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Global Insights in Management and Economic Research
Published by INSPIRETECH GLOBAL INSIGHT
ISSN : 30908116     EISSN : 30908116     DOI : 10.53905/Gimer
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Aims: GIMER: Global Insights in Management and Economic Research aims to: Present High-Quality Research: To provide a platform for academics, practitioners, and policymakers to share empirical and theoretical findings that contribute to the understanding of global economic trends, business strategies, and management practices. Support Policy Development and Business Practice: To contribute to evidence-based policy-making and enhance business practices across various sectors globally. Promote Global Perspectives: To publish research that reflects diverse global perspectives, emphasizing comparative studies and the impact of globalization on management and economics. Scope: This journal welcomes articles that focus on, but are not limited to, the following areas: Economic Development and Growth: Studies on macroeconomic trends, economic development, and the impact of economic policies on growth and economic stability. Management and Organizational Behavior: Research on strategic management, organizational behavior, innovation, and leadership within global organizations. International Business and Trade: Analyses of global trade dynamics, foreign direct investment, and cross-cultural business strategies. Public Policy and Economic Regulation: Studies on government policies, economic regulations, and their impact on public and private sectors. Finance and Investment: Research on financial markets, investment strategies, and the role of financial institutions in the global economy. Corporate Social Responsibility and Sustainable Business: Studies on sustainable business practices, corporate social responsibility (CSR), and their impact on society and the environment. Digital Transformation and Innovation: Research on the role of technology and innovation in transforming business models, operational efficiency, and competitive advantage. Public Sector Management and Governance: Research on public sector management, governance structures, public administration, policy implementation, and the relationship between government and society. Topics may include the effectiveness of public institutions, transparency, accountability, and public service delivery. Types of Articles: Original Research Articles: Empirical studies that provide new insights into management and economic issues. Review Articles: Comprehensive reviews of existing literature and theoretical advancements in the field. Case Studies: In-depth analyses of real-world management and economic challenges and solutions. Policy Papers: Articles proposing solutions to policy issues or analyzing the effectiveness of existing policies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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Strategic Governance Management in Enhancing Digital Literacy in West Tanjung Jabung Regency's Educational Institutions Wahyudi, Agung; Nugroho, Marno
Global Insights in Management and Economic Research Vol. 1 No. 02 (2025): Advancing Management, Technology, and Sustainability: Insights from Digital Tr
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i02.12

Abstract

Purpose of the study: This research aims to analyse the strategy of the Education and Culture Office of Tanjung Jabung Barat Regency in improving digital literacy through the Education Innovation and Good Corporate Governance (GCG) approach. Materials and methods: Data were collected through in-depth interviews, field observations and documentation studies of education digitisation policies and practices. The results show that the strategies implemented include improving teachers' competencies through technology-based training, strengthening digital infrastructure, developing online learning platforms, and applying GCG principles such as transparency, accountability and public participation. In addition, blended learning methods and the utilisation of big data and AI in learning evaluation are also part of the educational transformation. Results: The results show that the strategies implemented include improving teachers' competencies through technology-based training, strengthening digital infrastructure, developing online learning platforms, and applying GCG principles such as transparency, accountability and public participation. In addition, blended learning methods and the utilisation of big data and AI in learning evaluation are also part of the educational transformation. Despite facing challenges such as limited infrastructure and digital literacy, this strategy shows significant potential in improving access and quality of learning, especially in remote areas. Conclusions: The integration of education innovation and good governance principles is key in realising an adaptive and sustainable education system in the digital era. The success of this strategy requires long-term commitment and regulatory support that is flexible to technological dynamics.
Analysis of Marine Water Quality to Facilitate Management in Support of Mangrove Conservation in Kayo Batu Village, Jayapura Maturbongs, Gaviota J.T.; Nainggolan, Hotnida; Rumawak, Sarah A.
Global Insights in Management and Economic Research Vol. 1 No. 02 (2025): Advancing Management, Technology, and Sustainability: Insights from Digital Tr
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i02.10

Abstract

Purpose of the study: this investigation aimed to assess the quality of marine water by analyzing a range of physico-chemical parameters, such as pH, dissolved oxygen (DO), total dissolved solids (TDS), dissolved hydrogen ions (DHL), salinity, and temperature, in addition to determining its importance in promoting mangrove conservation initiatives. Materials and methods: A quantitative approach was used by measuring water quality at eight sampling points during morning and afternoon sessions, combined with a questionnaire distributed to 88 respondents to capture community perceptions of environmental changes. Results: The results indicate that marine water quality in Kayo Batu Village is classified as lightly polluted but remains within the permissible threshold according to the Minister of Environment Decree No. 51 of 2004. Some parameters, such as DO and pH, slightly exceed the optimal range for healthy mangrove ecosystems. Community perceptions reveal concerns about declining water quality due to poor sanitation and domestic pollution. Therefore, a mangrove conservation strategy based on adaptive and participatory approaches is necessary, particularly through the control of pollution sources, environmental education, and improved sanitation infrastructure. Conclusions: The findings of this study are expected to serve as a scientific basis for policy formulation to sustainably preserve the coastal ecosystem.
Beyond Container: Postmodern Packaging as Visual Communication Medium in Contemporary Branding Strategy Setiawardhani, Widya Oktaryi
Global Insights in Management and Economic Research Vol. 1 No. 02 (2025): Advancing Management, Technology, and Sustainability: Insights from Digital Tr
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i02.13

Abstract

Purpose of the study: This research investigates the impact of postmodern aesthetics on product packaging design, identifies defining visual elements, evaluates young consumers' perceptions, and examines the effects on branding strategies and purchasing behavior, focusing on postmodern principles like deconstruction, intertextuality, irony, and hybridity. Materials and methods: A qualitative approach with descriptive-analytical methods is adopted through a multiple case study design, utilizing literature reviews and non-participatory visual observation of postmodern packaging characteristics, analyzing aspects such as typography, illustrations, layout, colors, materials, and effects, with data analyzed through visual semiotic and comparative methods. Results: Key findings indicate postmodern influences in packaging design manifest through experimental typography, contrasting colors, non-linear layouts, and mixed media, employing strategies like humor and irony, exemplified by anti-theft lunch bags and interactive packaging; postmodern design merges aesthetic and functional appeal, with typography serving as dual visual communication. Conclusions: Postmodern packaging reflects a transformative shift from simple containers to intricate visual communication that conveys symbolic messages and emotional expression, offering designers expressive freedom and serving as a strategy for enhancing product appeal; the synergy of aesthetic, emotional, and functional elements fosters memorable consumer experiences in a competitive market, positioning postmodern design as significant in contemporary practices responsive to socio-cultural dynamics and market evolution.
Green Sponsorship in Global Sports: Between Corporate Branding and Authentic Environmental Action: A Literature Review Lea, Felisa Romo; Barton, Gertude; Mayr, Alexander
Global Insights in Management and Economic Research Vol. 1 No. 02 (2025): Advancing Management, Technology, and Sustainability: Insights from Digital Tr
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i02.14

Abstract

Purpose of the study: This systematic literature review investigates green sponsorship in global sports, focusing on the interplay between corporate environmental branding and genuine sustainability initiatives, while analyzing the effectiveness of environmental sponsorship practices and their impact on corporate reputation and environmental outcomes. Materials and methods: A systematic literature review was conducted using various electronic databases, covering publications from 2010 to 2024, with specific search terms and inclusion criteria resulting in 67 relevant studies after screening 847 initial articles. Results: The analysis identified three categories of green sponsorship: (1) Authentic environmental partnerships (23%), (2) Strategic green branding (54%), and (3) Superficial greenwashing (23%), with findings showing that authentic partnerships yield significantly higher brand loyalty compared to greenwashing. Conclusions: Green sponsorship ranges from genuine commitment to superficial tactics; authentic partnerships positively affect corporate reputation and environmental outcomes, whereas greenwashing erodes consumer trust, necessitating future research on metrics for evaluating authenticity and impact.
The Influence of Sports Mega-Events on Local Business Growth: A Study of PON 2024 Aquatic Venue Sitepu, Pijai Prana; Wati, Rama; Hutahaean, Agnes Monica; Sembiring, Revaldi; Sitepu, Ricky Ariya
Global Insights in Management and Economic Research Vol. 1 No. 02 (2025): Advancing Management, Technology, and Sustainability: Insights from Digital Tr
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i02.15

Abstract

Introduction: Sports mega-events have emerged as significant catalysts for regional economic development, yet their impact on local business ecosystems remains inadequately understood, particularly in developing economies. The Pekan Olahraga Nasional (PON) 2024, hosted in Papua, Indonesia, presents a unique opportunity to examine these dynamics within an emerging market context. Purpose of the study: This research investigates the influence of PON 2024's aquatic venue on local business growth, examining both immediate and sustained economic impacts on small and medium enterprises (SMEs) in the host region. Materials and methods: A mixed-methods approach was employed, involving 387 local businesses across hospitality, retail, transportation, and service sectors. Data collection occurred through structured surveys, financial performance analysis, and semi-structured interviews conducted pre-event (6 months prior), during the event, and post-event (6 months after). Quantitative analyses were conducted using SPSS v27, employing descriptive statistics, paired t-tests, and multiple regression analysis. Results: Local businesses experienced a mean revenue increase of 34.7% (SD = 12.3) during the event period compared to baseline measurements. The hospitality sector demonstrated the highest growth (47.2%), followed by retail (31.8%) and transportation services (28.4%). Post-event analysis revealed sustained growth of 18.3% above baseline levels six months after conclusion. Employment increased by 23.1% during the event, with 67.4% of new positions retained post-event. Conclusions: PON 2024's aquatic venue generated substantial positive impacts on local business growth, with effects extending beyond the immediate event period. The findings suggest that well-planned sports mega-events can serve as effective tools for regional economic development, particularly when integrated with comprehensive local business development strategies.
The Influence of Workload and Work Discipline on Employee Performance at The Regional Library Office of North Sumatra Province Siregar, Marintan Romasi Novalina; Sagala, Maduma Sari; Bako, Evi Novalin
Global Insights in Management and Economic Research Vol. 1 No. 3 (2025): INPRESS Agustus 27, 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/

Abstract

Introduction: Employee performance in public service institutions remains a critical concern, particularly regarding factors such as workload and work discipline. This study examined the influence of workload and work discipline on employee performance at the Regional Library Office of North Sumatra Province. Purpose of the study: This research aimed to determine the extent to which workload and work discipline influence employee performance, both partially and simultaneously. Materials and methods: A quantitative approach was employed with saturated sampling involving 68 employees. Data were collected through validated questionnaires using a Likert scale. Multiple linear regression analysis was conducted using SPSS version 22 to test the hypotheses. Results: The regression equation Y = 4.307 + 0.364X₁ + 0.510X₂ demonstrated that both workload (t = 3.132, p = 0.003) and work discipline (t = 4.099, p = 0.000) significantly influenced employee performance. Simultaneously, both variables showed a significant effect (F = 70.584, p = 0.000) with an adjusted R² of 0.675, indicating that 67.5% of performance variance was explained by these factors. Conclusions: Workload and work discipline significantly influence employee performance at the Regional Library Office of North Sumatra Province. Appropriate workload management and consistent discipline enforcement are essential for optimizing employee performance in public service institutions.
Impact of Liquidity Ratio and Solvency Ratio on the Profitability Ratio in PT. Indofood Sukses Makmur Manik, Trisnawati; Ramadhani, Laily; Sagala, Lapiti Gokmatua
Global Insights in Management and Economic Research Vol. 1 No. 3 (2025): INPRESS Agustus 27, 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i03.18

Abstract

Introduction: Financial performance is a critical indicator of corporate health and operational efficiency. PT. Indofood Sukses Makmur, Tbk., as one of Indonesia's leading food processing companies, has exhibited fluctuations in its financial ratios during 2019-2023, necessitating an empirical investigation into the relationships between liquidity, solvency, and profitability metrics. Purpose of the Study: This research aims to examine the impact of liquidity ratio (Current Ratio) and solvency ratio (Debt to Asset Ratio) on profitability ratio (Return on Assets) at PT. Indofood Sukses Makmur, Tbk. during the period 2019-2023, both partially and simultaneously. Materials and Methods: This quantitative study employed secondary data from audited financial statements obtained from the Indonesia Stock Exchange. Multiple linear regression analysis was conducted using SPSS version 23, with classical assumption tests including normality, multicollinearity, and heteroscedasticity tests. The sample consisted of annual financial data over five consecutive years (2019-2023). Results: The partial test (t-test) revealed that Current Ratio significantly and positively influences ROA (t-value = 3.409 > t-table = 2.353, p = 0.032). Similarly, Debt to Asset Ratio demonstrates a significant positive effect on ROA (t-value = 3.578 > t-table = 2.353, p = 0.042). The simultaneous test (F-test) confirmed that both ratios collectively impact ROA (F-value = 4.223 > F-table = 19.30, p = 0.217). The adjusted R² value of 0.635 indicates that 63.5% of ROA variance is explained by the independent variables. Conclusions: Both liquidity and solvency ratios significantly influence profitability at PT. Indofood Sukses Makmur, Tbk. Enhanced liquidity management and optimal capital structure contribute positively to asset utilization efficiency and profit generation. These findings provide empirical evidence for financial decision-making and strategic planning in the food manufacturing sector.
Applying Participatory Appraisal of Competitive Advantage (PACA) to Enhance the Competitiveness of the Bakaran Batik Cluster, Pati, Indonesia Santoso, Joko; Indaryani, Mamik; Handoyo, Ag.Sunarno
Global Insights in Management and Economic Research Vol. 1 No. 3 (2025): INPRESS Agustus 27, 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i03.17

Abstract

Purpose of the study: The batik industry in Indonesia plays a crucial role in preserving cultural heritage and contributing to the national economy. The Bakaran Batik Center in Pati, Central Java, is one of the prominent cultural and economic clusters with a strong local identity. However, increasing competition from modern textile products and new batik producers has challenged its competitiveness in both domestic and international markets. This study aims to analyze competitive advantage strategies using the Participatory Appraisal of Competitive Advantage (PACA) approach at the Bakaran Batik Center. The focus is on identifying internal strengths, market positioning, and collaborative strategies to enhance competitiveness. Materials and methods: The study applied a qualitative descriptive method, conducted at the Bakaran Batik Center, Pati. Data were collected through direct observation, semi-structured interviews, and documentation involving artisans, cooperative leaders, government officials, and consumers. Data validity was ensured through triangulation of sources, techniques, and time. The data analysis process included reduction, presentation, and conclusion drawing to identify the strategic patterns of PACA-based competitive advantage. Results: Findings reveal that Bakaran Batik Center faces strong competition from new entrants offering modern designs and digital marketing strategies. Nevertheless, it maintains competitiveness through authentic hand-drawn batik techniques, continuous motif innovation, product diversification, and cooperative-based business models. Strengthening partnerships with local government, implementing flexible pricing, maintaining product quality, and promoting consumer education have proven effective in building customer loyalty and sustaining long-term competitiveness. Conclusions: The PACA approach effectively enhances the Bakaran Batik Center’s competitiveness by integrating innovation, cultural authenticity, and collaboration. Participatory strategies involving artisans, cooperatives, and local authorities enable Bakaran Batik to preserve its traditional art while adapting to modern market demands, positioning it as a resilient and competitive creative industry.
The Influence of Site Visuals, Website Quality, and Perceived Product Benefits on Gen Z’s Purchase Decisions on TikTok Justitia, Andriya Riana; Sutono, Sutono; Handoyo, Ag. Sunarno Handoyo
Global Insights in Management and Economic Research Vol. 1 No. 04 (2025): November Issue (INPRESS)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i04.124

Abstract

Purpose of the study: The rapid evolution of social media platforms has transformed digital commerce, with TikTok emerging as a prominent social commerce platform. TikTok's integration of entertainment and shopping features has attracted significant attention from businesses, particularly in reaching Generation Z consumers who represent the platform's largest user demographic. This research investigates the role of site visuals, site quality, and product benefits in shaping Gen Z purchasing decisions on TikTok, with shopping experience as a mediating variable. The study specifically examines Le Skin Aesthetic Wonosobo consumers' behavior on the TikTok platform. Materials and methods: A quantitative approach using survey methodology was employed to collect data from 140 Gen Z consumers (aged 15-28 years) who made purchases through TikTok Shop during March-May 2025. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 24.0 software. The research model examined five constructs: Site Visuals (X1), Site Quality (X2), Product Benefits (X3), Shopping Experience (Y1), and Purchase Decision (Y2), measured using validated multi-item scales. Results: Site Visuals (β=0.312, p<0.01) and Site Quality (β=0.384, p<0.001) demonstrated significant positive effects on Shopping Experience, collectively explaining 51.4% of its variance. Product Benefits exhibited the strongest direct effect on Purchase Decision (β=0.421, p<0.001). However, Site Visuals, Site Quality, and Shopping Experience showed no significant direct effects on Purchase Decision. Shopping Experience failed to mediate the relationships between exogenous variables and Purchase Decision. The overall model demonstrated excellent fit indices and explained 61.6% of variance in Purchase Decision. Conclusions: Gen Z consumers' purchase decisions on TikTok are primarily driven by tangible product benefits rather than site aesthetics or experiential factors. While site characteristics successfully shape the shopping experience, they do not translate into actual purchase behavior, revealing a notable disconnect between engagement and conversion in the social commerce context for skincare products.
Modern Marketing Strategies to Build Customer Expectations on Wedding Organizer Services  Enter Management Kudus Hakim, Moh Lukman; Handoyo, Ag.Sunarno; Sutono, Sutono
Global Insights in Management and Economic Research Vol. 1 No. 3 (2025): INPRESS Agustus 27, 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i03.19

Abstract

Purpose of the study: This study aims to analyze modern marketing strategies in building customer expectations for Enter Management Kudus wedding organizer services through the SWOT approach and the marketing mix framework (8P). Materials and methods: The research was conducted for one month at Enter Management Kudus, Purwosari, Central Java. Data were collected through observation, interviews, and documentation. Triangulation by source, technique, and time was applied to ensure data validity. Data analysis used the interactive Miles and Huberman model consisting of data reduction, data presentation, and conclusion drawing. Results: The findings show that Enter Management Kudus effectively implements key elements of modern marketing, including product diversification, flexible pricing, and digital promotion through social media. SWOT analysis positions the company in Quadrant I (aggressive strategy), highlighting strong internal capabilities and favorable external opportunities. Effective strategies include market expansion, service innovation aligned with current trends, and strengthening partnerships with local and national vendors. The company’s marketing approach integrates social media content, client testimonials, and creative collaborations, effectively shaping positive customer expectations and loyalty. Conclusions: Modern marketing strategies based on the 8P framework have strengthened Enter Management Kudus’s competitive position. The combination of service innovation, digital marketing, and customer relationship management successfully meets and exceeds client expectations. The results affirm that continuous innovation, consistent digital engagement, and quality enhancement are essential for sustaining customer satisfaction and brand growth in the wedding organizer industry.

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