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Friska Intan Sukarno
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Politeknik Perkapalan Negeri Surabaya Jalan Teknik Kimia ITS, Sukolilo Surabaya
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Proceeding Maritime Business Management Conference
Published by Politeknik Perkapalan Negeri Surabaya
ISSN : -     EISSN : 29853796     DOI : https://doi.org/10.33863/mbmc.v3i1.3257
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Proceeding Maritime Business Management Conference (MBMC) diselenggarakan oleh Program Studi Manajemen Bisnis, Politeknik Perkapalan Negeri Surabaya. Dibutuhkannya branding program studi Manajemen Bisnis Politeknik Perkapalan Negeri Surabaya atau dapat disingkat menjadi MB PPNS secara lebih luas sehingga harus menghasilkan sebuah program kerja yang dapat mengekspansi sebuah branding jangkauan yang lebih besar, yaitu dengan mengundang pembicara – pembicara handal di bidang Bisnis Maritim yang merupakan identitas MB PPNS kemudian dikemas dalam kegiatan Seminar Nasional guna memfasilitasi KMMB dalam hal publikasi tugas akhir. Dengan diadakannya kegiatan MBMC, diharapkan dapat menambah pengetahuan audience di bidang Bisnis dan Maritim dan dapat memperkenalkan MB PPNS secara lebih luas ke seluruh wilayah di Indonesia. Selain itu, diadakannya kegiatan Proceeding Maritime Business Management Conference (MBMC) , diharapkan dapat membantu proses penilaian akreditasi program studi Manajemen Bisnis Politeknik Perkapalan Negeri Surabaya serta meningkatkan minat mahasiswa tingkat akhir untuk mempublikasikan Tugas Akhir. Ruang lingkup Proceeding Maritime Business Management Conference (MBMC): Sistem informasi manajemen Manajemen keuangan Manajemen sumber daya manusia Manajemen proyek Manajemen operasi dan produksi Manajemen strategis Manajemen pemasaran dan kewirausahaan Manajemen logistik Manajemen rantai pasok
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 36 Documents
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Search results for , issue "MBMC: Proceeding Maritime Business Management Conference 2024" : 36 Documents clear
PENGARUH WORK LIFE BALANCE DAN BURNOUT TERHADAP KEPUASAN KERJA KARYAWAN DENGAN EMPLOYEE ENGAGEMENT SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA GALANGAN KAPAL SURABAYA) Chrisna Ihsannata Suroso; Irma Rustini Aju; Yesica Novrita Devi
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3206

Abstract

One of the Surabaya shipbuilding companies is a company that produces ships, along with other supportingcomponents. This shipyard has 22 divisions, one of which is the Technology & Quality Assurance (QA)Division. Not all employees in this division are satisfied with their work. This happens because work targetshave not been achieved, the work environment is less supportive, and the large demands of the job. Thebusy level of work makes employees less optimal in dividing their time between work and family, this canaffect the level of work life balance of employees. Large job demands make employees feel that theirfeelings and thoughts are burdened, which can lead to burnout. Several of these factors can be linked toemployee engagement in employees. Employee engagement needs to be carefully considered, so thatemployees have a feeling of participating in their work. This research used a sample of 46 employees, andthe data was processed using the Partial Least Square (PLS) method. In the test results, it was found thatwork life balance had no effect on job satisfaction with a value of 0.167<0.05, burnout had an effect on jobsatisfaction with a value of 0.041<0.05, work life balance had an effect on job satisfaction with employeeengagement as an intervening variable with a value of 0.016<0.05, burnout influences job satisfaction withemployee engagement as an intervening variable with a value of 0.04<0.05.
SUBCONTRACTORS SATISFACTION ANALYSIS ON PURCHASER’S SERVICE QUALITY WITH SERVQUAL METHODE, CUSTOMER SATISFACTION INDEX (CSI) METHODE, AND IMPORTANCE PERFORMANCE ANALYSIS (IPA) METHODE IN SHIPYARD AT SURABAYA Avicena Fajri Romadhon; Devina Puspita Sari; Irma Rustini Aju
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3207

Abstract

In the last 3 (three) years, the number of Sub Contractors at the Shipyard in Surabaya has decreased. It can be caused by many things, one being the service quality received by subcontractors. This research aimed to find service satisfaction scores, find attributes that need improvement and find the solutions for improving service quality at Shipyard in Surabaya. This research uses the Servqual method, the Customer Satisfaction Index (CSI) method, and the Importance Performance Analysis (IPA) method. The Servqual method shows 18 (eighteen) variables have a negative gap (under expectation) and 4 (four) variables have a positive gap (above expectation), with the CSI method showing the percentage of customer satisfaction is around 67% means the subcontractors are satisfied, with IPA methode show eight service satisfaction attributes need to be fixed, they are X6 (information), X10 (contract realization), X12 (help access), X14 (meeting access with purchaser), X15 (purchaser responsiveness), X17 (promise realization), X19 (contrac’s status), X21 (subcontractor application realization). Hopefully, this research will be useful in increasing the service quality of the Shipyard at Surabaya.
MEDIA PROMOSI E-CATALOGUE PADA INSTAGRAM DI IESHA HIJAB KOTA MALANG fathin ummu rosyidah; Dwi Sudjanarti; Tri Ramadani Arjo
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3208

Abstract

Abstrak Akun instagram @ieshahijab memiliki kekurangan sebagai media promosi, karena informasi yang disajikan tidak lengkap. Tujuan penelitian ini adalah membuat e-catalogue produk yang dapat digunakan sebagai media promosi pada instagram Iesha Hijab malang. E-catalogue pada penelitian ini dibuat dengan menggunakan aplikasi CorelDRAW. Jenis penelitian pada penelitian ini adalah penelitian tindakan. Metode pengumpulan data yang digunakan adalah observasi, interview, dokumentasi, dan kuisioner. Unit analisis yang digunakan sebanyak 15 orang yang terdiri dari pemilik 1 orang, 2 orang ahli desain, 2 orang ahli pemasaran, dan 10 orang konsumen. Desain e-catalogue diujikan kepada pemilik dan ahli desain menggunakan teori kreteria e-catalogue yang baik. Kreteria e-catalogue yang baik adalah layout, tipografi, harmoni warna dan gaya desain. Sedangkan untuk menilai kelayakan deain e-catalogue sebagai media promosi dilakukan menggunakan model EPIC (Empathy, Persuasion, Impact, dan Communication). Model EPIC diujikan kepada ahli pemasaran dan konsumen. Penelitian tindakan ini dilakukan sebanyak dua siklus. E-Catalogue yang dihasilkan pada penelitian ini mempunyai format JPG. Background yang digunakan pada desain menyesuaikan dengan keinginan dari pemilik usaha. Hasil penelitian pada siklus kedua desain e-catalogue dinilai sebagai desain yang sangat baik nilai skor 4.2, sedangkan nilai EPIC Rate menunjukkan skor4,5 yang tergolong kategori sangat efektif. Kata Kunci: Media promosi, desain e-catalogue, Instagram, CorelDRAW
Pengaruh Motivasi kerja terhadap Kinerja PNS dengan Kepuasan Kerja sebagai Variabel Intervening SABRINA SALSAHBILA PUTRI; Ristanti Akseptori; Irma Rustiani Aju
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3212

Abstract

Human resources play a crucial role in achieving organizational goals, especially enhancing performance. This study focuses on the Department of Transportation in Gresik, aiming to examine the impact of work motivation on the performance of Civil Servants (PNS) while considering job satisfaction. Using purposive sampling, the research involved 61 PNS employees. A quantitative approach with explanatory research methods was applied, using questionnaires as the data collection tool. Simple linear regression and path analysis were used to test the hypotheses. The results show that work motivation has a positive impact on both the performance and job satisfaction of PNS employees. However, job satisfaction was not found to mediate the relationship between motivation and performance. The findings indicate that improved PNS performance is influenced by high work motivation, demonstrated through responsibility for core and additional tasks according to time targets and job descriptions. Supporting factors include satisfactory salaries, adequate facilities, and good working conditions.
Analisis Risiko operasional Kapal Tunda Menggunakan Metode FMEA Muhammad Rafii Praswad; Irma Rustini Aju; Aditya Maharani
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3214

Abstract

This company is a company engaged in shipping services in Indonesia. In supporting the efficiency and effectiveness of guiding operations, delays, and supporting facilities is to improve the quality of planning, scheduling, and digitalization of job order administration, so that the expectations of service users can be met. Every business process certainly has risks that may occur, including risks in the tugboat operational process. This research was conducted to anticipate operational risks in tugboat in the operational activities of tugboats and provide a proposed risk mitigation strategy to reduce the impact of risks that can occur. This research uses the Failure Mode and Effect Analysis (FMEA) method to determine the priority risks of tugboat operational activities and Fault Tree Analysis (FTA) to find the root causes of priority risks and design proposed risk mitigation strategies. The results of risk analysis using the Failure Mode and Effect Analysis (FMEA) method obtained 21 sub-risks from 4 categories. Seven sub-risks were prioritized based on the risk matrix. Seven priority sub-risks were analyzed using Fault Tree Analysis (FTA) to find the root cause of each sub-risk. So that the right risk handling strategy is proposed through interviews with experts.
ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN PENUMPANG KAPAL DENGAN METODE SERVQUAL DAN IPA Ghina Dhiya Elok Sekar Putri; Renanda Nia Rachmadita; Gaguk Suhardjito
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3220

Abstract

The ferry service company operates in sea transportation with several routes, including Surabaya – Balikpapan. The number of routes is directly linked to passenger volume, making it essential to ensure service quality meets passenger expectations. A decline in passenger numbers has been observed, mainly due to numerous complaints from company-conducted surveys. This decline in trust has caused passengers to switch to other operators. This study analyzes service gaps, determines acceptable service tolerance levels, and prioritizes necessary improvements. The SERVQUAL method assessed the gap between service performance and passenger expectations, showing negative gaps for 26 attributes. This indicates the company’s performance falls short of expectations. The Zone of Tolerance (ZOT) identified minimum acceptable service levels, with thresholds ranging from 0.10 to 1.36. Twenty-one attributes were below these thresholds. Importance Performance Analysis (IPA) was used to recommend service quality improvements by mapping attribute priorities in a Cartesian diagram. Seven attributes in Quadrant I were identified as top priorities for enhancement.
ANALISIS RISIKO OPERASIONAL MENGGUNAKAN METODE FMEA STUDI KASUS PEKERJAAN INSTALASI PERALATAN OPERASI TERMINAL Linsy Shafa Kamila; Aditya Maharani; Fitri Hardiyanti
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3223

Abstract

Port operations using conventional RTG (Rubber Tyred Gantry) results in an increased operational cost burden as maintenance costs and diesel fuel prices continue to increase every year. Therefore, a power source change was made by using electrical energy through container loading and unloading equipment installation work. However, the implementation of implementation of the work raises various possibilities and risk impacts that need to be anticipated. One of them is the risk that can hinder the smooth work and cause significant delays. This research aims to determine the potential risks of work that may occur. The analysis uses the Failure Mode and Effect Analysis (FMEA) method. The results show that there are 20 potential risks with 6 of them being prioritized risks.
ANALISIS PENGARUH LOYALITAS PEGAWAI TERHADAP KINERJA PEGAWAI DI PERUSAHAAN JASA MARITIM Abid Tsabitul Azmi; Ristanti Akseptori; Danis Maulana
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3224

Abstract

Based on the AKHLAK survey results Internalization Index employee loyalty in marine service companies can be said to be low because loyalty to the company falls into the category of Low Implementation Index with a percentage of 33.5%. The aim of this research is to analyze the influence of loyalty on employee performance. The sample in this study consisted of 137 permanent employees. This research uses a quantitative approach with data collection techniques using questionnaires and interviews. Hypothesis testing uses simple linear regression analysis. Hypothesis testing results show nilai p-value of the employee loyalty variable is 0 or p-value < 0.05. This means that employee loyalty has a positive and significant effect on employee performance in maritime service companies in Surabaya. Companies need to make efforts to foster loyalty so that they can improve performance.
ANALISIS PENYEBAB PENINGKATAN DURASI REPARASI MT. RATU RUWAIDAH DENGAN FTA DAN FMECA Betty Nur Kumala; Fitri Hardiyanti; Devina Puspita Sari
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3226

Abstract

According to Dock News data on repair projects throughout 2022 carried out at PT PAL Indonesia's Dock shows that the MT Ratu Ruwaidah repair project is the only project that has increased duration, which is 64 days. The purpose of the research is to find out the root cause of the increase in duration, evaluate the risks, and find out the recommendations for handling. Starting with the Fault Tree Analysis method to obtain the Minimal Cut Set of the root cause of the increase. Furthermore, determining the Minimal Cut Set as a failure mode for Severity, Occurrence and Detection assessment by respondents to be processed in the Failure Modes, Effect and Criticality Analysis method. With the risk treatment matrix, failure modes can be identified how to handle them. The result of the research is that there are 23 events from the minimum cut set that are determined as failure modes. In the processing of the Failure Modes, Effect And Criticality Analysis method, the Pareto diagram stage obtained only 13 priority event/failure mode codes. As a result, the 13 failure modes occupy the colors red (prevent and mitigate), orange (mitigate) and yellow (prevent) in the risk treatment matrix.
ANALISIS SOCIAL MEDIA MARKETING DAN BRAND IMAGE TERHADAP CUSTOMER RESPONSE (STUDI KASUS PADA UMANA BALI, LXR HOTELS AND RESORTS PASCA REBRANDING) Made Ayu Jayanti Prita Utami; Putu Wira Widiantara; Upayana Wiguna Eka Saputra
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3231

Abstract

This study aims to analyze the influence of Social Media Marketing and Brand Image on Customer Response at Umana Bali, LXR Hotels and Resorts, following their rebranding. The research method used is a quantitative approach with a descriptive causal research type. Data were collected through questionnaires distributed to customers who follow Umana Bali’s Instagram accounts. The findings reveal that Social Media Marketing and Brand Image have a significant impact on Customer Response. Multiple linear regression analysis shows that these two variables simultaneously contribute significantly to the variability of Customer Response. These findings emphasize the importance of social media marketing strategies and brand image management in creating a positive customer experience. This study provides practical insights for the hospitality industry, particularly Umana Bali, to continuously optimize digital marketing strategies and strengthen brand image to enhance customer loyalty and purchase intent. Suggestions for future research include exploring new social media platforms and conducting comparative studies with other companies to examine broader effectiveness.

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