa dan Sastra Indonesia, Desain Didaktis dalam Pembelajaran Bahasa dan Sastra Indonesia, Lesson Study dalam Pembelajaran Bahasa dan Sastra Indonesia, Kajian tentang teori sastra, kritik sastra, sejarah sastra, genre, alih wahana dan sastra bandingan Kajian tenang hubungan sastra dengan kebudayaan, politik, filsafat, sosiologi, psikologi, antropologi, etnologi, genre, linguistik, dan sejarah. Kajian linguistik yang mencakup sosiolinguistik dan psikolinguistik.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 174 Documents
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INVESTIGASI TINDAK TUTUR DALAM IKLAN DI TIKTOK DAN PENGARUHNYA TERHADAP PERILAKU KONSUMEN: SEBUAH STUDI PRAGMATIK Zulfan, Amalia; Nur Azeeza Putri, Ghaniyah; Siti Rohbiah, Tatu
Deiksis : Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 13 No 1 (2026): Deiksis
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/dj.v13i1.11245

Abstract

This study aims to investigate the forms of locution, illocution, and perlocution speech in TikTok ads and their influence on consumer responses and behaviors. Using a qualitative approach with pragmatic content analysis methods, this study analyzed three video ads from beauty and personal care products—handbodies, makeup, and toothpaste—as well as user comments on TikTok as secondary data. Data was collected through video content documentation and screenshots of comments, then analyzed based on J.L. Austin's speech theory of action. The results of the study show that each ad uses an effective linguistic and multimodal strategy in conveying a persuasive message. The act of locution functions as a conveyor of product information, the act of illocution contains an invitation and the formation of a brand image, while the act of locution can be seen from the appearance of real responses such as trust, buying interest, and positive testimonials in the comment column. This study concludes that speech in TikTok ads has an important role in shaping consumer perception and encouraging consumptive behavior, making language a strategic tool in digital marketing communication.
LITERARY ECOCRITICISM IN THE ORAL TRADITIONS OF CIAMIS REGENCY: CULTURAL CONSERVATION AND ENVIRONMENTAL VALUES IN THE KADATUAN GALUH PAKUAN COMMUNITY: CULTURAL CONSERVATION AND ENVIRONMENTAL VALUES IN THE KADATUAN GALUH PAKUAN COMMUNITY Sri Mulyani; Andri Noviadi; Hendaryan; Heryanto Gunawan; Tegar Rizki Barkah; Novita Aprilia; Algysna Komara
Deiksis : Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 13 No 1 (2026): Deiksis
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/dj.v13i1.11599

Abstract

This study aims to explore and analyze environmental (ecological)values in the oral traditions of the Ciamis community using a literaryecocriticism approach. The research focuses on how folklore, songs(tembang), mantras, and proverbs (petatah-petitih) are inherited tomaintain the balance between humans and nature. Ciamis Regencypossesses a rich variety of oral traditions, which function not only asentertainment but also contain ecological messages reflecting thecommunity's worldview. However, modern lifestyle shifts havecaused these values to be neglected. Employing a qualitativedescriptive method, data were collected from key cultural sitesincluding Kampung Kuta, Panjalu, Rancah, and Karangkamulyan.The results indicate that Ciamis oral traditions are laden withecological messages, categorized into four themes: (1) Forestconservation through the "Leuweung Larangan" myth; (2) Waterglorification through the "Nyangku" ceremony; (3) Agricultural ethicsin "Nyi Sri Pohaci" praises; and (4) Human-animal relationships in the"Ciung Wanara" legend. These traditions serve as vital resources forbuilding environmental awareness and strengthening communitycharacter.
REVITALIZATION OF KAWALI FOLKLORE IN THE FORM OF 2D ANIMATED DIGITAL STORYTELLING AS A MEDIUM FOR ORAL LITERATURE LEARNING AT THE COMMUNITY READING PARK OF CIAMIS REGENCY Andri Noviadi; Sri Mulyani; H.R. Herdiana; Meisa Syaidah Hufa; Chindi Febrianti
Deiksis : Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 13 No 1 (2026): Deiksis
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/dj.v13i1.11602

Abstract

This research addresses the erosion of Kawali folklore by transforming it into 2D animated digital storytelling, aiming to preserve local culture and provide engaging oral literature learning media, particularly for Community Reading Gardens (TBM) in Ciamis Regency. The research adopted the Research and Development (R&D) method, encompassing phases from data collection and script adaptation to 2D animation production using Toon Boom Harmony and Adobe After Effects. The primary finding was the documentation and selection of "The Legend of the Origin of Kawali" (Legenda Asal-Usul Kawali) due to its significant values regarding sacrifice and toponymy. The output is a narrative audiovisual script and an animated short film currently 80% complete, featuring simplified plots and culturally authentic character designs (Ki Bondan and Ajar Sukaresi). The study concludes that 2D animated digital storytelling is a highly effective, innovative, and relevant solution for integrating local wisdom into literacy programs, fostering cultural preservation, and enhancing reading interest among the digital generation at TBM Gada Membaca Kawali.
Pengembangan Game BERKATA sebagai Media Interaktif Pembentukan Kata untuk Siswa Kelas II SD Rani Setiawaty; Osi Putri Aprilia; Nita RosydaSetyawan
Deiksis : Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 13 No 1 (2026): Deiksis
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/dj.v13i1.11661

Abstract

This study aims to develop an interactive learning media calledBERKATA (Belajar Riang Membentuk Kata or Learning to FormWords Joyfully) and test its feasibility and practicality in teachingbasic literacy to second-grade elementary school students. The studyuses the Research and Development (R&D) method with the ADDIEdevelopment model, which includes the stages of analysis, design,development, implementation, and formative evaluation. TheBERKATA game media was designed to help students form simplewords gradually through interactive activities that combine visual,audio, and educational game elements in accordance with thecharacteristics of Phase A literacy in the Merdeka Curriculum. Thevalidation results showed that the BERKATA game media obtained ahighly valid category from media experts with a percentage of 95.8%and material experts with a percentage of 94.4%. In addition, theresults of the teacher response showed a very practical category witha percentage of 95%, while the student response obtained an averagepercentage of 93.3% with a very practical category. Based on theseresults, it can be concluded that the BERKATA game media is veryfeasible and practical to use as interactive learning media to improvethe word formation and early reading skills of second-gradeelementary school students.

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