cover
Contact Name
Muhammad Azizurrohman
Contact Email
m.azizur96@gmail.com
Phone
+6287753160983
Journal Mail Official
journal@azuralwpress.com
Editorial Address
Jl. Panji Tilar Negara No.99, Kekalik Jaya, Kec. Sekarbela, Kota Mataram, Nusa Tenggara Bar. 83115, Indonesia
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
Advances in Tourism Studies
ISSN : 29879450     EISSN : 29879450     DOI : -
Core Subject : Social,
Advances in Tourism Studies (ATS) is a peer-reviewed journal published in English by the Centre for Tourism Studies, Sekolah Tinggi Pariwisata Mataram (E-ISSN: 2987-9450). Since its launch in March 2023, ATS has consistently published high-quality research in tourism. The journal aims to advance tourism knowledge by promoting innovative ideas, models, and theories. It welcomes applied research and review articles in the form of full papers or research notes, focusing on theoretical development and empirical analysis using appropriate methodologies. All submissions undergo a double-blind peer review process, assessed for originality, relevance, methodological rigor, and clarity. Scope includes (but is not limited to): Hospitality and Tourism Management, Tourism Economics, Information Systems, Cultural Studies, Gastronomy, Tourist Behavior, Leisure and Recreation, Education, and Sustainable Innovations in Tourism.
Articles 49 Documents
Empowering Communities: Unleashing the Potential of Gunung Tunak Natural Park through Active Participation in Sustainable Tourism Noviyanti, Lale Salsya; Murianto; Martayadi, Uwi
Advances in Tourism Studies Vol. 1 No. 2 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v1i2.21

Abstract

This study aims to find the potential and participation of the community in developing the Gunung Tunak Nature Tourism Park destination. This type of research includes qualitative research. Data collection techniques through observation, interviews and documentation. The findings in this study indicate that the potential of Gunung Tunak Natural Tourism Park is in the form of potential natural resources in the form of diversity of flora and fauna as well as support for marine tourism objects in the forest circumference of Mount Tunak. The existing potential as a grant is in the form of hotels, restaurants, meeting rooms, camping areas, various types of captivity and management personnel who have received direct training by the Korean government through internships in ecotourism in South Korea. Increasing domestic and foreign tourist visits through Mertak Village as a tourist village, holding events at the Gunung Tunak Natural Tourism Park destination and the role of the community in maintaining and developing flora and fauna at Gunung Tunak Natural Park.
The Influence of Marketing Content to Motivate Tourists in Visiting The Lembar Selatan Area, West Lombok Mulyawan, Firman Bramandhyta; An, Mu De; Idrus, Syech
Advances in Tourism Studies Vol. 3 No. 2 (2025): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i2.22

Abstract

This study aimed to explore the key determinants shaping tourists' motivation to visit the Lembar Selatan Ecotourism site, with a particular focus on the role of informative content. Through a survey research design involving questionnaire distribution and documentation analysis, we sought to unravel whether informative content exerts a discernible influence on tourists' motivation to choose this ecotourism destination. Employing a simple linear regression analysis, we found that attitudinal factors, such as consumer perceptions and brand attitudes, played a more substantial role in shaping tourists' motivation compared to social predictors. Importantly, the results of our regression analysis demonstrated a significant relationship between informative content and the enhancement of tourists' motivation levels when visiting Ecotourism Lembar Selatan in West Lombok Regency. This underscores the pivotal role of marketing content in driving tourists' motivation
Acculturation of Javanese and Chinese Culture in Rural Tourism in Desa Wisata Besani Yulius, Kevin Gustian
Advances in Tourism Studies Vol. 1 No. 3 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v1i3.23

Abstract

The research paper investigates the cultural exchange between Javanese and Chinese traditions in rural tourism at Desa Wisata Besani, Central Java. Rural tourism has become popular among international travelers seeking authentic experiences and sustainable community engagement. Desa Wisata Besani, known as the "Acculturation Gate of Java-China," offers a unique blend of Javanese and Chinese influences, making it an intriguing destination. The study uses qualitative methods to understand the factors attracting tourists and the impact on the local community's livelihood and identity. The village's strengths, such as its rich cultural heritage and strategic location, contribute to its aspiration of becoming a thriving rural tourism destination and a cultural exchange hub. The rising interest in cultural tourism and China's investments present growth opportunities for the village. Integrating Mandarin language learning into the tourism experience further enhances its appeal to Chinese tourists. The study acknowledges limitations and suggests future research directions. In conclusion, Desa Wisata Besani showcases the potential of rural tourism in fostering cultural understanding and appreciation, benefiting both tourists and the local community.
Assessing Visitor Satisfaction and Service Quality at Impos Beach: A 2022 Study in North Lombok Regency Rizal Pratama, Rizal; Putra, Ida Nyoman Tri Darma; Azizurrohman, Muhammad
Advances in Tourism Studies Vol. 1 No. 3 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v1i3.25

Abstract

This research explores the vital aspect of service quality in tourism development, focusing on Impos Beach located in Medana Village, Tanjung District, North Lombok Regency. With the aim of assessing visitor satisfaction, this quantitative descriptive study seeks to evaluate the quality of service at Impos Beach, a prominent tourist attraction in North Lombok Regency. The research employs a multi-method approach, utilizing questionnaires, interviews, observations, and documentation for data collection. A random sampling technique was used, resulting in 115 respondents out of a population of 28,800 visitors. Data analysis involved frequency analysis and average calculations. The collective results, derived from the assessment of five service quality variables comprising 14 question indicators, yielded an overall satisfaction score of 3.74, categorizing visitor satisfaction as 'satisfied.' This study offers valuable insights into the quality of service at Impos Beach, with implications for tourism management and development in the region. However, the study's limitations must be considered when interpreting the findings
A Gastronomic Journey: Analyzing Kebon Ayu Village's Culinary Tourism Potential and Community Readiness Sugiartini, Dayu Made
Advances in Tourism Studies Vol. 1 No. 3 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v1i3.27

Abstract

This study assesses the readiness of the Kebon Ayu Village community, particularly its traders, in effectively managing the Culinary Tourism Destination in Kebon Ayu Village, Gerung District, West Lombok Regency. Our investigation focuses on two primary aspects: the untapped potential of culinary tourism in this locale and the community's level of preparedness to harness this potential. Utilizing a combination of observational techniques, interviews, and document analysis, we scrutinized the current state of culinary tourism in Kebon Ayu Village. Our findings reveal several key areas that demand immediate attention: the cleanliness of tourist attractions, which poses a significant challenge due to littering and improper waste disposal practices by some visitors; accessibility, as the absence of clear road signage guiding tourists to culinary attractions hampers ease of access; and culinary diversity and menu information, as culinary offerings lack the diversity expected by tourists, and there is a lack of informative menu lists to aid their choices. In conclusion, our study underscores the immense potential of culinary tourism in Kebon Ayu Village but highlights the urgent need to address these issues to unlock this potential fully. Our research serves as a valuable resource for community leaders, policymakers, and stakeholders seeking to enhance the local culinary tourism experience
Investigating Tourist Satisfaction: The Impact of Tourism Facilities and Service Quality in Mapak City, Ivory Coast Ropiqi, Ahmad
Advances in Tourism Studies Vol. 3 No. 2 (2025): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i2.28

Abstract

ABSTRACTThis research discusses the influence of tourist facilities, service quality, andTourist Satisfaction in Ivory Coast Mapak.Ivory Coast is at the western tip ofMataram City, precisely in the Mapak Indah neighborhood, Jempong Baru Village,Sekarbela District, Mataram City.The aim of this research is to determine whetheror not there is an influence on tourist facilities and service quality on touristsatisfaction in Ivory Coast Mapak Mataram City. Study This is a quantitativedescriptive research using analytical techniques data, namely multiple linearregression analysis. Data collection was carried out by observation,documentation, and questionnaires. The sample in this study was 79 respondentswith techniquespurposive sampling. The research results show that Touristsatisfaction will be influenced by the independent variable, namely tourist facilities(X1), and service quality (X2) of 52.8%, while the remaining 42.2% will beinfluenced by other variables that have not been studied in depth pthis research.
Determinants of Visit Decisions in Cultural Tourism: A Quantitative Approach Islamey, Disa; Eddyono, Fauziah
Advances in Tourism Studies Vol. 2 No. 1 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i1.35

Abstract

Understanding the factors that influence visitor decisions is crucial for enhancing the competitiveness of cultural heritage tourism. This study examines the effects of attraction attributes, amenities, accessibility, and motivation on visitors’ decisions to visit heritage destinations. Employing a quantitative approach, data were collected through a structured questionnaire from 163 respondents using simple random sampling. Multiple linear regression analysis was conducted using SPSS to test the relationships among the variables, complemented by perception mapping to identify priority areas for improvement. The results reveal that attraction attributes, amenities, and accessibility have significant positive effects on visit decisions, while motivation does not show a statistically significant impact. Additionally, the perception map indicates that several key indicators require management attention, particularly in enhancing accessibility and certain service facilities. The findings suggest that destination managers should focus on improving infrastructure and maintaining core attractions to sustain visitor interest. This study contributes to the understanding of visitor behavior in heritage tourism and offers practical implications for destination development and strategic planning.
The Quality First, Aesthetics Second: Rethinking Investment Priorities in Indonesia’s Coffee Shop Industry Prawira, Juwan Abithia; Baharuddin, Sitti Mujahida
Advances in Tourism Studies Vol. 2 No. 1 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i1.37

Abstract

This study examines the influence of store atmosphere and product quality on consumer purchase decisions in the context of coffee shop consumption, with a case study on Kava Coffee & Eatery 2.0 in Mataram, Indonesia. Utilizing a quantitative descriptive approach, data were collected through questionnaires, interviews, and documentation from a sample of 100 respondents selected using simple random and purposive sampling techniques. The analysis employed multiple linear regression, descriptive statistics, and hypothesis testing (t-test and F-test). The results reveal that both store atmosphere and product quality significantly affect consumer purchasing decisions when tested simultaneously. However, in partial testing, only product quality demonstrates a statistically significant positive influence, while store atmosphere has a comparatively weaker effect. Product quality emerges as the dominant factor shaping consumer decision-making at Kava Coffee & Eatery 2.0. These findings underscore the critical role of consistent product excellence in fostering consumer loyalty, suggesting that coffee shop managers should prioritize product innovation and quality enhancement to maintain competitive advantage.
Analysis of Green Product Implementaion in Sudamala Resort Komodo Umul, Dewi Sartika; Antariksa Berybe, Gregorius; Nail, Maria; Etheldreda Ine Dae , Yohana
Advances in Tourism Studies Vol. 1 No. 4 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v1i4.39

Abstract

The utilization of green products in hotel operations is one of the principles of sustainable tourism. One of the five-star hotels that implement green products in Labuan Bajo is Sudamala Resort Komodo. This research aims to find out the role of the Sudamala Hotel in implementing a Sustainable program through Green Products. This research is qualitative. Data was collected using interviews, observation, documentation, and literature study. The respondents were Human Resource Manager (HRM), Food and Beverage Manager (FBM), executive housekeeping, and department employees at Sudamala Resort Komodo. The data analysis technique used was the Miles and Huberman (1992). The results of this research show that the Sudamala Resort Komodo Hotel has implemented green products. The utilization of green products at the Sudamala Resort Komodo Hotel has been implemented based on the criteria of ASEAN. Green Hotel Standard, namely the utilization of local products and the utilization of environmentally friendly products. The implementation of green products at the Sudamala Resort Komodo Hotel has been carried out consistently and sustainably to date. Apart from that, in implementing green products there are still several things that become obstacles both in using local products and in using environmentally friendly products.
Community-Based Tourism Development: A Qualitative Analysis of Ninh Binh (Vietnam) Local Stakeholders' Perspectives and Engagement Nguyen, Tram
Advances in Tourism Studies Vol. 1 No. 4 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v1i4.40

Abstract

This study investigates the dynamics of community-based tourism in the culturally and naturally rich context of Ninh Binh. Utilizing sustainable tourism literature and qualitative methods such as observation and semi-structured interviews, the study aims to uncover the nuanced interplay between tourism development and local communities. Anticipating insights into the impact on residents' lives, livelihood changes, and challenges in local skills and knowledge, the research envisions providing practical implications for policymakers, tourism practitioners, and community members involved in community-based tourism initiatives. Positioned as a foundational resource, the study aspires to contribute to the global discourse on sustainable tourism, inspiring future research initiatives and fostering active community involvement in tourism development, not only in Ninh Binh but also in diverse regions aspiring to embrace sustainable and community-centered tourism approaches.