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JCRIM (Journal of Current Research In Multidisciplinary)
Published by Yayasan Gema Bina Nusantara
ISSN : 30256860     EISSN : 30218039     DOI : -
Core Subject : Social,
Social Sciences
JCRIM (Journal of Current Research In Multidisciplinary): ISSN: 3025-6860 (cetak), ISSN: 3021-8039 adalah jurnal yang ditujukan untuk publikasi artikel ilmiah dan di payungi Oleh Yayasan Gema Bina Nusantara dan di terbitkan 4 kali dalam setahun yaitu Maret, Juni, September, Desember. Journal of Current Research In Multidisciplinary sebagai sebuah jurnal ilmiah diharapkan dapat menunjukkan kepada masyarakat luas akan kekayaan khazanah keilmuan melingkupi berbagai dimensi kehidupan. Ruang lingkup dan fokus terkait dengan penelitian dengan pendekatan Multidisipliner, yang meliputi: Ilmu Ekonomi dan Bisnis, Humaniora, Ilmu Sosial, Ilmu Komunikasi, Teknik, Politik, Pendidikan, Hukum, Seni & Desain, Sistem Informasi dan Teknologi Informasi.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 69 Documents
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Sustaining Competitive Excellence in the Age of Artificial Intelligence Boulano, Zayeb; Maouri, Hasan; Babayako, Alex
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

The rapid emergence of artificial intelligence has fundamentally altered the global business landscape, forcing organizations to rethink their traditional competitive strategies. This study explores the mechanisms through which companies can maintain a long-term advantage by integrating AI into their core operations and decision-making processes. Through a qualitative analysis of industry leaders, the research identifies that excellence is no longer derived solely from static resources but from the ability to harness predictive analytics and machine learning. The findings suggest that a hybrid approach, combining human intuition with algorithmic precision, creates a unique value proposition that is difficult for competitors to replicate. Ultimately, this paper highlights the necessity of cultural readiness and ethical frameworks in ensuring that AI adoption leads to sustainable growth rather than short-term gains. It serves as a strategic roadmap for firms aiming to navigate the complexities of the digital-first economy,
Competitive Advantage through AI-Driven Digitalization: A Multi-Sectoral Study on Organizational Resilience and Innovation Diaye, Mohamadou; Iwobi, Alex; Sor, Akor
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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This study investigates the strategic role of Artificial Intelligence (AI)-driven digitalization in securing a sustainable competitive advantage across diverse industrial sectors, specifically focusing on its impact on organizational resilience and innovation. In an era of unprecedented market volatility, the research utilizes a mixed-methods approach, combining a quantitative survey of 500 senior executives with qualitative expert interviews to examine how AI integration facilitates real-time decision-making and operational agility. The findings reveal that organizations with high digital maturity are significantly better equipped to withstand external economic shocks and are more capable of sustaining continuous innovation cycles. By comparing sectors such as manufacturing, healthcare, and finance, the study identifies that while AI implementation challenges vary by regulatory context, the fundamental driver of success remains the synergy between advanced technology and a flexible organizational culture. The results suggest that AI-driven digitalization shifts the competitive landscape from traditional efficiency models to dynamic, data-centric ecosystems. Ultimately, the research emphasizes that long-term resilience is achieved not just through technical adoption, but through a fundamental cultural transformation that integrates AI into the core strategic DNA of the enterprise, providing a roadmap for leaders to navigate the complexities of the fourth industrial revolution.
Navigating the Digital Era: A Strategic Analysis of AI Integration in Supply Chain Management and Logistics Performance Toro, Carlos; Eyong, Danny; Onake, Jean
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research explores the transformative impact of Artificial Intelligence (AI) integration on supply chain management and logistics performance within the context of the rapidly evolving digital era. As global markets face increasing volatility and complexity, traditional supply chain models are being challenged to achieve higher levels of responsiveness, transparency, and cost-efficiency. This study adopts a strategic analytical framework to evaluate how AI-driven technologies, including machine learning, predictive analytics, and autonomous systems, function as critical enablers of operational excellence. Through a comprehensive review of current industrial applications and a rigorous analysis of performance metrics, the research identifies a significant correlation between high levels of AI maturity and superior logistics outcomes. The findings suggest that AI not only optimizes routine logistical tasks but also facilitates strategic resilience by enabling proactive risk management and real-time demand forecasting. The study concludes that successful AI integration requires a holistic alignment of technological infrastructure, organizational culture, and cross-functional collaboration. Ultimately, this research provides a strategic roadmap for firms seeking to leverage digital intelligence as a sustainable competitive advantage in the global marketplace.
Factors Influencing Purchase Intention Muslimah, Ine; Satria, Fajar
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

Cosmetic industry is one of sector that has billion dollar value in the world, the product suce as : facial cleanser, toner, serum, moisturizer, foundation, lipstick, eyeliner, eyeshadow, blush on, and mascara. In this research purpose is to know and to analyze the effect that brand image, brand awareness, brand loyalty, perceived quality and E-WOM produce for purchase intention. The analysis metode in this research is multiple linier regresion. The population in this research is all of respondens who used skincare that come from korea and it contain exfoliation serum, therefore the researcher is the population who used exfoliation serum from Jakarta namely Elformula. There are 120 responden who used non-probability sampling metode. The reseacher's ways to collect the data is using google from and that will be shared. The result of the image variable brand, awareness breand, loyaly brand, quality perceived and E-WOM is it has big positive effect that can make purchase intention. This research will help the marketing and people has a knowledge to choose a segmentation, pisitioning, and market targeting. And this research bas some managerial implications for companies and skincare seller namely Elformula.
The Impact of AI-Driven Personalized Learning Platforms on Student Engagement and Academic Performance in K-12 Education Adulyede, Jeremy; Babayako, Nwanko
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This study investigates the impact of Artificial Intelligence (AI)-driven personalized learning platforms on student engagement and academic performance within the K-12 education sector. As traditional instructional models often struggle to accommodate diverse learning paces, AI integration offers a dynamic alternative by tailoring educational content to individual learner needs. Using a quasi-experimental research design, the study compares an experimental group utilizing AI-based platforms with a control group following a traditional curriculum over one academic semester. Data collection involves pre- and post-tests to evaluate academic growth, supplemented by standardized scales and platform analytics to measure behavioral and cognitive engagement. The expected results suggest that AI-driven personalization significantly enhances student involvement and leads to measurable improvements in academic achievement, particularly in core STEM subjects. These findings aim to provide critical insights into the efficacy of adaptive technologies in fostering more inclusive and effective learning environments.
The Influence of Organizational Support, Team Collaboration, and Job Security on Job Satisfaction of Health Workers at Regional General Hospitals Tawil, Muhamad Risal; Subroto, Desty Endrawati; Anantadjaya, Samuel PD; Nawangwulan, Irma M; Violin, Vivid; Putranto, Samuel Aditya Eko
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

The study examines the effects of organizational support and team collaboration and job security on job satisfaction among healthcare staff working in a regional general hospital. The study used quantitative research methods which involved researchers distributing questionnaires to 130 selected participants who were chosen through purposive sampling. The researchers conducted data analysis by using multiple linear regression which needed testing of both validity and reliability together with normality testing and heteroscedasticity testing and multicollinearity testing. The research found that organizational support and team collaboration and job security positively impacted job satisfaction which reached statistically significant results. Healthcare workers can perform their duties in a secure work environment which exists because organizations provide support and teams work together and employees have job security. The three variables together explain all changes that occur in job satisfaction levels. The study results assist hospital administrators in developing successful plans which will enhance healthcare worker job satisfaction and improve healthcare service delivery.
The Influence of Website Usability, Social Media Engagement, and Omnichannel Integration on the Digital Customer Experience of Online Retail Hendratni, Tyahya Whisnu; Hamdany, Mohammad Azharie; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Nurdiansyah, Yanuar; Violin, Vivid
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

The research study investigates the impact of three factors which are Website Usability Social Media Engagement and Omnichannel Integration on Digital Customer Experience in online retail websites. The study used a quantitative approach with a survey method by distributing questionnaires to 200 active online retail consumers selected using a purposive sampling technique. The research required respondents to meet three requirements which included making two online purchases within the previous six months and using social media platforms and accessing multiple digital channels from different companies. The research team used multiple linear regression analysis to process the collected data. The data underwent testing before the analysis process through validity testing and reliability testing and classical assumption testing which included assessments of normal distribution and testing for heteroscedasticity and multicollinearity. The study proved that Website Usability together with Social Media Engagement and Omnichannel Integration created a positive relationship which reached a statistically significant impact on Digital Customer Experience. The results demonstrate that three factors which include website usability and social media customer engagement and cross-channel service integration show a strong impact on digital customer experience in online retail stores.
The Influence of Customer Brand Engagement on Brand Loyalty Through Brand Trust Lutfiah, Azizatul; Elistia, Elistia
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
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Abstract

In an era of increasingly fierce business competition, brand loyalty is a crucial factor for the sustainability and success of the company. Brand loyalty can strengthen market position due to consumer trust and engagement. This study aims to analyze the effect of customer brand engagement on brand loyalty through the role of brand trust as a mediating and moderating variable. This research uses a quantitative approach with descriptive causality method. The population in this study are consumers who already know and have bought Cimory milk products who live in Jabodetabek. The sampling method uses non-probability sampling with purposive sampling technique. The sample criteria for this study are age ranging from 17 years - 50 years with the number of samples processed as many as 149 respondents who are consumers of Cimory products in the Jabodetabek area. Data were collected through online questionnaires and analyzed using Structural Equation Model Partial Least Square. The results showed that customer brand engagement has an influence on brand trust and brand loyalty. However, although there is a relationship between customer brand engagement and brand trust, brand trust does not support the moderation of the relationship between customer brand engagement and brand loyalty. This suggests that brand trust is not always the key factor in linking brand loyalty with customer brand engagement, and there may be other factors that are more influential in the process. Therefore, marketing strategies should include a more holistic approach that not only relies on brand trust, but also includes other elements such as customer experience, product quality, and innovation. This research provides insights for companies to focus more on strategies to increase customer engagement to strengthen brand loyalty, and highlights the importance of nurturing customer trust to strengthen the relationship between brand engagement and long-term loyalty.
Assessing the Efficacy of Differentiated Instruction for Neurodiverse Students within Inclusive Settings Robert, Bukayo; Jordan, Inaki
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research assesses the efficacy of Differentiated Instruction (DI) as a pedagogical framework for supporting neurodiverse learners within inclusive general education settings. As classrooms become increasingly diverse, the traditional "one-size-fits-all" approach often fails to meet the unique cognitive and socio-emotional needs of students with ADHD, autism, and dyslexia. Employing a mixed-methods case study design, this research gathered data through systematic classroom observations, semi-structured teacher interviews, and student progress reports over a twelve-week period. The findings indicate that the implementation of tiered assignments and flexible learning pathways significantly enhances student engagement and academic performance. Moreover, the study reveals that a positive inclusive classroom culture is a critical prerequisite for the success of these instructional strategies. However, significant challenges remain, particularly regarding teacher workload and the need for systemic administrative support. The study concludes that while Differentiated Instruction is a powerful tool for promoting educational equity, its long-term sustainability requires dedicated professional development and collaborative teaching models. These results provide an evidentiary basis for policymakers and educators to prioritize neurodiversity-informed pedagogy in mainstream curricula.

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