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Adriadi Novawan
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P3M Politeknik Negeri Jember Address: Jl. Mastrip PO BOX 164 Jember, INDONESIA Phone : +681259574175 Email: ijosshpolije@gmail.com
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The International Journal of Studies in Social Sciences and Humanities (IJOSSH)
Published by Politeknik Negeri Jember
ISSN : -     EISSN : 30642930     DOI : https://doi.org/10.25047/ijossh
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences
The International Journal of Studies in Social Sciences and Humanities (IJOSSH) aims to provide a platform for researchers, academics, and practitioners to disseminate high-quality, innovative research that bridges multiple disciplines. By promoting interdisciplinary dialogue and collaboration, the journal seeks to generate insights and solutions that address contemporary global challenges and contribute to sustainable wellbeing. Our vision is to synergize knowledge from diverse fields to better understand and navigate the global impacts that affect humanity. IJOSSH is dedicated to contributing to the creation of sustainable solutions that enhance well-being across societies by fostering interdisciplinary research and collaboration. By integrating insights from various disciplines, we aim to illuminate the complexities of global issues and promote a holistic approach to achieving sustainable development and human flourishing. In an era characterized by rapid globalization and complex global issues, IJOSSH is committed to exploring and addressing the multifaceted challenges and opportunities that shape our world. These global issues include climate change, economic disparities, social inequalities, migration, cultural exchanges, technological advancements, and geopolitical tensions. The journal focuses on how interdisciplinary studies can contribute to understanding and solving these pressing problems both now and in the future.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2025): March" : 5 Documents clear
Implementation of Metapolije as a mapping tool for marketing distribution data Purbaningtyas, Rani; Oktavian, Siska Aprilia; Albaab, Mochammad Rifki Ulil; Hartanto, Sugeng
International Journal of Studies in Social Sciences and Humanities (IJOSSH) Vol. 1 No. 3 (2025): March
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v1i3.5543

Abstract

Information regarding marketing distribution data plays a crucial role for business actors in formulating their future business strategies. Marketing distribution data enables companies to perform market segmentation more accurately. By understanding the characteristics and preferences of consumers in each segment, companies can tailor their products and marketing messages to meet specific consumer needs. MetaPolije serves as an alternative solution for mapping marketing distribution data. MetaPolije is a web-based platform designed to facilitate user access. It was developed using the Scrum software development method, which consists of four main phases: planning, sprint, sprint review, and sprint retrospective. MetaPolije provides information about the profiles of objects in a given area, along with comprehensive demographic data for that area. The data visualization displays maps down to the sub-district level, which is customized according to partner requests. Similarly, the various categories of objects shown can be adjusted based on user partner requirements. The demographic data displayed comes from the Sidoarjo Regency Statistics Agency (BPS). Therefore, whenever the Sidoarjo Regency BPS releases the latest population data, the MetaPolije platform updated also. The information presented on the MetaPolije platform can be utilized by policymakers to better understand consumers and for crafting marketing strategies that are more suitable and relevant based on existing data. By utilizing MetaPolije, businesspeople gained better data visualization regarding the types of businesses currently present in a particular area. With the support of available demographic data, it can assist in making subsequent decisions related to appropriate business development policies moving forward.
The impact of community empowerment programs on achieving sustainable development goals in local communities Mohd Zahari, Haliza; Ridwan Wong, Mohd Muhaimin; Abas, Fuad; Fazann Ahmad, Noor Diyana; Shukor, Nurul Naqirah; Wan Hussein, Wan Nurhasniah
International Journal of Studies in Social Sciences and Humanities (IJOSSH) Vol. 1 No. 3 (2025): March
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v1i3.5605

Abstract

The government in any country holds responsibility for the governance and administration. However, to enable the successful implementation of all policies at the local level, the government requires a mechanism that aligns with its objectives. Hence, civil society has a crucial role in assisting the government in disseminating precise information and executing initiatives for the community. The objectives of this study are to identify the activities executed under the MyICE Grant and assess their potential impact on the community, in accordance with the objectives of the Sustainable Development Goals (SDG). This study has utilized two methodologies, specifically Focus Group Discussion (FGD) and interview. A total of 15 Focus Group Discussion (FGD) sessions were conducted, consisting of 214 participants from diverse groups who had successfully obtained MyICE grants from the Registrar of Society, Malaysia. There are a total of 124 community empowerment programs that have been mapped with the SDG. It was noted that the programs are designed specifically for the local community and have potential to contribute to the achievement of the SDG. These programs enable the effective implementation of government initiatives aimed at improving community well-being. Collaboration with other government agencies and organizations to deliver community programs is crucial to improving information transmission and community awareness through increased involvement. However, due to the program being executed as one-off activities, the effectiveness of the program's was not conclusive. Therefore, research on community program achievements should be conducted to assess the impact of the implemented program. This evaluation should not only focus on the successful implementation of the program but also consider the program's output and outcome.
Exploring factors influencing customer loyalty at Kemuning Polije Resto, Jember District Kurniawati, Dewi; Anggraeni, Oktanita Jaya; Djamali, Raden Abdoel; Retnowati, Naning; Perlambang CNAWP, Rizal
International Journal of Studies in Social Sciences and Humanities (IJOSSH) Vol. 1 No. 3 (2025): March
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v1i3.5646

Abstract

Customer loyalty is vital for competitiveness in the restaurant industry, especially in local contexts where customer preferences vary. This study investigates the effects of Customer Relationship Management (CRM), service quality, and product quality on customer loyalty at Resto Kemuning Polije, Jember. A quantitative approach was used, collecting survey data from 150 regular customers. Multiple linear regression, along with t-tests and F-tests, assessed the data's validity, reliability, and significance. Results show that CRM, service quality, and product quality positively and significantly influence customer loyalty. Product quality has the strongest impact, followed by service quality and CRM. The model's adjusted R² value of 0.782 indicates that 78.2% of the variation in customer loyalty is explained by these factors. This highlights the importance of maintaining high product standards, delivering excellent service, and employing effective CRM strategies. The study provides insights into the synergy between CRM, service quality, and product quality, offering practical recommendations for restaurant managers. These include prioritising consistent product quality, personalised customer engagement, and staff training. Future research should examine additional factors like pricing and marketing strategies to deepen understanding. This study contributes to the literature on customer loyalty, emphasising the integration of quality and relationship management for sustainable retention.
Enhancing MSME marketing through creative digital content development in Bondowoso, Indonesia Putra, Dhony Manggala; Hakim, Lukman; Mukhlisoh, Nanik Anita; Suparto, Suparto; Afriansyah, Faisal Lutfi; Efendi, Rizky Kurniawan; Putri, Marsheila Karisa; Avriza, Ariel Henry; Fitriani, Rinfani Dwi
International Journal of Studies in Social Sciences and Humanities (IJOSSH) Vol. 1 No. 3 (2025): March
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v1i3.5657

Abstract

This study addresses the challenges faced by four food-based Micro, Small, and Medium Enterprises (MSMEs) in Bondowoso, Indonesia—namely Ila Snack Bondowoso, Rien’s Kitchen, Tahu Sutrisno, and Kripik Ayu—in developing effective digital marketing content. Limited digital skills and resources hinder their ability to promote their products and reach broader audiences. To address this, the research employed the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) to create high-quality promotional videos tailored to the needs of these MSMEs. These videos, featuring company profiles and product highlights, were crafted using professional-grade tools and enhanced with voiceovers to meet industry standards. The videos adhered to the AIDA (Attention, Interest, Desire, Action) model, ensuring effective audience engagement and action-driven messaging. Expert validation and field testing confirmed their effectiveness, while consumer feedback indicated a positive impact on purchasing decisions. This research highlights the potential of creative digital content to empower MSMEs, enhance product visibility, and strengthen market competitiveness. The findings provide a replicable framework for supporting small enterprises globally, underscoring the critical role of digital innovation in driving inclusive economic growth and cultural preservation.
Tourism development and changes in life satisfaction: Case of Balinese community in Canggu traditional village, North Kuta Pramudya, Wisnu; Ahimsa-Putra, Heddy Shri; Widiyastuti, Dyah
International Journal of Studies in Social Sciences and Humanities (IJOSSH) Vol. 1 No. 3 (2025): March
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v1i3.5665

Abstract

Extensive research on Bali's tourism has explored its development and various impacts, yet there is limited understanding of how tourism specifically affects the life satisfaction of local communities, particularly the Balinese. This study aims to investigate the changes in life satisfaction within the Balinese community of Canggu traditional village, driven by the rapid development of tourism. Adopting a qualitative approach, the research utilized participant observation and semi-structured interviews for data collection. A total of 17 informants were purposively selected to ensure diverse perspectives, enhancing the methodological rigor. Thematic analysis was conducted to identify patterns in how life satisfaction has evolved in response to tourism growth. The findings reveal that tourism has notably influenced various aspects of life satisfaction in Canggu, with significant improvements observed in financial stability. Before tourism, life satisfaction in the community was primarily derived from simple living, a sense of gratitude, strong social bonds, and adherence to traditional values, although financial limitations often led to dissatisfaction. With the expansion of tourism, improved economic conditions have enabled the community to enhance religious rituals, gain better access to education and healthcare, enjoy more leisure activities, and improve the condition of basic needs such as food, clothing, and housing. Moreover, the growth of cultural activities has fostered stronger social interactions, further enriched social relations, and boosted overall community satisfaction. However, to sustain these benefits, balancing tourism development with community welfare is crucial through strategies that promote both economic and cultural sustainability.

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