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Contact Name
Sa'adatul Fitriani
Contact Email
indexsasi@apji.org
Phone
+6285775560108
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Sugihan RT 13 RW 02 Desa Sugihan Kecamatan Solokuro Kabu Lamongan
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Kota tangerang,
Banten
INDONESIA
JCRIM (Journal of Current Research In Multidisciplinary)
ISSN : 30256860     EISSN : 30218039     DOI : -
Core Subject : Social,
JCRIM (Journal of Current Research In Multidisciplinary): ISSN: 3025-6860 (cetak), ISSN: 3021-8039 adalah jurnal yang ditujukan untuk publikasi artikel ilmiah dan di payungi Oleh Yayasan Gema Bina Nusantara dan di terbitkan 4 kali dalam setahun yaitu Maret, Juni, September, Desember. Journal of Current Research In Multidisciplinary sebagai sebuah jurnal ilmiah diharapkan dapat menunjukkan kepada masyarakat luas akan kekayaan khazanah keilmuan melingkupi berbagai dimensi kehidupan. Ruang lingkup dan fokus terkait dengan penelitian dengan pendekatan Multidisipliner, yang meliputi: Ilmu Ekonomi dan Bisnis, Humaniora, Ilmu Sosial, Ilmu Komunikasi, Teknik, Politik, Pendidikan, Hukum, Seni & Desain, Sistem Informasi dan Teknologi Informasi.
Articles 61 Documents
Sustaining Competitive Excellence in the Age of Artificial Intelligence Zayeb Boulano; Hasan Maouri; Alex Babayako
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

The rapid emergence of artificial intelligence has fundamentally altered the global business landscape, forcing organizations to rethink their traditional competitive strategies. This study explores the mechanisms through which companies can maintain a long-term advantage by integrating AI into their core operations and decision-making processes. Through a qualitative analysis of industry leaders, the research identifies that excellence is no longer derived solely from static resources but from the ability to harness predictive analytics and machine learning. The findings suggest that a hybrid approach, combining human intuition with algorithmic precision, creates a unique value proposition that is difficult for competitors to replicate. Ultimately, this paper highlights the necessity of cultural readiness and ethical frameworks in ensuring that AI adoption leads to sustainable growth rather than short-term gains. It serves as a strategic roadmap for firms aiming to navigate the complexities of the digital-first economy,