cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mohamad Rifqy Roosdhani
Contact Email
roosdhani@gmail.com
Phone
+6285867827322
Journal Mail Official
roosdhani@gmail.com
Editorial Address
Jl. Taman Siswa No. 9 Kauman Tahunan, Jepara, Jawa Tengah, Indonesia 59451
Location
Kab. jepara,
Jawa tengah
INDONESIA
Journal of Advanced Studies in Management
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : -     EISSN : 3090840X     DOI : https://doi.org/10.34001/jasm
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences
The journal aims to facilitate the dissemination of high quality research within business and management. Submissions to JASM should correspond with the objectives and focus areas of the journal. Manuscripts require thorough revision in accordance with the author guidelines and the scope of the journal prior to submission. The journal focuses on providing a platform for empirical and theoretical articles encompassing a broad range of topics within business and management. The journal covers various areas including Business Strategy, Management, Human Resource Management, Organizational Behavior, Marketing, Supply Chain Management, Finance, Corporate Governance, Entrepreneurship, Knowledge Management, Innovation, and Digital Marketing.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2024): November 2024" : 6 Documents clear
The Interplay of Social Media Marketing Activities, Customer Involvement, and Repurchase Intention in Public Transportation Services Pantjolo Giningroem, Dewi Sri Woelandari; Roosdhani, Mohamad Rifqy; Komaryatin, Nurul; Putra PR, M Rivi
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the influence of social media marketing activities on customer engagement and repurchase intentions in the context of PO Bejeu Jepara's bus transportation services. Using quantitative methods, data was collected through in-person interviews and online surveys with 210 respondents. The analysis was conducted using the Structural Equation Modeling (SEM) method with SmartPLS version 4.0 software. The results showed that social media marketing activities have a positive and significant influence on customer engagement, which in turn increases repurchase intentions. However, the direct effect of social media marketing activities on repurchase intentions was found to be negative and insignificant, suggesting partial mediation by customer engagement. These findings underscore the importance of increasing customer engagement through quality social media content to drive brand loyalty and repeat purchases. This research contributes to the literature by highlighting the mediating role of engagement in the relationship between social media marketing activities and repurchase intentions, and provides practical insights for companies to strengthen their marketing strategies on social media.
The Influence of Brand Trust Halal Certification and Product Variety on Repurchase Intentions for Frozen Halal Foods Ribhi, Ahmad Aufar; Arifin, Samsul; Novandalina, Arini
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This investigation is driven by the phenomenon of Repurchase Intention, which is evidenced by the notable decrease in sales of Anka Frozen Jepara during the preceding months. A heightened repurchase intention signifies an elevated degree of customer satisfaction when contemplating the adoption of a product. This research endeavor seeks to examine the impact of Brand Trust, Halal Label, and Product Variation on the Repurchase Intention of halal frozen food offerings. The study employed a sample comprising 97 respondents, who were consumers of Anka Frozen Food Jepara, selected through a non-probability sampling method, specifically accidental sampling. This approach entails the selection of participants from the target population based on convenience or serendipity. The results indicate that Brand Trust and Product Variation exert a significant influence on Repurchase Intention. Conversely, the variable of Halal Label does not exhibit a significant effect on Repurchase Intention. Concurrently, Brand Trust, Halal Label, and Product Variation collectively exert an influence on Repurchase Intention. These findings offer valuable insights for enterprises to prioritize the cultivation of consumer trust and the provision of diverse product variations to bolster repurchase intentions, whereas the role of halal labeling may necessitate further exploration to elucidate its limited impact within this framework.
HOW SOCIAL MEDIA MARKETING ACTIVITIES AFFECT PURCHASE INTENTIONS AND DECISIONS Pradisti, Larisa; Roosdhani, Mohamad Rifqy; Komariyatin, Nurul; Huda, Nurul
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Social Media Marketing Activities (SMMA) on Purchase Decision (PD) through Purchase Intention (PI) at Sweet Mango Hijab store. The research method used is quantitative, with data collection through online surveys and direct interviews with 112 respondents who are familiar with the brand. The analysis results show that SMMA has a positive and significant impact on both Purchase Intention and Purchase Decision. These findings emphasize the importance of social media marketing strategies in influencing consumer behavior in the hijab market. The implications of this research suggest that companies should prioritize social media marketing activities to enhance consumer engagement and brand loyalty. Recommendations for Sweet Mango include investing in creative and interactive content, as well as regularly evaluating the performance of their social media marketing efforts. This study provides valuable insights into the relationship between social media marketing, purchase intention, and purchase decision in the hijab fashion industry.
Exploring the Factors that Influence Students' Willingness to Pursue Entrepreneurship Mlotshwa, Semukele Hellen; Ebewo, Patrick; Ndlovu, Elona
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship has emerged as a significant driver of economic growth and innovation worldwide. Understanding the factors influencing students' willingness to pursue entrepreneurship is crucial for fostering entrepreneurial ecosystems and cultivating future leaders. This paper explores the multifaceted influences on students' entrepreneurial intentions by synthesising existing literature and empirical studies. Drawing upon theories such as the Theory of Planned Behaviour, Social Cognitive Theory, and Entrepreneurial Event Theory, this research examines individual, contextual, and environmental factors shaping students' attitudes, subjective norms, and perceived behavioural control towards entrepreneurship. Additionally, it investigates the role of educational experiences, family background, socio-cultural factors, and institutional support in shaping entrepreneurial intentions among students. Through a comprehensive review and analysis, this paper offers insights into the complex interplay of factors influencing students' willingness to engage in entrepreneurial activities, thus providing implications for educational policies, entrepreneurship education programs, and future research directions.
GENERATION Z'S BEHAVIOR IN INVESTING : UNIQUE AND ODD Tamtomo, Agatha Pricillia Sekar; Setiawan, Doddy; Budiono, Graceilla Kristia Seraphim; Ulfa, Mutia
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted with the aim of determining the influence of investor behavioral factors on risk perception and investment decisions in generation Z stock investors. These behavioral factors consist of overconfidence and emotion and use financial literacy as a moderator. The respondents in this study were 361 generation Z investors in Indonesia. Sampling used purposive sampling technique, while data analysis used SEM (Structural Equation Modeling) method using smartPLS software. The results of this study indicate that overconfidence and emotion influence the risk perception of generation Z investors. Financial literacy has also been shown to moderate the relationship between overconfidence and investment decisions. Unlike other similar studies, financial literacy was found to be a very strong driving factor in influencing the existence of the relationship between overconfidence and investment decisions. One of the reasons is the rapid development of technology and the differences in the hierarchy of needs in this generation. This study can help brokerage and securities companies to plan in dealing with young investors, especially generation Z, to better direct and introduce risks in stock investors.
Exploring the Impact of Fear of Missing Out on Perceived Ease of Use and Usage Decisions in Digital Platforms Zoraifi, Renata; Agung, Ignatius Wiseto Prasetyo; Arifin, Samsul
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research endeavors to examine the mediating function of perceived ease of use within the context of the relationship between Fear of Missing Out (FOMO) and usage decisions among Generation Z users of digital platforms. Employing a quantitative research design, a total of 125 participants were engaged through an online survey instrument. The collected data were subjected to analysis utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that FOMO exerts a significant impact on usage decisions, both directly and indirectly through perceived ease of use, underscoring the critical role of user perception in the adoption of technology. These findings enhance the comprehension of the psychological and technological determinants influencing decision-making and offer practical recommendations for platform developers aiming to engage Generation Z.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 2 No. 1 (2025): Maret 2025 Vol. 1 No. 2 (2024): November 2024 Vol. 1 No. 1 (2024): Maret 2024