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JIMEK
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28099427     EISSN : 28099893     DOI : 10.55606
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK), SSN: 2809-9893 online dan ISSN:2809-9427 cetak. Jurnal JIMEK diterbitkan Amik Veteran Porwokerto, terbit setahun Tiga kali (Maret, Juli dan November) menerapkan proses peer-review dalam memilih artikel berkualitas berdasarkan penelitian ilmiah dan teoritis. JIMEK diterbitkan untuk mengembangkan dan memperkaya diskusi ilmiah bagi para sarjana dan penulis yang menaruh minat pada isu-isu sosial-budaya di Indonesia. Redaksi menerima artikel berbasis teori dan penelitian. Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 379 Documents
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Peran Konten Kreatif, Influencer Marketing, dan Brand Image dalam Membangun Loyalitas Pelanggan di Era Digital Agnes Dwi Untari; Mohammad Iqbal Indra Hadi; Alib Januar Wisnutama; I Made Bagus Dwiarta
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11375

Abstract

Advances in digital technology have transformed the way companies interact with consumers and build long-term relationships. In this context, customer loyalty has become a critical factor determining business sustainability amid increasingly fierce competition. This study aims to examine the role of creative content, influencer marketing, and brand image in building customer loyalty in the digital age through a conceptual approach. The method used is a literature review with a qualitative approach, which examines various relevant scientific sources to develop a comprehensive conceptual model. The results of the study indicate that creative content and influencer marketing have a direct influence on customer loyalty, as well as an indirect influence through brand image as a mediating variable. Engaging and relevant creative content can increase consumer engagement, while influencer marketing plays a role in building trust through more personal and authentic communication. Furthermore, a positive brand image serves as a key factor in strengthening the relationship between consumers and the brand, thereby fostering customer loyalty. This study offers theoretical contributions to the development of digital marketing literature as well as practical implications for companies in designing integrated and effective marketing strategies.
Pengaruh Kepuasan Pelanggan dan Kualitas Produk terhadap Loyalitas Pelanggan Produk Oleh-Oleh Handicraft Salawu di Kabupaten Tasikmalaya Fadilla Zanuba Arifah; Alfin Nur Arifah; Herdiyanti Herdiyanti; Rina Madyasari
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11473

Abstract

This study aims to analyze the effect of customer satisfacation and product quality on customer loyalty toward handicraft salawu souvenir product from salawu, Tasikmalaya Regency. The research method used is a quantitative approach with descriptive and verificative types of research. The population consists of consumers who have purchased handicraft souvenir product, with the sampling technique using purposive sampling. Data were collected through questionnaires and analyzed using validity tests, reliability tests,multiple linear regression analysis, t-tests, and F-tests. The results show that partially, costumer satisfication has a posisitive and significant effect on customer loyalty. Similarly, product quality also has a positive and significant effect on customer loyalty. Customer satification and product quality significantly influence costumer loyalty. These findings indicate that higher levels of costumer satification and better product quality will lead to stronger costumer loyalty toward handicraft souvenir product. The implications of this study are expected to provide insights for small and medium enterprises (SMEs) in improving product quality and customer satisfacation to achieve sustainable customer loyalty.
Pengaruh Consumer Ethnocentrism, Country of Origin, dan Perceived Quality terhadap Purchase Intention Lipstick Merek Lokal pada Generasi Z Wanita di Kota Cimahi Mima Halimatus Sa'diyah; Cecep Supriyadi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11565

Abstract

The growth of the national cosmetics industry in Indonesia has shown a positive trend in recent years, but this increase has not been fully followed by the dominance of local cosmetic brands in certain categories, especially lipstick, which is still dominated by global brands. This condition indicates low purchase intention for local-brand lipstick products, especially among Generation Z, who are the largest cosmetic users. This study aims to analyze the influence of consumer ethnocentrism, country of origin, and perceived quality on the purchase intention of local-branded lipstick among female Generation Z consumers in Cimahi City. This study uses a quantitative approach with a survey method. Primary data were collected through a structured questionnaire of 120 respondents selected using a purposive sampling technique, with the criteria of Generation Z women aged 15–28 who an interest using lipstick. SmartPLS software was used to assist in the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method for data analysis. The results showed that consumer ethnocentrism had no significant effect on purchase intention, while country of origin and perceived quality had a positive and significant effect. Simultaneously, consumer ethnocentrism, country of origin, and perceived quality had a moderate effect on purchase intention.
Pengaruh Content Marketing, Interactivity, dan Electronic Word of Mouth (E-WOM) terhadap Keputusan Pembelian Konsumen pada Digital Marketing Instagram UMKM Lolita di Padakembang, Tasikmalaya Eva Fauziah; Alfin Nur Arifah; Rina Madyasari; Ardhiansyah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11575

Abstract

The rapid growth of social media has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize Instagram as a digital marketing platform to enhance consumer purchasing decisions. This study aims to analyze the effects of Content Marketing, Interactivity, and Electronic Word of Mouth (e-WOM) on consumer purchasing decisions at UMKM Lolita in Padakembang, Tasikmalaya. This research employed a quantitative approach with a cross-sectional design involving 86 respondents selected through purposive sampling. Data were collected using a valid and reliable questionnaire and analyzed using multiple linear regression with SPSS 27. The results indicate that Content Marketing (β = 0.162; p = 0.047), Interactivity (β = 0.435; p = 0.000), and e-WOM (β = 0.374; p = 0.000) have positive and significant effects on consumer purchasing decisions. Among the independent variables, Interactivityhas the strongest influence on purchasing decisions. The research model explains 84.9% of the variance in purchasing decisions (Adjusted R² = 0.849). These findings suggest that improving digital interaction quality, managing customer reviews effectively, and delivering relevant content can serve as effective strategies for MSMEs to enhance consumer purchasing decisions through Instagram.
Analisis Pengaruh Fasilitas Kerja dan Beban Kerja terhadap Kinerja Karyawan pada Perusahaan Layanan Jasa Internet Rani Khoerunisa; Herdiyanti Herdiyanti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11669

Abstract

Performance among employees acts as a crucial metric for ensuring service quality within the telecommunication sector. This research investigates the impact of work facilities and workload on the performance of staff members at PT Multi Karya Athira, utilizing multiple linear regression as the primary analytical tool. By applying a causal quantitative approach and saturated sampling, the entire population of 35 employees was sampled. Data obtained through Likert scale surveys were systematically processed using SPSS software. Multiple linear regression analysis proves that partially, work facilities have a positive and significant effect on employee performance with t-count of 5.742 > t-table 2.036 and a significance value of 0.000 < 0.05, making it the most dominant factor. In contrast, workload partially does not have a significant effect with t-count of -1.489 < t-table 2.036 and a significance value of 0.146 > 0.05. This study concludes that optimizing work facilities is much more effective in improving employee performance than managing workload. These findings indicate that adequate workplace facilities can enhance employee productivity, comfort, and efficiency in completing assigned tasks. Therefore, management should prioritize the provision and maintenance of work facilities to support organizational goals and improve overall operational performance in the company.
Inovasi Green Breeding sebagai Model Kewirausahaan Berkelanjutan pada Industri Pet Care Eidelvio Candraini Tendean; Bagus Putu Wahyu Nirmala; Ni Made Ayu Natih Widhiarini
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11671

Abstract

This study aims to analyze the implementation of green entrepreneurship through green breeding innovation as a sustainable entrepreneurship model in the pet care industry, with Pussy Kennel in Bali as the research object. The study employed a qualitative approach using a case study method supported by a simple survey involving 50 respondents. Data were collected through observation, in-depth interviews, documentation, and questionnaires distributed to cat enthusiasts, adopters, and individuals interested in pet care. The results indicate that Pussy Kennel successfully implements green entrepreneurship by integrating sustainability, animal welfare, green marketing, and business innovation into its business operations. The implementation is reflected in the use of a cage-free system, biodegradable cat litter, organic waste management into compost, health and pedigree certification, Green Adoption Kits, and after-adoption consultation services. In addition, community-based digital marketing strategies through social media and websites strengthen brand awareness and build long-term relationships with consumers. Survey findings reveal that 86% of respondents are willing to pay more for cats raised through ethical and environmentally friendly breeding practices. These findings indicate that consumer awareness regarding animal welfare and sustainability is increasing, making green breeding a promising sustainable business model in the pet care industry. This study concludes that green breeding innovation not only generates economic benefits but also creates positive social and environmental impacts while serving as a competitive differentiation strategy in the modern pet breeding industry.
Analisis Pengaruh Pemberian Reward dan Punishment terhadap Kinerja Karyawan di Sanctoo Suites & Villas Ni Kadek Ningrum Pratiwi; Anak Agung Ayu Mirah Kencanawati; Kasiani Kasiani
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12579

Abstract

This study aims to analyze the influence of reward and punishment on employee performance at Sanctoo Suites & Villas, both individually and simultaneously. A quantitative research approach was employed using a survey method involving 57 employees selected according to predetermined criteria. Data were collected through structured questionnaires developed based on the indicators of each research variable and were analyzed using multiple linear regression with the assistance of the Statistical Package for the Social Sciences (SPSS). The findings indicate that reward has a positive and significant effect on employee performance (Sig. = 0.000 < 0.05), suggesting that providing rewards can enhance employees' motivation and work productivity. Meanwhile, punishment has a positive but statistically insignificant effect on employee performance (Sig. = 0.087 > 0.05), indicating that disciplinary measures have not significantly improved employee performance. Simultaneously, reward and punishment have a positive and significant effect on employee performance (Sig. = 0.000 < 0.05). The coefficient of determination (R Square) of 0.342 indicates that these two variables explain 34.2% of the variation in employee performance, while the remaining 65.8% is influenced by other factors outside the research model that were not examined in this study, including leadership, the work environment, intrinsic motivation, and organizational culture.
Pengaruh Just in Time terhadap Kinerja Operasional di PT TMNC Manufacturing International Ngadirojo Fajar Alfadhil; Esti Dwi Rahmawati; Rayhan Gunaningrat
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12587

Abstract

The competitive dynamics of the manufacturing industry compel organizations to continuously modernize their operational systems to maintain efficiency, productivity, and competitiveness. In an increasingly challenging business environment, companies are required to implement effective management strategies that can reduce waste, improve production processes, and optimize resource utilization. The implementation of the Just in Time (JIT) method has proven effective as a management strategy to minimize inefficiencies and improve overall production workflows through precise inventory control and timely production processes. This research aims to measure the significance of JIT's impact on operational productivity at PT TMNC Manufacturing International Ngadirojo. Through a quantitative study involving 97 production unit employees as respondents, data were collected using saturated sampling techniques to ensure the validity and accuracy of the research results. Subsequent analysis using simple linear regression indicates that JIT has a positive and significant effect on the improvement of operational performance. The study concludes that strengthening JIT-based production systems is a vital necessity for the company. By consistently optimizing internal governance, production efficiency, and operational management practices, the company can enhance its operational capabilities while maintaining a competitive edge amidst a rapidly changing market environment.
Pengaruh Profitabilitas dan Nilai Tukar Terhadap Keputusan Perusahaan Dalam Melakukan Transfer Pricing Falia Calista Salsa Bella; Pigo Nauli
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12600

Abstract

This study analyzes the effect of profitability and exchange rate on companies’ transfer pricing decisions in basic materials sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. A quantitative approach was employed using secondary data obtained from the companies’ annual financial reports. The sample consisted of 22 companies with 97 observations selected through purposive sampling. Data were analyzed using panel data regression with STATA 17 software. The findings indicate that profitability has a positive but insignificant effect on transfer pricing decisions, suggesting that internal earnings performance does not significantly influence companies in determining transfer pricing practices. In contrast, the exchange rate has a negative and significant effect on transfer pricing, indicating that fluctuations in currency values play an important role in shaping corporate decisions related to transfer pricing. These results imply that external macroeconomic conditions, particularly exchange rate movements, are more influential than internal financial performance in determining transfer pricing strategies among basic materials companies in Indonesia. The study provides empirical evidence regarding the determinants of transfer pricing decisions and contributes to the understanding of how external economic factors influence corporate tax-related strategies in emerging markets. The findings may also serve as a reference for policymakers, regulators, and corporate managers in formulating policies related to transfer pricing practices.

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