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Muhammad Azizurrohman
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INDONESIA
Advances in Tourism Studies
Published by Sekolah Tinggi Pariwisata Mataram
ISSN : 29879450     EISSN : 29879450     DOI : -
Core Subject : Social,
Social Sciences
Advances in Tourism Studies (ATS) is a peer-reviewed journal published in English by the Centre for Tourism Studies, Sekolah Tinggi Pariwisata Mataram (E-ISSN: 2987-9450). Since its launch in March 2023, ATS has consistently published high-quality research in tourism. The journal aims to advance tourism knowledge by promoting innovative ideas, models, and theories. It welcomes applied research and review articles in the form of full papers or research notes, focusing on theoretical development and empirical analysis using appropriate methodologies. All submissions undergo a double-blind peer review process, assessed for originality, relevance, methodological rigor, and clarity. Scope includes (but is not limited to): Hospitality and Tourism Management, Tourism Economics, Information Systems, Cultural Studies, Gastronomy, Tourist Behavior, Leisure and Recreation, Education, and Sustainable Innovations in Tourism.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 49 Documents
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Living with Overtourism: Community Narratives of Cultural, Environmental, and Social Change in Bali, Indonesia Pramuja, Risky Angga
Advances in Tourism Studies Vol. 2 No. 4 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i4.66

Abstract

Overtourism has become a pressing concern in Bali, where rapid tourist growth has generated cultural, environmental, and social tensions. While much of the literature emphasizes visitor management and economic implications, less is known about how local residents themselves interpret and respond to these dynamics. This qualitative study explores community narratives of overtourism in three high-density tourism areas: Ubud, Kuta, and Canggu. Using in-depth interviews and focus group discussions with residents, cultural practitioners, and community leaders, the research examines how everyday life is shaped by issues of crowding, cultural commodification, environmental stress, and shifting power relations between locals and external actors. Thematic analysis reveals that residents perceive overtourism not only as a source of economic opportunity but also as a threat to cultural integrity, social cohesion, and ecological sustainability. At the same time, communities articulate diverse coping strategies, ranging from informal regulation of tourist behaviors to the reinvention of local practices for new markets. The findings contribute to critical debates on sustainable tourism by foregrounding community perspectives, offering nuanced insights into how overtourism is lived, contested, and negotiated in a major Southeast Asian destination.
Negotiating Trust in the Digital Marketplace: Community Narratives of Informal Tourism in Indonesia Utama Dewayani, Eka Kadharpa
Advances in Tourism Studies Vol. 2 No. 4 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i4.67

Abstract

The rise of digital platforms has transformed the organization of tourism economies, particularly in contexts where informal enterprises play a dominant role. In Indonesia, small-scale actors such as homestay owners, local guides, and craft producers increasingly rely on platforms like Airbnb, Instagram, and TikTok to market services and connect with travelers. Yet, while these platforms promise visibility and access to global markets, they also create new challenges of trust, dependence, and regulation. This study explores how informal tourism actors in Bali and Yogyakarta negotiate trust in the digital marketplace. Using qualitative methods, including in-depth interviews with homestay operators, local vendors, and community-based guides, as well as participant observation of online marketing practices, the research examines how digital tools mediate relationships between hosts and guests. Thematic analysis reveals that platforms are valued as vital gateways to income diversification, but they are also perceived as unpredictable, extractive, and difficult to control. Narratives highlight strategies of trust-building through personal storytelling, cultural authenticity, and community reputation, while also voicing concerns about algorithmic visibility, unfair reviews, and platform dependency. By foregrounding local voices, the study contributes to critical debates on digital tourism economies, informality, and community resilience in the Global South.
Sacred Traditions and Tourist Gazes: Community Experiences of Heritage Tourism in Bali Rizkikadduhani, Annisa
Advances in Tourism Studies Vol. 2 No. 4 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i4.68

Abstract

Bali has become one of the most studied tourism destinations in Southeast Asia, often celebrated for its rich cultural heritage and ritual practices. Yet, as tourism expands, heritage is increasingly reshaped into performances tailored for visitors, raising questions about authenticity, commodification, and community agency. This study investigates how Balinese communities negotiate the tension between sacred tradition and tourist consumption in the context of heritage tourism. Using a qualitative approach, data were collected through in-depth interviews with cultural practitioners, temple caretakers, dancers, and local residents, alongside participant observation at temple festivals and staged performances. Thematic analysis reveals that while many residents view tourism as an opportunity to share culture and sustain livelihoods, they also express ambivalence toward the commercialization of rituals and performances. Narratives highlight strategies of negotiation, where authenticity is redefined as a balance between cultural integrity and economic survival. At the same time, concerns about cultural dilution and the erosion of spiritual meaning remain prominent. By foregrounding community voices, the study contributes to critical debates on authenticity and heritage in tourism, emphasizing that cultural sustainability in Bali requires more than preservation policies; it demands local participation in defining what authenticity means in practice.
Tourism at the Edge: Community Narratives of Climate Change and Coastal Erosion in Lombok Supiandi, Supiandi
Advances in Tourism Studies Vol. 2 No. 4 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i4.69

Abstract

Coastal tourism in Indonesia faces growing challenges from climate change, particularly sea-level rise, coastal erosion, and unpredictable weather patterns. Lombok, an island increasingly positioned as a competitor to Bali in international tourism, is experiencing significant environmental pressures that directly affect local livelihoods and tourism development. This study explores how coastal communities in Lombok perceive and respond to climate change and coastal erosion within the tourism economy. Drawing on a qualitative research design, data were collected through in-depth interviews with fisherfolk, homestay owners, community leaders, and tourism workers, complemented by participant observation in coastal villages and tourism sites. The findings reveal that residents are acutely aware of environmental changes, describing shoreline retreat, saltwater intrusion, and declining fish stocks as everyday realities. While some view tourism as a pathway to adapt and diversify livelihoods, others fear that environmental degradation threatens both cultural identity and economic sustainability. Narratives also highlight the importance of local knowledge, spiritual beliefs, and community initiatives in shaping adaptive practices. By foregrounding community voices, the study contributes to critical debates on climate change and tourism, emphasizing that sustainable tourism in Lombok depends not only on infrastructural resilience but also on integrating local perspectives into adaptation strategies.
Artificial Intelligence and Service Personalization in Hospitality: Impacts on Guest Loyalty Mufaddhal, Zaidan
Advances in Tourism Studies Vol. 3 No. 1 (2025): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i1.70

Abstract

This study investigates the role of artificial intelligence in driving service personalization and its subsequent effects on guest loyalty within the hospitality industry. Drawing on service quality and technology acceptance theories, the research examines how AI service quality and AI transparency influence perceived personalization, with privacy concern as a moderating factor. A survey of 412 hotel guests who interacted with AI-enabled services was analyzed using partial least squares structural equation modeling (PLS-SEM). The findings reveal that both AI service quality and AI transparency significantly enhance perceived personalization, which in turn strongly predicts guest loyalty intentions. Mediation analysis confirms that perceived personalization serves as the key mechanism linking AI attributes to loyalty outcomes. Moreover, moderation tests indicate that privacy concern weakens the positive effects of AI service quality and transparency on personalization, underscoring the boundary conditions of AI adoption in hospitality. The study contributes to hospitality and tourism literature by providing empirical evidence that AI-driven personalization is a double-edged innovation, capable of strengthening loyalty while constrained by privacy concerns. Practical implications highlight the importance of investing in transparent, high-quality AI systems and balancing personalization with ethical data practices to foster long-term guest relationships.
Negotiating Empowerment: Women’s Roles and Lived Experiences in Lombok’s Tourism Development Elbadriati, Baiq; Larasati, Ice Anggraini
Advances in Tourism Studies Vol. 3 No. 1 (2025): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i1.71

Abstract

This study investigates the role of artificial intelligence in driving service personalization and its subsequent effects on guest loyalty within the hospitality industry. Drawing on service quality and technology acceptance theories, the research examines how AI service quality and AI transparency influence perceived personalization, with privacy concern as a moderating factor. A survey of 412 hotel guests who interacted with AI-enabled services was analyzed using partial least squares structural equation modeling (PLS-SEM). The findings reveal that both AI service quality and AI transparency significantly enhance perceived personalization, which in turn strongly predicts guest loyalty intentions. Mediation analysis confirms that perceived personalization serves as the key mechanism linking AI attributes to loyalty outcomes. Moreover, moderation tests indicate that privacy concern weakens the positive effects of AI service quality and transparency on personalization, underscoring the boundary conditions of AI adoption in hospitality. The study contributes to hospitality and tourism literature by providing empirical evidence that AI-driven personalization is a double-edged innovation, capable of strengthening loyalty while constrained by privacy concerns. Practical implications highlight the importance of investing in transparent, high-quality AI systems and balancing personalization with ethical data practices to foster long-term guest relationships.
Agro-Tourism and Community Development in Papua: Local Perspectives on Economic Opportunities Dewijanti, Indra Irjani; Samual, Sitti Hadija; Hermawan, Anggita Ekaningtyas; Elmekawy, Ahmed Taha
Advances in Tourism Studies Vol. 3 No. 1 (2025): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i1.72

Abstract

This study explores the intersection of agriculture and tourism in Papua, Indonesia, focusing on the potential of agro-tourism as a driver of sustainable economic development. While much of Indonesia’s agro-tourism research has concentrated on Bali and Java, little is known about how Papuan communities perceive the integration of farming, food heritage, and tourism. Drawing on twelve in-depth interviews with farmers, local entrepreneurs, and community leaders, this study adopts a qualitative, narrative-based approach to examine opportunities and constraints in developing agro-tourism. The findings reveal that tourism provides new economic pathways for farmers through the commercialization of coffee, cacao, and sago-based products, as well as cultural food experiences. At the same time, challenges such as limited infrastructure, market access, and policy support constrain the sector’s growth. Importantly, participants highlighted the cultural significance of agriculture in Papuan identity, suggesting that agro-tourism offers not only economic benefits but also a means of preserving heritage and strengthening community pride. This study contributes to the literature by extending agro-tourism debates into Papua’s under-researched context and provides practical insights for policymakers and NGOs seeking to foster inclusive and culturally grounded tourism development in eastern Indonesia.
Tourism and Everyday Livelihood Negotiations: A Case Study of Coastal Fishing Communities in Sulawesi Hatidja, St; Sulana, Bayu Arif
Advances in Tourism Studies Vol. 3 No. 1 (2025): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i1.73

Abstract

This study investigates how coastal fishing communities in Sulawesi negotiate everyday livelihoods amid the growth of tourism. While tourism has been promoted as a diversification strategy for small-scale fishing economies, little is known about how local households experience and interpret the interplay between traditional livelihoods and emerging tourism opportunities. Adopting a qualitative case study approach, this research draws on interviews, focus groups, and participant observation conducted in two coastal villages in South Sulawesi during 2024. The findings reveal a complex process of negotiation in which fishing families simultaneously embrace, resist, and adapt to tourism. On one hand, tourism creates new income streams through homestays, boat tours, and seafood sales, enabling some households to reduce dependence on uncertain fishing yields. On the other hand, it generates tensions related to resource competition, cultural commodification, and unequal access to benefits. Importantly, the study highlights the ways in which households navigate these changes through flexible livelihood strategies, gendered role adjustments, and community-based norms of sharing. The research contributes to tourism and development scholarship by foregrounding the lived experiences of fishing communities, offering insights into how tourism intersects with traditional economies in Indonesia’s coastal regions.
Assessing the Role of Tourism Facilities in Shaping Visitor Interest: Evidence from Loang Baloq Beach, Mataram Nur Haj, Harfi; Idrus, Syech; Suteja, I Wayan
Advances in Tourism Studies Vol. 3 No. 2 (2025): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i2.38

Abstract

This study investigates the influence of tourism facilities on visiting interest at Loang Baloq Beach, Mataram, Indonesia, with visitor satisfaction as a mediating variable and destination image as a moderating factor. Drawing on the Stimulus–Organism–Response and Theory of Planned Behavior frameworks, a quantitative explanatory design was employed using data collected from 175 visitors through structured questionnaires. The measurement and structural models were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results indicate that tourism facilities significantly and positively affect visitor satisfaction and visiting interest, while satisfaction also mediates the relationship between facilities and behavioral intention. Furthermore, destination image strengthens the relationship between facilities and satisfaction, demonstrating its moderating influence. These findings highlight that facility quality contributes not only to functional satisfaction but also to the emotional and perceptual dimensions of visitor experience. The study confirms that destination competitiveness is shaped by the interplay of physical infrastructure, visitor satisfaction, and image perception. For policymakers and tourism managers, the results emphasize the importance of integrating facility improvement with destination branding and service quality enhancement to sustain visitor loyalty. The study contributes theoretically by validating a moderated mediation framework that explains behavioral intention in urban coastal tourism settings.

Page 5 of 5 | Total Record : 49

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